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This study aimed at providing suggestions on how to enhance multicultural acceptability for college students majoring in tourism and hospitality by examining the level of their multicultural acceptability and analyzing whether it varies by their personal characteristics or experiences of intergroup contact. In particular, this study focused on investigating whether one's level of multicultural acceptability is sensitive to her/his social positionality (agents, equals, or targets). To achieve the purpose of this study, 600 college students from 10 universities studying tourism and hospitality participated in survey, and their multicultural acceptability was measured by eight detailed factors categorized into three major factors of diversity, relation, and universality. Implications based on the key findings are as follow: First, the multicultural acceptability in the experimental group was not significantly high, which indicates the need to find the ways to enhance tourism and hospitality-majoring students' multicultural acceptability and awareness. Second, among the experimental group, the average level of senior college students’ multicultural acceptability was lower than that of other grades, suggesting that the reason for the lower level should be investigated through follow-up research; and deliberate interventions to enhance their multicultural acceptability should be designed and implemented. Third, the findings revealed that the respondents' multicultutral acceptability is sensitive to the types of positionality having been experienced in their intergroup contact situation. The experience of intergroup contact had a positive effect on multicultural acceptability especially when it guarantees equal status, and its effect varied depending on whether the equal status was continuous and consistent.

This study examines the effect of traveler participation on service value and commitment. The survey surveyed travelers who have completed overseas travel at least once a year. The analysis used 239 questionnaires. Statistical analysis was performed using SPSS 20.0 and AMOS 20.0. The research results are as follows. First, tourist participation influenced service value. Second, tourist participation did not affect commitment. Third, the service value affects commitment. Fourth, the influence of travel agency participation on immersion was completely mediated by service value. Based on the research, the following implications are as follows. First, when providing travel services, it is important to accurately inform customers of the contents of services and to implement them. Second, in providing travel services, marketing is needed to maintain the relationship corresponding to intangible services rather than travel products themselves. Third, if service value is strengthened, travel agency commitment can be resolved.

MICE industry has ripple effects in various fields. So we investigated how the MICE industry has affects casino visitors & sales through real cases and suggested ways to promote casino management in the future. To conduct this study, we confirmed the actual visitors and salse of L Casino during JCI Asia-Pacific Conference held in Jeju island from June 17 to 20, 2019. In addition, interviews were conducted with employees of L Casino to confirm practical implications. The research results are as follows. First, both visitors and sales of L casino increased during the conference. Second, if the casino manager is not properly prepared before the big event is held, the quality of service may be deteriorated, which may affect satisfaction and return visit intention. Finally, the MICE is an opportunity to improve the constitution, maximize the company's profits and attract new customers. In connection with the MICE industry, we suggest to activate the integrated resort including casino.

Brand images are the strategic tool to give a feeling and an impression on customers. Favorable brand images will positively affect on consumer spending and relationship continuance intention. Therefore, the directors of cafe have to consider taking on a concept for brand images. Even though the importance of brand images in the cafe market, we don't understand its role exactly. This study focuses on mediating effects of cafe's brand images on between variables, and tries to give some suggestions for brand management. In order to achieve the purpose, the data was collected by both online and offline survey of consumers of cafes in S. Korea, from June, 1st, 2018 to July, 19th, 2018. And 217 valid samples were used for this study. And then SPSS 18.0 for Windows were used for the empirical analysis. This study found from the result that brand benefits affect on relationship continuance intention, and also there is mediating effects of brand images on the relationship between brand benefits and relationship continuance intention. Examining the results in detail, first, all brand benefits affect on relationship continuance intention. Second, brand's cognitive image has mediating effects on the relationships between all brand benefits and relationship continuance intention. Especially, cognitive image shows a complete mediating effect on between symbolic benefit and relationship continuance intention. Third, there is a partial mediating effect of brand's emotional image on between emotional benefit and relationship continuance intention. Based on the empirical findings, the limitations and implications about this study were discussed.

The local festivals held recently are the representative cultural contents that are used a lot as an intangible product promoting the relevant region for the purpose of creating diverse values and effects. For the continuous growth of festivals, it would be considerably important to put efforts to continuously listen to visitors’ needs, and also to reflect them in the site of festival. Thus, this study examined the differences between the importance before experiencing the festival and the satisfaction after experiencing the festival in relation to the environmental cues of local festival, and also analyzed the changes in the main factors through the IPA for last three years, instead of a single year. In the results of this study, the festival visitors’ satisfaction after experiencing compared to the importance before experiencing for last three years, was mostly a bit low. In the results of analysis on 2017~2018, it could be viewed as a festival composed of effective concentration and selection. However, due to the reduced days of operation caused by the typhoon ‘Lingling’ in 2019, visitors’ rush, and reduced operation of outdoor experiential programs, the index of satisfaction level was decreased. This study implies that it would be absolutely needed to put efforts to improve diverse environmental cues of local festival in accordance with consumers’ needs, and also to establish the measures for coping with the weather environment which is a weakness of local festivals. If there are follow-up researches that complement the results and suggestions of this study in the future, this study could be used as useful data for the successful performance of local festivals.

The purpose of this study was to investigate the relationship between Emotional Labor Strategy, Emotional Dissonance, Organizational Cynicism of Airline Cabin Crew. For the purpose of study, 220 survey questionnaires were distributed among the cabin crews who are working for airline industry from 1st Oct, 2019 to 15th Oct, 2019. Due to the reliability of data, 12 samples were discarded and 208 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 21.0 statistics package. The results of the study are as follows. First, In the relationship between emotional labor strategy and emotional dissonance, surface acting had a positive effect, while deep acting had a negative effect. Secondly, the emotional dissonance had significant effects on organizational cynicism. Thirdly, In the relationship between emotional labor strategy and organizational cynicism, surface acting had a positive effect, while deep acting had a negative effect. Therefore, It is necessary to integrate the personnel and organizational management by establishing a plan to manage the emotional dissonance of cabin crews at all times.

The purpose of this study is to prove the impact relationship between the recognition, attitude and visit intention of 2018 Travel week. In addition, It analyzed the differences in the recognition, attitude and visit intention according to demographic characteristics. Through this measure, It aims to raise recognition of the travel week and reflect it in related policies to ultimately promote the revitalization of domestic tourism. The study was conducted for 10 days from Oct. 1 to 10, 2018 among citizens nationwide at five survey sites. The statistical analysis of the data was conducted using techniques of regression analysis and analysis of variance(ANOVA). As a result, it was analyzed that the recognition of travel week affects attitude and visit intention. In other words, increasing the recognition of the travel week results in an increase in attitude and visit intention. There were differences in three categories by age and some differences by gender and income. There was no difference by educational background. Based on the results of this analysis, I would like to suggest some suggestions for revitalizing domestic travel by raising recognition of travel week. First, the main slogan should be selected for a clear travel week. Second, the promotion should be diversified to expand public participation. Third, it is necessary to discover travel week goods that can be an issue. Finally, strategic promotional marketing should be done.

The purpose of this study is to verify the introduction of the Equestrian Tourism in Gyeryong city. As tourism paradigm has changed over the years, Horse Riding activity has developed as a new leasure trend and it will continue to have a future in the field of tourism. Horse Riding has always been a traditional part of everyday’ soldiers’ life. Gyeryong city is the center of the Korean Military head quarter. These two facts combined create new prospects for tourism in Gyeryong city. In order to develop this plan this paper analysed the marketing strategy of 4 rural major Horse Riding Courses in Korea, suggests are following: 1. Make a 5 years plan and a budget for its realization. 2. Public void spaces owned by Gyeryong city such as Jungjangri, Yudongri, Pyungri could be used as location to make a Horse track facility. Gyeryong city has many potential Horse Riding resources, like the Hyangjecksan Mountain Healing course, Dugyechon walking trail road and the mountain trail roads for Horse trekking near by the city. 3. The Horse Riding activity can give extra exposure to the 2020 Gyeryong World Military Festival promoting regional tradition and local culture to the world

In this study, the effects of major satisfaction on career preparation behavior and career decision-making level were analyzed. For the sample, the valid samples of 241 were used for the empirical analysis. The analysis results of this study was analyzed using statistical package of SPSS for Window Version 20.0. The results of the hypothesis test were as follows: First, the relationship satisfaction had a significant effect on the information gathering activities and the tool provision activities, while the subject satisfaction and social awareness had an effect on information collection and practical efforts. Second, as a result of verifying the effect of major satisfaction on career decision level, relationship satisfaction, curriculum satisfaction, and social awareness satisfaction were shown in the order. Third, the effect of career readiness on the level of career decision was found to be the information gathering activity on the level of career decision. In this study, it is significant that the students of aviation service major suggested practical implications for improving career preparation behavior and career decision-making.

This study verifies the influence of staff job satisfaction on client orientation and organizational performance. Based on the investigation on the effects of casino employee’s customer centered attitude, it establishes the measures to improve workers’ job satisfaction and maximize the business results while offering some insights. For the investigation, the population targets the employees of the foreigner exclusive casinos in Seoul and Busan. And it uses convenience sampling method and questionnaire survey with the sample, the staffs in G and P corporations among the population. The data had been collected from March 2, 2019 to March 31, 2019. The respondents of the questionnaire were given information about the contents in advance and 200 copies of the questionnaire were distributed. The final statistical analysis used 182 copies retrieved. It processed the collected data with data coding and data cleaning by SPSS 22.0 for Windows statistics package program. Casino industry is the typical service business that heavily depends on human resources as well as a core of tourist industry. As Asian nations are investing casino facilities for tourism development, job creation, tax revenue security and economic development, casino market faces rapid changes and intensive competitions. In order to gain an advantage over foreign casino corporations and ensure sustainable growth in the infinite competition of global casino industry, the efforts should be preceded to improve job satisfaction of casino employee.

The purpose of this study was to provide basic guidelines for the differentiation strategy of functional facilities according to the recent growth of the hotel culture. It was confirmed that the characteristics of various functional facilities contribute to the image formation and customers’ loyalty of the hotel. A wide variety of variables have been examined in the past literature. As a result, functional facilities were embodied as banquet and convention, shopping and duty free shop, casino and amusement facility, swimming pool and fitness center, shuttle bus and parking lot. A total of 246 samples were obtained from customers and potential customers who have recently used the hotel. The SPSS 25.0 and AMOS 22.0 were used to test the suitability of the sample, reliability and validity of the scale, and hypothesis test. The findings were as follows. First, the factors related to the cognitive perception of customers in the image formation of the hotel were found to be mainly caused by banquet and convention, swimming pool and fitness center, shuttle bus and parking lot. Second, the attractiveness of the swimming pool and fitness center was found to be significant in the emotional image of the customer about the hotel. Moreover, much research has been conducted on the emotional response of customer so importance of swimming pool and fitness facilities was explained when the emotional image response to the hotel. Lastly, building hotel image through functional facilities had a significant effect on customer loyalty, of which emotional image was significant. This study differed from previous studies since it has evaluated the importance of each facility in terms of building hotel image through functional facilities. However, major limitation of the study was not distinguished by hotels’ grade or operating characteristics and tourists’ segments.

This study collected 209 copies of Jeonju International Film Festival in Jeonju, Jeollabuk-do, Korea. In the empirical analysis of data on the influence of the selection attributes of the International Film Festival on the festival image, involvement and satisfaction, frequency analysis, validity, reliability analysis, and multiple regression analysis were conducted using the social science statistical program SPSS 20.0. First, Jeonju's international movie selection attribute was analyzed to have a significant influence on convenience and kindness in the festival image (emotional), but not attractive. The Jeonju international film selection attribute was analyzed to have a significant influence on the festival image (cognitive). Second, Jeonju international movie selection attribute was found to have a significant influence on kindness and convenience. Third, it was analyzed that Jeonju international movie selection attribute was significant for satisfaction. Fourth, the festival image was analyzed to be significant both involvement and satisfaction. Finally, involvement was analyzed to be significant for satisfaction. This study expects that the selection attribute and festival image of Jeonju International Film will be established, thereby increasing tourists' involvement and satisfaction in film festivals, and suggesting the revitalization of regional economy will be the basis for further research.

The purpose of this study was to hypothesize and study the effects of the professionalism (professional knowledge, professional experience, problem solving) and organizational effectiveness (job satisfaction, turnover intention) on the organization commitment of Korean cooks. In order to achieve the purpose of this study, a survey was conducted for cooks cooking at Korean restaurants located in Daegu and Gyeongbuk areas from July 1 to July 30, 2019. 290 respondents were used for analysis. SPSS 25.0 was used to perform frequency analysis, factor analysis, and multiple regression analysis. As a result of this study, professional knowledge, problem solving were found to have an effect on job satisfaction among professional professions, and professional experience and problem solving were influencing turnover intention. Intention has been shown to affect. Anxiety about the time and job that Korean cooks come from their occupational characteristics may impair organizational effectiveness. Korean cooks have different ranks and conservative cultures than other occupations. It can be seen that the back has a variety of stress-inducing environments. Therefore, various efforts such as improvement of working environment, proper compensation, and education are needed to find ways to reduce their stress.

The purpose of this study is to present effective online marketing measures to attract customers by analyzing the difference in reliability and satisfaction of online information channels according to search media. To achieve the goal, a survey was conducted on hotel customers. The results of the analysis of 306 questionnaires are as follows. It was analyzed that the reliability of each online information channel varies from one search medium to the other in three out of 13 categories. According to the search media, hotel users showed a difference in satisfaction level by online information channel in eight out of 13 categories. According to search media, IPA analysis of reliability and satisfaction of each online information channel showed a difference in one item. Based on the analysis results, effective online marketing measures for attracting customers from hotel companies are presented as follows. First, we should focus our marketing efforts on Smart phone areas rather than PCs. Second, information on official sites should be strengthened rather than marketing using SNS. Third, we need to reinforce the contents of the hotel's homepage. Fourth, we need to strengthen video contents. Fifth, Internet blog marketing is suitable for PC users rather than smart phone users. Sixth, marketing via Twitter, which is on the decline of specifications, should be sorted out.

Theses days organizations are facing rapid management environment changes, so that the importance of human resources has emerged as a major interest. Employees are tend to pursue physical, psychological, emotional and spiritual needs though the workplace. And workplace spirituality is related to productivity, creativity, flexibility and competitive advantage. The study aims to validate the existence of important variables in human resource management by empirically testing the relationship between flight attendants, workplace spirituality, intrinsic motivation and job satisfaction. In order to achieve the proposal of this study, collected and analyzed data from 161 questionnaires targeting the flight attendants of K, A, J airlines in Korea. Further results were produced by the researcher through conducting and analyzing ver. 20.0 statistics package. The results of the study are as follows. First, among the factors of workplace spirituality, inner life and meaningful were found to positively relate to intrinsic motivation. Second, it was established that intrinsic motivation obtained a positive relation job satisfaction. Third, among the factors of workplace spirituality, inner life and sense of community were found to positively relate to job satisfaction. The results of this study is expected to be practically utilized when Airlines are establishing strategic workplace spirituality plans to promote better intrinsic motivation and job satisfaction.

Korea ranked second in the world with 890 hosting meetings in 2018 and that is just behind Singapore, the world's biggest convention country. Despite such quantitative growth, however, the training and management of professional human resources are not systematically implemented because most convention companies are small in size, along with the lack of general education programs and practical education. This study sought to elicit the importance and practical implications of supervisors' leadership by analyzing the influence of supervisor leadership on job satisfaction of PCO and understanding of moderating effect on job expertise. The analysis results showed that among subfactors of transformational leadership, intellectual stimulation, charisma, and subfactors of transactional leadership, exception management have appeared statistically significant effects on job satisfaction. Regarding moderating effect, interaction term for intellectual stimulation and job expertise and contextual compensation and job expertise have shown statistically significant.

The Pet-Family, which shares lifestyles with pets, is on the rise. As the number of single-person households increased and the aging of low birthrates, there is a culture of accepting animals such as dogs and cats as family. That is why people call 'companion animal' instead of 'pet'. As the tendency to consider pets as a family grows, interest in tourism with companion animal is creasing. This study examined the causal relationship between travel motivation, constraints, and intention to participate in tourism with companion animal. First, motivation of travel with companion animal were identified as 3 factors: travel for myself, travel to experience on destination, and travel for my companion animal. And tourism constraints were identifies as 4 factors: internal, external, travel companion, and companion animal constraints. From the results of multiple regression analysis, it is revealed that there is a causal relationship between travel motivation and the perception of tourism constraint on travel with companion animal. And it is revealed that the perception of tourism constraints affect participation intention on travel with companion animal. The results indicated that travel motivation affect participation intention, too.

This study is to identify the relation of local festival image formation and perceived value with visitors' satisfaction, and whether these accompany behavioral devotion such as visitors' behavioral intention, in other words, word of mouth and intent to revisit. The subjects for a survey are visitors to 'Dancing Carnival Festival' in Wonju and Hoengseong and 'Hoengseong Hanu Festival'. The data were collected for 5 weeks from September 6 to October 6. Total 250 questionaries were distributed, and 230 copies were collected. Except 21 copies with unreliable responses, total 209 copies were used for analysis. For analysis methods, the multiple regression analysis was done with the use of SPSS.18.0 program. The result of the analysis shows that suitability, convenience, enjoyment and value have a significantly positive(+) effect on visitors' satisfaction and behavioral intention formation. Furthermore, the non-monetary value that visitors perceive has a significant effect on their satisfaction formation. Based on this result, this study is intended to suggest the importance of local festivals, marketing strategy and implication.

The purpose of this sturdy is to verify the effect of SNS marketing outcome on the recognition of relationship benefit and relationship orientation formation aimed at customers of hotel restaurant. The survey on 272 samples was conducted from October 15th to October 19th(5 days) and then it was analyzed through SPSS 25.0. The implications from this are as follows. First, the mosts crucial part of SNS marketing for relationship benefit of customers is psychological effect and the main influential factor is sales promotion mix such as event, promotion and premium, etc. Second, the 3 common factors for relationship benefits the hotel restaurant recognizing are timeline, the latest information and accessibility. Lastly, psychological benefit and convenience benefit among recognized relationship benefits influencing relationship benefits of customers have significant effects. On the other hand, the economical effect is not identified. This study has differentiation in that it approached the marketing mix in terms of SNS marketing dimension through various channels. On the other hand, this study has its limitations in that it is not fully generalized because of sampling method and it only covers the outcomes of SNS marketing in terms of relationship marketing. Further study would provide specific academic and practical implications by applying performance variables in terms of financial performance.

This study examines to draw selection attributes of incentive travel agency, and also to understand the effects of such selection attributes on satisfaction, and the effects of this satisfaction on long-term orientation. Through the preceding research, the selection attributes of incentive travel agency as independent variables were classified into six factors such as expertise, provision of information, tour product, employee, convenience, and price. The long-term orientation as a dependent variable is composed of motivational factors having effects on switching behavior and repurchase intention. In the results of regression analysis on the independent variables and mediating variable, three factors out of six selection attributes of incentive travel agency such as expertise, provision of information, tour product, employee, convenience, and price had effects on satisfaction. Regarding the effects of mediating variable on dependent variable, the switching intention was dismissed, and only repurchase intention had significant effects.

The dispositional and motivational variables to bring up proactive behaviors need to be extensively verified in the upscale hotel industry. This study aims to investigate the impact of holistic thinking on proactive service behaviors mediated through job self-efficacy. Holistic thinking includes causality, attitude towards contradiction, perception of change, and locus of attention. Focused on five star hotel industry, the relationships among lower variables of holistic thinking, job self-efficacy, proactive service behaviors have been hypothesized based on the existing literature. This study surveys the five star hotel employees via convenience sampling. The number of 271 cases was used for the analysis and the results were analyzed through structural equation modeling. The results firstly indicate that causality, perception of change, and locus of attention make a significantly positive influence on job self-efficacy whereas attitude towards contradiction does not. Secondly, every lower variable of holistic thinking does not make any significant impact on proactive service behaviors. Thirdly, job self-efficacy makes a significantly positive impact on proactive service behaviors. Finally, job self-efficacy fully mediates for the relationship between causality, perception of change, and locus of attention and proactive service behaviors whereas it does not make any mediating effect for the relationship between attitude towards contradiction and proactive service behaviors. How to develop proactive service behaviors has been discussed based on the study results.

The purpose of this study is to compare story-centric advertising and factual information-centric advertising effect in advertising attitude, destination attitude, visiting intention and wold-of-mouth intention to Chinese. The survey was conducted on October 1, 2018. In order to test the hypothesis of this study, the study group of 150 saw story-centric and factual information-centric advertising. To analyze these data, frequency analysis, factor analysis, reliability analysis, correlation analysis, comparative analysis of SEM are performed. The study found that Chinese prefer factual information-centric advertising to story-centric ones. And destination attitudes were found to have a positive effect on visiting intention and wold-of-mouth intention. It is expected to provide meaningful basic data in establishing a tourism advertising strategy to expand overseas tourism demand.

Chinese consumer market will increase by $ 2.3 billion over the next five years. Increasingly, the center of consumption has been changed to 1980s and 1990s therefore the market has to change its strategies to meet their target group. The purpose of this research is to investigate the relationship between consumption value and satisfaction, the relationship between hotel selection attributes and satisfaction, and what type of consumption value was selected for consumers. The results of this study were as follows. First, as a result of multiple regression analysis to see the effect of consumption value on satisfaction, the functional value factor of consumption value has a significant positive effect on satisfaction. Second, Reputation and the facility factors have a significant positive effect on satisfaction. The functional abilities should be increased to increase the satisfaction level of hotel visitors. The hotel offers a variety of room choices to satisfy your customers' consumption needs. In addition, strengthen hotel business' strategic goals by enhancing competitiveness of hotel business.

This study is about the solution of enrollment fee return of depositary system golf courses. In the golf course industry, whether existing members continue their relationship is directly connected to the survival of golf courses at the point of demanding return of enrollment fees. There haven't been enough empirical and theoretical researches on this matter. Therefore, this study is intended to identify the relation between member satisfaction and membership's value by setting influencing relationship of membership value increase and member satisfaction on relationship-persistence intention along with relation benefit as a core factor. It also tries to establish the foundation of marketing strategy and member management strategy for each member through regulation effect on the influencing relationship that affects relationship-persistence intention. For this study, we carried out a survey targeting the members of golf courses with a membership and analyzed the survey data of 282 people. Using SPSS 15.0 program, the statistical processing of data collected was performed to examine the general characteristics of the customers and to verify the reliability and validity of the measured variables. The results of the analysis performed for verification of the research model was found satisfactory to calculate the analysis of the structural model. Based the result of this study, golf courses should seek improvement method of relationship benefits with members and establish strategic direction to maximize relationship-persistence intention by giving membership value and improving member satisfaction.

효과적인 관광지 해설프로그램은 관광 후 관광객으로 하여금 관광지 또는 관광 자원과 관련된 개인적인 의미를 생성하게 한다. 이것은 관광학 학자들에 의해 공통적 으로 언급되어지는 해설의 성과이지만, 현재까지 의미있는 경험을 분석한 해설연구는 전무한 실정이다. 이에 본 연구는 첫째, 해설프로그램이 관광객들에게 의미있는 경험 을 실질적으로 제공하였는지 알아보고, 둘째, 문화관광 환경 내에서 의미있음을 경험 하기 위해서 필요한 요소들이 무엇인지 알아보았다. 탐험적 연구로써 본 연구는 직접 관찰과 63명의 심층인터뷰를 통하여 관광객들의 관광 이후 그들이 느끼는 의미있는 경험을 그들의 실질적인 이야기를 통하여 분석하였다. 연구결과 모든 참가자들은 의 미있는 경험을 하였다고 응답하였다. 63명의 연구참가자 중 42명은 해설프로그램과 직접 관련하여 의미있는 경험을 하였다고 응답하였고, 11명은 해설프로그램과 상관없 이 관광지의 경치와, 아름다움, 물리적인 요소에 영향을 받아 의미있는 경험을 하였다 고 언급하였다. 의미있는 경험에 영향을 미치는 요소들은 연구참여자의 인터뷰를 통 하여 21가지의 요소로 나타났으며, 이 요소들은 5가지의 범주(자원, 개인적 상황, 프로 그램 특징, 이야기, 해설사)로 분류되어 나타났다. 연구결과에 따른 이론적 시사점뿐 만 해설과 관광자원 관리와 관련한 실무적 시사점을 제시하고 있다.

With the expansion of big cities and the possibility of the disappearance of small provincial cities increasing, the regional festival, which is held in the rural areas, plays a very important role as a regional tourism and promotion strategy. In particular, there is a need to look at the problem environment of the current rural festival, which forms a pillar of tourism in rural areas. In addition, a turning point is required to break down the manners of the annual Rural Community Festival, which has been operated on a regular basis, and to add vitality to the Rural Community Festival by finding a determinant that impedes the development of the Rural Community Festival. For this, it is necessary to find out whether the multi-sided factors in rural communities are ffecting the current rural festivals. In this study, the analysis of the multi-sided factors in rural areas where the environment in the rural areas held by Geumsan County in South Chungcheong Province and Yeongdong County in North Chungcheong Province affects the regional festivals and the comparison of the differences between the two regions was made.The important findings of this study showed that the exploratory factor analysis in rural areas showed that the determinant influencing regional festivals held in Yeongdong County, North Chungcheong Province, the purpose of the study, and Geumsan County, South Chungcheong Province, was a "deterioration of growth momentum." Yeongdong County in North Chungcheong Province and Geumsan County in South Chungcheong Province, among other factors, have been analyzed that the long-term strategy of rural areas is an important factor for regional festivals, and among the "decrease in growth momentum," the "difference in income of residents," the "future food problem in rural areas" and the "continued population reduction" have been analyzed as important determinants affecting the rural festivals, which are the most important factors for the future growth of rural areas.

This study examined the relationship between information quality, transaction, communication, and stability, which are sub-dimensions of online travel product selection attributes, on trust, relationship persistence, and purchase intention. Data collection was conducted for 30 days from June 25, 2019 to July 25, 2019.A total of 500 questionnaires were distributed to collect 379 copies of the questionnaire. Covariance structure analysis was conducted to verify the factor analysis, reliability verification, and research hypothesis using SPSS 23.0 and AMOS 23.0 for 354 copies. The summary of the analysis is as follows. First, information quality, transaction, and communication, which are sub-dimensions of online travel product selection attributes, have a significant effect on trust. However, stability did not appear to have a significant effect on confidence. Second, information quality, transaction, communication, and stability were found to have a significant effect on relationship persistence. Third, trust has a significant effect on relationship persistence. Fourth, information quality and transaction had a significant effect on purchase intention. However, communication and stability did not have a significant effect on purchase intention. Lastly, trust and relationship persistence had a significant effect on purchase intention.

The purpose of this study is to investigate the effect of tourism supporters' perceived Relational benefits of tourism supporters on attitudes such as participation motivation, commitment, satisfaction and Continuous Intention. In order to investigate the empirical analysis of the study, the spatial extent of sampling was set to nationwide, and the survey subjects were set up as tourism supporters who belong to local governments. For the questionnaire survey, we conducted a preliminary survey for about two weeks from December 15, 2018, and revised and supplemented the questionnaire. a total 500 sheets of questionnaire have been distributed from February 1st to February 28 in 2019 and 250 sheets have been collected and then 238 sheets have been empirically analyzed except 12 sheets which could not be utilized due to insincere response. The analysis results of this study are as follows. First, the Relational benefits of tourism supporters have a significant influence on the relationship commitment, satisfaction. Second, the Participation Motivation in tourism supporters have a significant effect on satisfaction on commitment, satisfaction. Third, relationship commitment and Activity commitment on tourism supporters have a significant effect on satisfaction and Continuous Intention of tourism supporters. Finally, satisfaction of tourism supporters had a significant influence on the Continuous intention of tourism supporters.

This study conducted panel data analyses using time series data from 20 months (May 2016 to December 2017) of 17 metropolitan cities to investigate the negative effects of air pollution on domestic travel demand. In this study, a travel demand model with air pollution factors such as fine particulate matter (PM10), ultrafine particulate matter (PM2.5), and ozone (O3), including climate factors (precipitation, temperature) and demographic variables (income, age), was established. The diagnosis was finally interpreted as an estimate of the fixed effect model with first-order autoregressive disturbances. According to the main results, when the index of ultrafine dust is changed from the 'good' level to the 'normal' level, domestic travel demand is reduced by 27.9%, and when worsened to the 'bad' level, demand decrease of 9.5% is added. In addition, the change from the 'good' level to the 'normal' level caused by fine dust and ozone pollution showed 14.8% and 8.2% reduction in travel demand, respectively. The point is that the regional characteristics should be taken into account when establishing tourism policies to cope with ultrafine dust.

In the Fourth Industrial Age, tourism and drones are strategic initiatives of the market economy that are essential for national development. Therefore, if we link the two fields, We believe that synergy will come out. In this paper, we describe three methods of applying drones to the tourism industry. As leisure time decreases in high-industrial society, leisure is newly raised as a matter of how much free time it spends, not how much free time it has. Now, it is necessary to use drones in the leisure field where individuals are the main subjects, and if drones are used to promote tourist destinations and regions using drones, it is expected to develop the local economy. Nowadays, advertising promotion was text, image, video, contents, but recently. Focused on people because YouTube and SNS channels are active. If you use drones as an effective way, you can help the local economy by telling the story of the region with various angles of photographs and high-definition images such as beautiful landscapes, pensions, hotels, and resorts. The company believes that if the drone video produced on a low budget is used as the company's home page, it will be able to draw closer to consumers with an image out of the hard atmosphere. The drone industry will develop rapidly, including drone taxis and hoverboards. Drone taxis are expected to play an important role in promoting tourism. Currently living in the era of the fourth industry we are certified drones in the tourism sector. Acquisition and research will further develop the tourism sector.