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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제18권 제1호 통권 59호 (18건)
No
1

지역축제 방문객 성향과 소비지출과의 관계 연구 : 최근 3년 무주반딧불축제를 중심으로

김창수, 장형빈

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.1-19

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The present study analysed the relationship between the propensities and consumption expenditures among the visitors over the past three years to the Muju Firefly Festival chosen as the best festival by the Ministry of Culture and Tourism in 2013. First, in 2011, the household income and the duration of participation (the number of days) as part of the visitors’ propensities were found to have positive (+) influence on consumption expenditures. In 2012, occupational status (i.e. employed or unemployed), residence (i.e. living in Jeolla-do or not) and the duration of participation were found to have positive influence on visitors’ consumption expenditures. In 2013, the duration of participation positively affected visitors’ consumption expenditures, whereas the number of fellow visitors had negative (-) influence on visitors’ consumption expenditures. Second, for the past three years overall, the duration of participation had positive influence on visitors’ consumption expenditures, whereas the frequency of participation had negative (-) effects on visitors’ consumption expenditures. Finally, the duration of participation was found to be the common element that consistently affected visitors’ consumption expenditures over the three years. That is, the longer visitors stayed in the venue, the more they spent on food and beverages. Hence, lodging, transportation and entertainment costs were found to increase when visitors stayed more than one night.

5,400원

2

국외여행인솔자의 감성지능이 친사회적 행동, 서비스 제공수준에 미치는 영향

김판영

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.21-39

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The question of whether emotional intelligence(EI) is required for tour conductors (TC) has attracted broad interest. This paper seeks to examine the effect of emotion intelligence(EI) on pro-social behavior and quality of service delivery in travel service. The survey was administered in 10 travel agencies in Seoul, Korea. Overseas tour conductors of the group package tour participated in the survey and a total of 207 returned questionnaires were used for data analysis. Regression analysis revealed several significant relationships between the variables. Specifically, Perceived Self-emotion appraisal and Use of emotion were significantly related to self-reported service delivery performance. Also, Other’s emotion appraisal and Management of emotion were significantly related to self-reported pro-social behaviors. And variables of pro-social behaviors were positively effected on the service delivery level of tour conductors. From a practical perspective, it is beneficial for tour conductors to attend activities and training to learn how to interact with others to develop what are often considered interpersonal skills and how to manage the emotion. To improve the competence of TC's EI, it is necessary to act the training programme for EI. This study has a number of limitations that needs to be addressed in future research. This study used cross-sectional examination. Future research should use a more appropriate method when available. In addition, it is necessary to study on other variety effect factors of emotion intelligence.

5,400원

3

메가이벤트에 대한 지역주민의 관광영향인식 변화에 대한 연구

류웅걸

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.41-60

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This study attempted to analyze the status report on the positive and negative recognitions of the local residents on the mega event by observing the mega event destination from the regional perspective than the theoretical aspect on the mega event destination. Through this the changes over time on the mega event influence recognition and the necessity and the solutions for the tourism policies are examined. The questionnaires were carried out in 2011 when “Daegu” were held World Championships and also 2 years later in 2013 to suggest the differentiated policies by stages from understanding the influence recognition of the regional residents in each developmental stage as the mega event destination. In addition, the residents in the mega event destination and the other residents were classified to confirm the differences in the regions and years at the same time. Compared to 2011, the positive recognitions in the heritage areas and other areas both became lower in 2013 and the negative recognitions increased. Especially, the residents in the mega event destination showed a relatively higher negative recognition, which showed that the regional residents after the mega event more negative perspectives over time. Through this, the necessity of newly establishing the tourism utilization strategies of the mega event that induce residents' negative percetption.

5,500원

4

온라인과 오프라인 리뷰 비교분석 : 박람회 서비스 품질을 중심으로

박정환, 이병철

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.61-79

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The purpose of this study is to compare the differences of online and offline review for evaluating service quality of Expo. More specifically, this study was conducted to answer a research question: what differences do online and offline review have in terms of review valence(positive, neutral and negative), the length of review, mentioned service quality? For online review, data were collected from official webpage of Suncheon Bay Garden Expo 2013 and for offline review, survey was conducted with the visitors of Suncheon Bay Garden Expo 2013. NViVO8, a program for content analysis was used for comparative analysis. As main results, first, online review had more negative content than offline review. Second, the average length of online review is longer than offline one. Lastly, a variety of differences were founded in terms of the evaluation of service quality. Based on results, several theoretical and practical implications were discussed.

5,400원

5

문화관광축제 평가속성과 방문객의 만족, 행동의도에 관한 연구 : 충주세계무술축제를 중심으로

박철호, 한수정

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.81-100

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Festivals are an indispensable feature of cultural tourism. Cultural Tourism Festivals are increasingly being used as instruments promoting tourism and boosting the regional economy. So much research related to festivals is undertaken from a variety of perspectives. The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor’s satisfaction and behavioral intentions focused on Martial Arts Festival in Chungju(Cultural Tourism Festivals). To achieve the study objective, 366 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of Cultural tourism festivals exerts a positive influence on visitor’s satisfaction and behavioral intention. Second, visitor’s satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor’s satisfaction and behavioral intention in Cultural Tourism Festivals.

5,500원

6

마리나 베이 샌즈 사례를 통한 MICE 복합리조트에 관한 탐색적 연구

배수현, 심홍보

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.101-118

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The latter Singaporean resort has been built with the investment of 5.5 billion dollars form Las Vegas Sands. It is a world class resort complex and has 2,500 rooms and three hotel towers connected at the top, with an infinity swimming pool at 200-meter height. The resort also has top-notch exhibition facilities, theaters and museums. The purpose of this study is to research the concept of MICE Integrated Resort and the case study of Marina Bay Sands in Singapore. This study has following implication. First, the development of Marina Bay Sands in Singapore is based on Economic development by the development of the tourism industry. Second, we should attract foreign investment by casino permits to promote the development of MICE Integrated Resort. Third, it is very important to connect MICE industry and the development of Integrated Resort.

5,200원

7

MICE 산업 종사자의 임파워먼트와 내재적 동기부여, 고객지향성의 영향 관계에 관한 연구

변미희, 정은정, 이상훈

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.119-142

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This study tries to empirically clarify influential relations among MICE industry employees in their empowerment, motivation, and customer-orientedness. In order to achieve the goal, the current researcher reviewed the literature, composed a questionnaire by using measurement items developed on the basis of the literature review, and then performed an empirical analysis based on the data drawn through this. The empowerment of MICE industry employees consists of 4 elements, significance, competence, self-decision, and influence, their inner motivation a single element, and their customer-orientedness three elements, courtesy, reliability, and responsiveness. The results of the empirical analysis of the research hypotheses are as follows. First, the analysis has revealed that significance and self-decision among other empowerment elements in MICE industry employees had positive effects on their inner motivation. Second, their inner motivation turned out to have positive effects on the customer-orientedness elements, courtesy, reliability, and responsiveness. Third, competence and influence among other empowerment elements of MICE industry employees had positive effects on courtesy, significance and competence on reliability, and competence and influence on responsiveness. These results allow us to conjecture that the empowerment and motivation in MICE industry positively impress customers about customer orientedness, which then effectively works on employees’ immersion of their jobs. Thus, empowerment of MICE industry employees can be increased if they are encouraged to recognize courtesy and competence.

6,100원

8

브랜드체험이 고객-브랜드 관계몰입 및 브랜드충성도에 미치는 영향 : 지역브랜드상품을 중심으로

성낙봉

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.143-162

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The present study conducted an empirical study to demonstrate the effect of customer-brand relationship commitment and brand loyalty on brand experience with focus on regional brand products. The results of this study are as follows. First, the study investigated the relationship between brand experience and customer-brand relationship commitment of which results revealed that individuals with higher perception of emotion, behavior, and intellectual experience as a sub-factor of brand experience were expected to have higher perception of belief and emotional relationship commitment. Furthermore, respondents with higher perception of sense, emotion, behavior, and intellectual as a sub-factor of brand experience were expected to have higher aspect of behavioral relationship commitment. Second, this research also conducted an empirical test to study the effect of customer-brand relationship commitment on brand loyalty of which results revealed that individuals with higher perception of belief, emotional, and behavioral relationship quality were expected to have higher perception of brand loyalty. These results indicated that municipal governments should make their efforts to provide various and differentiated experiences with their citizens away from limitation of cross-sectional characteristics of experiential products. Moreover, the municipal governments need to establish effective management strategies of relationship commitment as a source of consolidation of competitive power with respect to customer-brand relationship commitment.

5,500원

9

저가항공사 서비스품질과 서비스가치 및 고객충성도의 관계에 관한 연구

안희정, 김현준

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.163-186

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This study develops its own measurement factors for evaluating the service quality of low-cost airlines and employs them to discover and delineate the structural relationship among service quality, service value and customer loyalty in the low-cost-airline sector. This study gauges service quality based on economic value, stability, human service, physical service and systematic service. In addition, it measures service value in two separate aspects, monetary, non-monetary value and customer loyalty as a single aspect. The summarized results of the analyses are as follow. First, after analyzing the consequence of the effect of service quality on monetary value, it is clear that while stability and human service do not positively affect monetary value even though economic value, physical service and systematic service do. Second, when analyzing the influence of service quality on non-monetary value, all five factors turned out to be positively effective on non-monetary value. Third, as a result of the analysis of the effect of service quality on customer loyalty, it was confirmed that there is a positive influence by both monetary and non-monetary value on customer loyalty; this effect was especially high when the latter was more strongly perceived. Study findings suggest that apart from offering low airfares, low-cost airlines can become more competitive by offering more tangible physical-environment service and better technical quality in their convenient systems.

6,100원

10

국립공원의 관광지 매력성이 관광객 만족 및 행동의도에미치는 영향 : 관광지 이미지를 조절변수로

양리나, 김시중

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.187-206

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This study aims at verifying the effect of destination attractiveness for national park on tourist satisfaction and behaviour intention. It also measures the relationships among destination attractiveness, tourist satisfaction and behavior intention using destination image of functional and psychological perspective as moderating variable. A survey was conducted to tourists of Gyeryong Mountain National Park. Based on hypothesis testing, tourism environments and tourism conditions have significant influence on tourists' satisfaction in terms of destination attractiveness and tourist satisfaction for Gyeryong Mountain National Park. In addition, tourism environment and tourism guide affected revisit intention in terms of destination attractiveness and revisit factors. Meanwhile, tourism guide had significant effect on destination attractiveness and visitor recommendation. Finally, functional and psychological destination image had significant effects on destination attractiveness, satisfaction, revisit, and recommendation.

5,500원

11

투어가이드의 역량이 관광자 만족 및 행동의도에 미치는 영향 : 방한 중국패키지관광객을 중심으로

양효쌍, 김정아

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.207-227

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This study is to find the influence of tour guide's capability on the Chinese tourists’ satisfaction of the tour guide and the package tour. The tour guide’s capability includes the cross-cultural understanding capability, customer-oriented capability and the responsiveness. Tour guides are not just responsible for guiding tourists and planing the package schedules but they are the ambassadors, cultural mediators, and cultural commentators. In order to satisfy different tourists' various demands, it is crucial to improve tour guides' capability. The findings of the study show that among the three-capability factors of the tour guide, the cross-cultural understanding capability has the most significant influences on the satisfaction of tourists. The implication of this result is important not only for the tour guides but also the policy makers and travel agents when training and educating the tour guides.

5,700원

12

The effects of Quality of Life(QOL) on support for further tourism development

Eunju Woo

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.229-242

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본 연구의 목적은 지역주민의 삶의 여러 분야(Life domains) 의 만족도(Satisfaction)가 삶의 전반적인 만족도(Overall quality of Life) 그리고 관광개발 지지(Support for further tourism development)에 영향을 준다는 가설을 실증 분석하는데 있다. 즉, 지역주민들의 삶의 전반적인 만족도가 관광개발 지지에 영향을 준다는 가설을 이용하여 실증적으로 분석 하였다. 본 연구를 위하여 다섯 곳의 유명관광지(플로리다, 버지니아, 하와이, 뉴욕, 라스베가스) 주민들을 대상으로 온라인 설문 조사를 실시하였으며, 분석을 위하여 407개의 샘플이 수집 되었다. 실증 분석을 위하여 측정모델(Measurement Model) 과 구조모델(Structural Model) 이 LISREL를 이용하여 분석 되었다. 분석결과 지역주민의 전반적인 삶의 만족도가 관광개발 지지에 영향을 미치는 것으로 나타났다. 따라서 본 결과는 지역주민들의 관광개발에 대한 지지를 증가시키기 위해서는 주민들의 삶의 만족도를 증가시키기 위한 정책이 필요 필요하다는 것을 시사한다.

4,600원

13

호텔레스토랑의 판매촉진 메뉴품질이 지각된 가치, 신뢰, 관계지속의도에 미치는 영향

유양호

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.243-263

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This study selected customers who had used 10 five-star hotel restaurants in Seoul and Gwangju in order to look into whether there was an effect of the hotel restaurants’ sales promotion menu quality on their perceived value and trust; inquire into whether there was an effect of the perceived value and trust on their relation continuance intention; and verify the mediating effects of the perceived value and trust in the relationships between the sales promotion menu quality and the relation continuance intention to carry out an empirical analysis. As a result of the inquiry, all seven hypotheses were adopted, and it was found that in order to manage the quality of the sales promotion menu, the variety of the menu, taste and hygiene should be considered sufficiently; the importance of the perceived value should be recognized; and in parallel, efforts should be made to manage the quality of the menu continuously and increase the customers’ trust in the food and the restaurant. In addition, this study suggests that in planning a sales promotion menu, only if it is developed sufficiently reflecting the customers’ needs, they will finally revisit there, spread positive word-of-mouth and make recommendations, which will be a practical help for the revitalization of business and the promotion of sales.

5,700원

14

항공사 객실승무원의 감정표현규범에 따른 감정노동이 고객지향성에 미치는 영향

유정윤, 이미혜

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.265-284

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This study provides the importance of designing display rules to ease emotional labor of airline cabin crew and a preview point of a way of increasing the customer orientation so that it will be useful to establish a strategy for organization management of airline cabin crew. As the result of regression analysis, it was adopted by three hypotheses; that Emotional display rules of the airline cabin crew have a meaningful effect on emotional labor Hypothesis 1, emotional labor has a meaningful effect on customer orientation Hypothesis 2, Emotional display rules has a meaningful effect on customer orientation Hypothesis 3. The findings from the analysis shows when the cabin crew performs emotional labor and customer orientation by display rules will be increased if airlines constantly modify and complement customer handling manuals at current point by the process of recognizing whether the problems occur or not and correction of them.. And regardless of a performing way of cabin crew's emotional labor, it showed that deep acting and surface acting both have a positive effect on customer orientation. Therefore this result suggests that cabin crew as well as airlines should look and evaluate it with a positive view although emotional labor has been considered with a negative view until now.

5,500원

15

호텔 이용 시 체험이 만족감과 브랜드 로열티에 미치는 영향

임현정

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.285-306

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Recently, becoming the competition among hotel industry is growing, hotels have begun to use experience marketing lately as differentiated marketing means. The purpose of this research is to study about the effect of the experience of hotel guests on satisfaction and brand loyalty. For this research, the author analyzed empirically 250 copies of questionnaires as effective samples. In a sample of 250 hotel guests, the findings are consistent with the proposed mediation model of the research. The first finding of this research discovered that the experience of hotel guests make a positive influence on satisfaction and brand loyalty. The second, the satisfaction was found to relate positively to brand loyalty. And also, the satisfaction affect mediating effect on between experience and brand loyalty. The ultimate goal of this research provides the new direction that utilize the experience of guests as a hotel marketing strategy which enhance the brand loyalty of the company.

5,800원

16

호텔고객이 지각하는 신뢰의 대상별 차원이 고객시민행동에 미치는 영향 : 신뢰전이를 중심으로

최우성

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.307-324

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The study investigated hotel customers' reliability of hotel enterprises and employees on which the perceptions affect their civil action by conducting an empirical study. The results of the present study revealed as following: 1) the reliability of hotel enterprises had significant positive regression weight to the reliability of the hotel employees, indicating hotel customers with higher reliability of hotel enterprises on these scales were expected to have higher reliability of the hotel employees; and 2) the reliability of hotel enterprises and employees had significant positive regression weight to customer citizenship behavior of the hotel customers, indicating hotel customers with higher reliability of the hotel enterprises and employees were expected to have higher customer citizenship behavior; additionally, the reliability of the hotel enterprises had more impacts to civil action compared to the reliability of the hotel employees. To wit, hotel enterprises are to establish customer reliability by not only handling customers' complaints through prompt responses for understanding demand of customer but also giving empowerment to their employees who directly provide services with customers.

5,200원

17

축제브랜드 개성, 브랜드 동일시, 러브마크와 고객자산 간 관계연구

하진영

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.325-351

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As festival serve as a main marketing tool to enhance local identity and image and to promote the regional development, the importance of the festival brand has been gradually growing. Especially brand has been recognized as a key strategy of marketing in pursuit of differentiation in the midst of an increase of the substitution effect due to the absence of product differentiation and the expansion of consumer choices. In this respect, the branding of the festival would be able to demonstrate positive function as a means to increase the competitiveness of the festival itself and to activate the local economy. The present study was aimed to evaluate the influence relationship between the respective variables through research on the relationship among festival brand personality, brand identification, love-mark, and customer equity in order to build the establishment of a strong festival brand and to maintain an ongoing relationship of visitors. The study result demonstrated the significant effects among the variables, and confirmed the high utilization as a tool of the establishment of clear festival brand personality and the unique love-mark strategies to create the festival branding for building long-term customer relationships.

6,600원

18

대학생의 여가활동참여 동기요인과 여가 및 학교생활만족이 행복수준에 미치는 영향

한학진

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.353-373

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In recent years, the common concepts or key words such as happiness level, happiness index, happiness management have been used in our daily lives. This study try to identify the relationship among three constructs covering leisure participation motivation, satisfaction of leisure and university life and happiness level. Data collection was carried out through March 18 to 27, 2013 for effective 229 university students in Daejeon. The results of this research are as follows; first, the result of factor analysis for leisure participation motivation shows that three dimensions covering 'emotional stability', 'self-expression', 'self-examination' were grouped. Second, 'emotional stability' and 'self-examination' have a positive effect on the leisure participation motivation. third, all three factors including satisfaction of leisure, university life, and well-being show positive effect on overall happiness level in university students. Consequently, this paper makes it possible to suggest various happiness improvement programs or projects which will help university students to encourage happiness level in their university lives.

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