관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제16권 제2호 통권 51호 (15건)

호텔 가격공정성이 브랜드 자산 및 구매의도에 미치는 영향 연구

김용준, 김기범, 이주형

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.1-25

※ 기관로그인 시 무료 이용이 가능합니다.

This study investigate an issue of hotel`s price fairness influencing on Brand equity, Consumer`s purchase intention at super deluxe hotels and deluxe hotels in Seoul, Korea. In general price can vary by the inflation rate, and it can be determined by a firm`s market segmentation strategy. Price fairness can be defined as customer`s acceptability of the price change under circumstances in which product price changes. thus, establishment of marketing strategy, customer relation management strategy is necessary. This study then examines how the price unfairness affects on brand equity, customer`s perception, and purchase intention. The perceived price fairness as factors related with it and the effect of perceived price fairness. Therefore, to investigate asymmetric effect of the price fairness, it is classified factors as actual price, positive price, negative price and explore the relationship between the price fairness, brand equity, These days, overseas tour is growing rapidly due to the changes in lifestyle, diversification of life of the people, expansion of leisure time and the effective use of labor time. However, perceived risk of tourism is also growing with time due to the continuing economic depression, lack of trust in travel agency and natural disasters such as Tsunami. Accordingly, the more reliable information gathered, the less perceived risk will be, resulting in giving a more competitive edge to the travel agency. Thus, the purpose of this study is to reduce the perceived risk for better management of the travel agency, to recognize the importance of the source of providing travel information and also to provide basic data for the academic development in the field of tourism studies.



해양스포츠이벤트 개최지 지역주민의 지역애착도와 태도 관계


관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.27-46

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to inquire into the effects of the community attachment of local residents of the host area of marine sports events and the formation of the behavior of such local residents and, with the support of the local community of the host area, provide a basic database necessary for the establishment of measures for the sustainable development and tourism development of marine sports events. To achieve such purpose, this study selected the local residents of Jeongok harbor, Hwaseong-si, Gyeonggi-do where the 2010 Gyeonggi International Boat Show and Korea Match Cup was held from June 9, 2010 until June 13, 2010, as the sample group. The convenient sampling method was used as the sampling method and a total of 203 survey samples were collected. The statistics analysis methods used in this study are frequency analysis, multiple regression analysis and moderating effect analysis. Through such study method and procedures, this study arrived at the following conclusions. First, economical factor had an effect on dependence, social friendship and identity, in such order; and among these, identity showed a negative impact. Social cultural factor had an effect on social friendship and dependence; however, it did not have a significant effect on identity. Environmental factor had an effect solely on social friendship and did not have any effect on identity or dependence. Secondly, with respect to the effect relationship between the community attachment and behavior of local residents, the residency period, a local resident attribute, had a moderating role. If the behavioral difference could be explained based on the personal characteristics of local residents, it will substantially contribute in influencing the participation of local residents for the successful hosting of sporting events.



지역축제 환경단서가 축제이미지 및 제품브랜드가치에 미치는 영향 : 중국 청도국제맥주축제를 대상으로


관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.47-69

※ 기관로그인 시 무료 이용이 가능합니다.

This study The purpose of this study was to confirm the strategic relationship between the local festival and local products by proving the relationship between Qingdao International Beer Festival and Quindao Beer which is a representative brand product of China, and to propose the direction of the management of similar local festivals in Korea. Accordingly, environmental clues that the visitors of and Qingdao International Beer Festival perceived were identified and the relationship between the festival image and the product brand value was studied. From the study, 5 factors such as ‘Program and PR,’ ‘Benefits from the Participation,’ ‘Food Value,’ ‘Accessibility,’ ‘Festival Products,’ and ‘Convenience Facilities’ were induced from the 30 questions proposed to evaluate the environmental cues of Qingdao International Beer Festival. When checking the influence of the five factors on the festival image and product brand value, it was found that there was the influence relationship between the variables.



여행사와의 거래요인과 상호성공 간에 신뢰의 조절효과 : 서울지역 특1급 호텔을 대상으로

신강현, 이정철

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.71-95

※ 기관로그인 시 무료 이용이 가능합니다.

The oil price and exchange rate has been changed so rapidly and uncertainty of external management circumstance has been increased. Trust is very important between hotels and travel agents because tourism goods, have complex characteristics. Therefore, we try to figure out methods that can totally strengthen mutual competitive power by searching mutual trust control effects between hotels and travel agents. In this research, theoretical consideration about business and confidence, interview with a worker at the scene, and empirical analysis have been done to study the effects that reach mutual success by regulating trust at business between hotels and travel agents especially in rising service industry. Thus, importance of business through reinforcing trust is getting emphasized because sustaining the former clients is more affordable than finding new ones. The limitation of this study is to not research the travel agents part and not go into details selecting only the deluxe hotels in Seoul, especially little lack to verify the relationships of the customers and tourism company, in the future, following study to solve these limitations is expected. Each companies should effectively increase product benefits to the final consumers, contrive their profits, and remind that reinforcement of trust is the number one mission to contribute Korean tourism development.



항공사의 Self-Service Technology(SST)품질이 고객만족과 행동의도에 미치는 영향 연구

신찬호, 이현주

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.97-117

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to investigate what types of airlines' SST are exisitng and examine the effect of SSTQUAL for airlines on customer satisfaction and behavioral intention. Total of 197 samples were finally collected from the people who have experienced using airline website, ARS, kiosk and mobile applications so on. SSTQUAL for airlines were classified into security, functionality, ease of use, usefulness and customer satisfaction, reuse intention and word-of-mouth were composed of single dimension. Results of the study can be briefly summarized as follows. First, airlines' SSTQUAL such as security, functionality, ease of use, usefulness turned out to have significant influence on customer satisfaction. Second, custmer satisfaction had a significant influence on reuse intention and word of mouth. Third, reuse intention on airlines' SST had a significant influence on word-of-mouth. In conclusion, customer satisfaction which can affect reuse intention and word-of-mouth positively can be enhanced by increasing security, functionality, ease of use, usefulness of airlines' SST.



조직의 보상이 호텔 프론트 데스크 종사원의 개인 창의성과 조직몰입에 미치는 영향

윤영일, 조문식

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.119-134

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was examining structural relationships between organizational reward and front desk employee's individual creativity and between organizational reward and organizational commitment. Based on literature review, two sub-dimensions of organizational rewards were derived: intrinsic reward and extrinsic reward. The existing theoretical background proposes a mediating concept between organizational reward and front desk employee's organizational commitment. Based on the theoretical causal relationships between the constructs proposed, a conceptual model was proposed. The model was tested using the data collected from 183 hotel front desk employees. Data analysis indicates that two dimensions of organizational reward (intrinsic reward and extrinsic reward) helps to enhance front desk employee's individual creativity and his(or her) creativity leads to increase his(or her) organizational commitment. Based on data analysis, theoretical/managerial implications were discussed.



지역축제 브랜드개성이 브랜드태도와 브랜드충성도에 미치는 영향


관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.135-155

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of the study was to examine how the brand personality of regional festival effects brand attitude and brand loyalty. The subjects of this study were Boryeong Mud Festival participants. Using convenient sampling, 300 data were gathered and finally 295 data were analyzed. The statistical methods utilized for Spsswin 18.0 and AMOS 18.0 program. Conclusions from the results of this study are as follows: First, the research shows that brand personality of regional festival consists of three factors such as sincerity․excitement, competence․sophistication, ruggedness. Second, sincerity․excitement, competence․sophistication, ruggedness of brand personality had influence on brand attitude. Third, the brand attitude of regional festival had influence on brand loyalty. From the findings, the region festival is necessary to develop and to strengthen brand personality for more positive brand attitude and high brand loyalty.



도시관광 외래관광객의 언어권에 따른 정서적 이미지가 방문만족 및 재방문의도에 미치는 영향

이재곤, 이규상

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.157-183

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate the impact of affective image by urban tourism foreign tourists' country on visit satisfaction and revisit intention. There are 3 hypotheses based on urban tourism reviews. Then we tested the data from questionnaires using SPSS 18.0. the data were collected for a month from March 31 to April 30. First, according to analysed result, Chinese-speaking country's urban tourists is higher the affective image of urban tourists visiting Seoul about 2 facts which are uniqueness and amenity than English-speaking country. Second, three out of four as affective facts of urban image influenced on visit satisfaction. Last, visit satisfaction influenced on revisit intention. As the result of this study, we will attract English-speaking country's tourists with better tourism products. And if Seoul makes use of public relations of traditional image to foreign tourists because traditionality didn't influence on foreign tourists, They will feel higher visit satisfaction levels in visiting urban. For this reason, Seoul will have to try to show the indigenous culture of Korea.



서비스 기업에서의 관계혜택이 관계몰입과 관계지속의도에 미치는 영향 : 서비스 업종별 비교

이정실, 허범영, 홍순복, 임채관, 강경수, 조윤주

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.185-209

※ 기관로그인 시 무료 이용이 가능합니다.

This study is to verify the structural relationship among 3 typical factor relational benefits, relational commitment, and relational continuance intention in service corporation. To test each measures; predictive utility in this context with AMOS. Sampling in this study is limited to the department store, beauty parlor, dental clinic and hotel restaurant in Busan, South Korea. The responders included 632. Data were analyzed by frequency, factor analysis, and AMOS. As the results, social benefit is major to influence on the relational commitment and relational continuance intention. Confidence benefit is major to influence on the relational continuance intention, while isn't major determinant to influence on the relational commitment. Special treatment benefit is major to influence on the relational commitment, while isn't major determinant to influence on the relational continuance intention. Social benefit is major to influence on the relational commitment in all of 4 service corporations. While confidence benefit isn't major determinant to influence on the relational commitment in all of 4 service corporations. Special treatment benefits is major to influence on the relational commitment in beauty parlor, dental clinic and hotel restaurant.



계층적(AHP) 분석방법을 이용한 지속가능성 에코투어리즘 경쟁력 제고방안 연구 : 관광객과 지역주민들을 대상으로


관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.211-230

※ 기관로그인 시 무료 이용이 가능합니다.

The necessity for reviewing and analyzing the index, which can comprehensively show the core influential factors affecting positive and negative effects on the environment of tourist attractions, such as tourists, satisfaction of local residents and sustainability of local development, has arisen. Therefore, based on the awareness of such issues and necessity, this study was intended to perform AHP. And then, the following results were drawn. For the development of evaluation index related to eco-tourism competitiveness, environmental area, social and cultural part, economic convenience part, system part, environmental education part, and the sustainability of local residents’ participation were set for evaluation index. For those concerned-tourism businesspersons, tourists, and local residents, local residents’ economic satisfaction, environmental satisfaction, and social and cultural satisfaction were set for evaluation index in terms of importance. And, regarding the tourists evaluation index, a total of 13 items were set to investigate the importance of each subject. Based on the analysis results, this researcher checked the sustainability for ecological preservation, local residents’ importance and the importance of environmental satisfaction as part of the eco-tourism competitiveness area. And, it was found that tourists considered significantly important the amazing attraction and uniqueness of a local area, their attitude toward the environment, the conservation state of resources, and their recognition of the preservation of tourism resources.



일본관광객의 라이프스타일ㆍ개인가치에 따른 메뉴선택속성 연구 : 부산지역 관광객을 중심으로

정용주, 황지윤, 최상수

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.231-250

※ 기관로그인 시 무료 이용이 가능합니다.

From the personal value influenced by the fundamental motives which has been becoming customer purchasing behavior and life style explaining the setting-up of standard of market segmentation and customer behaviors, we are able to establish effective marketing strategies. This study aims to present marketing materials for Japanese tourists by understanding and analyzing their selective attributes based on their life style and personal value. For the purpose, a questionnaire survey shows Japanese tourists’ opinions about whether they are influenced by selecting the menu based on their life style and personal value. 370 Japanese tourists visiting Busan city in Korea from Aug. 1. 2011 to Sep. 1. 2011 were givens questionnaires in order to get the data for the study. The results of the study were as follows: First, it showed that their life style ha 10 main factors including brand-oriented intention and they selected the menu with their different preferences based on them. Second, it pointed out that there were 5 types of selective attributes and their psychological motive was very important factor when choosing the menu. Third, it showed that personal value influenced greatly on their choosing menu.



Promotion of Tourism Exchange between Vietnam and Korea

Seungkuk Choi, Sunyoung Kim

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.251-266

※ 기관로그인 시 무료 이용이 가능합니다.

한국과 베트남은 서로가 닮은 점이 많은 나라이다. 역사적으로 많은 외세침략과 비극적인 동족간 내전을 겪었으며 유교적 전통을 지켜온 점이 그렇다. 더구나 한국군의 베트남전쟁 참여로 양국은 한때 적대적 이었으나 1992년 한국과 베트남이 수교한 이래 양국민은 서로 심정적으로 가까운 나라로 인식되고 있으며 양국간 무역거래량과 관광객 교류도 폭발적으로 늘어 서로가 매우 중요한 위치로 자리 잡게 되었다. 당 연구는 한국과 베트남간의 관광발전 현상을 고찰하기 위하여 관련된 연구 논문들을 검토하고 베트남정부가 국가적으로 실시한 도이모이(Doi Moi) 개방정책 시행 이후 베트남의 경제발전 추이를 관광발전 측면에서 분석하였다. 그리고 한-베트남 양국 국민들의 상호 관광발전 현황과 문제점을 살펴보고 양국간 관광협력 증진을 위한 방안을 제시하였다. 그 주요한 내용으로서 양국의 관광발전은 수준높은 문화관광분야로 가야한다는 점과 양국의 관광정책은 지속가능한 관광개발에 초점을 두어야 한다는 점 및 양국은 관광교류 인프라를 개선해야 한다는 점과 양국의 관광인력 특히 관광안내원의 양성을 위하여 노력해야 한다는 점을 제시하였다. 당 논문은 한국과 베트남 관련된 문헌연구를 기본으로 양국의 관광관련기업과 관공서에 대한 현지답사 및 탐문조사가 병행하여 실시되었지만 양국간 관광관련 논문수의 절대부족과 불충분한 베트남측의 관광관련 통계 등으로 폭넓고 심도 깊은 연구에는 한계가 있었다. 따라서 한-베트남 양국간 미래지향적 관광발전을 위한 세부적 분야에 대한 연구와 좀더 미시적 관광분야에 대한 정밀한 분석은 계속되어야 할 과제가 될 것이다.



관광지 이미지와 지각된 가치가 관광행동의도에 미치는 영향 : 방한 중국인 관광객을 중심으로


관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.267-284

※ 기관로그인 시 무료 이용이 가능합니다.

This research is increasing rapidly, Chinese tourists visit the destination image and perceived value as a tourist destination in Korea to identify and relationships that affect behavior and also on tourism by lowering were evaluated through empirical validation. Impact on perceived value, destination image, images, and cognitive and emotional relationship with both the emotional value of the image influences the economic value to influence the cognitive derived only images and the perceived value of an influence on tourist behavior that the effects have been identified.



SNS 관광정보의 특성이 관광객 정보탐색행동에 미치는 영향

표원정, 임관혁

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.285-308

※ 기관로그인 시 무료 이용이 가능합니다.

In the network having been formed by information technology's developments, people become to make relationships regardless of national boundaries and nationalities, and then communicate each other, and also tourism information is already being provided through social media at a lot of parts. However, researches on which effects SNS tourism information directly influence to tourist's selecting behaviors have not been made yet in details. So, this study tries to induce practicalㆍtheoretical implications for being utilized as information provision's routes in which SNS tourism information becomes helpful to information-searching behaviors of tourists. First, cognitive characteristics of SNS tourism information and technical ones were appeared as affecting significant influences to information-searching behaviors of all tourists, and a fact was confirmed that information's diffusion had deep relationships to SNS tourism information's cognitiveㆍtechnical characteristics and tourist's information-searching behaviors while playing roles of adjusting variables. Second, the largest affecting factor to information-searching behaviors was shown at the information's usability among cognitive characteristics. As SNS tourism information is not only give helps actually but also easy to use, it implies a fact that the SNS information could become an important marketing tool that can change potential demands to effective ones. Third, it was confirmed that information which was shared and agreed by a lot of persons could affect further influences to information-searching behaviors. Therefore, tourism-related companies and organizations have to do more efforts so that positive information can be spread out by providing good-quality tourism experiences and services.



서비스보증 강점이 동기부여와 조직충성도에 미치는 영향 : 호텔기업 종사원을 중심으로


관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.309-323

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the service guarantee strength affect on the employee motivation and organizational loyalties in the hotel firms, it is an essential factor for organization management and human resource management in the hotel industry. The results of the practical analysis discovered that the service guarantee strength direct impact on the employee motivation and the organizational loyalties. And also employee motivation direct impact on the organizational loyalties. The results of this study brings up the new directions in the ways of organization management and human resource management in the hotel firms.


페이지 저장