Earticle

Home

Issues

관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제23권 제2호 통권 88호 (34건)
No
1

지속가능한 마을재생 지표 활용 방안에 관한 연구 : 부산 감천문화마을 지역주민을 대상으로

임경환, 이재곤

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.1-21

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to contribute to the improvement of mid - and long - term value by effectively utilizing the village regeneration project through the study on the use of sustainable village renewal index. The town revitalization project is intricately intertwined with related stakeholders such as politics, local governments, local residents, business people, and local residents. This study was carried out to utilize sustainable villages regeneration indices using various regeneration indices in Korea and abroad. Prior to the use of sustainable villages regeneration indicators, we derived the preliminary attributes in this study by Top-Down & Bottom-Up method, and selected sustainable village regeneration index items and experts' Respectively. We will show priority items through the continuous village regeneration project to promote more efficient business and expect continuous development of village regeneration through successful village regeneration project. In this study, a study on the utilization of sustainable villages regeneration index in Busan Gamcheon Cultural Village was carried out. The reason for the selection is that it is a successful village-based regeneration project with more than 2 million tourists annually as a part of the urban regeneration project, which has cultivated the arts and culture of the rural areas in the country. However, on the back side, tourist complaints of tourists suffering from the local residents have accumulated, and the touristization phenomenon has finally arrived. Although sustainable village regeneration indices are considered necessary for sustainable village regeneration indices as the theme of this study, there is a need for village regeneration indices in the future, but there is a continuing interest in the area of v illage regeneration units that have been completed, It can be used as a solution.

5,700원

2

국내 저비용항공사 마케팅커뮤니케이션과 경험단서가 고객가치에 미치는 영향

홍미이

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.23-40

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to suggest effective marketing plan for reinforcing domestic LCC(Low Cost Carrier) brand competitive. This study analyzed the effect of customer experience regarding domestic LCC brand on customer value. The questionnaires were conducted by customers with domestic LCC’s milage point. The results are as follows; First, It is verified that domestic LCC’s marketing communication can be positively correlated with customer value by the order of priority, advertising, sales promotion and public relation, but mouth to mouth hasn’t correlated with it. Second, It is shown that customer experience clue factor of domestic LCC can be positively correlated with customer value by the order of priority, physical and human clues, but function clue hasn’t correlated with it. In conclusion, customer experience regarding domestic LCC brand is tactical implementation component for creating customer value. Therefore, the factors of customer experience regarding domestic LCC should be considered deeply in the service brand management. This study has deducted measurement factors that build brand experience and has suggested new perspective regarding customer experience management of service brand.

5,200원

3

카지노 딜러의 핵심자기평가와 주관적 경력성공의 관계 : 무형식 학습 활동의 매개효과를 중심으로

배을규, 이다애, 이민영

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.41-63

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to examine the meditating effect of informal learning activity on the relationship between core self-evaluation and subjective career success of casino dealers. For this study, the survey was conducted with 401 casino dealers of P casino hotel. The 371 final data was used for analysis. A survey questionnaire for this study was composed of four parts, including the measurement tools of Core Self-Evaluation(Judge et al. 2003), Informal Learning Activity Level(Choi. 2009), Subjective Career Success(Career satisfaction Scale: Greenhaus et al. 1990; Job Satisfaction Scale: Mobley et al. 1994; Employability Inventory: Johnson. 2001) and demographics. Data analysis was implemented by techniques of frequency analysis, reliability analysis, confirmatory factor analysis, descriptive statistics analysis, correlation analysis, and structural equation modeling. The results of this study were follows: First, core self-evaluation had a positive effect on subjective career success. Second, informal learning activity had a parially mediating effect between core self-evaluation and subjective career success of casino dealers. Based upon those results, several theoretical implications were discussed and practical suggestions were made to improve casino dealers’ core self-evaluation, informal learning activity, and subjective career success.

6,000원

4

CVM을 이용한 지역축제 입장료 경제적 가치추정 연구 : 성산일출제를 중심으로

부창산

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.65-81

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to estimate economic value of Seongsan Sunrise Festival and identify factors which influence willingness to pay of festival-goers. To this end, this study adopted double-bounded dichotomous choice CVM for analysis. For this study, a survey was conducted for local and domestic tourists visited the Seongsan Ilchul Festival and utilize SPSS 21.0 and STATA 14.0 programs for analysis. The study result showed that age and income bracket play significant influence on willingness to pay(WTP) of tourists while visit experience, gender, and level of education are not that significantly influential. By utilizing coefficient estimated from logic model, individual WTF for ticket price of Seongsan Sunrise Festival can be priced at 2,070 KRW. For the pricing plan, local tourists are expected to pay up to 2,008 KRW while domestic tourists priced at 2,160 KRW. This study is expected to provide a fundamental foundation for settling adequate ticket pricing policy and practical strategy for fee-based policy of local festivals.

5,100원

5

내부마케팅이 여행사종사원의 조직신뢰와 고객지향성에 미치는 영향

신재원

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.83-99

※ 기관로그인 시 무료 이용이 가능합니다.

The Purpose of this research was to find the relationship among Internal marketing, Organizational trust, Customer orientation. The Self-Communication method was adopted to collect the data during September 2018. Unworkable date was eliminated, and final 270 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. It was found as follows: First, regarding the relationship between Internal marketing and Organizational trust, those of Relation factors, Empowerment, Internal Communication positively affect Organizational trust. Second, regarding the relationship between Internal marketing and Customer orientation, Those of Relation factors, Empowerment, Internal communication and Compensation system positively affect Customer orientation. Third, regarding the relationship between Organizational trust and Customer orientation, Organizational trust positively affect Customer orientation. This study examined the necessity of Internal Marketing management based on relationship between Travel agent and It’s Employees understanding needs of travel agent for Human resource management. This research suggests theoretical and operational implications on the aspects of marketing management for human resource in travel industry.

5,100원

6

저비용항공사를 이용하는 고객들이 경험한 위험지각과 CSR인식이 고객행동의도에 미치는 영향 : 브랜드 이미지의 매개효과와 컴페션의 조절효과

김수연, 이윤철

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.101-126

※ 기관로그인 시 무료 이용이 가능합니다.

This research aims to demonstrate the effect of risk perception and CSR perception on customers’ behavioral intention by analyzing the mediating effect of brand image and moderating effect of compassion. The study is divided into four categories, firstly, testing the influence of customers’ risk and CSR perception on the brand image using low cost carriers; secondly, the effect of brand image on customers’ behavioral intention; thirdly, ascertaining the role of mediating effect of brand image in relationship between risk and CSR perception of customers’ behavioral intention. Finally, the purpose of this study is to verify the moderating effect of compassion on the relationship between risk perception and brand image, and the relationship between CSR perception and brand image. First, this study suggests that customers who use low-cost carriers for the first time in Korea demonstrate the moderating effect of compassion on the relationship between risk perception and brand image, and the relationship between CSR perception and brand image of low-cost airlines. Second, there is a theoretical implication that we have demonstrated the mediating effects of brand image in the relationship between risk perception and customer behavior intention, and CSR perception and customer behavior intention, which are different from existing research.

6,400원

7

중국 호텔 종사원이 지각하는 감성지능이 직무성과에 미치는 영향에 있어 프렌드십의 조절효과

진자초, 최우성

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.127-150

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to examine the effects of perceived emotional intelligence on job performance and the moderating effect of friendship in these relationships among 3 or more star hotel employees in Shanghai and surrounding areas of economic center of China, The results of the study are as follows. In the relationship between emotional intelligence and job performance, the higher the perception of self - emotion, the greater the job performance. And that the understanding of other people 's emotions influenced job performance in a positive (+) direction. In addition, higher perceptions of emotional use showed that job performance also increased. A high perception of emotional control showed that job performance increased. Although emotional recovery does not have a significant effect on job performance, job performance increases with the adjustment effect of supervisor 's friendliness. And it was found that the emotional use affects the job performance. Based on these results, Chinese hotel employees should carry out programs that continuously promote emotional and emotional intelligence, superior friendships and friendships of friends in order to maximize job performance. Specific measures should be presented.

6,100원

8

조직후원인식이 직원 인게이지먼트와 직무만족에 미치는 영향 : 서울지역의 특1급 호텔직원을 중심으로

김경자

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.151-172

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to find out the effect of hotel sponsorship recognition on employee engagement in a total of 346 employees of a first - class hotel company in Seoul, The results of this study are summarized as follows. As a result, the emotional sponsorship recognition and the instrumental sponsorship recognition of organizational sponsorship awareness are both sensitive to emotional edge and job involvement, and hotel companies respect employee opinions, show interest in welfare welfare, Efforts should be made to help improve performance with sufficient support for performance. The effect of organizational sponsorship perception on job satisfaction was found to have a significant effect on emotional sponsorship perception, but not on perceived sponsorship perception. Employees are less satisfied with the welfare provided by the hotel, and show the influence of the job satisfaction department on the active assistance of the hotel, clarity of the work distribution, and the supply of human resources. Term and long - term plans for enhancing job satisfaction through raising the awareness of donor support. Job satisfaction has a more crucial role in job satisfaction. I have made a strategic suggestion that I need to understand and satisfy the ultimate values that employees seek to improve emotional engagement and job engagement.

5,800원

9

여행예약애플리케이션 서비스품질을 활용한 기술수용모델에 관한 연구

이세훈, 문정남

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.173-192

※ 기관로그인 시 무료 이용이 가능합니다.

In the tourism market, the volume of transactions through mobile has increased rapidly recently. In this regard, we conducted a study using the technology acceptance model to determine whether the service quality of the travel reservation application affects consumers' acceptance of technology and behavioral intentions. This research is a study of Technology Acceptance Model that uses Travel Reservation Application Service Quality as external variable. The study method was to conduct a online survey and off-line research targeting the various tourist. An empirical survey was conducted between August 13 and August 27, 2018, and 175 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, structural equation model analysis and study model hypotheses. Analysis showed that Travel Reservation Application Service Quality effect on Technology Acceptance(Perceived Ease of use and Perceived Usefulness) accordingly. Secondly, Technology Acceptance has effects Behavioral Intention.

5,500원

10

유튜브 여행콘텐츠 특성이 몰입과 만족에 미치는 영향 연구

최재우

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.193-211

※ 기관로그인 시 무료 이용이 가능합니다.

This study has researched the effect of YouTube travel contents features on flow and satisfaction. First, this study has defined the relation of effect between YouTube travel contents and users' flow. Second, it has clarified the relation of effect between users' flow and satisfaction. Lastly, it has defined the relation of effect between YouTube travel contents features and satisfaction. With these research purposes, this study suggests practical implications for YouTube travel contents strategies of travel agency through the empirical research results. The survey was conducted from January 18th to January 28th in 2019. A total of 200 questionnaires were distributed and usable 195 questionnaires were analyzed after removing 5 irresponsible questionnaires. As a result of analysis, first, the only factor of amusement has a significant positive effect on pleasure with regard to the factor of YouTube travel contents features for users' flow. Also, with respect to time distortion, both variety and amusement have a statistically significant and positive influence on pleasure. Second, users' flow has a significant impact on satisfaction. Third, YouTube travel contents features have significant positive effect on satisfaction.

5,400원

11

울산고래축제의 지속가능성 제고를 위한 갈등관리 방안의 탐색적 연구

정유준

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.213-242

※ 기관로그인 시 무료 이용이 가능합니다.

Ulsan whale festival is well-known for an unique regional festival as using the history of whaling in Jangsaengpo where was the center of whaling industry in S. Korea. However the festival has not shown good results expected recently. We may point out many reasons for that, but this study pays attention to the conflict among stakeholders of the festival. Ulsan whale festival has such programs watching a dolphin show, trying whale meat temporarily. Those things are reasons of the conflict, between pros and cons of the protecting whales over the festival. Unfortunately, the conflict has not controlled effectively and drives down the performance of the festival. Therefore, the festival need to have conflict solutions to achieve results. This study goes deep into the reasons of the conflict, and suggests the conflict management method for being a eco-friendly festival. This study adopts qualitative method, and can be an reference for empirical and further study.

7,000원

12

변혁적 리더십이 호텔 종사원의 서비스 혁신행동과 이타적 행동에 미치는 영향: 조직신뢰의 매개효과

하용규, 정강국

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.243-265

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study to verify the impacts of transformational leadership on the organizational trust, service innovation behavior and the altruistic behavior of the frontline employees. And the impacts of organizational trust on the service innovation behavior and altruistic behavior. Also, the practical analysis has been done by employees in the luxury hotel firms located in Seoul to cross-check how to affect mediating effects of organizational trust on the relationships between transformational leadership and service innovation behavior and altruistic behavior. The results of study shows that the transformational leadership make an influence on the organizational trust, service innovation behavior and altruistic behavior. And also the organizational trust make an influence on the service innovation behavior and altruistic behavior. And it has been outed that the organizational trust is a factor that mediating effects on the relationship between transformational leadership and service innovation behavior and altruistic behavior. The ultimate results of this study bring up to set up the new strategy in ways on the transformational leadership practices focused on the employees' organizational trust, service innovational behavior and altruistic behavior in the organizational management of the hotel firms to preempt competitive advantage through sustainable growth. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.

6,000원

13

도·소매여행사의 관계특성과 관계지속의도에 관한 연구 : 신뢰의 매개효과 검증

신강현

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.267-288

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to explore the relational characteristics between wholesale travel agencies and retail travel agencies and to verify their effects on trust and intent to relationship continuity. 217 questionnaires in total were gathered and SPSS 21.0 was used for statistics analysis. The analysis shows that the relational characteristics between wholesale travel agencies and retail travel agencies consist of communication, interdependence, and opportunism. The results of testing hypotheses were as follows. First, communication and interdependence have direct effects on trust and intent to relationship continuity. Second, trust has a direct influence on intent to relationship continuity. Besides, trust also plays a role as a moderating factor between relationship characteristics and intent to relationship continuity. Managerial implications are discussed at the last part of the paper.

5,800원

14

관광지의 물리적 환경특성이 관광가치 및 지역사회연계에 미치는 영향 연구 : 군산시 경암동 철길마을을 중심으로

박준범, 김종봉, 임성수

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.289-310

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to understand the characteristics of the tourist environment in Gunsan City and to increase the value of tourism to attract visitors' preferences and to establish links with the local community. First, based on the physical environment characteristics of the railroad village in Kyouam - dong, it is necessary to develop the physical environment characteristics by empirically identifying the causal relationship with the tourist value felt by tourists. Second, I will present the grounds for establishing tourism marketing strategy by enhancing tourism value and establishing community linkage by empirically identifying the causality that the tourism value formed through the visit of the railroad village in Kyouam - dong influences the community linkage. In order to elucidate the results of this study, a questionnaire survey was conducted to investigate the relationship between the physical environment characteristics of tourist sites and tourism value and community linkage in the railway village of Gyeongam - dong in Gunsan city. The main results of this study are as follows. First, to improve the tourism value among the characteristics of tourist environment, the most important factor is to improve the comfort. Second, accessibility affects emotional value only. Third, convenience of tourism value has no effect on all factors. Fourth, tourism value is influenced by all factors in community linkage. Emotional value has the greatest effect on tourism value. Lastly, the factors affecting the local community were convenience and accessibility.

5,800원

15

외식브랜드의 확장속성이 구매의도에 미치는 영향 : 고객혁신성의 조절효과

고진현

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.311-329

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study to find out factors affecting the extended attributes for a college student group using multiple regression analysis when a restaurant brand generates horizontally and vertically extension brands and the effect it has on the level of consumers’ awareness and purchase intention regarding extension brand to discover the moderating effect of the consumers’ innovativeness on the correlation. The moderating effect of customer innovativeness on the influence that extension brand attributes have on purchase intention was verified. In the case of non-similar extension, customer innovation turned out to have a negative effect on the influence that the extension brand image has on purchase intention. When it is recognized as a new brand, the extension brand would have the effect of wanting to use a new brand. As for perceived quality, it turned out that it has a positive effect. Hence, when the positive image of the parent brand is l

5,400원

16

The effect of price on customer review ratings between budget hotel and guest house : Online review big data analysis

한주형, 노은정

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.331-352

※ 기관로그인 시 무료 이용이 가능합니다.

중저가호텔과 게스트하우스는 비슷한 가격과 등급으로 숙박서비스를 제공하고 있 어 고객에 대한 이해를 바탕으로 비즈니스 단위 비교분석을 통한 경쟁적 우위확보가 중요하다 본 연구에서는 온라인리뷰 빅데이터를 활용하여 가격이 고객만족도 평점에 미치는 영향이 중저가호텔과 게스트하우스에서 다르게 나타나는가를 검증하여 마케 팅 전략수립의 기초자료로 삼고자 하는데 그 목적이 있다 본 연구는 온라인 호텔리뷰 사이트인 익스피디아에 게시된 서울시내의 117개의 중저가호텔과, 198개의 게스트 하우스의 고객만족도 평점을 수집하여 이원 분산분석을 사용하여 분석하였다 분석결과 첫째, 가격은 네 가지 영역의 고객만족도 평점에 (객실 청결도, 직원 서비스, 객실 편안함, 숙박시설 컨디션) 모두 정의 영향을 미치는 것으로 나타났다 둘째 숙박시설 의 형태는 고객만족도 평점에 유의한 영향을 미치는 것으로 나타났다. 셋째, 가격이 객실 편안함과 숙박시설 컨디션에 대한 평점에 미치는 영향은 숙박시설의 형태에 따 라 다른 것으로 나타났다 빅데이터를 활용하여 다른 형태의 숙박시설을 비즈니스 단 위에서 비교연구를 시행한 본 연구는 이론적 시사점뿐만 아니라 숙박업과 OTA 운영과 관련한 실무적 시사점을 제시하고 있다

5,800원

17

쇼핑의 즐거움이 여가쇼핑 동기와 쇼핑몰 재방문의도에 미치는 영향

박설우

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.353-373

※ 기관로그인 시 무료 이용이 가능합니다.

How does recreational shopping motivation influence revisit intention at shopping malls? How does shopping excitement influence the relationship between shopping motivation and shopping behavior, such as revisit intention? The purpose of this study is to investigate the relationship between motivations of recreational shoppers visiting shopping malls and the effect of shopping excitement on its relationship by introducing excitement as the ultimate goal of leisure activity in shopping industry. To test the model, a field study method was employed to gather information directly from individual shoppers of the shopping malls in South Korea. In order to manage the sample representativeness, data were collected Monday through Sunday via intercept surveys conducted at each shopping mall by trained interviewers. The 360 samples were analyzed using structural equations modelling in Amos. The results partially supported the hypotheses. This study concludes with a discussion of managerial implications.

5,700원

18

전통시장 현대화가 서비스가치를 매개로 만족도와 충성도에 미치는 영향연구 : 1913송정역시장을 사례로

조동원, 이세규, 조순철

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.375-397

※ 기관로그인 시 무료 이용이 가능합니다.

Traditional markets go beyond the meaning of simply buying and selling goods, it is a place where local communities share and bond stronger. However, due to changes and transformations in the distribution structure, consumption patterns and commercial districts of urbanization, traditional markets have been steadily declining. The purpose of this study is to analyze the relationship between the modernization project of traditional markets and visitor satisfaction and loyalty by using service value as a parameter. A paper survey was conducted to visitors at the 1913 Songjeong Station Market. This study aims to clarify the structural influence of spatial and economic modernization of markets and to provide policy grounds and implications. Results showed that modernization of traditional markets positively affected visitor satisfaction while customer loyalty, which is an important factor in the revitalizing of traditional markets, was not significantly affected. However, because satisfaction can increase loyalty, new policies and programs that increase satisfaction should be arranged. Additionally, modernization had an indirect positive influence on satisfaction and loyalty through service value. The results of this study suggest that traditional market modernization projects should focus on improving service values from the early stages by developing spatial improvements and specialized economic programs.

6,000원

19

지역주민의 관광호텔 이용제약요인과 관계지향성 간 관계 연구 : 부산지역을 중심으로 한 세대별 비교 연구

이철진

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.399-421

※ 기관로그인 시 무료 이용이 가능합니다.

As a research for analyzing the relationship between the factors that restrain the use of the tourist hotels and the relationship-orientation in order to overcome the restraint matters regarding the use of the hotels by the local residents and in order to form a long-term relationships, this research had been proceeded with the comparative research by age according to each household by being centered on the Busan region, especially. The questionnaire survey had been carried out with the local residents residing in the Busan region who have the experience of using a tourist hotel in the Busan region in the recent one year as the subjects. And the implications after collecting and analyzing a total of the 296 samples are the following: irstly, with regard to the use of the tourist hotels on the part of the local residents, it was tested that the biggest restraint condition had been the structural restraint. And, in detail, it had been able to confirm that the economic cost, the time, the crowding of the hotel, etc. had been becoming the problems. Eventually, regarding the viewpoint through which the local residents look at the tourist hotels within the region, it had been recognized as their life zone and the special domain that had been distinguished by centering on the physical object of the tourist hotel, the psychological sense of distance, etc. And, accordingly, it had been confirmed once again that they are directly connected to the economic and time conditions in the domain for using the tourist hotels. Secondly, regarding the difference according to the age and the household in relation to the use of the tourist hotels on the part of the local residents, the usage restraint of the minors in terms of the structural restrain, the relationship-orientation, etc. had stood out. However, it was confirmed the influence relationships according to the special characteristics by household did not have any difference. If we take a look at the results of the analysis by putting them together, it can be inferred that the structural restraint matters that are perceived by the local residents are the elements that can be largely perceived mainly by the youths bracket, including the economic costs, the time, etc. But, the thing that is important is the point that the level of the perception does not show any differences on the regardful levels between the youth bracket, the middle-aged bracket, and the elderly bracket by generation.

6,000원

20

성지순례 전문여행사 선택속성이 관광객의 장기지향성에 미치는 영향 : 내재만족의 매개효과 검증

원용국

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.423-442

※ 기관로그인 시 무료 이용이 가능합니다.

There is no shortage of research in travel agency selection criteria in domestic academics; however, given a recently growing trend of being segmented by such as a type of travel, research subjects and a travel agency type, examining criteria for a travel agency specialized in pilgrimage can be beneficial. This study examined the effect of Christian- Pilgrimage-specialized travel agency selection criteria on long-term orientation and the mediating effect of intrinsic satisfaction. The data collected from 237 respondents were used, utilizing primarily regression analysis and path analysis. The findings show that professionalism and human network influence on both long-term orientation and intrinsic satisfaction while staff and reputation show no significant influence on intrinsic satisfaction and long-term orientation respectively. In addition, intrinsic satisfaction plays a meditating role in the relationships between professionalism, human network and reputation.

5,500원

21

외식기업의 운전자본수준이 경영성과에 미치는 영향

구원일

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.443-458

※ 기관로그인 시 무료 이용이 가능합니다.

This study is to suggest the decision-making direction to the manager by identifying the working capital level and other variables that may affect the management performance of the foodservice company. To do this, we analyzed the financial statements of 46 food service companies from 2011 to 2017. First, the management performance of foodservice companies recorded positive(+) value on average, and the level of working capital required for enterprise operation was measured as 36.11% of total assets. In other words, the management condition of the food servic companies were generally good. Second, in the statistical analysis, it was found that the business performance was significant in the level of working capital, sales growth rate, debt ratio, firm size, and large corporations. The relationship between the working capital level and the sales growth rate showed a positive(+) relationship, and the debt ratio, the firm size, and the large corporation were negative(-). In other words, the empirical analysis suggests that as the working capital level becomes higher, the business performance of the firm increases. Therefore, it is considered that the manager of the food service company needs to manage and maintain the level of working capital and apply it to the operation of the company.

4,900원

22

항공서비스전공 여대생의 진로장벽이 진로결정수준에 미치는 영향 : 4년제 대학교와 전문대학 비교

정영미

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.459-480

※ 기관로그인 시 무료 이용이 가능합니다.

This study aimed to examine effects of career barriers of female college students who major in airline service on their career decision level and differences in sub-factors of career barriers affecting career decision level between female college students in four-year and two-year colleges. The subjects included 400 female college students majoring in airline service, by selecting randomly selecting 4 four-year and 4 two-year colleges, in which the department of it is established, and SPSS WIN 21.0 was used for the statistical analysis. The results of the analysis show: first, sub-factors of the career barriers, such as lack of interest, interrelationship, anxiety for the future and collection of information have significantly negative effects on the career decision level; second, although there are no significant differences in the career barriers and career decision level, according to types of educational institutes for airline service major, sub-factors of the career barriers, which have significantly negative effects on the career decision level include lack of interest, interrelationship, problems related with age, physical inferiority, lack of definiteness, for four-year female college students and collection of information, anxiety for the future, interrelationship, lack of interest, for two-year female college students. The finding suggest that curriculum and career coaching, for changing college female students' recognition on the career barriers, who major in airline service and therefore, desirable career decision based on them are required.

5,800원

23

Differences in Tourist Behavior according to MBTI Personality Type : A Focus on People in their 20s

권보민, 박은경

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.481-495

※ 기관로그인 시 무료 이용이 가능합니다.

본 연구의 목적은 관광을 하는데 있어서 관광자의 성격적인 특징과 관광자 행동 사이의 관계를 규명하는 데 있다. 총 142명의 20대 젊은 층을 대상으로 성격유형에 따른 선호하는 관광상품 유형 및 관광활동 관광동기 등의 관광행동 간의 차이를 살펴 본 결과는 다음과 같다. 첫째, 성격 유형과 관광행동의 관계는 외향형 내향형의 성격 및 판단형 인식형의 성격 지표에서 유의미한 차이가 나타났다. 둘째, 감각형-직관형과 사고형-감정형의 성격 유형과 관광행동의 관계에서는 유의한 차이를 보이지 않았다. 셋째, 관광동기 관광활동 등과 같은 관광행동 측면에서 네 가지 성격 유형(IJ, IP, EP, EJ)별 통계적으로 유의한 차이를 보였다. 이와 같은 본 연구의 결과는 사람들이 여행 을 결정할 때와 여행을 할 때, 성격 유형에 따라 행동하는 양식에 차이가 있음을 시사 한다. 따라서 관광목적지 개발이나 기존의 관광대상에 대한 마케팅 전략을 구상하는 데 유용한 자료로 활용되기를 기대한다 더 나아가 특정 관광상품을 고려한 맞춤형 관광가이드 및 프로그램 개발에도 접목시켜 보다 실증적으로 활용되기를 바란다.

4,800원

24

대학특성화사업에 대한 대학생 중요도-성취도 연구 : K 대학 Green and Blue 관광 특성화사업 중심으로

고계성

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.497-513

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to present practical tourism education program which is necessary to help four-year university students with their tourism major. To investigate students’ perceptions on the Creative Korean(CK) project for university characterization, using a sample of 141 and IPA analysis applied to develop suggestions to improve the educational system on a two-dimensional matrix. The findings are as follows. Students who attended CK Tourism Program of K University suggested quadrantⅠ(keep it up) attributes, such as service mind, escape from theory education, understanding corporate cultures, teamwork, gain certificates and licenses, programs multiplicity, global standard, education facilities and utilization of materials. Concentrative attributes(quadrant Ⅱ) were necessary to increase in understanding of tourism major. Low priority (quadrant Ⅲ) were suggested attributes, such as field education, empirical education, interchange expert, global education, supporting employment. To overcome low attributes(quadrant Ⅳ), time management should be necessary to change students’ perception about CK. Even though survey methods and used attributes may be limitations of this study, related research will be continued to overcome some limitations.

5,100원

25

한국 호텔 종사원의 칭찬과 경력몰입의 관계에서 조직지원의 조절효과

유효강, 대등영, 우양, 장몽요

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.515-538

※ 기관로그인 시 무료 이용이 가능합니다.

In the sense that tourism service organizations like hotel includes aspect of emotional labor, it seems important to exchange praise which can induce positive emotion. Employees of hotel also have professional characteristics and careers. To improve organizational performance, organizational support is inevitable. Accordingly, this research tried to empirically examine what is praise which affects career commitment, and what moderating effect organizational support has in the relationship between praise and career commitment. To achieve the research aim, this research did survey to employees in hotels of special 1 class, special 2 class, chain, and independent, etc. among hotels located in Seoul, national capital region, and Jeonnam and Gwangju. Data analysis found out that in the relationship between praise and career commitment, praise, specifically verbal praise, physical praise, and material praise had positive (+) effect on career commitment. However, it was found that body gesture and facial expression praise did not affect career commitment. The analysis of moderating effect of organizational support showed that organizational support had significant moderating effect on the relationship between verbal praise, and material praise and career commitment, but that it did not have such effect on the relationship between physical praise and body gesture and facial expression praise and career commitment. Based on such findings, this study suggests the followings. First, organization needs to apply the method to upgrade physical and psychological praises to employees. Second, it is necessary to make employees feel that they are receiving attention and support of the organization. Third, it is necessary to provide each employee with more evident complementary praise.

6,100원

26

호텔종사원이 지각하는 노동유연성이 직무만족에 미치는 영향 : 사회적 지원의 조절효과를 중심으로

이미숙

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.539-561

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to verify the effects of labor flexibility on hotel employees' job satisfaction and to the moderating effect of social support on labor flexibility and job satisfaction. A total of 296 copies were used in the analysis of frequency, factor, reliability, multiple and moderating regression analysis utilizing SPSS 24.0 program. As a result of the study, functional flexibility of labor flexibility was not significant for job satisfaction. External numerical flexibility has a negative effect on job satisfaction, internal numerical flexibility and wage flexibility have positive effect on job satisfaction. In other words, retirement or involuntary retirement reduces job satisfaction due to job instability and wage peak system or flexible working hours system is perceived job satisfaction. The result of the moderating effect of social support showed that superiors' support had a significant effect on functional and wage flexibility and cooperative support was controlled only by the relationship of wage flexibility. Organizational support did not show any moderating effect. Conclusions of this suggest that hotel companies should maintain mutual friendly relations with their bosses and colleagues in order to activate the wage peak system and flexible working hours system rather than layoffs of employees with customer satisfaction service know-how.

6,000원

27

카지노종사원의 불완전취업이 조직적합성에 미치는 영향에 관한 연구 : 조직지원인식의 조절효과를 중심으로

김하얀

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.563-585

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to investigate the effect of Underemployment on the Organization Fit(person-organization fit and Person-Job Fit) of Casino Employees focused on the moderating effect of Perceived Organizational Support. The data collected from a survey of 294 Casino Employees working on was analyzed using exploratory factor analysis, multiple regression analysis and mediation regression analysis. And, through the study result, the necessity of the underemployment in the organizational aspect is presented with theoretical and practical implications. The study result shows that, first, for Hypothesis 1-1, the underemployment positive influences the person-organization fit. Second, Hypothesis 1-2, it was found that underemployment had significant negative(-) influence on person-Job Fit. Third, for Hypothesis 2-1, moderating effect of perceived organizational support is not significant in the relationship underemployment and person-organization fit. The results also show that the support of organization is not able to control the underemployment. Lastly, Hypothesis 2-2, moderating effect of perceived organizational is not significant in the relationship underemployment and person-job fit. The results also show that the support of organization is not able to control the underemployment. Therefore, measures to minimize the underemployment among members of organization should be considered and, in the future, related studies should be performed as well.

6,000원

28

Q-방법론을 이용한 항공사 선택속성에 따른 고객 유형화 연구 : 대형항공사와 저비용항공사 비교

이주양

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.587-608

※ 기관로그인 시 무료 이용이 가능합니다.

This study was conducted to classify Airline Customer by Selection Attributes between Full Service Carrier(FSC) and Low Cost Carrier(LCC) using Q-methodology. 28 Q-statements were extracted from research articles and in-depth interviews with Airline professionals and customers. 30 people who have air travel experience within recent 1 year were selected to classify the Q-samples. The results of this study revealed two types of customer characteristics for both full service carrier and low cost carrier. The first type of customers who prefer Full Service Carrier was called 'reservation, ticketing preference' and the other type was 'national airlines and safety preference'. And the first type of the customers who select Low Cost Carrier was called 'Airline image preference' and the second type was 'reservation, ticketing preference'. It is identified that reservation and ticketing process are very important attributes for the customers who select both Full Service Carrier and Low Cost Carrier. The results of analysis guide the directions marketing strategies to satisfy various customer needs and sustainable development. It also delivers administrative and practical implications.

5,800원

29

호텔고객이 지각한 관계편익이 고객만족과 고객시민행동에 미치는 영향

최호준

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.609-630

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate the effect of the relational benefits of hotel companies on customer satisfaction and customer citizenship behavior. Customer satisfaction is improved through the provision of related benefits. This customer satisfaction increases the level of customer citizenship behavior. Customers seeking customer citizenship behavior do not want formal rewards In other words, pursuing non-role-related behavior and seeking to improve the relationship with the hotel company. Therefore, the hotel company can easily construct the relation marketing by providing various convenience and fashionable benefitsAs the dynamics of the environment increase, hotel companies should provide customers with good relations. This can lead to a competitive advantage. Therefore, this study surveyed customers who experienced hotel. Research shows that economic benefits do not affect customer satisfaction. Also, social benefits, psychological benefits, and customer benefits were found to be influential. Relational benefits have also been found to affect customer citizenship behavior Finally, customer satisfaction has been found to affect customer citizenship behavior. This study suggests that hotel companies can offer customers more granular benefits and survive in a highly competitive environment

5,800원

30

관광지재생과 관광지이미지 변화 연구 : 텍스트마이닝을 중심으로

홍충선, 위주연

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.631-648

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to analysis of changing destination image about tourism destination regeneration by using text mining. For this, this study collected data containing ’Jeonju hanok village’ keywords from blogs, news and webpages on Naver, Daum, Twitter and Facebook during twelve years, 2007 through 2018. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, the amount of positive data increased steeply after the urban regeneration. it was found that the Image of tourism destination regeneration was improved. Based on the results of this analysis, the following implications are suggested. this study has expanded methodologies used in the tourism field. The main limitation of this study is that the subject of the research was limited to blogs and cafés based on the Korean portal site Naver, Daum and Google. This online data collects in targeting only Korean, it can’t generalize too much except other target. Second, It is difficult to generalize as the research is conducted around Jeonju Hanok Village. In future research, it is deemed necessary to check the change in perception caused by the tourism regeneration more comprehensively.

5,200원

 
1 2
페이지 저장