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한국 여행사의 지속가능한 경영전략을 위한 조직론적 고찰
An Exploratory Study on the Organization of a Korean Travel Agency for Sustainable Management Strategy

첫 페이지 보기
  • 발행기관
    관광경영학회 바로가기
  • 간행물
    관광경영연구 바로가기
  • 통권
    제19권 제2호 통권 64호 (2015.05)바로가기
  • 페이지
    pp.63-86
  • 저자
    민웅기
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A247376

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원문정보

초록

영어
A corporation is affected by different social variables both within and outside the organization in the management process, and especially the business environment has a direct impact on the organization. For corporate management, the theory of population ecology emphasizes that a corporation interacts with the environment, and the organization is changed by the environment. Recently, while the business external environment has been recognized as an important variable, the theory of resource dependence also explains the changes in organizational structures and management strategies. According to the theory, corporations not only are affected unilaterally by the external environment, but also respond and control the environment to build a variety of management strategies. Corporate Social Responsibility that becomes a typical ethical management strategy for sustainability. The finding results show that Corporate Social Responsibility is required as a new management strategy provided the situation that more smaller travel agencies are in Korea. It also can be a more active marketing strategy more aggressively to cope with a constantly changing external business environment. Such sustainable business strategy enables a travel agency to reflect consumer’s needs and have a symbiotic interdependent relationship with its environment. Tourism corporations are affected by the broad business environment and they try to create values of their organizations and products. Especially travel agencies continue to build more aggressive corporate strategies through using corporate social responsibility to create more profits.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 본론
  1. 기업환경의 변화와 새로운 경영전략의 필요성
  2. 지속가능한 경영전략의 조직론적 논의: 자원의존이론의 적용
  3. 지속가능한 경영전략의 실행과정과 가치
 Ⅲ. 결론
 참고문헌

저자

  • 민웅기 [ WoongKi Min | 목원대학교 교양교육원 조교수 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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