Earticle

초록

영어

This study is a study on the relationship between relationship quality and loyalty of nonverbal communication of bakery cafe’ employees. When providing services to consumers, we tried to present the importance of non-verbal communication that positively affects relationship quality and loyalty. The purpose of this study is to provide basic data for business strategies and related academic education. Survey is a random sampling method among non-probability sampling methods. It was conducted using a Google questionnaire to consumers who have visited bakery cafes from May 1 to June 1, 2020. A total of 275 copies were collected and all 275 copies were used as data. As a result, hypothesis 1, the physical appearance and body language of the bakery cafe’ employees had a positive (+) effect on the relationship quality. Hypothesis 2, trust and satisfaction were found to have a positive (+) effect on loyalty. Hypothesis 3, physical appearance and body language were found to have a positive (+) effect on loyalty through relationship quality as a partial mediation. This study has theoretical and practical implications for nonverbal communication among bakery cafe’ employees.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 비언어적 커뮤니케이션
2. 관계품질
3. 충성도
Ⅲ. 연구설계
1. 연구모형과 가설의 설정
2. 조작적 정의 및 설문지 구성
3. 조사방법과 조사기간
Ⅳ. 성과분석
1. 조사대상자의 인구통계학적 특성
2. 타당성과 신뢰도 분석
3. 상관관계 분석
4. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 김윤서 [ Yoonseo Kim | 경기대학교 일반대학원 외식조리관리학과 박사과정 ] 주저자
• 문형철 [ Houngchul Mun | 경기대학교 일반대학원 외식조리관리학과 박사과정 ]
• 신형철 [ Hyoungchul Shin | 경기대학교 외식·조리학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338