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The Jindo Dog Theme Park in Jindo of South Jeolla Province has been a popular tourist attraction among families with children. In order to manage the theme park effectively, a service and facility assessment by the visitors is essential. This study used a revised importance-performance analysis(RIPA) approach to explored the visitors' satisfaction on the theme park attributes. Using this simple and effective research tool can aid the management to identify the areas of shortfall and sucess in order of priority. Therefore, managerial implications are provided for the theme park. Through a factor analysis on the theme park attributes, six factors were extracted as 'employee and information provision', 'environment and cleanliness', 'experience', 'animal welfare', 'accessibility' and 'facility'. The RIPA results indicate that more efforts are required to encourage the display of Jindo dogs' natural behaviours. Also, more road signs should be provided. Additional areas of improvement and implications are discussed at the end of the paper.

The purpose of this study is to figure out the influence of Techno stress, Stress coping, and Commitment to change and verify the mediating effect of Stress coping. Specimen are employees who working in 5-star hotel located in Seoul, aged 18 and above 65 and below. Survey was started at June 01, 2021 for 15 days with 310 questionaries, total 274 samples were used for actual analysis. We used Jamovi program on analysis og this study. Hypothesis test result of the study is following. H1(1-2): Techno stress has significant negative (-) effect on commitment to change. H2(1-2): Techno stress has significant negative (-) effect on stress coping. H3: Stress coping has significant positive effect on commitment to change. H4(1-2): the mediation effect of stress coping is partially mediated on the relationship between techno stress and commitment to change. Based on the hypothesis analysis in this study, this study present the basic evidence to help employees achieve their corporate performance by controling the relationship between techno stress and commitment to change by stress coping.

This study examines the impact of internal marketing(authority delegatio, benefits, education training, and compensation systems) on organizational immersion in the ever-developing hotel industry market and the intermediate effect of job competency between internal marketing and organizational immersion. The purpose of this study is to study how the internal marketing of hotel employees in the hotel industry, which has been particularly struggling since COVID-19, has the mediated effect between organizational immersion. An empirical analysis was conducted through a total of 373 questionnaires for four-star hotels in Seoul and Gyeonggi Province. In addition, internal marketing (authority delegation, benefits, education training and compensation system) has been confirmed to have a significant impact on organizational immersion, and job competency has been confirmed to serve as a medium between internal marketing and organizational immersion. As a result, we can the effect job competency of hotel employees.

The purpose of this study was to compare changes in financial performance indicators before and after coronavirus 19, targeting six airlines in Korea. Consequently, the main 14 financial ratios for 2019 before and after coronavirus 19 and 2020 were calculated based on financial statements data from each airline. The 14 financial ratios calculated were used as corresponding variables and hypothesis verification was performed by paired t-testing the corresponding samples. The empirical analysis results are as follows: First, the dependence of “borrowing on the financial ratio” of “stability indicators” was rejected, and “the flow rate and debt ratio were” adopted as null hypotheses. Second, in “the financial ratio of the profitability index”, “the operating profit ratio” and “the net return on sales” were rejected, but “the interest compensation ratio”, “net return on total assets” and “net return on equity” were adopted. Third, “the financial ratio of the growth indicator” rejected the null hypothesis that “the revenue growth rate”, “operating profit growth rate” and “gross asset growth rate” were nullified, but “the net profit growth rate” was adopted. Fourth, “the cash flow indicator operating” “cash flow ratio” and “the turnover ratio of total assets”, which are “indicators of turnover”, were rejected. Overall, eight of the 14 financial performance indicators rejected the null hypothesis and six adopted the null hypothesis. As a result, eight financial ratios have been negatively affected by coronavirus 19. This suggests that the use of the results of this study is necessary as data for reasonable decision making to manage airline financial structures in terms of stability, profitability and growth.

The purpose of this study is to figure out the effect relation of the quality of word-of-mouth information system of eating out product through social network services on maintaining continuous relation through empirical value, emotional response, information satisfaction, and information sharing intention. As a result of analysis, First, it showed that information quality, emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical value through SNS. Second, it showed that the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical response. Third, it showed the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system have the positive effect to the information satisfaction. Based on this research result, it was found when the eating out product is operated by focusing on the recreation quality, emotional quality and information quality factor among SNS information system quality that reflects the consumer characteristics, its empirical value, emotional response and information satisfaction increase and the information sharing intention improves, resulting in maintaining the continuous relationship.

The recent COVID-19 epidemic has already spread rapidly around the world, causing a continuous increase in the number of confirmed cases and deaths, and is taking a major hit in various fields such as politics, economy, and culture. This study intends to examine whether there is any influence relationship between the perception of risk, involvement, and behavioral intentions perceived by tourists due to the COVID-19 epidemic, and whether the degree of involvement in travel between the risk perception and behavioral intention influences has a mediating effect. The purpose of this is to present countermeasures to attract positive tourism interest and behavior in the post-corona era, to reduce perceived risk factors as tourists, to prepare safe quarantine measures for the recovery of international travel, and to derive practical implications. To achieve the research purpose, a survey was conducted from April 20 to June 30, 2021. The study results showed that among risk perception factors, physical risk, social/psychological risk, and disease risk had a significant effect on involvement. Among risk perception factors, only social and psychological risk and disease risk had a significant effect on behavioral intention, but physical risk factors did not significantly affect behavioral intention. And the degree of involvement had a significant effect on the behavioral intention. Lastly, there was a partial mediating effect on the degree of involvement between the influence relationship between risk perception and behavioral intention. Through the verified research results, implications are presented focusing on problem solving and future directions in line with the recent tourism market recession.

The purpose of this study is to analyze the contemporary universal trend and the relationship structure of keywords related to domestic heritage tourism using big data analysis. For this purpose, this study selected the nation's major portal Naver and Daum, and use frequency analysis, centrality analysis including degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality, and community analysis of heritage tourism’s keywords. The main results of this study show that the keywords related to cultural heritage, UNESCO, world heritage, tourism, world cultural heritage, inscription, use and so on, are of high frequency and the keywords related to inscription on the UNESCO World Heritage list have the highest centrality and influence. These results will be a useful information for policy makers, marketing managers and tourism planners performing DMO’s heritage tourism work in understanding contemporary travelers’ universal cognition and in sustaining heritage tourism for the next decade.

Despite the current COVID-19 pandemic that has enormously bad influences on the overall tourism, in order to create the effects by continuously holding the festivals even in the post-Corona or with-Corona era, the local festivals are making efforts to diversify the frame of holding the festival. To realize the untact festival and hybrid-type festival, the MZ generation that is familiar with online environment could play a very important role. Thus, this study aimed to present the effective approach in the change process of local festivals in the future, by verifying the local festival risk factors perceived by MZ generation, their visit intention, and moderating effects of emotional benefits in the current situation. In the results of this study, all the festival quality decline risk, virus infection risk, and psychosocial risk reduced the visit intention in the negative(-) influence relation between perceived festival risk factors and visit intention of MZ generation. The emotional benefits had moderating effects on the relation between festival quality decline risk and visit intention. Thus, based on the verified results of this study, the implications were presented such as O2O strategies for festival contents, the measures for continuous experience instead of one-time experience, reorganization of online festival space & establishment of operational strategies, and the measures for management & monitoring that could increase the potential visitors’ satisfaction by narrowing the gap of on/offline boundary. This study could be used as the basic data for establishing the strategies suitable for the diversified aspect of holding local festivals in the future.

The rapidly changing tourism industry should be considered from the perspective of Chinese tourists visiting South Korea, and public enterprises should strategically maintain and develop public accommodation as the number of public accommodation users continues to increase. In this paper, the combined model of TAM and TPB was used to conduct the statistical processing of this study using the statistical program SPSS Statistics 23.0, including frequency analysis, confidence analysis, factor analysis, regression analysis and Sobel test, revealing the perceived usefulness, perceived simplicity and attitude, subjective norms, The influence relationship between perceived behavioral control. The perceived usefulness and perceived simplicity of Chinese tourists had a positive impact on their attitudes towards shared accommodation. Attitude, subjective norms and perceived behavioral control have a direct impact on behavioral intention. This paper points out the strategic direction for Chinese tourists to use more public accommodation and gives us practical inspiration.