Earticle

초록

영어

From the personal value influenced by the fundamental motives which has been becoming customer purchasing behavior and life style explaining the setting-up of standard of market segmentation and customer behaviors, we are able to establish effective marketing strategies. This study aims to present marketing materials for Japanese tourists by understanding and analyzing their selective attributes based on their life style and personal value. For the purpose, a questionnaire survey shows Japanese tourists’ opinions about whether they are influenced by selecting the menu based on their life style and personal value. 370 Japanese tourists visiting Busan city in Korea from Aug. 1. 2011 to Sep. 1. 2011 were givens questionnaires in order to get the data for the study. The results of the study were as follows: First, it showed that their life style ha 10 main factors including brand-oriented intention and they selected the menu with their different preferences based on them. Second, it pointed out that there were 5 types of selective attributes and their psychological motive was very important factor when choosing the menu. Third, it showed that personal value influenced greatly on their choosing menu.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경 및 가설
  1. 라이프스타일의 개념과 분석방법
  2. 개인가치의 개념과 측정방법
  3. 메뉴선택 속성
 Ⅲ. 조사 설계 및 실증분석
  1. 연구모형
  2. 변수의 조작적 정의 및 측정
  3. 표본추출 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 일반적 특성
  2. 타당성 및 신뢰도 검증
  3. 라이프스타일 및 개인가치에 따른 메뉴선택속성 분석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 정용주 [ Yongju Jeong | 경남정보대학 호텔외식조리계열 교수 ] 교신저자
• 황지윤 [ Jiyoon Hwang | 경남정보대학 호텔관광경영계열 교수 ]
• 최상수 [ Sangsu Choi | 세명대학교 호텔관광학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338