변혁적 리더십이 호텔 종사원의 서비스 혁신행동과 이타적 행동에 미치는 영향: 조직신뢰의 매개효과
The Impacts of the Transformational Leadership on the Employees' Service Innovation Behavior and Altruistic Behavior in the Hotel Firms : Mediating Effects of Organizational Trust
The purpose of this study to verify the impacts of transformational leadership on the organizational trust, service innovation behavior and the altruistic behavior of the frontline employees. And the impacts of organizational trust on the service innovation behavior and altruistic behavior. Also, the practical analysis has been done by employees in the luxury hotel firms located in Seoul to cross-check how to affect mediating effects of organizational trust on the relationships between transformational leadership and service innovation behavior and altruistic behavior. The results of study shows that the transformational leadership make an influence on the organizational trust, service innovation behavior and altruistic behavior. And also the organizational trust make an influence on the service innovation behavior and altruistic behavior. And it has been outed that the organizational trust is a factor that mediating effects on the relationship between transformational leadership and service innovation behavior and altruistic behavior. The ultimate results of this study bring up to set up the new strategy in ways on the transformational leadership practices focused on the employees' organizational trust, service innovational behavior and altruistic behavior in the organizational management of the hotel firms to preempt competitive advantage through sustainable growth. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.
목차
ABSTRACT I. 서론 II. 이론적 배경 1. 변혁적 리더십 2. 조직신뢰 3. 서비스 혁신행동 4. 이타적 행동 III. 연구조사 설계 1. 연구모형 2. 가설설정 3. 변수의 조작적정의 IV. 실증분석 1. 조사방법 및 인구통계학적 특성 2. 타당도 및 신뢰도 분석 3. 가설 검증 V. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.