Earticle

초록

영어

This study is aimed to understand the leading experience features of character experiencing visitors in the theme parks. To investigate the intrinsic and extrinsic behavioral motives, differences between the expanded planned behavioral factors and recognition on the behavioral intention by the social media usages and intrinsic factors to affect the behavioral intention were confirmed, applying the theory of cultural development and the theory of expanded planned behavior. First, upon the t-test results on the expanded planned behavioral factors among the groups that used the social media classified by using hours and video watching hours of social media, significant differences of responses were found only the upper and lower groups of watching hours. Second, upon the regression analysis by models on the behavioral intention of expanded planned behavioral factors, all the variables except the attitude to the behaviors showed the significant impact in the expanded model using all the variables, and the influential power showed in the order of attachment and prior knowledge; and perceived behavioral control and subjective norms. The study results are anticipated to be used as the fundamental data to suggest the new development direction of the event spots and tourist attractions that faced the limitations on the motivation of revisits as well as contents.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 문화계발이론
2. 확장된 계획행동이론
3. 행동의도
Ⅲ. 연구설계
1. 연구모형
2. 연구가설
3. 측정항목 도출 및 설문지 구성
4. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 표본의 일반적 특성
2. SNS이용량 분석
3. 타당성과 신뢰성 검증
4. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 김규완 [ Kuewan Kim | 경기대학교 관광이벤트국제회의학과 석사 ]
• 하정우 [ Jungwoo Ha | 경기대학교 관광이벤트국제회의학과 박사과정 수료 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338