This document first recognizes the reciprocal action of media and an event. In doing so, it strives to concentrate on the idea of 'Media Event', in order to focus on the influence of the event on the development of Media. First, 'Media Event' portrays the process of an event, in which a broadcasting company or a newspaper publishing company plans and produces into an enterprise. Second, the event gets reported to the public by the way of mass media. Third, it may also refer to a societal event that has gotten generalized by the media. These three ideas of the 'Media Event' include an event held by media, an event portrayed by media, and a situation reflecting the reality through media. Looking at, 'Media Event' at the pont of view of the media's growth, one needs to examine the 'Media Event' upon the process of media development. Futhermore, a review and careful study of the relationship between the media and an event is necessary.
Ⅰ. 머리말 Ⅱ. 미디어가 주최하는 이벤트 Ⅲ. 미디어가 매개하는 이벤트 Ⅳ. 미디어 이벤트와 文化의 産業化 Ⅴ. 맺음말 참고문헌 ABSTRACT
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