Earticle

초록

영어

The purpose of this study is to identify the relationship between the sources of tourist information (SNS, blog, and commercial advertising) and the cognitive self-visual image produced and shared by tourists themselves, and the causal relationship between the self-visual image, tourist motivation, and revisit intention. The survey was conducted for potential tourists who experienced overseas travels. A total of 338 samples were collected and the data was analyzed using SPSS 25.0 version program. The study results showed that SNS image influences on every subconcept of self-visual images (natural/environment characteristic, amenities/tourist infrastructure, attractions, cultural environment/accessability), and blog image influences on natural/environment characteristic, amenities/tourist infrastructure, and cultural environment/accessability. However commercial advertising has no impact on self-visual images. Also, cultural environment/accessability influence on internal and external tourist motivation. Natural/environment characteristic only influences on internal tourist motivation and amenities/tourist infrastructure influence on external tourist motivation. A detailed practical and theoretical implications are included.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광자의 정보공유행동 및 관광지이미지
2. 관광자의 관광동기 및 재방문 행동의도
Ⅲ. 연구설계
1. 연구모형
2. 구성개념 간 관계 및 가설 설정
3. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 조사대상자의 특성
2. 측정항목의 신뢰도 및 타당도
3. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이철진 [ Chuljin Lee | 동서대학교 관광학부 조교수 ]
• 노은정 [ Eunjeong Noh | 부경대학교 경영학과 강사 ] 교신저자
• 이재섭 [ Jaesub Lee | 경기대학교 관광문화대학 관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338