Earticle

초록

영어

The purpose of this study is to find out the difference in satisfaction of sports events according to demographic characteristics and then devise a differentiated marketing plan. In addition, by deriving a selection attribute with high satisfaction among the event selection attributes, it is useful for managing sustainable and successful sports events in countries and cities that want to host sports events, and provides data that can be used in practice. To this end, a survey was conducted on 375 Indonesian visitors of the Asian Games in Jakarta-Palembang. The implications derived through empirical analysis are as follows. First, it is necessary to actively promote offline promotions and advertisements such as SNS, Internet, and organizational homepage, and devise a plan to implement viewing vouchers, package admission tickets, discount tickets for specific games or times, etc. for visitors. Second, the stadium should have facilities like an amusement park. In addition, comfortable and comfortable accommodation facilities and friendly volunteers are needed to recharge the enthusiastic visitors. In addition, clean and hygienic food is the most important attribute for enjoying and viewing sports events.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 스포츠 이벤트 선택속성
2. 의사결정나무분석
Ⅲ. 연구설계
1. 조사도구 및 자료수집
2. 분석방법
Ⅳ. 실증분석
1. 표본의 인구통계학적 특성
2. 인구통계학적 특성과 만족 차이
3. 스포츠 이벤트 선택속성과 만족 차이
Ⅴ. 결론
참고문헌

키워드

저자

• 최종률 [ Jonglyul Choi | 극동대학교 항공운항서비스학과 겸임교수 ] 주저자
• 김장원 [ Jangwon Kim | 한국관광공사 홍보팀 차장 ]
• 안덕수 [ Deoksoo Ahn | 한국관광공사 관광기업지원실 실장 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338