The purpose of this study was to establish the concept of cultural art tourism experience by exploring and analyzing the main elements and characteristics of tourism experiences recognized by cultural art tourists. As the main approach to research, focus group interview, one of the most effective methods of qualitative research, was conducted for this study. Through content analysis, cultural art tourism experiences were classified into three dimensions consisting of functional, cognitive and emotional experiences, and the lower 12 themes. In addition, the characteristics of the detailed tourism experience elements are analyzed and presented. Further research results such as distinctions of cultural arts tourism experiences and linkage between memory and future behavior according to tourism experience were presented. Based on the results of this study, significant implications, suggestions, and research limitations for future researcher, policy-makers, and marketers of tourism area were discussed.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 문화예술관광경험의 구성 요소 2. 포커스그룹인터뷰(FGI) Ⅲ. 연구방법 1. FGI 인터뷰 계획 및 대상자 모집 2. FGI 진행 과정 3. 분석방법 및 타당성 확보 4. 윤리적 고려 Ⅳ. 실증분석 1. FGI 참가자의 문화예술관광 이용 특성 2. 문화예술관광경험의 차별성 3. 문화예술관광경험 요소 4. 문화예술관광경험에 대한 기억, 향후 행동, 개선의견 Ⅴ. 결론 참고문헌
키워드
Focus Group InterviewCultural Art TourismTourism Experience RecognitionQualitative Research.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.