This study verifies the influence of staff job satisfaction on client orientation and organizational performance. Based on the investigation on the effects of casino employee’s customer centered attitude, it establishes the measures to improve workers’ job satisfaction and maximize the business results while offering some insights. For the investigation, the population targets the employees of the foreigner exclusive casinos in Seoul and Busan. And it uses convenience sampling method and questionnaire survey with the sample, the staffs in G and P corporations among the population. The data had been collected from March 2, 2019 to March 31, 2019. The respondents of the questionnaire were given information about the contents in advance and 200 copies of the questionnaire were distributed. The final statistical analysis used 182 copies retrieved. It processed the collected data with data coding and data cleaning by SPSS 22.0 for Windows statistics package program. Casino industry is the typical service business that heavily depends on human resources as well as a core of tourist industry. As Asian nations are investing casino facilities for tourism development, job creation, tax revenue security and economic development, casino market faces rapid changes and intensive competitions. In order to gain an advantage over foreign casino corporations and ensure sustainable growth in the infinite competition of global casino industry, the efforts should be preceded to improve job satisfaction of casino employee.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 직무만족 2. 조직성과 3. 고객지향성 Ⅲ. 연구설계 1. 연구모형 및 가설의 설정 2. 변수의 조작적 정의 및 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 조사대상자의 인구통계학적 특성 2. 신뢰도와 타당성 분석 3. 가설의 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.