Earticle

초록

영어

Traditional markets go beyond the meaning of simply buying and selling goods, it is a place where local communities share and bond stronger. However, due to changes and transformations in the distribution structure, consumption patterns and commercial districts of urbanization, traditional markets have been steadily declining. The purpose of this study is to analyze the relationship between the modernization project of traditional markets and visitor satisfaction and loyalty by using service value as a parameter. A paper survey was conducted to visitors at the 1913 Songjeong Station Market. This study aims to clarify the structural influence of spatial and economic modernization of markets and to provide policy grounds and implications. Results showed that modernization of traditional markets positively affected visitor satisfaction while customer loyalty, which is an important factor in the revitalizing of traditional markets, was not significantly affected. However, because satisfaction can increase loyalty, new policies and programs that increase satisfaction should be arranged. Additionally, modernization had an indirect positive influence on satisfaction and loyalty through service value. The results of this study suggest that traditional market modernization projects should focus on improving service values from the early stages by developing spatial improvements and specialized economic programs.

목차

ABSTRACT
I. 서론
II. 이론 및 선행연구
1. 전통시장 현대화
2. 서비스가치
3. 만족도
4. 충성도
III. 연구방법
1. 연구모형
2. 연구가설 설정
3. 연구사례지역
4. 설문항목
IV. 분석결과
1. 신뢰성과 타당성
2. 측정모형 검증결과
3. 구조모형 검증결과
V. 결론
참고문헌

키워드

저자

• 조동원 [ Dongwon Cho | 한국관광공사 차장 ]
• 이세규 [ SeKyu Lee | 동신대학교 도시계획학과 조교수 ] 교신저자
• 조순철 [ Sunchuel Cho | 동신대학교 도시계획학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338