온라인 교육서비스 품질이 교육서비스 가치와 전공만족에 미치는 영향 : 항공서비스학과 학생들을 대상으로
Effects of online education service quality on education service value and major satisfaction : Focusing on students of the airline service department
This paper will examine the service quality of online education as a substitute for face-to-face classes, rather than an auxiliary role in classroom settings after COVID-19. For this purpose, the research subjects were selected as students attending airline service departments. Research on whether online education has the service quality that can replace traditional face-to-face lectures could lead to a variety of implications, both theoretically and practically. The data collection for research was conducted through an online survey, then the analysis found that materiality, reliability, responsiveness, assurance, empathy of the quality of online education services all have a positive impact on the value of education services. Also, the value of education service has a positive effect on satisfaction of major. Based on these results, the fact that the performance of the system for online education, communication with students, and prompt response to student inquiries should all be recognized as important. In addition, reliability should be the most important quality of online education services. Finally, in order to enhance students' satisfaction with their majors, they should increase the value of the educational services they feel.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 온라인 교육서비스 품질 2. 교육서비스 가치 3. 전공만족 Ⅲ. 연구설계 1. 연구모형 및 가설 2. 변수의 조작적 정의와 측정 3. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 표본의 일반적 특성 2. 측정항목의 기본적 특성 3. 신뢰성 및 타당성 검증 4. 가설의 검증 5. 온라인 수업방식에 따른 차이 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.