Earticle

초록

영어

The purpose of this study was to investigate the perceived usefulness and risk of eWOM Information on delivery app Korean food menu on perceived value, trust and purchase intention. A total of 369 valid samples who had visited a Delivery App Korean within the last three months. The results of the study were as follows. First, the delivery app Korean menu types were categorized into soup, stew, hot pot, steamed food, bibimbap, ssambap, noodles, grilled, and alum. Second, perceived usefulness has a significant positive effect on perceived value, and risk does not have a significant negative effect on perceived value. Third, perceived value has a positive effect on trust. Fourth, trust had a positive effect on purchase intention. The practical implications of this study are as follows. First, Marketers of food service industry are needed for information management and operation also based on experience and a review focused blogs and bulletin board. Second, online food service industry need the management and operations of these two aspects. Third, based on these findings, implications were suggested as basic data for providing effective eWOM information to users of delivery apps.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 배달앱 한식
2. 온라인 구전정보
3. 가치기반수용모델
4. 지각된 가치
5. 지각된 유용성
6. 위험
7. 신뢰
8. 구매의도
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 변수의 조작적 정의
3. 표본의 선정 및 분석방법
Ⅳ. 실증분석
1. 표본의 인구통계학적 특성
2. 측정도구의 신뢰성 및 타당성 검증
3. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이가희 [ Gahee Lee | 경희대학교 조리산업학과 객원교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338