관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제19권 제2호 통권 64호 (15건)

항공사 브랜드 개성이 브랜드 동일시, 브랜드 감정, 브랜드 충성도에 미치는 영향 : A항공사를 중심으로

권명옥, 이미혜

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.1-30

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The purpose of the study was to examine the impacts of brand personality which is a brand strategy to enhance brand loyalty on brand identification, brand affect, and brand loyalty. For an empirical analysis, 247 valid questionnaires were analyzed and the statistical methods utilized for Spsswin 18.0 program. According to the results of the regression analysis, H1: Airline's brand personality would have positive impact on brand identification, H2: Airline's brand personality would have positive impact on brand affect, and H3: Airline passengers' brand identification would have positive impact on brand affect were partially supported. And H4: Airline passengers' brand identification would have positive impact on brand loyalty and H5: Airline passengers' brand affect would have positive impact on brand loyalty were supported. Based on the results of these empirical analyses, it is important for airlines to create and manage brand image or brand personality in order to enhance passengers' brand loyalty.



旅游目的地的形象,感知价值及游客满意度关系的分析 - 访韩中国游客为例

肖芳芳, 张耀熙, 金始中

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.31-44

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This study examines the relationships between cognitive image, affective image, perceived value and tourist satisfaction. Destination images play a significant influencing role in destination selection. This study was conducted with the specific goal of determining the destination images of South Korea as perceived by Chinese travelers. A conceptual framework was developed to model these relationships, which was validated with an empirical data set. The survey was conducted with Chinese tourists to South Korea by questionnaire from September 1st to September 25th, 2014. Based on the response of a total of 400 Chinese tourists obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified a total of 3 hypotheses using SPSS21.0 program. The hypothesized relationship in the model were tested simultaneously by using regression analysis. The results shows that cognitive and affective image as independent variables had an effect on perceived value. The perceived value had influence on tourist satisfaction. Moreover, perceived value, and tourist satisfaction are strongly influenced by destination image. Finally, the implications and future research suggestions were discussed in the conclusion section. Recommendations are provided to offer valuable direction to Korean tourism offices and marketers to better promote South Korea as a valuable destination for Chinese tourists.



컨벤션 목적지 마케팅 믹스 인식 세분화에 따른 목적지 이미지, 방문 만족도 및 행동의도 차이에 관한 연구

김은진, 윤유식, 황정

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.45-62

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The purpose of this study was to segment the degree of visitors’ perception on convention destination marketing mix(5P's) and to see if there were any significance differences among the segmented groups in terms of destination image, visitors' satisfaction, and behavior intention. Convention destination can be considered as a product to bring more conventions and events in specified place, affecting positive economic, social, and cultural impacts. Thus, marketing activities and performances should be evaluated and monitored. Even though convention visitors' perception and attitudes regarding the destination marketing activities are important, only few research has been discussed. Therefore, this study tried to discuss general convention marketing activities and to segment visitors' perception of them. More detailed discussion and implication are provided in the conclusion section.



한국 여행사의 지속가능한 경영전략을 위한 조직론적 고찰


관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.63-86

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A corporation is affected by different social variables both within and outside the organization in the management process, and especially the business environment has a direct impact on the organization. For corporate management, the theory of population ecology emphasizes that a corporation interacts with the environment, and the organization is changed by the environment. Recently, while the business external environment has been recognized as an important variable, the theory of resource dependence also explains the changes in organizational structures and management strategies. According to the theory, corporations not only are affected unilaterally by the external environment, but also respond and control the environment to build a variety of management strategies. Corporate Social Responsibility that becomes a typical ethical management strategy for sustainability. The finding results show that Corporate Social Responsibility is required as a new management strategy provided the situation that more smaller travel agencies are in Korea. It also can be a more active marketing strategy more aggressively to cope with a constantly changing external business environment. Such sustainable business strategy enables a travel agency to reflect consumer’s needs and have a symbiotic interdependent relationship with its environment. Tourism corporations are affected by the broad business environment and they try to create values of their organizations and products. Especially travel agencies continue to build more aggressive corporate strategies through using corporate social responsibility to create more profits.



노인의 여가제약과 생활습관 및 삶의 질과의 관계 연구 : 노후준비의 조절효과

송영숙, 박정하

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.87-107

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For this study, a theoretical arrangement was made through advanced researches and an empirical analysis was conducted with emphasis on research model and hypothesis setting-up. Total 3 hypotheses were built up focusing on the theoretical background and this study aimed to investigate the effect of leisure restriction on life habit and quality of life and then, to look into which role the moderating effects of preparation for old age played in life habit and quality of life. And, as a preliminary analysis, an exploratory factor analysis was performed on leisure restriction, life habit, quality of life and preparation for old age prior to hypothesis testing. According to the result of analysis on leisure restriction, total 4 factors were drawn such as intrinsic restriction, structural constraint, interpersonal constraint and surrounding awareness constraint; as for life habit, it showed 3 factors such as sporting life habit, eating habit, and daily life habit; and, as for quality of life, it showed 4 factors such as physical factor, social factor, psychological factor, and life factor. According to the result of hypothesis testing, leisure restriction had positive effect on life habit and quality of life; and, it was found that preparation for old age played a role of moderating variable in life habit and quality of life. Therefore, all the hypotheses which were suggested through theoretical ground of advanced researches were generally adopted for performance of this study. Implications were suggested accordingly.



항공산업에서 사회적 책임(CSR)활동에 따른 기업평판 및 항공사 이미지가 구매의도에 미치는 영향

박현규, 곽동현, 류기상

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.109-132

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The purpose of this study was to investigate the effect of corporate social responsibility on airline image, corporate reputation, and behavior intention. In particular, this study attempted to examine customers' intention formation, to test the mediate role of airline image and corporate reputation in the proposed theoretical framework, and to investigate the moderate role of awareness in determining behavioral intention in the airline industry. The results of the structural equation modeling showed that corporate social responsibility, corporate reputation and airline image played essential roles in generating behavioral intention. In addition, airline image was found to act as a partial mediator in the proposed framework. Further, results of the invariance tests verified a significant moderating role of awareness. Specifically, findings from structural group comparisons indicated that the paths from airline image to corporate reputation and from corporate reputation to airline image differed significantly across groups.



호텔종사원의 직장-가정 갈등이 감정노동과 직무만족 간에 미치는 영향 - 대전지역 특급호텔을 중심으로 -


관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.133-154

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This study investigates conflicts that hotel employees suffer at work and family, analyzes how the conflict have an effect on their emotional labor and job satisfaction, and performs an empirical research to manage hotel employees. Hence, an empirical research was conducted, based on literature materials. The research was performed through a survey to achieve its purpose. The survey was conducted with employees working for a five-star hotel in Daejeon as a research subject, and was passed through a coding process. To verify the research model, general features of the samples were analyzed through frequency analysis with statistical analysis SPSS WIN 18.0 program. Conflicts between work and family, validity and reliability of their emotional labor and job satisfaction were figured out through factor analysis and reliability analysis. Multiple regression analysis was also conducted to verify the hypothesis. As a result, a factor of conflicts between work and family has a proportional relation, which refers to that the higher conflicts between work and family, the higher emotional labor. When it comes to a relation between the conflicts and job satisfaction, in case of hotel employees, it has a negative association. As for a relation between emotional labor and job satisfaction, it also has an inverse relationship. Based on the results of the research, hotel company should find a way to minimize their employees’ conflicts between work and family, and Korean government should do as well by introducing various support system for hotel employees and companies.



웨딩컨설팅서비스품질, 고객만족의 관계에 관한 연구


관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.155-171

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The purpose of this research is to understand the effects of service quality of wedding consulting on customer satisfaction. and this study intended to analyze how factor could influence customer satisfaction most. In order to achieve the purpose, 200 questionnaires were distributed to the customer who use wedding consulting, 189 valid samples were finally analyzed by Social Science Search Methodology of SPSS 17.0. As a result, First, the factor analysis about wedding consulting shows that it consists of the five factors such as interaction, policy, physical aspect, basic benefit, promotion. Second, service superiority and policy affected on customer satisfaction. Recently, the importance of basic benefit, promotion and policy of the wedding consulting is emphasized to fulfill the various and demand of each individual customer. In this study, it is aimed to provide the theoretical basis on relations between wedding consulting service evaluation variables and customer satisfaction, also to offer the strategic implication to wedding consulting company for competitive superiority.



여행사의 항공사 선택속성이 여행사 만족과 미래행동에 미치는 영향 연구 - 대형 여행사를 중심으로 -

윤영숙, 강정임, 이주형

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.173-194

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This study was intended to investigate the importance of selection attribute which is being perceived importantly by travel agencies in terms of selecting airlines after the abolition and reduction in airline sales commission and advent of low-cost airlines through preceding research and literature research, to investigate how satisfaction of tourist agency workers on a specific airline effect the future behavior, and to find ways to develop the win-win relationship between travel agency and airline. As a result, it was identified that travel agencies had great interest in the profit improvement support, and they were satisfied with the airline selection attribute but had to continue relationship with a certain airline. Also, it was verified that airlines need to change the marketing strategy and relationship maintenance according to the travel agency because travel agencies have a wider selection of airlines due to the advent of low-cost airlines, and future research topic was suggested on the selection attribute of large travel agency focusing on the small travel agency.



레저동기ㆍ 레저제약ㆍ레저스킬과 레저참여 간의 구조적 관계

이상용, 이승구, 강만수

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.195-219

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This study is to verify the relationship among leisure motivations, leisure constraints, leisure skill and leisure participations. To achieve the goal of this study, A total of 377 questionnaires were sampled from people who climbed mountains in Northern Seoul(Dobong mountain), Southern Seoul(Cheonggye mountain), Gapyeong in Gyeonggi province(Yeonin mountain), Chuncheon in Gangwon province(Geombong mountain) for a month from October 20th 2014 to November 23rd 2014 by the purposeful sampling method. This research conducted frequency analysis, exploratory factor analysis, reliability verification, confirmatory factor analysis, correlation analysis, and structural equation model with collected data using SPSS 21.0 and AMOS 21.0. The results are as follows. First, leisure motivation does not influence leisure participation directly. Second, leisure motivation influences leisure skill. Third, leisure motivation influences leisure constraints negatively. Fourth, leisure skill influences leisure constraints. Fifth, leisure constraints do not influence leisure participation. Sixth, leisure skill influences leisure constraints negatively. Seventh, leisure skill does the mediator role in relationship between leisure motivation and leisure participation. Results are discussed with possible implications and suggestions for further research. First, leisure participants don't participate in leisure activities right after getting motivated, therefore, to make them participate more, it is necessary to develop leisure skills. Second, leisure skills, a leisure negotiation process by interaction between leisure motivation and leisure constraints, work as an important variable in leisure activities.



관광학부 유니폼착용이 취업경쟁력에 미치는 영향 연구

이용철, 스즈키 준

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.221-239

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The purpose of this research is to enhance the employment competiveness of the tourism majors by wearing uniforms as a part of education in a close relation with the changing trends in hiring and the job training of the industry. And the specific purposes of the research are: (1) to study the effect of uniform on the learning attitude of the students and (2) to study the effect on the students’ department Identity. Additionally, by defining how the uniform is effecting the future employment competitiveness, we would like to provide the basic information to help maximize the benefits of the stakeholders (students, university and the industry) by putting on the uniforms. The results of this research show, firstly, the satisfaction effect factors of wearing the uniforms are extracted as ‘personality’, ‘professionalism’, ‘attitude’ and ‘aesthetic impression’. This is in accordance with the preceding researches and partially supports the results of this research. Secondly, it has been analyzed that the uniforms have positive (+) influence on the learning attitude and their department Identity. It can be inferred that by wearing uniforms, changes in the personality and attitude enhances their will to achieve the academic goal to become professionals. Lastly, the uniforms were analyzed to have a positive (+) influence on the employment competitiveness. It can be inferred that the changes in personality and attitude caused by the uniforms are not only enhancing the will to achieve the academic goal, but to enhance their confidence on the industry they want to work in and further, positively influence the employment competitiveness.



교수신뢰성에 따른 학생만족 및 행동의도 영향관계 연구

이재곤, 고주희

관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.241-263

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The purpose of tourism education in university is that professors help university students acquire enough knowledge in the major field of tourism to adapt to the competitive world and learn the virtues and wisdoms of a human being. But the essential and real education is seen as a superficial utopia in tourism management that attaches importance to human resources. Professors have to secure their reliability from university students in terms of education, and absolutely need the process of reflective teaching after teaching them. In other words, university students have to be acknowledged as existence values giving the enlightenment of reflective teaching to professors at the educational level. And professors have to be also acknowledged as existence values based on tourism education in tourism management to maximize their reliability from university students. Consequently, self-reflection as a human being should cause educators to secure their identity as professors through continuous reflective teaching so that eductees can be tourism experts as well as tourism intellectuals. Professors have to focus on two contexts of quantitative and qualitative educations to supervise educatees as educators. These are to be expected―after all, the educational paradigm is desirable and important.



호텔종사원들의 표면행동이 감정탈진과 직무만족에 미치는 영향 : 인지된 조직지원의 조절된 매개효과


관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.265-288

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This paper investigated how perceived organizational support(POS) has a moderating effect on the relationship between surface acting and emotional exhaustion and examined the mediating relationship between surface acting and job satisfaction via emotional exhaustion and tested moderated mediation model combining moderation model and mediation model. To test these research objectives, moderation analysis, mediation analysis and moderated mediation analysis were performed. A total of 214 hotel employees participated in this study. The results showed that surface acting were significantly related to emotional exhaustion which in turn significantly affected job satisfaction(mediation effect). And POS moderated the relationship between surface acting and emotional exhaustion such that emotional labor was related to more emotional exhaustion for employees who perceived less organizational support(moderation effect). In particular, POS moderated the negative and indirect effect of surface acting on job satisfaction through emotional exhaustion such that emotional exhaustion mediated the indirect effect only when POS was low but not when it was high(moderated mediation effect). These results suggest that organizational interventions aimed at improving POS when hotel employees experience surface acting would be valuable tools for organizational performance. Both theoretical and practical implications are discussed.



경쟁사 가격의 특성이 서비스 고객의 가격공정성 지각에 미치는 영향


관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.289-309

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This study investigated the influences of competitors' prices on service customers' perception of price fairness. It was hypothesized that competitors' prices act as an anchor when customers perceive the fairness of service prices and that their influences are escalated when the competing brand's prestige and the similarity between brands increase. The results show a strong evidence that service customers' perceptions of price fairness rely on the level of competitors' prices and the influences of competitors' prices are moderated by the similarities between the target brand and the competing brands. No significant moderating effects of brand prestige have been found. The results of this research indicate that service customers' perceptions of price fairness lead to service value perceptions, highlighting the importance of price fairness concept in services marketing.



항공사 고객접점서비스와 고객유지의 관계에서 소비감정의 매개효과 검증


관광경영학회 관광경영연구 제19권 제2호 통권 64호 2015.05 pp.311-333

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This study examined the relationship among service encounter, consumption emotion and customer retention, focusing on the mediating effect of consumption emotion. Data were collected from the questionnaire completed by 271 customers who had used in airlines at least more than once, through September 1 to September 21. 2014 for about three weeks by using convenience sampling among non-probability sampling. To examine respondents demographics traits and consistency of measurements, frequency analysis and reliability analysis were processed, and correlation analysis for relationship among the variables were conducted by using SPSS 18.0 for Windows. For the adequacy of factors, confirmatory factor analysis was made through structure equation model using Amos 7.0. To confirm the verification of model suitability and research hypotheses, the mediating effects were tested by using Bootrapping method and Aroian-test through structure equation modeling. The significance level was set at α=.05, and the results are as follows. First, the service encounter had a significant effect on consumption emotion(p.<001). Second, the service encounter had not a significant effect on customer retention. Third, the consumption emotion had a significant effect on customer retention(p.<001). Fourth, the mediating effect of consumption emotion in the relationship between service encounter and customer retention showed that consumption emotion fully mediated in the relationship between service encounter and customer retention.


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