관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제4권 제3호 통권 9호 (13건)

여행사 카운터 종사원의 직무만족에 관한 연구


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.5-23

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The purpose of this study is what factors affect travel agency counter staff's job satisfaction. In this research, the theory of job satisfaction is generally reviewed, and empirical research is performed with travel agency counter staff. This study shows that the factors affecting counter staff are job itself, pay, supervision, opportunities for promotion, working conditions, human relation behaviors of supervisors or co-workers. In those of factors, the factors affecting counter staff job satisfaction are job itself, pay, work time, conditions of working place and co-worker relations. I propose that presidents should manage employees who work experience is very short for one or two years and recognize that counter staff need higher pay and improve working time being compared with other company.



호텔정보시스템의 전략적 적용에 관한 연구 - 가치사슬을 중심으로


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.24-41

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Technology has been playing and will play important roles for operating lodging industry, especially hotel business. In other Words, Technology applied to hotel also means differentiation among hotels competing one another. Information technology using computer is the most effective technology that has improved the productivity of hospitality industry. So, nowadays a lot of hotels have an interest in information system applied computer to evolve hotel information technology. But hotels have not gained benefits of information system fully because many hotels have not applied information technology to their hotels strategically. So, I suggested the tool which helps hotels apply information technology by redefining value Chain suggested by Michael E. Porter in 1985.



A Qualitative Research Method in Service Encounters - A Critical Incident Technique

Jungyoung Park, Jungnam Yoo

관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.42-60

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최근 관광학 연구 분야에서 질적 연구방법(qualitative research methods)에 대한 관심이 커지고 있으나, 질적 연구방법론에 대한 자료, 실질적인 지침 및 선행연구의 부족으로 인하여 현재까지는 많은 연구가 이루어지지 못하고 있는 실정이다. 중요사건기법(critical incident technique)은 질적 연구의 한 방법으로 서, 어떠한 활동에 긍정적 혹은 부정적인 영향을 미치는 중요한 사건(incident)을 수집한 후 내용분석(content analysis)을 통해 새로운 분류체계를 개발하는 방법이다. 중요사건기법은 귀납적(inductive)인 연구방법론과 내용분석법의 장⋅단점을 모두 가지고 있으나, 다른 질적 연구방법론에 비해 좀 더 과학적(scientific)이고 객관적(objective)이라고 할 수 있다. 본 연구에서는 중요사건 기법을 이용한 세 편의 서비스 조우(service encounters) 연구를 중요사건기법의 절차에 따라 분석함으로써 중요사건기법에 대한 실질적인 지침을 마련하는 동시에, 관광학 연구 분야에 대한 이 기법의 다양한 응용가능성을 제시한다.



A Study of Limited-Service Properties Value Determinants

Jaemyung Suh

관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.61-76

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본 연구논문은 Limited-service 호텔에 대한 사용하기 간편하고 믿을만한 가격-측정 도구를 만들고 이런 호텔의 가격을 확정짓는 요소들을 파악하는데 목적을 두었다. Limited-service 호텔로 연구를 제한한 것은 한 종류의 숙박시설만을 분석함으로써 더욱 정확한 결과를 얻기 위함이었다. 이 모형은 회귀분석을 통해 측정되었으며, 변수의 선택과 통계의 정확성에 많은 노력을 기울였다. 이 결과 가용 가능한 객실수, 평균 객실요금, 연평균 객실점유율, 매매시 재산의 나이, 수영장 유무, 회의장 유무, 매매당시 지역의 실질구매소득, 그리고 시간 총8요소가 매매가격 측정에 가장 영향력이 큰 것으로 나타났으며, 그 중 객실수, 객실요금, 점유율이 호텔매출과 관련한 가격측정에 가장 중요한 요소로 나타났다. 아울러 semi-log 형태는 limited-service 재산의 매매가격을 측정하기에 가장 이상적인 것으로 판단되었고 본 연구에서 개발된 hedonic pricing model은 매우 신뢰도가 높은 것으로 나타났다. 앞으로 본 모형을 바탕으로 한 표본의 확장, 나이 요소의 깊은 연구, 새로운 지역 요소 검토, 그리고 나아가 매도/수인의 성향, 특수한 재산에 관한 가격측정 모형의 개발 등과 같은 더 많은 연구가 기대된다.



남원지역 숙박업 활성화 방안에 관한 연구


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.77-101

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The strategy to increase the income from synergy effect derived from lodging industry is one of the main economic strategies to increase the tour-income of an area by luring tourists lodging which a local autonomous entity may take it‘ main economic strategy. The strategy is focusing on developing touring products which are aiming at net profit. Namwon City as the other cities do makes her known as a sight seeing city on the purpose of flowering its local economy in practising a local autonomous entity, has been developing touring products to attract tourists. The city is badly in need of the touring products of lodging type by which tourists would stay longer since tourism in Namwon takes about 40% of the city's local production basis. This study is focusing on the some reformed devices to activate the lodging industry of Namwon based on the resources of tourism and the plans of tourism development in Namwon. Firstly, the development of tour sights or courses which appeal to the image of Kwanghanloo. Secondly, the development of touring products which tourists would enjoy experiencing. Thirdly, the development of lodging facilities which appeal to the taste of tourists. Lastly, the development of public information strategies. These devices are considered as the strategies to induce tourists to stay longer. As the concrete means of the devices of luring tourists to activate the lodging industry of Namwon, a museum connected with Kwanghanloo, Chunhwangchon, the touring facilities to experience the local customs and intangible heritage in the rural area, the lodging facilities which appeal to the desire of tourists, the development of characterized touring products, the reformation of connected touring industry, airing of the device of activating by the association of lodging industry, the exposition of local products, the strategy of public informing, the strategy of touring cost, and the strategy of the image of Namwon, are presented in this paper. On the strategy of public informing, the strategy that the association of Namwon lodging industry informs the public of the lodging facilities in Namwon through the chained public information and the strategy of informing of the spiritual culture such as important national and local cultural properties by reservation or booking, are explored. This study concludes that to activate the lodging industry, the local culture and history and the characterized touring products differentiated from the other areas are specially important.



관광호텔일식당서비스의 고객에 의한 평가에 관한 연구


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.102-123

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The purpose of this study is to find out the factors which affect the service evaluation in deluxe hote Japanese restaurant, to find out the demographic characteristics, and to find out how the factors affect the service evaluation in hotel Japanese restaurant. The suggestion of this study is as follows. First, Traning and education for Japanese restaurant staff is needed, and the improvement of facility environment is really required. Eventually, to improve service evaluation on Japanese restaurant by the clients, traning and facility environment is very important.



호텔 종사원의 인사고과의 인식이 직무만족에 미치는 영향에 관한 연구


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.124-146

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The purpose of this study is to present more effective scheme on the future hire and management of the employed through corroborative study against hotel employee for grasping the influence of rational and effective management of the hotel performance rating upon the satisfaction of employee. To summarize the result of positive analysis of the study; First, it was shown that the post placement reflection factor after execution of performance rating had noteworthy influence on the self-satisfaction of the work satisfaction and communication factor, that the welfare and education reflection factors in the execution of performance rating had influence on welfare level factor of work satisfaction and that promotion reflection factor had influence on the work environment factor of work satisfaction. Second, it was shown that the impartiality and rationality factors had influence on promotion reflection of performance rating and that the rationality factor had influence on all reflection factors of performance rating; pay, welfare level, education and training and post placement. The above study results provide suggestions like the followings; First, as we see that the rationality of the performance rating system have influence on work satisfaction and reflection of performance rating, it is really necessary to develop, after execution, rational feedback scheme and expansion of the participation of the performance rated. In the performance rating, supplementary actions should be urgently taken, after execution, in education and training fields. When there is execution of feedback for participation of the performance rated, it will be recognized as more impartial and rational performance rating system.



관광개발에 대한 지역주민 인식조사 - 양양군을 중심으로

이재섭, 김장하

관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.147-167

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It is known that regional tourism development program provides not only the increase of the revenue of the local autonomies but also various economic benefits such as the increase of the earnings, more employment of local resident, etc. For example, in the case of the Kangwon province retaining a heavenly boon of natural resources, tourism development, and in fact, it is positively being driven forward and promoted. In the meantime, however, regarding the program of tourism development in terms of how it contributes to active economy and to secure finance in a region, it seems there have been scarcely researches and evaluation of such program. Therefore, this study intends to inspect and examine how such program of tourism development has really brought the effect of finance and economy to the region of local autonomies and to study about what kinds of effort are needs for the effect corresponding to the targets set by the local autonomies to be created. For such an empirical study, Yangyang county in Kangwon province is selected. First, it is evaluated that the tourism development program of that region has been achieved by those tourism business companies spontaneously participating in such program rather than by the local autonomy's policy or program, leakage of the earnings from tourism business to the outside of the region happens, and the conflicts of relations between the residents and tourism companies in that region are still unsettled. Second, it is analyzed that efforts given to concentrating the opinions of the residents lack; with short-term benefits being so adhered to, phenomena that long-term development has been given up are founded; tourism business companies neglect to collect and accept the opinions of the residents in that region; and they lack in the efforts given to purchasing and selling the region's products and employing the residents of that region. Third, it is suggested as followed, based on the findings, that in order to overcome such points at issue, local autonomies should be able to subjectively draw up the policy of tourism development and practice it, widening the residents' opportunity to participate in the process of development and reinforcing the activities to guide and superintend those tourism business companies. Also, those residents should participate in tourism development in consideration of long-term development of their region rather than being imminent to secure short-term benefits, and those tourism business companies should give more efforts to positively accepting the opinions of the residents' to purchase and sell the regions products, and to employ those residents. It is clear that all the benefits in economy from tourism development program can't be achieved naturally, but they can be achieved by the efforts given to them by the region's residents, tourism business companies, and local autonomy. Therefore, it is considered that provision of the windows which mediate their opinions and maintain the relations of cooperation is essential for successful tourism. Also, in order that the local autonomies can perform their subjective role to activate the regional tourism development, the central government should extensively transfer the rights and authorities related to the region's development to the local autonomies and should develop its supportive efforts to setting up a kind of system by which the effect of tourism development be returned to the region's development. After all, it is deemed that when all such things synthetically function, tourism development may be recognized as a more useful industrial alternative by which those local residents, tourism business companies, and local autonomies may coexist and develop each other.



리조트 이용집단간 속성만족도에 관한 연구

이주형, 이재곤

관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.168-192

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The purpose of this study is to examine the features of tourist behavior in resorts and to help the managers of resort in marketing, management and sales promotion in such a competitive situation of the resort industry for visitor group. This study adapted and modified components of a number of previous tests and validated research instruments to make the hypotheses of test. This exploratory study surveyed a random sample of 400 resorts tourists. After follow-up procedures were applied, responses rate of 85 percent was achieved. However, useable responses 365 of the 324 questionnaires. Findings generally indicate that through the classification of preferential visitor group as importance/satisfaction group, each group make an assumption to understand the keynote of vital statistics and the difference of utilization circumstantial variable and a variable in the interrelation, and through the verification, they try to get useful information in the search of management strategy. In the interrelation of importance of attribute by the importance/satisfaction group tries to authorize to understand the difference between any other attributes and it. Therefor, this study presented the reform measures of management as follows. First, the vital statistical trait and utilization circumstantial variable to the product and service, institution and surroundings, promotion, scenery constitution., and regional traffic means and price should be deliberated to get rid of importance of attribute. Second, the employee and equipment of service should be developed to reinforce the customer service. Third, it is necessary to develop the new products and provide the new experience and atmosphere for tourists. Forth, the marketers have to classify the tourist into a high-demand season and a low-demand season. Fifth, there is a need to apply a competitive price strategy importance/satisfaction group. In other words, marketer should solve a pricing problem in dealing with importance/satisfaction group showing a meaningful difference, and provide service and low price in using utilities to keep star resort position. The tourist behavior in choosing resort facilities should be continued studying theoretically for managers or marketer in the resort industry.



미디어 이벤트의 諸 槪念에 관한 小考


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.193-214

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This document first recognizes the reciprocal action of media and an event. In doing so, it strives to concentrate on the idea of 'Media Event', in order to focus on the influence of the event on the development of Media. First, 'Media Event' portrays the process of an event, in which a broadcasting company or a newspaper publishing company plans and produces into an enterprise. Second, the event gets reported to the public by the way of mass media. Third, it may also refer to a societal event that has gotten generalized by the media. These three ideas of the 'Media Event' include an event held by media, an event portrayed by media, and a situation reflecting the reality through media. Looking at, 'Media Event' at the pont of view of the media's growth, one needs to examine the 'Media Event' upon the process of media development. Futhermore, a review and careful study of the relationship between the media and an event is necessary.



제천지역관광객의 관광행동특성연구 - 라이프 스타일을 중심으로


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.215-231

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The purpose of this study is to the Tourist Behavior of chung pung Culture festivel park in chechon. This exploratory study surveyed a random Sample of 300 tourist. After follow-up procedures were applied, responses 220 of the 300 questionnaires. The statistical Analysis spss/pc were used for computer analysis of the data and testing. Therefore, according to research result, this thesis try to suggest the following marketing strategies. First, the dignity-oriented group was analyzed to be satisfied with services. Second, the everyday-dissatisfaction group was analyzed to be satisfied with price and Receration. Third, the careful-Socialization group was analyzed to be satisfied with price and hotel. Fourth, the Conservative-supreme group was analyzed to be services and Restaurant. Fifth, the accomplishment-active group was analyzed to be price and Receration. Consequently, the findings of this study intend to establish the efficient and rational marketing strategies in Chechon.



여행사이미지와 기업아이덴티티에 관한 영향 연구


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.232-253

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Today's society is often called the era of image. Image is one of very important managerial factors, especially for travel agencies looking for survival strategy under extremely competitive conditions. Therefore, the purpose of this study is to offer some suggestions about corporate identification strategies for increasing travel agency image, searching correlation between travel agency image and corporate identification. To achieve this primary purpose, travel agency image and corporate identification has been analyzed and performed by documentary study and empirical study method based on consumer survey. On the basis of the above-mentioned results of this study, corporate identification must be reflect the most important factors(travel agency's tradition, history, confidence, service...) of travel agency image for increasing travel agency image. A corporate identification strategies for increasing travel agency image were as follows; First, the design of corporate identification must be reflect travel agency image that it is made by advertisement and publicity activities, and be reflect travel agency image of their services for customers. Second, the image of corporate identification must be reflect travel agency's tradition, history, possibility, ,confidence and stability. Third, the function of corporate identification must be made a plan that travel agency image can be memerize to the customers for a long while, be use for travel agency's advertisement and publicity activities, and be use it for a long time.



관광호텔 노사관계 유형이 종사원 직무만족에 미치는 상관성에 관한 실증분석


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.254-273

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It is difficult for a tourist hotel to continue to exist and develop itself in the high growth of economy and mass society without meeting(adjusting to) the rapidly changing wants of customers'. Therefore, the control of human resources, especially the control of labor-capital relationship has become an essential factor in the management of tourist hotels, since employees' service is an important factor to maximize customers' wants. On this study, I analysed the relationship between the types of labor-capital relationship and the employees' job satisfaction through Frequency analysis, Regression Analysis and Path Analysis. The result shows a little difference in the employees' job satisfaction factors according to the types of labor-capital relationship. But it shows that the hygiene factor is the most influential in the job satisfaction of the employees in a tourist hotel, regardless of the types of labor-capital relationship. Thus I suggest that the hygiene factors(stability, company disciplines, co-worker relations) rather than material factors(salary, welfare facilities) should be improved to maximize the employees' job satisfaction and meet the customers' wants.


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