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This study analyzed influential relationships in which emotional competence as perceived by hotel employees affects burn-out and job performance. Empirical analysis results deduced the following results. First, verifications made of the influential relationships in which emotional competence affects burn-out showed that, of emotional competence, systematic thinking competence, which is knowledge competence, decreases burn-out, skill competence had no statistically significant influential relationship with burn-out, achievement oriented competence and impulse control competence of attitude competence decreased burn-out, and service value competence, which is value competence, decreased burn-out. Second, verifications made of the influential relationships in which emotional competence affects job performance showed that, of emotional competence, systematic thinking competence, which is knowledge competence, increases job performance, of skill competence, positive atmosphere building competence, teamwork building competence, communication competence, and leadership competence increased job performance, and all the factors of attitude competence, which are achievement oriented competence, self-awareness and assessment competence, and impulse control competence, increased job performance, and service value competence, which is value competence, increased job performance. These research results show that emotional competence is an important variable that decreases burn-out and on the other hand, increases job performance. Therefore, to increase the emotional competence of employees in hotel businesses, emotions felt at the workplace, in particular, those that continue for long periods of time, should be figured out and interventions of organizational dimensions are needed to double positive emotions and effectively control negative emotions.

The purpose of this study is to investigate the moderating effects of CSR activities among cultural marketing and brand image perceived by customers using Daejeon area hotels. The population of this study was the customers who used hotel in Daejeon area. The survey was conducted from June 1, 2019 to June 30, 2019, and the survey was distributed to 300 parts and 272 copies were collected. (262 copies) were used for the empirical analysis except for the questionnaire (10 copies), which was either inadequate or inconsistent. First, to analyze the demographic characteristics of the sample, frequency analysis of the statistical program SPSS 17.0 was conducted. Second, we analyzed the validity and reliability of cultural marketing activities, brand image, and CSR activities. Third, we conducted multiple regression analysis to understand the effect of cultural marketing activities on brand image. Finally, controlled regression analysis was conducted to examine the effect of cultural marketing activities on brand image according to CSR activities. As a result of establishing and testing the two hypotheses presented through the research model, cultural marketing activities should affect factors affecting customers' perceived brand image. As a result, it was verified that the CSR activities have a moderating effect by obtaining a significant regression coefficient for interaction terms. Therefore, implications are suggested.

This study aims to investigate the effects of transformational leadership on the organizational commitment and turnover intention. And the effects of organizational justice on the organizational commitment, turnover intention. Also, practical analysis has been done by employees in the hotel firms located in Seoul to cross-check how to affect mediating effects of organizational justice on the relationship between transformational leadership and organizational commitment, turnover intention. The findings of this study suggest that the transformational leadership make an influence on the organizational commitment and the turnover intention. And the organizational justice make an influence on the organizational commitment and the turnover intention. And also, the organizational justice affect mediating effects on the relationship between transformational leadership and organizational commitment, turnover intention. The ultimate results of this study bring up to set up the new strategy in ways on the organization management practices focused on the organizational justice, organizational commitment and turnover intention in the organizational management of the hotel firms to preempt competitive advantage. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.

This study was conducted to determine the types of images of hotel employees as perceived by hotel guests using the Q-methodology. To achieve this goal, 25 Q-statements were extracted through in-depth interviews with three people related to hospitality and based on literature reviews. Q-sorting was carried out using P-samples of 30 hotel guests. The results of the Q-classification were analyzed through the Ken-Q Analysis program. Our findings are as follows. The images of hotel employees as perceived by hotel guests were sorted into three types: ‘the external image type, who is friendly and likable’, ‘the expert type, who has extensive professional knowledge’, and ‘the customer service attitude type, who is proactive and considerate’. The characteristics of each type and the practical implications of this typology are discussed. This study applied a new method of data analysis by using the Q-methodology to understand human perspectives. The findings will contribute to ensuring professional images of hotel employees and provide basic data for marketing strategies in the hotel industry.

The purpose of this study is to investigate advisor’s emotional leadership of students in Department of Airline services and their major’s engagement and the mediating effects of LMX. In the verification of the influence relationship between emotional leadership and major engagement, self management and relationship management. In the test for the relationship between emotional leadership and LMX, all of the relationship except for the influence of social recognition on the esteem of LMX as sub-factor of emotional leadership were proved to have a positive effect. In the relationship between LMX and major engagement affects had a positive (+) effect. The mediating effect of LMX on emotional leadership and major engagement was verified and the quality of exchange relationship between proffesor and student was confirmed.

The purpose of this study is to the effects of verbal and nonverbal communication of travel agent’s employee on the customer’s emotional responses and behavioral intention. To perform this study, 250 usable responses were obtained for an empirical analysis. total 273 questionnaire were distributed to customers who had bought travel product from travel agent dated from August 5th to September 5th. Unworkable data were excluded, Frequency analysis, exploratory factor analysis and reliability analysis were measured by using SPSS 18.0 accordingly. SEM was conducted to test the validity of the proposed model and the hypotheses by using AMOS 22.0. For the study structure, Communication was divided with verbal and non-verbal. Customer emotional responses and behavioral intention were a single factor. The result has shown as follows: Hypothesis 1, among communication, both verbal and non-verbal communication have a positive effect on customer emotional responses. Hypothesis 2, among Communication, only verbal communication has a positive effect on behavioral intention. Hypothesis 3, customer emotional responses has a positive effect on behavioral intention. Hypothesis 4 and Hypothesis 5, Both verbal and non-verbal communication have effect on behavioral intention by mediating customer emotional responses. This study result has found that managing communication of travel agent’s employee is a source of competitive marketing advantage in travel agent business. This study suggests operational and theoretical implications on the aspects of marketing management in travel industry.

This research investigate the effect of corporate reputation and online review on purchase intention according to the psychological distance of travel destination and the moderating effect according to experience of package travel product. As a result, it was found that the influence of the corporate reputation on purchase intention was greater when the psychological distance to the travel destination was far greater than that of the online review. On the other hand, when consumers who have package travel experience choose a travel destination that is far from psychological distance, corporate reputation has a greater influence than online review, but there is no difference when choosing a destination with a close psychological distance. 2(psychological distance: close vs. far) × 2(information type: high reputation and moderate Online review vs. moderate reputation and high Online review). Experience in the experimental design was demonstrated by setting up a mixed factor design, measured by variables in the participant. The direct and indirect experience of the package traval was set as college students in the sense that college students in their 20s could be less than those in relatively different age groups. As a result, consumers who did not have package travel experience did not have any difference in influence between corporate reputation and online review in purchase intention according to psychological distance of travel. This research provides deeper insight psychological distance, corporate reputation, online review information, and the role of package travel experience on purchase intentions of package travel product. Implications and future study of this research were discussed.

The purpose of this study was to establish the concept of cultural art tourism experience by exploring and analyzing the main elements and characteristics of tourism experiences recognized by cultural art tourists. As the main approach to research, focus group interview, one of the most effective methods of qualitative research, was conducted for this study. Through content analysis, cultural art tourism experiences were classified into three dimensions consisting of functional, cognitive and emotional experiences, and the lower 12 themes. In addition, the characteristics of the detailed tourism experience elements are analyzed and presented. Further research results such as distinctions of cultural arts tourism experiences and linkage between memory and future behavior according to tourism experience were presented. Based on the results of this study, significant implications, suggestions, and research limitations for future researcher, policy-makers, and marketers of tourism area were discussed.

The purpose of this study is to classify the characteristics of airline's mobile app into three dimensions(perceived ubiquity, perceived informativeness, perceived personalization) and to examine the relationship between the attitude toward the use and the intention to use it in the technology adoption process. In particular, we will examine the relationship between the fun, the emotional dimension of customers, on these relationships. For this study, we empirically analyzed the airline mobile app users. Besides, an online questionnaire was created and sent via SNS. Of the 430 questionnaires that were answered, a total of 184 copies were used for this survey. In particular, airline's mobile app perceived by customers were influenced by perceived ubiquity, perceived personalization, and perceived informativeness. Besides, fun plays a role in reinforcing the relationship between the characteristics of the mobile app and the attitude toward use. Based on the empirical results of this study, the development model of airline mobile app was presented, and the direction of airline mobile app could be suggested as a marketing strategy. In other words, in order to increase the utilization of the airline mobile app, not only the Internet environment, but also the efforts to develop a personalized service and provide various aviation information.

This study began by deducing from the moderating role of mindfulness in a relationship with the effect of the sense of calling and self-efficacy on the job burnout by groping for a method of mitigating the hotel employees' job burnout a little bit arising from the customer-facing process. In this context, this study was to verify how the hotel employees' sense of calling and self-efficacy affected the job burnout, and to investigate the moderating effect of mindfulness on job burnout by hotel employees' sense of calling and self-efficacy. To achieve this objective, this study was to do empirical analysis by executing the questionnaire survey as an object of the deluxe hotel employees. When all the studies were combined, four hypotheses were accepted completely. This study has found out that the sense of calling and self-efficacy had negative effect on the job burnout. And in an effect relationship with the job burnout by the sense of calling and self-efficacy, the mindfulness showed statistically significant moderating effect. Such result was based on that the job burnout could be reduced by raising the sense of calling and self-efficacy. In an effect relationship with the hotel employees' sense of calling and self-efficacy and the job burnout, the significance of the study can be found in that the mindfulness had positive effects of decreasing and mitigating the job burnout.

The purpose of this study is to classify the experience elements of hospitals into 4 aspects and to examine whether each experience affects the quality of relationship between the hospital and customer, relationship commitment, and positive word-of-mouth. Based on the results of this self-determination moderating effect, this study intends to explore the implications of research in implementing proper medical service experience composition and customer relationship marketing. As the results, behavioral experience elements showed significant effects on the relationship quality and commitment. In addition, these experience elements showed a positive effect on word-of-mouth through the medium of relationship quality and commitment. As a result of analyzing the moderating effect of selfdetermination by classifying 2 groups, self-determination showed a moderating role as the more self-determined group showed a greater influence on positive word-of-mouth than the less self-determined group.

The purpose of this study is to identify the relationship between the perceived price and value of users of nationality low cost carrier to their user behavior. An online survey was conducted to confirm 260 copies of the final valid sample for Seoul citizen who have used the nationality low cost carrier more than once. The analysis found that, first of all, the perceived prices of users of low cost carriers of nationality are affecting customer satisfaction. Second, it has been shown that the perceived value of users at nationality low cost carrier affects customer satisfaction. It has also been found that monetary value has a greater impact than emotional value. Third, it has been found that customer satisfaction with perceived prices and values of low cost carrier users of nationality affects their behavior. These results are thought to help management of nationality low cost carrier to know the prices and values recognised to users of nationality low cost carrier, to set prices and to formulate strategies for value creation. Based on the result of verifying the hypothesis of this study, the following implications could be suggested. First, the issue of how low-cost carrier managers perceive low-cost carrier users to perceive price and value can play an important role in shaping their intentions. I think it will be necessary. Second, if a high price can provide enough value to customers, high price policy needs to be reflected in management. Third, it is necessary to make effort to practice customer satisfaction management throughout the enterprise.

The purpose of this study is to comparative analysis research the articles regarding gambling addiction and casino addiction published in domestic journals over the past 13 years to identify the trends in studies and seek implication from various of perspectives for future studies about social responsibility in the casino industry. For this, the author analyzed 313 articles themed on gambling addiction and 47 articles themed on casino addiction published from 2006, when a new casino opened in Seoul, till 2018. This study methods included descriptive statistics based on frequency and percentage, as well as text network analysis as keyword network analysis. The key finding of this study were as follow; first, as for the number of articles about gambling addiction and casino addiction published in journals, it increased in 2009 significantly, and the number was steadily on rise ever year after maximum number is published 40(12.8%) articles of gambling addiction 11(22.3%) articles of casino addiction in 2014. Second, as for trend studies of gambling addition and casino addition’s subject of research, most studies related to experience type of gambling addiction in relation to gambling addiction, next studies were conducted in order of social impact and policy alternatives. Most of the studies of casino addiction were social impact and policy alternatives, next frequent studied research was gambling motives and belief. Third, as a result of analysis of research trends of the subject of research presented in thesis and abstracts of domestic articles, the research trends related to gambling addiction showed high centrality in the order of gambling problems, money motives, gambling addicts, college students, race sports, and stress, and as a result of research analysis on casino addiction, key subject word such as gambling addiction, casino area, socioeconomic change, and casino law were highly connected. Finally, based on the resulted of this study, we discussed the direction of the study related to the subject of negative effects as part of the social responsibility of the casino industry in the future.

The purpose of this study is to investigate value of consumption, Airline Selective Attributes, behavior (Low-cost domestic airlines).In order to collect data, this study conducted a survey of low cost airline users from July 1 to July 31, 2019 to retrieve 200 valid samples.Part 179 of the questionnaire was used for the empirical analysis, except for parts 21 of the collected questionnaire that were considered inconsistent, unresponsive, or problematic.The results on analysis of hypotheses were as follows. In hypothesis 1,value of consumption had a positive(+) influence on selective attributes. In hypothesis 2,selective attributes had a positive(+) influence on behavior. In hypothesis 3, value of consumption had a positive(+) influence on behavior. Thus, all of the hypotheses were adopted. The rssults of the study show that consumers choose airlines for their emotional value - experience that has been more satisfying than expected to cost - future behavior can be concluded that experience in-flight service does not have a significant impact on behavior because they already recognize the quality of the in-flight service. These findings provide implications for what areas airlines should focus on when considering steps to get a consumer's choice, and improving the quality of service to satisfy the selected consumers.

The purpose of this study is to examine the structural relationship between perceived authenticity from travel TV reality program and travel intention. In order to specify the decision-making process, the theory of planned behavior, which has strong explanation power regarding human behavior was added. For achieving the aim of this study, a survey was obtained from 400 participants who had watched a travel TV reality program of TVN titled Samsi Sekki(Three meals a day) and the results concluded that the perceived authenticity of travel reality program has three dimensions: trustworthy, specificity and vividness. Of the three factors, trustworthy was found to affect attitude and subjective norms, specificity had a significant effect on subjective norms, and vividness had a positive effect on attitude, subjective norms and perceived behavioral control. In addition, attitude, subjective norms and perceived behavioral control were found to affect behavioral intention. This research conducted from the viewer’s point of view through the existing studies on authenticity that has been a controversial issue in reality programs. Also, this study is meaningful in that it suggested a way to predict the demand for tourism.

The purpose of this study was not only to extend research on experiential value by examining the effect of Local Food Consumer’s experiential value on attitude and purchasing intention but also to seek both a new strategic for management of the local food. The data for this study are drawn from a sample of 198 purchasing products at the local food stores across Jeonju in South Korea. On the basis of the discussion of consumer’s experiential value on attitude and purchasing intention, a number of hypotheses were proposed. This study utilized a pass analysis to testify hypotheses proposed. Results showed that group value of customer's experiential value had the most significant influences on customer’s attitude. In addition, both functional and group value had a positive influence on consumer’s purchasing intention. On the other hand, ecological value had no effect on it. Lastly, there was a positive relationship between consumer’s attitude toward a local food and purchasing intention. Based on the results, implications for consumer’s experiential value literature, practices for local food in terms of strategic guidelines and future research are discussed.

This study surveyed hotel employees who served for five-star hotels located in Seoul and Busan. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about two months from June 2019 to July 2016. 279 questionnaire copies were used for data analysis. As a result of hypothesis testing, first, it was found that hotel employees’ role overload had significant negative (-) effects on their satisfaction with work-family balance, which shows that the higher the role overload, the lower the satisfaction with work-family balance. Second, it was found that hotel employee’s satisfaction with work-family balance had significant positive (+) effects on their organizational citizenship behavior. Lastly, it was found that the influence of hotel employees’ role overload on their satisfaction with work-family balance varied with the degrees of perceived organizational support, confirming the moderating effect of perceived organizational support. This study carries significant implications in that it is the first study identifying the moderating effect of perceived organizational support on the relationship between hotel employees’ role overload and their satisfaction with work-family balance. Given the results of this study, hotel companies will have to improve organizational culture by providing job resources based on emotional bonds so that the organizational culture can contribute to job performance and organizational performance. For example, it is necessary to review plans for actively introducing systems like core time, flextime, and family day in order to create an organizational culture of work & life balance.

The purpose of this study aimed to explore 1) the relationships between Organizational socialization strategies and organizational based self esteem 2) the relationship between Organizational socialization strategies and organizational commitment 3) the relationship between organizational based self esteem and organizational commitment 4) mediating effect of organizational based self esteem. To achieve these purposes, questionnaire was developed based on previous study and data were collected by hotel employees. In total, 320 questionnaires were distributed and 285 valid and complete questionnaires were collected for empirical data analysis. SPSS frequency analysis was used to understand demographic properties and factorial analysis and reliability analysis was used to verify reliability of the variables. Also, regression analysis was used to verify the hypothesis. The results of the study are as follows; First, the results of this study shows that Organizational socialization strategies has a positive effect on the organizational based self esteem and organizational commitment. Second, organizational based self esteem has a positive effect on the organizational commitment. Third, it has been found that the organizational based self esteem mediating effects between Organizational socialization strategies and organizational commitment.

The purpose of this study was to observe the effects that the work and life balance as perceived by hotel employees has on work ethic and organizational commitment and what effects work ethic has on organizational commitment and to present implications for human resource management based on the results. For this study, surveys were conducted on hotel employees of 4 star hotels located in Seoul for 32 days from April 8th, 2019 to May 9th and empirical analysis was conducted on 273 surveys. Analysis results showed that first, the work and leisure balance, the work and growth balance, and the work and family balance, which are balancing factors of work and life, affected work ethic and organizational commitment and that work ethic affected organizational commitment. Variables that give a positive effect on organizations were work ethic and organizational commitment. Also, as the work and life balance was what positively affected work ethic and organizational commitment, hotel management must actively adopt systems that work and life balance as desired by employees. In particular, it should be borne in mind that the work and leisure balance and the work and growth balance coincide with the current trends.

The Effect of Rural Tourism Experience and Rural Tourism Image on Tourists’ Immersion and Visit Satisfaction. This study used SPSS WIN Ver.22.0 statistical software package, the social science research analysis package, and AMOS 18.0 for the empirical analysis. It conducted a frequency analysis on the demographic characteristics of the tourism employees who responded to the questionnaire, a factor analysis, a confidence analysis, a correlation analysis and an empirical analysis by applying the SEM (Structure Equation Model) to figure out the structural correlation between each factor. As a result of verification of the hypotheses, 4 factors of rural tourism experiences and 1 factor of tourists’ immersion were adopted as well as 2 factors of rural tourism images and 1 factor of tourists’ immersion, meaning that hypotheses 1 and 2 were adopted. The hypothesis on the relationship between 1 factor of tourists’ immersion and 1 factor of visitors’ satisfaction was adopted. 4 factors of rural tourism experiences and 1 factor of visitor’s satisfaction were partially adopted. Lastly, the relationship between two factors of rural tourism images and 1 factor of visitors’ satisfaction was partially adopted. this study is expected to be used as a useful basic data for effective positioning of the tourists in rural tourism through the representative rural tourism experience types. Second, it can be used as a useful data to learn the rural tourism images of Korea’s representative rural tourism experience villages at the moment, and as an important data to recognize the future projects or policies regarding rural tourism.

This study examines the effect of coffee shops’ attributes on value and empirically investigates the moderating effect of coffee-related knowledge in the relationship between attribute satisfaction and Customer Value. The results are expected to have meaningful implications for the coffee industry and academia. The results of the empirical analysis are as follows. The analysis examined the effects of satisfaction with six attributes of coffee shops on Customer Value; material and personal service, indoor atmosphere, and ancillary facilities were shown to have a significant effect. In contrast, promotional attributes, diversity, and accessibility showed no significant impacts. Because satisfaction with three of the six attributes showed a positive influence on Customer Value. The moderating effect of coffee-related knowledge on the relationship between satisfaction with the six attributes and Customer Value was tested using moderated regression analysis. Knowledge of coffee had a moderating effect on the influence of indoor atmosphere, promotional attributes, and diversity, but not on the effect of material and personal service, accessibility, and ancillary facilities. The theoretical implications of this study is to verify the effect on customer value by using customer knowledge as a control variable in the study of attributes on evaluations of coffee shops.

The aim of this study is the finding of the effect of the experiential consumption features of individual travelers on continuous participation intention and relationship commitment. The experiential consumption features of individual travel comprise playfuless, symbolism, intercommunity and aesthetics. Three of relationship commitment are belief, emtoion and activity. And continuous participation intention is consist 3item. To achieve this research, set up hypothesis referring to literature. 306 out of total 320 copies of questionnaires were collected and analysis used for SPSS 21.0. It is summarized as follows that the result of hypothesis examined about influence relationship between continuous participation intention and relationship commitment on experiential consumer features of individual traveler. First, experiential consumption features of individual traveler are partial positive effect on relationship commitment. Second, relationship commitment of individual travelers have a partial positive continuous participation intention. Third, experiential consumption features of individual traveler have a partial positive effect on continuous participation intention. Accordingly, individual traveler can be influenced by psychological factors such as experiential consumption, relationship commiment. The findings suggest ways that travel agency have ito effort improvement of individual travel environment and development several individual travel products.

The purpose of this study is to the impact of Daegwallyeong Snow Festival Images on Participants' Satisfaction and Revisit. Data collection was conducted from Jan 10, 2019 to Jan 18, A total of 330 copies of the questionnaires were distributed and 310 copies were collected. The factor analysis and the reliability test were conducted using SPSS 23.0 and AMOS 23.0 for 296 statistical analyzes and covariance structure analysis was conducted to verify the proposed research hypothesis. First, the images of the festival will affect satisfaction. Second, the images of the festival will affect intentions to revisit the festival. Third, participants' satisfaction will affect intentions to revisit the festival. This study is to examine how participants' impressions of Daegwallyeong Snow Festival(DSF) images affect satisfaction and intentions to revisit the festival and to submit a government proposal requesting a policy that promotes DSF globally. To this end, the survey was conducted by the participants of DSF, which is held in Daegwallyeong-Myon, Pyeongchang-Gun, Gangwon-Do.

The purpose of this study was to investigate the perceived usefulness and risk of eWOM Information on delivery app Korean food menu on perceived value, trust and purchase intention. A total of 369 valid samples who had visited a Delivery App Korean within the last three months. The results of the study were as follows. First, the delivery app Korean menu types were categorized into soup, stew, hot pot, steamed food, bibimbap, ssambap, noodles, grilled, and alum. Second, perceived usefulness has a significant positive effect on perceived value, and risk does not have a significant negative effect on perceived value. Third, perceived value has a positive effect on trust. Fourth, trust had a positive effect on purchase intention. The practical implications of this study are as follows. First, Marketers of food service industry are needed for information management and operation also based on experience and a review focused blogs and bulletin board. Second, online food service industry need the management and operations of these two aspects. Third, based on these findings, implications were suggested as basic data for providing effective eWOM information to users of delivery apps.

The purpose of this study is to investigate the effect of e-servicescape on customer trust and the moderating effect of airline class on the causal relationship between them. The data was collected by targeting customers who had traveled on airlines more than once in past two years to ensure more reliable responses on the questionnaire survey. A total of 258 responses were collected and used for the statistical analysis. The frequency analysis was, first, conducted to examine the overall demographic characteristics of the respondents. Next, the factors of the e-servicescape of the airlines were investigated through exploratory factor analysis together with reliability analysis for checking the internal consistency of the composing variables to factors. Multiple regression analysis was employed to verify the hypothesized causal relationship between factors of the e-servicescape and customer trust. Finally, the class(upper/economy) of airlines was investigated using by hierarchical regression analysis to verify its moderating effect on the relationship between e-servicescape and customer trust. The e-servicescape of the airline appeared to have a positive (+) effect on customer trust. These factors were found to have a significantly positive effect on customer trust with the exception of visual factors. The airline class was found to have a significantly moderating effect on partial influences of the e-servicescape on the airline customers’ trust.

The purpose of this study is to identify the structural relationship self-leadership, career decision-making self-efficacy and career preparation behavior. In order to verify this study, we conducted a case study of two - year college students in a two - year college of majors who were divided into major majors based on the data of the Korea Education Development Institute However, the students of Seoul, Gyeonggi, Busan and Chungcheong provinces were selected based on the number of students enrolled. To verify the fit and hypothesis of the set model, covariance structure analysis was conducted through reliability analysis and confirmatory factor analysis. Bootstrapping method was used to verify the mediating effect. The verifications from hypothesis 1 to hypothesis 4 were as follows. First, the hypothesis 1 of “Self-leadership will have positive influence on career decision-making self-efficacy” was adopted. Secondly, the hypothesis 2 of “Self-leadership will have positive influence on career preparation behavior” was rejected. Third, the hypothesis 3 of “Career decision-making self-efficacy will have positive influence on career preparation behavior” was adopted. Fourth, the hypothesis 4 of “Self-leadership will have positive influence on career preparation behavior through career decision-making self-efficacy” was adopted. This study will provide implications for career development, goals, beliefs and strategies for gaining confidence for college students.

This research investigated the causal relationship between communication competence and self-directed learning ability and the moderating effects of professor-student interaction in their relationships. To achieve this, a questionnaire survey was conducted on Chinese students studying in Korea from May 20, 2018, and June 20, 2018. A total of 500 copies of the questionnaire were distributed and 490 copies were collected, and finally, 480 copies were used to analyze the questionnaire. Results derived from actual proof analysis are as follows. First, communication competence has a positive(+) effect on self-directed learning ability. Second, demonstrate that sensitivity out of professor-student interaction has a moderating effect on the relationship between creative, open communication and learning plan, self-directed communication and learning implementation, and all sub-factors of communication competence and learning assessment. Next, receptiveness out of professor-student interaction has a moderating effect on the relationship between self-directed ability and learning implementation, and the relationship between understanding from others' perspectives, and learning assessment. Furthermore, accessibility out of professor-student interaction has a moderating effect on the relationship between self-directed ability and the relationship between creative, open ability and learning assessment. Finally, reliability out of professor-student interaction has no moderating effect on the relationship between communication competence and self-directed learning ability. Based on such research results, Korean universities and education institutions should improve the Communication Competence of Chinese overseas students, so as to improve the Self-Directed Learning Ability of Chinese overseas students in learning. At the same time, through the development of Professor-Student Interaction, further strengthen the Communication Competence of Chinese overseas students and the cultivation of Self-Directed Learning Ability.

The Purpose of this paper is to analyze the influence of major selection motivation of university students majoring in airline services on autonomy, social support, adjustment to university environment. A total of 197 valid responses were applied for Statistical analysis. The outcome of structural equation analyses demonstrated the evidence for a reasonable level of reliability and validity of this model. The results are as follows. First, intrinsic motivation exerted a positive impact on autonomy, but extrinsic motivation didn't exert a positive impact on autonomy. Second, both intrinsic and extrinsic motivation exerted a positive impact on social support and autonomy turned out to affect adjustment to university environment. Third, social support exerted a positive impact on adjustment to university environment, indicating significant coefficients of professor support. On the other hand, parents and friend support didn't exert a positive impact on adjustment to university environment. Fourth, neither intrinsic motivation nor extrinsic motivation had a positive effect on university adjustment environment. In order to overcome the crisis of the university, this study suggested students should identify their major selection motivation, enjoy autonomy and professor should help them adjust to university life.

The purpose of this study is to figure out way to effective service marketing strategy in order to improving service quality and management performance of the mobile air ticketing service industry. For the purpose of the study, MOBISQUAL was adopted as measurement scale for service quality in this study and then two main hypotheses were tested. First, the effects of service quality of mobile air ticketing app on the price sensitivity. Second, the effects of service quality of mobile air ticketing app on the purchase intention. The empirical survey was conducted between May 15 and June 15, 2019 on 400 mobile air ticketing app users, and 379 valid questionnaires were analyzed. The analysis has found the following. Service delivery, service environment that construct MOBISQUAL has negatively effect on the price sensitivity. On the other side, service delivery, service environment that construct MOBISQUAL has positively effect on the purchase intention. Therefore, this study suggests that the mobile air ticketing service marketer should more respond to customer's need of information, and it should be providing of personalized service for reduce the customer's price sensitivity and stimulate the purchase intention.

The purpose of this study is to identify the relationship between the sources of tourist information (SNS, blog, and commercial advertising) and the cognitive self-visual image produced and shared by tourists themselves, and the causal relationship between the self-visual image, tourist motivation, and revisit intention. The survey was conducted for potential tourists who experienced overseas travels. A total of 338 samples were collected and the data was analyzed using SPSS 25.0 version program. The study results showed that SNS image influences on every subconcept of self-visual images (natural/environment characteristic, amenities/tourist infrastructure, attractions, cultural environment/accessability), and blog image influences on natural/environment characteristic, amenities/tourist infrastructure, and cultural environment/accessability. However commercial advertising has no impact on self-visual images. Also, cultural environment/accessability influence on internal and external tourist motivation. Natural/environment characteristic only influences on internal tourist motivation and amenities/tourist infrastructure influence on external tourist motivation. A detailed practical and theoretical implications are included.