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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제22권 제6호 통권 85호 (42건)
No
1

여행경험이 재방문의향에 미치는 영향 : 여행자의 기억 및 만족의 역할을 중심으로

고영길

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.1-16

※ 기관로그인 시 무료 이용이 가능합니다.

In this study, empirical analyses were performed on visitors to Jeju-do in order to clarify the effect of travel experience on the revisit intention. The data for this study was collected using an online survey that was sent to tourists who had visited the main Jeju-do. The research hypotheses were tested using factor analysis, path analysis, and t-test. The results were consistent with the hypothesis that both cognitive experience and emotional experience finally defined the formation of revisit intention via assessment of satisfaction and vividness of memory. In other words, the formation of revisit intention was affected significantly not only by improvement of satisfaction through travel experience but also by vivid memory of travel. Along with that, we verified the effect that travelers' recollection of their travel experience or sharing of such experience with others would have on the evaluation of travel experience or the revisit intention. Through that, it was found that the rehearsal had a desirable influence on a series of psychological process ranging from travel experience to formation of revisit intention. The academic contribution of this study was that it dimensionalized the cognitive experience, including the items pertaining to specific tourism resources or service. Furthermore, this study established an integrated evaluation model that could explain the relationship of positive and negative emotional experience of the pairs with vividness of memory, satisfaction, and revisit intention.

4,900원

2

세계문화유산 관광지 장소애착과 방문만족 및 추천의도에 관한 연구 : 수원화성 방문객을 대상으로

남윤희, 류시영, 이상경

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.17-31

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This study was investigated to the sub-factors of place attachment and to explain the relationship between place attachment, satisfaction and recommend intention. To understand sub-factors of place attachment, this study was explained about the concept of place attachment that is formed to short time visitors and it was conducted the survey in Suwon Hwaseong. As the result of the analysis, sub-factors of place attachment were classified into five factors; place memory and place expectation that is based on personal experience and expectation, place dependence, place identity and place affection. Furthermore, place memory and place expectation have a positive effect on both satisfaction and recommendation intention, While place dependence showed no statistically significant effect on recommendation and place affection did not affect by satisfaction. Findings of the study contribute to a better understanding of place attachment and it is expected to provide fundamental knowledge of activation in cultural heritage sites.

4,800원

3

메가이벤트의 관광영향과 성과, 도시브랜드자산, 지지도 인식 간 관계 : 2018창원세계사격선수권대회를 중심으로

이승훈

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.33-52

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The purpose of this study was to examine relationship among tourism impact, event performance, city brand equity, support recognition of mega event. This study was conducted and surveyed for local residents of Changwon city where 52nd ISSF World Championship were held and as an investigation method, we used self-administered survey method. Empirical results are as follows; First, regional tourism impact, economic impact, and city promotion impact of mega event had a positive effects on overall performance of the event. Second, city promotion impact of mega-event had a positive effect on city brand equity. Third, overall performance of mega event had a positive effect on city brand equity. Fourth, overall performance of mega event and city brand equity had a positive effect on supporting for event development. Fifth, city brand equity and supporting for event development had a positive effect on the support of tourism development. Based on the results, theoretical and practical implications were discussed.

5,500원

4

외식 전문가의 퍼스널 브랜드 매력성 연구

신형철

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.53-71

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The purpose of this study is to verify the attractiveness of the personal brand related to workers at the food service industry. In this study, the attractiveness of personal brand is composed of food service specialist's expertise, sociability, physical appearance, and personalized marketing. Brand image and brand loyalty are used as dependant variables. Convenient sampling method was adopted in this study and distributed on and offline questionnaires. For the data analysis, usable responds were performed by using SPSS18.0 and AMOS 18.0 to verify the hypothesis. After presenting the food service specialists photos of B, C, L, this study was performed with the most preferences one. The research result showed that among the attractiveness of personal brands, except physical appearance, sociability, personalized marketing, and expertise had a positive (+) influence on brand image. Thus, hypothesis 1 was partially adopted. In hypothesis 2, as the brand image had a positive (+) influence on brand loyalty, hypothesis 2 was adopted. The result of this study indicates the importance of personal brand as marketing strategy and the study suggests theoretical and practical implications.

5,400원

5

호텔 서비스접점 직원의 체면민감성이 직무만족과 직무태도에 미치는 영향 : 신경성을 조절효과를 중심으로

윤선미, 김희수

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.73-98

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The purpose of this study is to investigate the effects of social face-sensitivity related to individual 's inclination and cultural and psychological phenomenon on the job satisfaction and job attitude of employees. Also, It is examined whether neuroticism has a moderating effect between social face-sensitivity and job attitude. This study has received 319 questionnaires from service contacts who work in a first class hotel for three weeks from August 13 to 31, 2018. In the analysis method, frequency analysis, factor analysis, reliability analysis and correlation analysis were performed using SPSS 18.0 Ver. program. Also, AMOS 18.0 Ver. Program was used to evaluate the statistical significance of the model set in the study through structural equation and hypothesis test was conducted. The result of this study are as follows. First, of the sub-factors of social face sensitivity, awareness of others had significant positive effect on customer oriented behavior. Second, among the sub-factors of social face sensitivity, awareness of others had significant positive impact on organizational citizenship behavior. Third, A had a significant positive effect on job satisfaction, but consciousness of form had significant negative effect on job satisfaction. Fourth, job satisfaction had a positive effect on customer oriented behavior and organizational citizenship behavior. Finally, it can be seen that only a high nervous group has a moderating effect between social face sensitivity and job attitude.

6,400원

6

호텔레스토랑 고객의 타고객지각이 고객시민행동에 미치는 영향에 관한 연구 : 라포(rapport)의 매개효과를 중심으로

김현정

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.99-117

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This study aims to verify the effect of other customer perception on customer citizenship behavior from hotel restaurant customers in a situation where hotels provide service sand to examine the mediating effect of rapport in the process. By revealing the effect and process of other customer perception on certain customers’citizenship behavior, it would be possible to explore not only academic significance but also practical implications that enhance business performance in the hotel industry, which is characterized by inseparability such as customer portfolio management. Therefore, this study in tends to: First, hypothesize the relationship between other customer perception and customer citizenship behavior by examining previous studies on the concept of other customer perception and customer citizenship behavior and their relationships with other variables; Second, hypothesize the mediating role of rapport in the relationship between other customer perception and customer citizenship behavior by examining previous studies on the concept of rapport and its relationship with other variables; and Third, draw theoretical and practical implications by verifying the hypotheses empirically from hotel restaurant customers. Empirical study shows that other customer perception has positive impact on customer citizenship behavior and rapport has mediating role.

5,400원

7

호텔종사원의 가치제안이 직무만족, 조직몰입, 이직의도에 미치는 영향에 관한 연구

문정남

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.119-136

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This study investigated that the recruit and maintenance of hotel’s excellent personnel are one of the main factor which would be hotel’s competitiveness. Therefore, this study tried to practice empirical research to construct differentiated hotel’s employment brand. According to theoretical consideration, this study investigated that the relationship among the employment value proposition, job satisfaction, organization commitment and turnover intention. The result is as follows. First, among the four factors of hotel employee value proposition performance compensation, promotion satisfaction, working hour flexibility influenced positively on the job satisfaction. Second, among the four factors performance compensation and promotion satisfaction influenced positively on the organization commitment. Third, hotel employees’ job satisfaction influenced on organization commitment. Fourth, among the four factors performance compensation and promotion satisfaction, job satisfaction and organization commitment influenced negatively on turnover intention.

5,200원

8

Investigation of capsule hotel choice attributes : using choice experiment method

이병철, 변효정, 이호방, 심지민

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.137-153

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본 연구는 캡슐호텔 선택 특성을 조사하였다. 본 연구의 목적달성을 위하여 선택실 험법을 사용하였으며, 전문가와의 인터뷰를 통해 캡슐호텔의 필수적인 선택속성을 도 출하였다. 본 연구는 데이터 수집을 위해 Amazon Mechanical Turk을 사용하였으며, 주요 측정도구는 혼합 로짓법을 사용하였다. 또한 본 연구에서는 건전성 검사로 다중 종속 로짓모델을 구현하였으며 객실크기, 추가 서비스, 접근성 그리고 가격을 주요 선 택속성으로 도출하였다. 연구의 결과 가격, 접근성, 서비스가 소비자들의 선택을 설명 하는 중요한 속성이라는 것을 발견하였으며, 가격은 캡슐호텔 선택 가능성에 부정적 인 영향을 보였으나 접근성과 추가서비스는 캡슐 호텔 선택의 가능성에 긍정적인 영 향을 미치는 것으로 나타났다.

5,100원

9

항공사 객실승무원의 공직수행동기가 심리적 주인의식과 조직몰입, 직무만족에 미치는 영향 연구 : 조직몰입의 매개효과 검증을 중심으로

박희정, 최규환

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.155-174

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This study tries to clarify empirical relations among airline cabin crews in their public service motivation, psychological ownerships, organizational commitment and job satisfaction. To achieve the goal, the researcher checked the literature, organized a survey by using measurement means and conducted an analysis in dept with the data. The public service motivation consists of 4 elements and psychological ownerships, organizational commitment, job satisfaction use only one element. The results of the empirical analysis are as below. At first, the result has shown that all the elements of public service motivation had positive effects on psychological ownerships and organizational commitment. Second, psychological ownerships give positive effects on organizational commitment and job satisfaction. And organizational commitment offers positive effects on job satisfaction. Third, There is meditating effects of organizational commitment between psychological commitment and job satisfaction. These results let us know that the public service motivation in airline industry employees makes strong psychological ownerships which can affect cabin crews’ commitment of the company and satisfaction of their duty as a safety guard in the cabin.

5,500원

10

항공사의 기내 안전환경이 객실 승무원의 안전행동에 미치는 영향 : 안전 분위기의 조절효과

정은유, 진경미

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.175-191

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The purpose of this study is to verify the moderating effect of an airline's safety climate in the relationship between cabin safety environment and cabin crew’s safety behaviors. To meet this purpose, data were gathered from national and non-national airline's cabin crew. Firstly, the analysis of the cabin safety environment, safety behaviors and safety climate from the cabin crew’s perspective was carried out. Secondly, the relationship analysis between cabin safety environment and safety behaviors showed that the cabin safety environment had a significant influence on the safety behaviors. Thirdly, the moderating effect of safety climate between cabin safety environment and safety behaviors was verified. Fourthly, the analysis showed that according to the airline’s nationalty, the safety climate has a difference. Finally, the conclusions drawn from this study indicated that the cabin safety environment in the domestic airline is the main factor to improve cabin crew’s safety behaviors and should to promote the safety climate compared to non-national airlines.

5,100원

11

웨딩박람회 체험이 참가자의 즐거움, 구전의도에 미치는 영향

김성연

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.193-211

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This study is verified the impact relation among the wedding exhibition experience and enjoyment, the enjoyment and word of mouth brand at the participants in the Seoul. Wedding exhibition experience adopts 3 experience factors based on the economic theory of Pine & Gilmore(1998). These are verified validity and reliability. A research hypothesis It is established 4items to verify influencing relationships among the experience factor, the enjoyment, the word of mouth of results with four hypotheses are as follows: first of all, the aesthetic, the enjoyment perception and the educational experience have positive effects on enjoyment perception of participants(H1,2,3). Secondary, through the Wedding exhibition participants recognized the enjoyment, word of mouth of the preference(H4). Two implications are formed based on the conclusion. First, experiential elements such as, the target participants' attributes and/or contents, shall be applied. Second, weddings are now further emphasizing the aspects of satisfying personal needs and values. In order to development and progress, wedding exhibitions must take under consideration participants' psychological factors, and work on a business level. In other words, wedding exhibitions need to focus on creating a program of value and significance in which participants can engage and enjoy.

5,400원

12

항공서비스전공 대학생이 지각한 교수지지와 교육성과가 진로준비행동에 미치는 영향

정영미

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.213-234

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University time is the most important of the stages of planning the students' careers throughout life, which is the overall preparatory activity time for their future, not a simple vocational preparation. This study aimed to identify the effects of professor support and education performance of university students majoring in airline service on career preparation behavior. Subjects were 280 students of 4 four-year-course universities, and a statistical analysis was conducted using SPSS WIN 21.0. The results of analysis were as follows: First, emotional support, informational support, material support and evaluative support for professor support significantly affected education performance. Second, cognitive performance, affective performance, and practical performance for education performance significantly affected exploratory behavior and preparation behavior for career preparation behavior. Third, for professor support, emotional support, informative support, and evaluative support excluding material support significantly affected career preparation behavior. Implications derived based on the analysis results are that for practical and specific career preparation behavior of university students majoring in airline service, positive intellectual, social, and emotional effects through social relationships with professors are significantly important. Likewise, practical efforts of university students to collect information about their career and achieve their goals with interest in their own careers together with growth through education performance are required.

5,800원

13

투어리스트피케이션 현상이 삶의 질에 미치는 영향 : 감천문화마을과 흰여울 마을 중심으로

우은주, 김영국

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.235-253

※ 기관로그인 시 무료 이용이 가능합니다.

The main objective of this study is to investigate Touristification phenomenon and impacts of this phenomenon on residents’ overall Quality of Life. In order to achieve the research purpose, the study conducted in-depth interview with 20 residents who have lived in Gamcheon Cultural Village and Huinnyeoul Cultural Village Library, in Busan, Korea. The collected data was analyzed based on the Grounded Theory. The study’s findings showed that Touristification phenomenon negatively affects community residents’ community life, safety life, and psychological life. The major theoretical and practical implications of this study are discussed for future Touristification research.

5,400원

14

외식산업 분야 관리자의 변혁적 리더십이 종업원의 직무 성과에 미치는 영향 : 조직몰입과 조직시민행동 중심으로

박정우, 강재호

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.255-271

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In these days, Business environments are rapidly changed in most of industrial section. Especially, Food industry has been changed because of food cultual and depression. So food industry organizations should use their resources with effective and efficient way. In this spectrum, most valuable resource of organization is a employee which work in encounters, so organization need to protect employees by any problems which like turnover intention. Recently, transformational leadership is focused that can solving HR problems. Transformational leadership can changing and motivate employees by their managers. Concretely, It could effect on employee's organizational commitment and organizational citizenship behavior for increase job performance. Researcher try to figuring out casual relationship among transformational leadership, organizational commitment, organizational citizenship behavior and job performance by empirical study. 238 data are collected from related employees for empirical analysis. Result of empirical study show us transformational leadership has a positive effect on organizational commitment, organizational citizenship behavior and job performance. Also organizational commitment and organizational citizenship behavior has a a positive effect on job performance. Based on this result, researcher provide a managerial implications for food industrial organizations.

5,100원

15

베트남유학생들의 라이프스타일에 따른 외식소비행동이 구매행동에 미치는 영향

신왕선

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.273-291

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The purpose of this study is to classify the lifestyles and eating out behaviors of foreign students in Vietnam and to derive purchasing behavior and to understand the difference of the attributes of eating out behavior according to the characteristics of life style of Vietnamese students. First, as a result of verifying the effect of lifestyle of Vietnamese students on food consumption behavior, four factors of lifestyle were examined: social dimension, consumer life dimension, quality dimension of personal life, psychological dimension, (+), Respectively. Second, as a result of verifying the effect of lifestyle on purchasing behavior, four factors of diet lifestyle were found to be positive (+) in both social dimension, consumer life dimension, personal life quality dimension, Respectively. Third, as a result of verifying the effect of eating out behavior on purchase behavior, eating out consumption behavior showed a positive (+) influence on purchase behavior.

5,400원

16

항공서비스 기업의 코칭리더십과 객실승무원의 직무자율성, 조직몰입, 직무성과간의 구조적 관계분석

정태연

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.293-307

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The purpose of this study was to verify the structural relationships among coaching leadership, job autonomy, organizational commitment and job performance of flight crew. This paper chose flight crews as a population of this study who was working in the domestic airline more than 6 mons. For the analysis of data, 308 questionnaires were used using PASW 18.0 Windows Version and Amos 20.0. Frequency analysis and reliability analysis were processed. To examine convergent validity and correlation between variables, confirmatory factor analysis and correlation analysis were conducted. Finally, structural equation model(SEM) was made for the verification of model suitability and research hypotheses. The results of this research is presented as follows: First, coaching leadership on job autonomy showed that coaching leadership had a significant effect on flight crews' job autonomy. Second, coaching leadership on organizational commitment showed that coaching leadership had a significant effect on flight crews' organizational commitment. Third, coaching leadership on job performance showed coaching leadership had not a significant effect on flight crews' job performance. Forth, job autonomy on organizational commitment showed that job autonomy had a significant effect on flight crews' organizational commitment. Fifth, job autonomy on job performance showed job autonomy had not a significant effect on flight crews' job performance.

4,800원

17

축제 서비스스케이프가 축제이미지, 감정반응, 행동의도에 미치는 영향 : 진안 홍삼축제를 사례로

류인평, 정총화, 이정섭

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.309-330

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The Effect of the study is investigate of festivalservicescape on festival image, emotional response, and behavioral intention for tourists participating in Jinan Ginseng Festival in 2018 Jinangun, Jeollabukdo. The Jinan red ginseng festival starts in 2013 and runs for 6 times until 2018. It is a festival held under the theme of ginseng, a special product of Jinan. The image of the festival theme is stronger than any festival. And the entrance of the festival is concentrated in one place, and the arrangement of the festival is a festival that plays a big role for the tourists participating in the festival. Therefore, the festival service landscape tries to investigate the influence of the relationship between the festival image, the emotional response and the behavioral intention. This study was to investigate the influence structure of the variables on the festival servicescape based on the theories of literature research and previous studies in order to identify the cognitive image, emotional image, emotional response, and factor structure of the behavioral intention. First, the influence of the festival servicescape on the festival cognitive image was influenced by the factors of 'fidelity', 'information', 'design' Respectively. Second, the influence of the festival servicescape on the festival emotional image has a significant influence on the factors of 'fidelity' and 'suitability' except the 'information' and 'design' Respectively. Third, all four factors of festival servicescape have a significant influence on the influence on the emotional response to festival servicecape. Fourth, all four factors of festival servicescape were found to have a significant influence on the influence of festival service landscape on behavioral intention festival cognition Image, and emotional image were all significant influences. Fifth, festival cognitive image and emotional image had significant influence on emotional response and behavioral influence on festival image. Sixth, the effect of the festival on the behavioral intentions of the emotional response showed that the higher the emotional response of the festival participants, the higher the intention to act.

5,800원

18

Q-방법론을 적용한 항공사 객실승무원의 이미지 유형 분석

이주양, 박윤미, 장필식

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.331-351

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The purpose of this study was to investigate the types of images of flight attendants using Q-methodology. 29 Q-statements were selected as the Q-sample through the processes of review of research articles and interviews with international flight attendants in Korea and the professors who work in the airline service department at university. 37 people who have air travel experience within recent 1 year were invited as the P-sample. The findings are as follows. The images of contracted flight attendants perceived by passengers were classified as 3 types. The first type was “polite and considerate attitudes”, the second one was “flight attendants' external appearances”, the third type was “friendly attitudes and business ability". The significant differences found in the subjective structure of flight attendants. Based on the results of analysis, it discusses the strategies to empower and make a more professional image of flight attendants. It also delivers administrative and practical implications.

5,700원

19

대학생의 환경인식, 도시 관광이미지 및 관광의도의 영향관계

김미라, 윤정헌

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.353-370

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This study tested the relationship among environmental Recognition, urban tourism image and tourism intent. The data were used by 347 university students in the Busan area. The analysis result showed that environmental Recognition elements influenced the city's tourism image. Each component of the city's tourism image influenced tourism intentions. These test results are thought to provide the following implications. First, a positive environmental Recognition formed a friendly city tourism image. Therefore, the government and local governments will need to implement high-level environmental policies to continuously improve the living environment as well as the natural and atmospheric environment. Second, it suggests the need to improve a quick and perfect living environment to enhance the image of urban tourism. Third, improvements in the urban tourism image will need to be implemented comprehensively including all elements rather than limited to the tourism leisure sector. Fourth, tourism intention is strongly influenced by tourism leisure attraction and environmental importance. Therefore, it would be effective to focus on the development, improvement and marketing of these two components.

5,200원

20

테마관광의 체험요소가 감정반응과 장소애착 및 행동의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.371-400

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A Study on the Effect of Experiential Factors of The Theme Tourism on Emotional Responses and Place Attachment and Behavior Intention. The purpose of the study is to promote tourism in the area through the Emotional Responses and Place Attachment and Behavior Intention by Experiential Factors of The Theme Tourism. There are 3 hypotheses based on experiential, responses, attachment and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from August 14 to October 10. First, according to analysed result, Three out of four as affective facts of The Experiential Factors influenced on Emotional Responses. second, Two out of three as affective facts of Emotional Responses influenced on Place Attachment. Lastly, Two out of three as affective facts of The Place Attachment influenced on Behavior Intention(Revisit intention). One out of three as affective facts of The Place Attachment influenced on Behavior Intention(Recommend intention). As the result of this study, In modern society, tourists want to be offered a more sophisticated, individualized, differentiated tour product and any emotional experience from the environment. Therefore, if tourists develop more interesting and interesting design and appearance elements and apply them to appropriate times and places, tourists will experience positive tourism activities. In modern society, tourists' attitudes are noticeably changing to experience personal and subjective things rather than value social group relationships or interests. While it is true that we understand this trend and carry out diverse and differentiated ideas, contents, and continuous plans for trending, we should develop programs, tourism products, or research that can create social ties and solidarity by continuously providing tourism experience activities. Tourism should continue to develop products or programs with fresh, interesting and interesting elements so that once-traveled tourists can come back. Eventually, they will have local demand and a positive image to attract potential tourists. Therefore, we should try to become an international theme city in the world.

7,000원

21

한국호텔 기업의 비즈니스 전략 인적자원관리, 절차공정성, 조직유효성간의 관계 연구 : 소유형태의 조절효과를 중심으로

이연우

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.401-424

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The purpose of this study was to evaluate how employees perceived human resource management practices which are associated with quality enhancement business strategy and organisational effectiveness regarding the concept of procedure justice in the Korean hotel companies by types of ownership. Also this study used a structural equation modelling approach to understand the employees' feeling about their organisation between international chain hotels and Korean owned hotels. The results of this study proved that the factor of 'training and development', 'service quality', 'consultation' had a positive influence on procedure justice in international chain hotels otherwise 'training and development', 'recruitment', 'consultation' had a positive influence on procedure justice in Korean owned hotels. Also 'procedure justice' significantly influenced 'job satisfaction' and 'turnover intentions' in both hotels. This study found that deluxe hotels adopt a quality enhancement business strategy which is tailored HRM practices such as hiring excellent employees, providing good services, offering training opportunities more to meet various customers' needs. Moreover the results of this study will help managers to provide a better understanding of the concept of business strategy which enacts in hotel companies and management can apply those HRM practices into their similar service organisations.

6,100원

22

헤도닉가격모형을 이용한 에어비엔비 숙박가격 결정요인 분석

박나희, 유윤희

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.425-442

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The purpose of this study was to evaluate how employees perceived human resource management practices which are associated with quality enhancement business strategy and organisational effectiveness regarding the concept of procedure justice in the Korean hotel companies by types of ownership. Also this study used a structural equation modelling approach to understand the employees' feeling about their organisation between international chain hotels and Korean owned hotels. The results of this study proved that the factor of 'training and development', 'service quality', 'consultation' had a positive influence on procedure justice in international chain hotels otherwise 'training and development', 'recruitment', 'consultation' had a positive influence on procedure justice in Korean owned hotels. Also 'procedure justice' significantly influenced 'job satisfaction' and 'turnover intentions' in both hotels. This study found that deluxe hotels adopt a quality enhancement business strategy which is tailored HRM practices such as hiring excellent employees, providing good services, offering training opportunities more to meet various customers' needs. Moreover the results of this study will help managers to provide a better understanding of the concept of business strategy which enacts in hotel companies and management can apply those HRM practices into their similar service organisations.

5,200원

23

외식 배달 앱의 이용의도에 영향을 미치는 선행변수에 관한 연구 : 확장된 기술수용모델을 중심으로

김현룡

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.443-464

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The purpose of this research is to find out as first, upon what values for practical usage people use food delivery applications. Second, what relationship is there between the usefulness and the easiness users recognize while using the applications. Third, what makes the users intend to keep using the applications in future. With the results, this research aims to provide with basic data one can utilize to help develop and manage further contents for future dining market. As a results, First, among the recognized values, the functional value, the economic value and the informational value have regardful positive (+) influential power to the recognized easiness. Accordingly, hypothesis 1 is partially adopted. Second, among the recognized values, the economic value has the regardful positive (+) influential power to the recognized usefulness. Accordingly, hypothesis 2 is partially adopted. Third, the recognized easiness is found to have regardful positive (+) influenced. Accordingly, hypothesis 3 is adopted. Forth, the recognized easiness and the recognized usefulness have regardful positive (+) influential power to the intention for use. Accordingly, hypothesis 4 is adopted.

5,800원

24

IPA를 이용한 LCC 항공사의 선택속성 연구

윤규미, 이일주, 신재원

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.465-479

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This study is to present and identify the attributes of the choice of LCC (Low Cost Carrier) made by customers. In this regard, this research study conducted a 76-questions questionnaire survey of 350 carrier customers about the importance and satisfaction of the attributes of the choice of carriers, for about 4 weeks from July 2016 on at Incheon International Airport and Kimpo Airport, utilizing 286 copies as substantiative analysis. The analysis of the differences between the importance and satisfaction of 30 variables of the attributes of the choice of LCC unveils that there have been the significant differences in 16 variables, namely, 1) multiple air routs, 2) safe flight, 3) prompt boarding procedure, 4) swift and safe baggage handling, 5) partnership services with other carriers, 6) taste and quality of in-flight food and beverage, 7) in-flight entertainment program, 8) flight attendant uniform, 9) beverage price, 10) aircraft 11) aircraft color and interior, 12) aircraft model and life span, 13) wide and comfortable seat, 14) multiple information services, 15) immediate refunding procedure, 16) easy access to seats. The satisfaction has accounted for somewhat high rate compared with the importance, on an average. It is identified that customers using LCC have showed the higher satisfaction of 16 attributes of the choice they considered important after using it. Taking it into consideration, LCC must pay closer attention to enhancing and promoting these developments, more and more through multi-public relations and marketing.

4,800원

25

여행예능 관광지의 지각이 커뮤니케이션 욕구와 여행상품 구매의도에 미치는 영향

최재우

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.481-499

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It is intended to investigate if the perception regarding a tourist attraction that is exposed in a travel entertainment program which has been receiving the attention at the present has an influence on the desire for the communication and the intention to purchase a travel product. With the questionnaire survey had taken place from September 12, 2018 until September 21, 2018. And, among the 320 copies of the survey questionnaire, excluding the 30 copies which were the insincere responses, finally, 290 copies had been used for the analysis. Firstly, it appeared that the perception of a travel entertainment tourist attraction had the significant, positive (+) influence on the desire for the communication. And the influences on the condition of the preservation of the nature of the travel entertainment tourist attractions and on the use of the community bulletin board appeared to be relatively higher. Secondly, it appeared that the desire for the communication had the significant, positive (+) influence on the intention to purchase a travel product. And the intention to visit a travel product of the travel entertainment tourist attraction through the community bulletin board and the sharing of the SNS information appeared to be high. Thirdly, it appeared that the perception of a travel entertainment tourist attraction had the significant, positive (+) influence on the intention to purchase a travel product. And it is judged that, through the indirect experience through a travel entertainment program and through the exposure of an impressive tourist attraction, by stimulating the emotional desire to purchase a travel product on the part of the potential traveler, it can promote so that an intention to purchase is formed.

5,400원

26

고객의 무례한 행동이 항공사 객실승무원의 정서적 고갈과 일탈행동에 미치는 영향 : 정서적 고갈의 매개효과

조경희, 배현숙

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.501-522

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Customer incivility behavior has become an increasingly prevalent and important workplace stressor in hospitality industry. However, relatively little research has examined the effects of customer incivility behavior. The purpose of this study aimed to explore 1) the relationships between customer incivility behavior and the flight attendant’s emotional exhaustion 2) the relationship between customer incivility behavior and deviant behavior 3) the relationship between emotional exhaustion and deviant behavior 4) mediating effect of the flight attendant’s emotional exhaustion. To achieve these purposes, questionnaire was developed based on previous study and data were collected by the flight attendant’s. In total, 300 questionnaires were distributed and 286 valid and complete questionnaires were collected for empirical data analysis. Then the data and hypotheses were examined. The results of the study are as follows; First, the results of this study shows that customer incivility behavior has a positive effect on the flight attendant’s emotional exhaustion and deviant behavior. Second, emotional exhaustion has a positive effect on the deviant behavior. Third, it has been found that the emotional exhaustion mediating effects between customer incivility behavior and deviant behavior.

5,800원

27

판별분석에 의한 외식기업 부실예측모형의 예측력 평가

김시중

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.523-536

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This study aims to; first, develop distress prediction model for the food service industry in Korea by using discriminant analysis, second, evaluate distress prediction capacity for the food service industry. The sample collected from year 2017 14 financial ratios of 46 food service enterprise in Korea, analyze these by t-test, and choose independent variables which, empirical study, evaluate distress prediction model by discriminant analysis. The verification result of the accuracy estimated by discriminant analysis indicates that the distress prediction model’s distress prediction capacity is 84.8%. To extract the factors that differentiate the top from the failed food service enterprise among the 14 chosen, t-test was utilized by independent variables and discriminant analysis used. As a result, 7 variables were statistically significant and are included in the discriminant analysis for discernment of top and failed food service enterprise.

4,600원

28

축제 스토리텔링 매력지각과 재방문의도 연구 : 브랜드 명성을 조절효과로

천민호

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.537-552

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This article is for concept establishment by theoretical approach on storytelling of Anseong Namsadang Baudeogi Festival which is cooperated with Anseong-City and its citizens since 2001. Questionnaire was used to do the actual investigation. The data were collected from those who were visiting the 2018 Anseong Namsadang Baudeogi Festival. From Oct 3rd to Oct 7th, 2018, 278 questionnaire were distributed and 250 forms were used in the study. Also analyze attractiveness perception on festival storytelling, effectiveness of brand reputation, and revisit intention which concluded by followings. First, factors of festival storytelling affects attractiveness perception. Second, effectiveness of brand reputation only influence story factor among three subfactors which is story, telling, and interaction. Last, Attractiveness in common with precedent researches, affects revisit intention. For the result, one should aware about the effectiveness of brand reputations within storytelling and attractiveness perception. It is important to promote for the Anseong Namsadang Baudeogi Festival by refining story since it is time to move on from the Excellence festival to the Best festival which is annually selected by the Ministry of Culture, Sports and Tourism.

4,900원

29

국내외 관광객 유치증대를 위한 야간관광 활성화 방안 : 대구광역시 중심으로

노윤구

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.553-576

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The purpose of this study is to analyze the night tourism potentials and problems of Daegu as a study on the promotion of night tourism for attracting domestic and foreign tourists visiting Daegu. The Daegu metropolitan city is continuously developing content for attractions and things to do, but there is a limit to progressing to night sightseeing merchandising. The Night tourism is to build a infrastructure, to develop content and diversify programs, to develop special linkage program that can link with travel agency or night tourism industry, and to build shopping and entertainment. In order to develop and activate night tourism in Daegu, the Daegu metropolitan city will establish systematic plans such as night vision, concept, infrastructure, and publicity, and plan implementation plans for Daegu City to provide practical cooperation and cooperation between travel agencies, tourism associations and tourism related industries. Through Daegu, night tourism will be revitalized. It is urgently required to develop cultural tourism contents and tourist products such as night tour for attracting domestic and foreign visitors to Daegu.

6,100원

30

베이커리 카페의 서비스 품질이 고객만족과 구전의도에 미치는 영향

황의석

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.577-594

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The purpose of this study is to identify the influence of bakery café’s service quality elements such as tangibility, reactivity, confidence, and sympathy on the customer satisfaction and intention for word of mouth. This study conducted a survey on customers using the bakery café located in Seoul between October 1st, 2018 to October 15, 2018. For sampling, this study used convenient sampling method and conducted survey through self-administration method. Total of 250 questionnaires were distributed and 238 questionnaires were collected. For study method, this study conducted frequency analysis, validity analysis, reliability analysis, correlation analysis, and linear regression analysis for study results. The analysis results were as follows. In the verification of hypothesis 1, confidence, tangibility, reliability, and sympathy among service quality elements had positive (+) influence on customer satisfaction. In the verification of hypothesis 2, confidence, reliability, and sympathy among service quality elements had positive (+) influence on intention for word of mouth. In the verification of hypothesis 3, customer satisfaction had positive (+) influence on the intention for word of mouth. The study result is significant in identifying the influencing relationship between service quality, customer, and word of mouth intention for bakery café. The study result is also significant in suggesting the basic materials about efficient customer management and service quality improvement for owners and staffs of bakery café.

5,200원

 
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