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The purpose of this study was to investigate the effect of cultural tourism experience on perceived value and place attachment. First, it was found that the factors of cultural tourism experience had a significant effect on perceived value, but only educational experience and aesthetics among the total four factors had a statistically significant effect, while entertainment and deviant experience had an effect. Did not appear to have. Second, the perceived value showed statistically significant results on place attachment. Third, it was found that educational experience, deviant experience, and aesthetics had a statistically significant effect on place attachment, but entertainment effect did not have a significant effect on place attachment. Overall, the psychological part of tourists was partly affected by the pandemic of the novel coronavirus infection around the world, including Korea, and the entertainment part is thought to have been dismissed. This study resulted in the result of a study in which the experience of local cultural tourism sites was dismissed differently from previous studies. The perceived value and attachment to place are one of the very important parts in the supplier-oriented. Tourists may have different consequences depending on the off-season and high-season seasons, but this can give implications in that national emergencies such as this COVID-19 can have different consequences. It is necessary to include the experiential element of a new cultural tourism destination and study it.

This study is aimed to understand the leading experience features of character experiencing visitors in the theme parks. To investigate the intrinsic and extrinsic behavioral motives, differences between the expanded planned behavioral factors and recognition on the behavioral intention by the social media usages and intrinsic factors to affect the behavioral intention were confirmed, applying the theory of cultural development and the theory of expanded planned behavior. First, upon the t-test results on the expanded planned behavioral factors among the groups that used the social media classified by using hours and video watching hours of social media, significant differences of responses were found only the upper and lower groups of watching hours. Second, upon the regression analysis by models on the behavioral intention of expanded planned behavioral factors, all the variables except the attitude to the behaviors showed the significant impact in the expanded model using all the variables, and the influential power showed in the order of attachment and prior knowledge; and perceived behavioral control and subjective norms. The study results are anticipated to be used as the fundamental data to suggest the new development direction of the event spots and tourist attractions that faced the limitations on the motivation of revisits as well as contents.

Due to the pandemic of COVID-19, online education on cooking practice has been carried out in a university that manage related departments and the issue of satisfaction and learning persistence of the students has been brought up. The purpose of this study was to measure the effect of online education service quality of cooking practice on the learners’ satisfaction and further examine the influence of this satisfaction on the learning persistence of the learners. This study was conducted using a survey of 237 student-respondents who major in cooking related departments from Septmeber 1st to October 1st, 2020. The collected data were analyzed in multiple regression analysis using SPSS 21.0 statistical program. The result demonstrates that three variables(assurance, empathy, tangibles) were adopted and other two variables(reliability, responsiveness) were dismissed about the effect of online education service quality of cooking practice on the learners’ satisfaction. Moreover, it was examined that learner satisfaction has significant influence on the learning persistence. The results of this study will present measures on providing better online practice for the students who major in cooking related departments in COVID-19 situation which will last for a long-term. Furthermore, it will provide operational implications on strategic establishment for increasing learning persistence.

This study is a study on the relationship between relationship quality and loyalty of nonverbal communication of bakery cafe’ employees. When providing services to consumers, we tried to present the importance of non-verbal communication that positively affects relationship quality and loyalty. The purpose of this study is to provide basic data for business strategies and related academic education. Survey is a random sampling method among non-probability sampling methods. It was conducted using a Google questionnaire to consumers who have visited bakery cafes from May 1 to June 1, 2020. A total of 275 copies were collected and all 275 copies were used as data. As a result, hypothesis 1, the physical appearance and body language of the bakery cafe’ employees had a positive (+) effect on the relationship quality. Hypothesis 2, trust and satisfaction were found to have a positive (+) effect on loyalty. Hypothesis 3, physical appearance and body language were found to have a positive (+) effect on loyalty through relationship quality as a partial mediation. This study has theoretical and practical implications for nonverbal communication among bakery cafe’ employees.

The purpose of this study is to empirically analyze the differences between visitor satisfaction and consumption expenditure according to the characteristics of the Culture and Tourism Festival. Through this, we can draw out the implications of festival policy. The study was conducted on 40 selected cultural and tourism festivals from 2013 to 2018. Statistical analysis of the data was performed using ANOVA. Accordingly, visitor satisfaction according to the characteristics of the Cultural Tourism Festival showed differences in the type of festival and the festival area. In addition, consumption expenditure showed differences in all areas. Based on these analysis results, some suggestions were made to enhance the visitor satisfaction and consumption expenditure of festival. First, it is necessary to use the story to improve the traditional history festival. Second, it is necessary to cultivate manpower and strengthen expertise to enhance the satisfaction of the cultural tourism festival. Third, it is necessary to strengthen the connection between the festival site and the surrounding resources. Fourth, various promotional marketing is needed to attract foreign visitors. Finally, it is necessary to discover programs to increase the topic of the festival.

The purpose of this study is to identify the different impact levels of different types of organizational commitment over team performance, and by doing this, it is to emphasize the needs to be aware of multi-dimensional perspectives of organizational commitment. This study brings attentions especially to the career commitment with the life style and business environment changes; and also the increased importance of team commitment and team performance as today’s hotel organizations are turning to more team-based structures. The survey was conducted to the current hotel employees of the hotels in Seoul, ranges from 3 Stars to 5 Stars since those ranges of the hotels were rapidly increased in number, making commitment to the organizations more difficulty for those employees due to possible career mobilities. The total of 122 surveys were collected and used for the analysis. The result indicate that each commitment showed positive impacts of the team performance while when all three were tested then only career commitment was statistically significant. Hierarchical Regression Analysis was conducted to test the different level of impacts of multi-foci commitment and was found to be statistically significant in the order of career commitment, team commitment and job commitment.Implications from this study include the further needs for multiple commitment studies in hotel industry and highlight the importance of the career commitment especially for time being.

In this study, The relationship between the impact of relationship immersion on lovermark In addition, the moderating effect of corporate image on the influence of relationship immersion on lovermark was identified. As a result of reliability analysis, the Cronbach’s α coefficient of all variables such as relationship immersion, lovemark, and corporate image, showed 0.8 or more, thus ensuring reliability. The results of regression analysis between variables for hypothesis testing are as follows. First, as a result of verifying the effect of relationship immersion on lovemark, relationship immersion had a significant effect on lovemark. Second, the results of verifying the adjustment effect of corporate image are as follows. As a result of analyzing the moderating effect of corporate image in the relationship between relationship immersion and lovemark, the public confidence has been shown to control the relationship between emotional immersion and love dimension, and also to control the relationship between computational immersion and respect dimension. Affinity was found to control the relationship between computational immersion and love dimension, and to control the relationship between computational immersion and respect dimension.

This study looks at the current situation of domestic wine education in the growing wine market in Korea. The survey consisted of wine learning & knowledge level, satisfaction of consumption, education status, morphological characteristics of wine drinking and consumer demographic characteristics within the survey group. As a result of the Main Factor Analysis, there were 3 factors of wine education which were 'Wine concept learning', 'Wine experience learning', and 'Personal exchange'. wine knowledge level and consumption satisfaction were done by One Factor Analysis and each of them are the factors. Multiple Regression Analysis showed that ‘Wine concept learning’ had the strongest effect on the knowledge level. on the other hand, the ‘Personal exchange’ had the lowest. Simple Regression Analysis resulted in the knowledge level of the wine having a significant effect on satisfaction of consumption. Also, according to the result of Multiple Regression Analysis, ‘Wine concept learning’ and ‘Wine experience learning’ had great effects on satisfaction of consumption among three wine education factors while the 'Personal exchange' had the smallest effect. This result means the importance and necessity of wine learning and the necessity to organize the curriculum to emphasize the importance of wine labels as well during wine education programs in schools, businesses and work places. It is also important to include how to read wine labels in wine books or magazines. so, the public can interpret and understand the wine labels easier than before. It is necessary to consider the benefits of wine learning from the consumer's perspective. Wine learning leads to successful wine sales by helping consumers needs that they want to get some wine.

The purpose of this study was to investigate the relationship among Job Environment, Organizational Commitment and Job Performance of hotel company. For the purpose of study, 250 survey questionnaires were distributed among the employees who are working for hotel company from 12th Oct, 2020 to 31th Oct, 2020. Lastly 235 samples were put to actual analysis by using SPSS Win 26. The results of the study are as follows. First, the job environment which are consist of human environment, welfare environment and physical environment had significant effects on organizational commitment. Second, the job environment which are consist of human environment, welfare environment had significant effects on job performance. Lastly, the organizational commitment had significant affect on job performance. As employees perceive the working environment positively, the better their job performance. Therefore, hotel corporates should make various efforts to expand the range of positive perceptions by actively communicating with employees through various channels.

As the importance of quality of life due to improved income levels has emerged, it has been argued that China's consumer market is showing a different characteristic than before and is reaching a transition period toward mature consumption in advanced countries. Amid the establishment of a reasonable consumer culture, value-oriented consumption is established among young consumers, while the consumption pattern of luxury purchases is still in the overall society, so a diverse understanding of consumers' consumption patterns is needed. The study wanted to examine wine consumption and purchasing intentions, which represent a significant growth in luxury goods, and the purpose of this study was to find out whether face sensitivity directly influences the propensity of consumption by changing the subject of consumption from the older generation to the millennials. The purpose of the project is to examine whether this propensity to show off consumption has a significant impact on wine purchase intentions and to provide implications.Firstly, a sense of shame, a sense of other people, and a sense of form, which are lower factors of face sensitivity, were all shown to affect personality-seeking consumption in the positive direction. Secondly, a sense of shame, a sense of others, and a sense of formality were all shown to have an effect on trend-seeking consumption in the positive direction. In addition, as a result of examining the impact of face sensitivity on high-price oriented consumption propensity, only the lower factors of shame and other people's consciousness were statistically significant, and the formal consciousness was not significant. Fifth, impact of ostentatious consumption propensity on wine purchasing intentions, only the lower factors, personality-oriented, brand-oriented, and high-price-oriented consumption propensity, were statistically significant, and the trend of trend-seeking consumption was not significant. Lastly, looking at the impact of face-sensitive sensitivity on wine purchasing intentions, other people's consciousness, and formal consciousness were all statistically significant. This is interpreted as the practice and value system of chinese society, influenced by confucianism, has valued face to show off social status, status, authority, formalities or examples in human interrelationships, and that this sense of face continues to consume to show off one's superiority or self-confidence today.

This study began with the question how tourism and travel were produced and consumed in modern Korean society as Korean society changes to modernity. The purpose of this study is to find and interpret how the foundation process of tourism was established in modern Korean society, how the social and institutional production system of tourism including major tourism industries and national tourism development policies, and what characteristics of the consumption behaviors in tourism was. Accordingly, based on Fordism and Post-Fordism thesis issued in the West, it was discussed whether the tourism behavior and tourist experiences of domestic and overseas tourism were equally changed in Korea. This study conducted a document study using various research papers and statistic reports published by the government since 1976 as secondary data. It was concluded that social modernization changed the domestic tourism to radicalized modernization, and extended organized mass tourism to individualized one, namely, Fordism to post Fordism. On the other hand, overseas tourism in Korea was nearly impossible due to the limitation policy of tourism imports by government till 1988. In the 1990s, the number of overseas tourists increased rapidly with the explosive growth of the travel industry. Until the early 2000s, overseas tourism was mainly dominated by Fordism. Individualized tourism, meanwhile was favored by the younger generation who were able to communicate in ICT environment, or the internet, and thus the shift to post-Fordism in overseas tourism was partly seen.

The purpose of this study is to investigate how the perception of organizational fairness among travel agency employees affects organizational trust and organizational effectiveness. For samples, 231 valid samples were taken from September 1, 2020 to September 30, 2020. The analysis results of this study were analyzed using the statistical package of SPSS for Window version 22.0. Multiple regression analyses were performed for hypothesis testing, and the results of this study were as follows: First, the distribution fairness, procedural fairness and interaction fairness of organizational fairness have been shown to affect organizational trust. Second, organizational trust has been shown to affect organizational immersion, job satisfaction and turnover intention of organizational effectiveness. Third, it was analyzed that organizational fairness affects organizational effectiveness. Finally, organizational trust was confirmed to have a mediating effect in the relationship between organizational fairness and organizational effectiveness. It is important to gain the trust of employees based on the hypothesis test results and to ensure fairness is recognized for positive effects.

The purpose of this study is to analyze the contemporary trend and relationship structure of domestic travel related to travel week. For this purpose, this study selected Instragram hashtag, one of the most popular SNS these days, and use Word2Vec (word embedding to vector) as a new word embedding method for big data analysis, cluster analysis, and social network analysis for centrality analysis including degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality of travel week’s keywords. The main results of this study show that family travel, travel in fall season and Kangwon province and Busan city as destinations of travel week have high centrality and influence. These results will be a useful guideline for policy makers, marketing managers and tourism planners of DMO in sustaining and expanding travel week policy.

This study is to figure out the customers’ choice attributes for the type of Korean restaurants using the importance-performance analysis (IPA) methodology. In this study, we classified the Korean restaurants into three groups by the type of food quality, employee service quality, physical environment, price and value; fine, modern, and casual restaurant. This study used the Likert 7-point scaled questionnaires measuring customers’ choice attributes such as sixteen restaurant attributes, and employed the IPA methodology to map out the importance that customers place on individual restaurant attributes and how they affect customer satisfaction by the type and gender of Korean restaurants. The results address strategic operational plans tailored to individual type of Korean food restaurant to reduce the customers’ perception gap on restaurant attributes between customer’s importance and their satisfaction. This study offers strategic alternatives for managing customers’ restaurant choice attributes that are suitable for multiple types of Korean food restaurants, including fine, modern, and casual restaurant types that are categorized by the food quality served, employee service procedures employed, physical internal and external environment, and price and value.

This study attempted to understand the effect of uniform components, satisfaction, and attachment to department on Airline-service majored Students. To this end, it was composed of three sub-factors of the uniform components: symbolism, functionality, and aesthetics. Satisfaction and attachment to department were regarded as single factors. The subject of the survey was selected as a student who voluntarily accessed a google URL link, and was a four-year two-year college student with a focus in airline-service majors. The survey period was collected from September 15, 2020 to November 5, 2020. 182 copies of effective specimens for hypothesis testing in this study were empirically analyzed. As a result of the hypothesis verification, First, it was found that the uniform composition factors of college students majoring in airline-service had a significant effect on satisfaction in terms of symbolism, functionality, and aesthetics. Second, the effect of uniform composition factors of college students majoring in airline-service on attachment to department has the highest effect, in order of symbolism, functionality, and aesthetics. Third, it can be seen that the degree of satisfaction of college students majoring in airline-service has an effect on the attachment to the department. Focusing on college students majoring in airline-service, the purpose of this study was to identify the factors influencing the satisfaction and attachment of the department uniform component, and use it as a basic data to enhance the attachment to department and competitiveness of the department students.

The study examines the effect of job insecurity perceived by flight attendant on job stress and organizational commitment, and the moderating effect of organizational trust with regard to the influence of job insecurity on job stress and organizational commitment. In terms of the subjects, the study set male and female flight attendants working at main domestic full service carrier, domestic low-cost airlines, and foreign airlines. From September 28 to October 25, 2020, the research was conducted online through Google questionnaire form, and a total of 129 surveys were used for analysis. As for empirical analysis, SPSS 23.0 statistical package was utilized. The research results confirmed through hypothesis verification are as follows. First, it was discovered that the job insecurity of flight attendants had a positive (+) effect on job stress. Second, it was found that the job instability of flight attendants had a negative (-) effect on organizational commitment. Third, it was found that organizational trust plays a moderating effect in the influence of the flight attendants’ job instability on job stress and organizational commitment.

The purpose of this study is to provide marketing implications for what functions and attributes are provided in the composition of airline websites and the provision of related services through the identification of airline e-servicescapes, trust and intent to purchase. The survey to carry out this study was conducted online for those who had accessed the airline's website within the last three years, and finally, 224 copies were used as empirical analysis data. The data analysis was performed with frequency analysis, confirmatory factor analysis, and structural equation model analysis. Hypothesis1, 2, and 3 were adopted, as the relationship between all variables in the verification of the impact relationship with airline e-servicescapes and the intent to purchase was shown to be having a statistically significant positive effect. Consequently, the implications were given as follows: First, an environment based on web standard technology will need to be stablished in which airline website users can access any device. Second, taking into account visual factors, the establishment of consistent websites with airlines' social media, logos, posters, etc. should also be considered. Third, in order to improve consumer interaction, airlines will need to design websites to promote through reviews and oral traditions among consumers through advertising and promotion through SNS such as Facebook and Instagram. In addition, a future study suggested that more multiple-choice e-servicescapes will be developed for airlines.

The regional development through tourism products emphasizes the importance of the place image and its identity. Storytelling is one of the methods to create the meaning and value of the tourism resources and new tourism content in the tourism industry as well as place image and identity. It can be used as an explanation and an interpretation of the tourist sites. The role of storytelling as important pull factor that can determine the image of tourism destination. It makes tourists discover the identity of the value of its cultural assets. The purpose of this study is on Storytelling Development Strategy of the World Cultural Heritage Assets in Iksan area, and suggests as following: 1. Preparation of Tourism Infra-structure and Tourism facilities for tourists. 2. Development of the Storytelling cultural resources of the Cultural World Heritages Assets. 3. Select the Main Theme of the Storytelling development of Iksan World Heritage Assets. 4. Use as OSMU, MSMU to create various tourism contents.

The purpose of this study is to examine the effects of the labor flexibility on the career commitment of Hotel Employees and to verify whether networking behavior have a moderating effect in the relationship between labor flexibility and career commitment. Based on previous research, the company established a hypothesis to solve the problem and conducted a survey for 3-5 star hotel's employees in Seoul to test the hypothesis, and the sample consists of some 234 responses. The results of this study reveal firstly, wage flexibility positively influenced organizational commitment while numerical flexibility negatively influence the career commitment. Secondly, it was found that only friendship networking behavior have some significant moderating impact on the effects of the labor flexibility and career commitment. And, through the study result, hotel companies should implement labor flexibility policies that take into account the impact on employee awareness or perception in human resources management.

The purpose of this study is to find out the difference in satisfaction of sports events according to demographic characteristics and then devise a differentiated marketing plan. In addition, by deriving a selection attribute with high satisfaction among the event selection attributes, it is useful for managing sustainable and successful sports events in countries and cities that want to host sports events, and provides data that can be used in practice. To this end, a survey was conducted on 375 Indonesian visitors of the Asian Games in Jakarta-Palembang. The implications derived through empirical analysis are as follows. First, it is necessary to actively promote offline promotions and advertisements such as SNS, Internet, and organizational homepage, and devise a plan to implement viewing vouchers, package admission tickets, discount tickets for specific games or times, etc. for visitors. Second, the stadium should have facilities like an amusement park. In addition, comfortable and comfortable accommodation facilities and friendly volunteers are needed to recharge the enthusiastic visitors. In addition, clean and hygienic food is the most important attribute for enjoying and viewing sports events.

숙박공유사업이 빠르게 발전하면서 온라인 숙박 공유 플랫폼이 점점 더 많은 소비자들에게 받아들여지고 있다. 대표적으로 에어비앤비는 공유경제 플랫폼의 가 장 성공적인 사례 중 하나이다. 하지만 에어비앤비 관련 부정적인 뉴스가 늘어나면 서 소비자들은 온라인 숙박 공유 플랫폼을 이용함에 있어 여러 위험요소를 실감하 고 있다. 따라서 본 연구의 목적은 부정적인 정보출처가 소비자로 하여금 어떠한 위협을 인지하게 하는지 파악하고, 인지된 위험이 공유숙박으로 대표되는 에어비앤 비 이용의도에 어떤 연관성이 있는지 검증하였다. 정준상관관계 분석과 다중회귀분 석을 통해 '부정적 정보'와 '소비자가 인지한 위험' 두 변수 간 높은 정(+)의 관계가 있음이 나타났으며, 인지된 위험은 소비자의 에어비앤비 사용 의사에 유의한 영향 을 미치는 것으로 나타났다. 특히 정보원천 중에 소비자의 부정적인 과거 경험이 위험을 증가시키는데 가장 큰 역할을 하며, 위험요소 중에는 불법촬영과 같은 자신 의 안전을 위태롭게 할 수 있는 물리적 위험을 공유숙박 이용 소비자들이 가장 두 려워하는 것으로 밝혀졌다. 본 연구는 비교적 새로운 개념의 공유숙박산업의 건강 한 발전을 위한 이론적 및 실무적 시사점을 제시하고 있다.

This study aims at presenting implications for increasing the satisfaction of tourists in rural tourist sites through empirical analysis on how service quality and experience tourism affect image, satisfaction and loyalty for tourists visiting rural tourist sites in Jeollabuk-do. There is a purpose of. First, it was found that service quality had a significant effect on emotional and cognitive images. Confidence was found to have the greatest effect on emotional images, and reliability and tangibility were important factors in cognitive images. Second, service quality was found to have a significant effect on satisfaction. It is believed that it is necessary to improve the overall software service for tourists. Third, it was found that the tourism experience had a significant influence on the emotional and cognitive images. Fourth, it was found that tourism experience had a significant effect on satisfaction. All factors showed influence, and it can be seen that rural tourism is also a very important factor in the experience of experiencing rural culture, history and various stories. Fifth, the image was found to have a significant influence on loyalty. Both emotional image and cognitive image factors were shown to be important factors. Sixth, satisfaction was found to have a significant influence on loyalty. It is judged that the overall management of the satisfaction of visiting tourists is necessary.

The purpose of this study is to identify the impact of job stressors and psychological burnout of the flight attendants on service orientation. This study suggests that flight attendants can prevent psychological burnout and improve service orientation. A total of 280 flight attendants were randomly chosen in January 2020. Of the 280 questionnaires distributed, 268 questionnaires were returned. Due to missing 12 questionnaires were excluded. Consequently, 256 surveys were retained for analysis using SPSS 21.0 for the analysis by frequency, reliability, factor, and multi-regression. The results of the study are as follows. First, flight attendants’ job stressors had an effect on psychological burnout. Second, flight attendants’ psychological burnout had a significant effect on service orientation. Third, flight attendants’ job stressors did not affect service orientation. Flight attendant is typically an important factor in determining the quality of service for airlines. So personnel managers should seek ways to reduce psychological burnout by reducing the job stressors of flight attendants. Also airlines need training programs that can reduce psychological burnout, such as mental training programs and mind-set training programs.

The purpose of this study is to analyze the mediating effect of perceived value of relationship between benefits of airline frequent flyer programs and intention to use those continuously along with differences by grades of its members. The empirical data of study was collected through an online survey of participants who have used airline frequent flyer program for one year, and the hypothesis was tested by using Part 236. Hypothesis 1, 2, and 3 were adopted to show positive effect with all variables in the verification of relationship between benefits of the programs and perceived value, along with intention of its continuous usage. Comparative analysis on differences among grades was conducted in terms of benefits, perceived value, and intention of continuous use of existing programs. As a result, there is a partial mediating effect of perceived value between benefits of the programs and the intention of its continuous usage. Also, by analyzing differences between groups by grades, it has been shown that there were significant differences among those groups. In conclusion, it is crucial for airlines to consider customer segmentation to establish differentiated strategies.

Unlike high possibility in the market of character goods, only a few studies have been carried out regarding the purchase intention of character goods, especially targeting adults. The purpose of this research is to investigate influence of character goods’ attributes on consumer attitude and purchase intention, particularly with kakao Friends. Thus, the survey was conducted with 243 respondents who bought kakao Friends before and collected date was analyzed through structural equation modeling. Research findings show that character goods’ attributes had positive influence on consumer attitude and then, consumer attitude formed with character goods’ attributes had significant influence on purchase intention. Therefore, it aim to promote importance of marketing for character goods, add familiarity and trustworthiness into existing company image, come up with differentiated strategy to attract new customers and provide empirical date to maximize business synergy. In addition, its’s required to make good use of new concept, the character goods for the marketing effectively and expand various age-specific character marketing and fan base. Also, it’s necessary to strengthen competitiveness in the goods business in the character goods market as well as enhance usefulness of goods at the same time in order to set the marketing strategy continuously.

For practical research on local certification matjips, this study examined the impact relationship between the image of local certification matjips and their perceptual values, price sensitivity and revisitability. In addition, we looked into the impact of perceived value on price sensitivity and revisitability of local certification matjips. And we looked into whether price sensitivity affects revisitability. First of all, the image of a local certification matjips has been shown to give positive influence on perceptual values and willingness to revisit. Second, the perceived value of local certification matjips was found to have a positive influence on price sensitivity and revisitability. Third, the price sensitivity of local certification matjips was found to have a positive effect on the degree of revisit. On the other hand, images of local certification matjips have no significant impact on price sensitivity.

The purpose of this study is to analyze and evaluate the growth trend of passenger demand in accordance with the national LCCs’ market penetration, and as a result, to present the necessity and basis for expanding the Korea-China Open Skies. This paper undertakes a case-building analysis approach and examines changes of passenger demand growth rates in the market after the Korean national LCCs entered the Open Skies zone, taking advantage of the strategic window created by the Open Skies Agreements between Korea and the other contracting parties. The case-building analysis conducted on Japan, China, Thailand and Vietnam is based on the air passenger traffic results performed on the above destinations over a period of time, which therefore is fundamentally “outcome evaluation”(Stake. 1995) and this study has what might be termed ‘face-value credibility’ as it provides evidence and data tables with which readers can easily identify, nonetheless, interviews also took place with experts from three(3) different Korean flag carriers to not only add perspective but also validate the findings. In the findings, the relation of additional demand growth with the LCCs’ entry into the open skies zone such as Japan, Thailand and Vietnam, with the exception of China having high barriers to entry of Korean LCCs, was found to be very positive, and was also confirmed by the expert survey. Accordingly, it is reasonable to assume that such additional demand growth will occur even if LCCs expand their entry into the Korea-China routes.

This study attempted to present the necessity of VR amusement facilities in theme parks by understanding the effects of experience using VR amusement facilities in theme parks on customer satisfaction and word of mouth. For this, factor analysis and regression analysis were conducted to draw the following conclusions. Five factors were found through factor analysis. The experience of VR amusement facilities was divided into physical space and realistic experience, and customer satisfaction and word of mouth effect were shown as eWOM and WOM. As a result of analysis for these factors, all were found to have a significant influence. Customers who experience the theme park's VR amusement facilities are satisfied and show their intention to share with others. In other words, it should be recognized that the use of VR amusement facilities can increase visitors and increase financial performance through customer satisfaction and word of mouth effect. Therefore, managers should come up with a plan to improve customer satisfaction and word of mouth effect by introducing VR amusement facilities.

This study assumes the effect of beauty experience tourism quality factors on behavioral intention, analyzes the relationship between the quality of beauty experience service and behavioral intention, and what experience factors are behavioral intentions including re-engagement intention and recommendation intention. We looked at the significant effect on. Through empirical analysis, it was confirmed that the quality factors of beauty experience tourism have a positive effect on behavioral intention. The effect between the service factor and the behavioral intention of the staff was the highest, followed by the effect of the experience facility environment factor and the behavioral intention. This study is expected to provide basic data required for specialization of beauty experience tourism and direction setting for market activation, and to present the direction of the tourism industry after the Corona 19 pandemic.

The purpose of this study was to investigate the impact of leisure information search behavior through SNS(Social Network Service) on leisure experience, and satisfaction among college students who were registered in 3 different universities located in Busan, Republic of Korea. Self-administered questionnaire survey was utilized and total of 350 samples were analyzed to achieve the goal of this study. The results of this study showed that the SNS(Social Network Service) information search behavior partially influenced the leisure experience. The positive relationship between leisure experience and leisure satisfaction, as well as the positive relationship between SNS(Social Network Service) information search behavior and leisure satisfaction was found based on the analysis. Based on the results of this study, more diverse leisure activities required to be developed to meet the needs of the college students. It could be also essential that leisure marketers need to consider SNS(Social Network Service) as a way of communication channel for university students to participate in the leisure activities.