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SNS 관광정보의 특성이 관광객 정보탐색행동에 미치는 영향
The Influence of a Special Quality of Social Network Service(SNS) Tourism Information on Information-Searching Behaviors of Tourist

첫 페이지 보기
  • 발행기관
    관광경영학회 바로가기
  • 간행물
    관광경영연구 바로가기
  • 통권
    제16권 제2호 통권 51호 (2012.06)바로가기
  • 페이지
    pp.285-308
  • 저자
    표원정, 임관혁
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A182395

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원문정보

초록

영어

In the network having been formed by information technology's developments, people become to make relationships regardless of national boundaries and nationalities, and then communicate each other, and also tourism information is already being provided through social media at a lot of parts. However, researches on which effects SNS tourism information directly influence to tourist's selecting behaviors have not been made yet in details. So, this study tries to induce practicalㆍtheoretical implications for being utilized as information provision's routes in which SNS tourism information becomes helpful to information-searching behaviors of tourists. First, cognitive characteristics of SNS tourism information and technical ones were appeared as affecting significant influences to information-searching behaviors of all tourists, and a fact was confirmed that information's diffusion had deep relationships to SNS tourism information's cognitiveㆍtechnical characteristics and tourist's information-searching behaviors while playing roles of adjusting variables. Second, the largest affecting factor to information-searching behaviors was shown at the information's usability among cognitive characteristics. As SNS tourism information is not only give helps actually but also easy to use, it implies a fact that the SNS information could become an important marketing tool that can change potential demands to effective ones. Third, it was confirmed that information which was shared and agreed by a lot of persons could affect further influences to information-searching behaviors. Therefore, tourism-related companies and organizations have to do more efforts so that positive information can be spread out by providing good-quality tourism experiences and services.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. SNS 관광정보
  2. SNS 관광정보의 인지적ㆍ기술적 특성
  3. SNS 관광정보의 확산성
  4. 관광객 정보탐색행동
 Ⅲ. 연구설계
  1. 연구모형 및 가설
  2. 연구 개념의 정의 및 측정
  3. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 일반적 특성
  2. 요인분석 및 신뢰도 분석
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

저자

  • 표원정 [ WonJeong Pyo | 관동대학교 관광학 박사 ]
  • 임관혁 [ KwanHyeok Lim | 한중대학교 호텔카지노관광경영학과 전임강사 ] 교신저자

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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