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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제20권 제4호 통권 71호 (15건)
No
1

관광서비스 산업의 서비스수출성과 결정요인에 관한 실증연구

강주훈

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.1-15

※ 기관로그인 시 무료 이용이 가능합니다.

This paper is to set up the autoregressive distributed lag model in order to estimate the factor elasticity of industrial export and to analyze the determinants for the industrial export performance in the tourism service industries including retail·food ·lodging and transport·communication. The markup elasticities of export were estimated to be –0.368 and -0.355 respectively in retail·food·lodging and transport·communi- cation. The exchange rate elasticities of export were estimated to be 1.674 and 0.136 respectively. The import price index elasticities and interest elasticities were also estimated to be 0.162 and -0.663 in retail·food·lodging and -0.255 and 0.049 in transport·communication respectively. Thus the empirical result suggests that both import price index and interest rate have had more decisive effects on the industrial export performance in the tourism service industries, in particular, during the declining period in factor prices since the foreign currency crisis beginning in late 1997.

4,800원

2

전문대생의 진로적응성이 구직효능감과 취업의 질에 미치는 영향 : 관광관련학과 졸업예정자를 중심으로

강헌주, 정지수, 이주형

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.17-42

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This study is to investigate the effects of the career adaptability on job search efficacy and a quality of employment among tourism management college students in a longitudinal context. The data were collected from a survey of 272 college senior students in Kyongi, Daegu and Kyungbuk area. Regression analysis revealed that the career adaptability promotes on job search efficacy and thereby a quality of employment. The career concern had direct effects on job search efficacy. The career confidence had direct effects on job search efficacy. Also, the career curiosity had direct effects on job search efficacy. The career confidence had direct effects on job search efficacy. The job search efficacy had direct effects on a quality of employment. In addition, job search intensity had mediating role between career adaptability on job search efficacy and a quality of employment. The findings of current research carry important implications for career education and organizations. As career adaptability serves as a significant predictor for a quality of employment, it can be used as an important tool to diagnose the problems individuals may encounter in their school-to-work transition. For organizations, career adaptability can also be used as an important tool to diagnose the problems new employees may encouter in adapting to their working environments.

6,400원

3

블랙컨슈머의 고객불량행동이 호텔종사원의 직무소진과 고객지향성에 미치는 영향 연구

김은혜, 박인영, 김혜영

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.43-67

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This study basically aims to discuss how black consumers’ dysfunctional customer behaviors would influence hotel employees’ job burnout and customer-orientation. As for the research purpose, the study first understands seriousness of black consumers’ ever-evolving dysfunctional customer behaviors and how it would eventually affect hotel employees and then, conducts an investigation on effects of the hotel employees on customers. In such process, the study defines not only significance of how a company would respond but also these problems such as hotel employees’ stress caused afterwards. The study carried out a regression analysis based on results gained from a survey on dysfunctional customer behaviors, job burnout and customer-orientation, and findings were presented. The study noticed that subordinate factors of job burnout such as a decreased sense of achievement, depersonalization and emotional burnout are mostly caused by destructive consumers and deadbeat consumers which are components of a dysfunctional customer behavior and that depersonalization and a decreased sense of achievement which are components of job burnout have negative (-) effects on customer -orientation which made the study understand that emotional burnout is not affected. This study only explored levels of significance but it can be still an important research reference in that in an empirical discussion, it has offered practically helpful suggestions both by discussing how black consumers’ dysfunctional customer behaviors are related to hotel employees’ job burnout and customer-orientation and by arguing for how hotels should manage internal customers and external ones by themselves. As far as this study proves, dysfunctional customer behaviors can have harmful effects on how employees serve other customers and when it comes to companies as well, such behaviors make companies keep looking for ways for improvement and change.

6,300원

4

호텔조리종사원의 상사ㆍ구성원교환관계(LMX)가 신뢰 및 직무만족에 미치는 영향

김현룡

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.69-90

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The purpose of this study was to examine correlations among the leader-member exchange (LMX), trust in leaders, colleagues, and organizations, and job satisfaction, and to verify these correlations empirically, based on the proposition that the LMX perceived by hotel employees affects their trust and job satisfaction, in order to improve the performance of hotel culinary employees and the hotel’s organizational efficiency. The empirical results of this study showed some important facts with respect to the relationships among the LMX, trust in leaders, colleagues, and organizations, and job satisfaction. First, in terms of the relationship between the LMX of hotel culinary employees and their three types of trust (trust in leaders, colleagues, and organizations), the LMX positively affected all three types of trust. Second, in terms of the relationship between the three types of trust and the job satisfaction of hotel culinary employees, the employees’ trust in leaders did not affect their job satisfaction, whereas their trust in organizations and colleagues positively affected their job satisfaction

5,800원

5

기내 특화서비스, 항공사이미지, 관계지속의도와의 관계 연구 : 저비용항공사 대상으로

박인주

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.91-108

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The competition in routes and passenger service among LCCs is regarded to be inevitable as exceeding number of new LCCs have emerged with their own differentiated service way. Each LCC has begun offering specialized in-flight service to provide their customers with attractive services. The purpose of this study is to find the relationship among specialized cabin service, airline image and relationship continuity intention of 5 LCCs operating in and out bound of Korea and finally to suggest the specialized in-flight service strategy. To verify each measure, the author tested the data from questionnaires using SPSS 23.0 for Windows. According to the analysed result, there were positive influence among specialized cabin service, the airline image and relationship continuity intention on LCCs. First, to meet the passengers' diversified needs under hard competition, LCCs should develop specialized cabin service program performed by well-trained human service factors. Using the social network service to promote the specialized service is also a good way to spread the distinctive cabin service. Second, Joint operation with full service carriers creates reliance and finally leads to repurchase. Third, as the cabin specialized service influenced on the relationship continuity intention, company should develop strategic specialized passenger service.

5,200원

6

골프관광 서비스회복 공정성이 신뢰ㆍ전환의도에 미치는 영향에 있어서 서비스 실패 심각성의 조절효과

박정화

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.109-130

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The purpose of this study is to investigate how the magnitude of the golf tour service failure influence trust and switching intention toward service recovery efforts. The survey was used as the method to validate the research hypothesis and conducted with a target of 172 adults who experienced dissatisfaction during the golf tour in 6 months. For the empirical analysis, an statistical program, SPSS 12.0 was used. The results of the study show that the magnitude of the golf tour service failure influence switching intention and trust toward service recovery About service recovery on service failure, interaction justice has a higher negative impact on customer switching intention. distribution justice has a higher positive impact on customer trust. The paper proposes that there are positive relationships moderated by magnitude of golf tour failure between the distribution justice of service recovery and trust. There are negative relationship moderated by magnitude of golf tour failure between the interaction justice of service recovery and switching behavior. In this way, golf tour service recovery is able to prevent unrecovered customers from switch to the other golf tour.

5,800원

7

카지노 직원이 지각하는 언어폭력과 상사의 비인격적 감독이 직무만족과 이직의도에 미치는 영향

윤수경, 조태영, 육풍림

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.131-159

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The purpose of this study is to determine the effects of superior’s inhuman supervision and verbal violence (customers’ verbal violence and superiors’ verbal violence) on casino employees’ level of job satisfaction and turnover intention and to propose casino employee human resource administration and marketing implications for the casino industry. Collected data were statistically analyzed using the package programs of SPSS 20.0 for Windows and AMOS 20.0, after the process of data coding. Frequency analysis, reliability and validity analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis and structural equation modeling analysis were performed. First, inhuman supervision was found to have a significant negative effect on level of job satisfaction. Second, customers’ verbal violence was not found to have any statistically significant effect on level of job satisfaction. Third, superiors’ verbal violence was not found to have any statistically significant effect on level of job satisfaction. Fourth, level of job satisfaction was found to have a significant negative effect on the turnover intention.

6,900원

8

지역축제 스토리텔링속성이 방문객의 만족도에 미치는 영향 : 몰입의 매개효과를 중심으로

이덕순

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.161-180

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The purpose of this study is on local festival storytelling. Storytelling is known that enable differentiation and uniqueness of local festivals and positive impact on visitor satisfaction. Specifically, this affects the storytelling visitor satisfaction, storytelling is to the mediating effects for between visitor satisfaction and festival flow. The result is to seek a development plan through festival storytelling. Data were collected with a structured questionnaire at 2015 Gochang Moyang Fortress Festival, 320 samples were used for statistical analysis. As a result is presented as follows: First, storytelling factor consist of interactive, story, expression factor. Secondly, storytelling as an element of festivals had a strong positive influence on the festival visitors satisfaction, its influence was expressed, story, interact order. Third, flow was fully mediated the relationship between the impact on the storytelling and festival satisfaction. Specifically, in order to increase the visitors of the satisfaction of the festival, video, programs, music, art activities of venue must be made to better represent the story about Gochang Moyang Fortress. Next, the Festival will have to talk about Gochang Moyang Fortress and appearance characteristics flatulence, and should contain stories about Gochang Moyang Fortress, should tell the story of the castle and cultural characteristics. The results of this study suggest that there is a need to work as much as possible in planning and directing, need not only enhance the storytelling in order to increase the satisfaction of the local festival visitors but visitors can flow themselves in the festival.

5,500원

9

여행자 지식과 여행자의 소비감정, 소비가치와의 영향관계

이미혜, 이영림

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.181-198

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The paper examines the impact of tourist knowledge(consumer knowledge) on consumption emotion(positive & negative emotion) and perceived value. Tourist’s knowledge, emotion, perceived vale are defined and an overview is provided for the papers that will follow with original research. Consumer knowledge theoretically consists of two dimensions: familiarity and product knowledge. The literature review suggests that product familiarity and knowledge acquired by prior experience of products could positively affect consumers’ behavior towards consumption of those travel products. This is a quantitative study that employs the same methodology as other research to analyze survey data gathered from a matched sample of 243 outbound tourists at Incheon International Airport in South Korea. In results, tourists who have more travel knowledge tend to show greater emotional concern and perceived than those who have less knowledge; this increased level of concern leads consumers to consider the attributes of tour products when making purchase choice process. Tourists who have greater knowledge are to feel that they can control consumption emotion and value. And the results revealed that the tourist’s emotion is not always correlated with perceived value. There is a positive significant relationship between positive emotion and value, It is also found there is no significant effect between negative emotion and value. The current study has room for improvements. First of all, the empirical model needs to be further extended. In particular, it is necessary to accommodate not only tourist knowledge, but also mediators within the model.

5,200원

10

조직변화가 경영성과에 미치는 영향 : 서비스 사이언스를 관점으로

이재곤, 임경환

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.199-218

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The service industry started to be researched as an independent industry from production and employment point of view, and as new services became available, it’s value in economy is increasing. Following this trend, the importance of services is also becoming significant and while there is a rapid development in technology in other industries for this, scientific and systematic research for it is lacking in both quality and quantity. Researchers predict that in future, services will be considered and purchased as one whole entity, not as an individual thing, and today services are perceived as entities that include products. This perception also applies to tourism, and because tourism can largely affect national competitiveness, it seems necessary to establish an academic system and expand this field of research. In today’s world, where service industry is crucial, a method to systematically approach intangible services is continuously required. Therefore, based on preceding researches, current research will thoroughly investigate the structural relationship between organization changes, service science, and management result for tourism businesses focussing on services. The result of this research shows that for tourism businesses, organization structure appeared to have great influence on management results, and organization culture turned out to partly affect the management results. Furthermore, among the service science tactics, process, technology, and man power, process is the factor that most affects management results while others were analysed to partly have an influence, deducing the final implication and suggesting it.

5,500원

11

농촌관광 체험프로그램이 재방문의 미치는 영향 : 대학생과 학부모 차이분석

임연우, 박오성

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.219-234

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This study investigated the Influence of rural experience tourism on re-visits: analysis of the difference between college students and parents. This survey was conducted by the mobile smart phone to people who have took part in the rural experience tourism and 227 respondents answered. 227 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. As the results of analysis, the following findings are discovered: first, rural experience tourism programs(rural ecotourism, making traditional crafts, harvesting) has an influence on re-visits; second, the choice of college students about rural experience tourism’ program(rural ecotourism, harvesting)has an influence on re-visits; third, the choice of parents about rural experience tourism program(rural ecotourism, making traditional crafts, harvesting) has an influence on re-visits. The study proposes the following: first, this requires maintenance and support for rural eco-tourism; second, the need to develop new rural experience tourism crops for college students: third, create a tradition making craft items for children.

4,900원

12

방한 중국 단체여행객 불평행동에 관한 질적 연구

주려원, 조신생, 박승영

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.235-252

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Chinese package tourists visiting Korea chose passive complaining behaviors even though their satisfaction level was very low, this study analyzed its background. The whole process of the study was based on the qualitative research methodology. Though this study started from understanding Chinese tourists' complaints and current issues of tour packages for Chinese tourists in their viewpoints, the analytical focus was moved to their complaining behaviors. The qualitative data was collected through the interview with Chinese tourists having damages or complaints in the process of visiting Korea. From January 2015 to September 2015, total two times of preliminary and main researches were performed. The conclusion was obtained by process that continuously seek for the meaning through repeating the process of summarizing/interpreting the qualitative data. This study intensively analyzed the problems of tour products targeting Chinese tourists visiting Korea and their coping measures/backgrounds based on the qualitative research method. It would be possible to understand the tourism phenomenons in the cultural aspect only when having continuous efforts to seek for the relations between traditional cultures and tourists' behaviors including Chinese tourists in the multi-cultural aspect in the future.

5,200원

13

지역축제 장소에 따른 평가속성과 행동의도의 차이에 관한 연구 : 광주세계김치축제를 대상으로

최동희

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.253-270

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This study tried to find out if there is significant difference in the recognition of the attributes of evaluation and the influence of attributes of evaluation on intention of action depending on the venues of local festivals, and suggest considerations in selecting the venues of festivals. To this end, targeting Gwangju World Kimchi Festival, this study used the survey data collected from the festival held in Joong-oe Park in 2014 and the one held in Kimchi Town in 2015. The result of analysis showed that the attributes of evaluation were categorized into the contents of the event, announcement, amenities, and accessibility, which were scored higher in the festival held in Joong-oe Park in 2014 than in the one held in Kimchi Town in 2015. As for the influence of attributes of evaluation on the intention of action, the contents of the event and amenities for the group that visited Joong-oe Park in 2014, and the contents of the event and announcement for the group that visited Kimchi Town in 2015 had influential differences. Like this, the same festival had different contents and different recognition of visitors as they were held in different venues. Therefore, in the planning of a festival, the selection of venue in conjunction with various aspects of the festival will be more important than anything else.

5,200원

14

외식 프랜차이즈기업의 브랜드진정성이 소비자 공감과 브랜드지지행동에 미치는 영향 : 브랜드애착의 조절효과

최우성

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.271-297

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This study aims to examine customer empathy mediated and brand attachment moderated the effect of brand authenticity on brand supportive behavior in food service franchise industry. The survey method was used for this paper, and data from a total of 237 food service franchise customers were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, brand authenticity have positive effect on brand supportive behavior. Second, brand traditionality and consistency do not have a direct effect on brand supportive behavior but customer empathy mediates the effect of brand traditionality and consistency. Third, the moderating effect of brand attachment in the relationship between brand authenticity(traditionality and consistency) and brand supportive behavior is significant in both the cases of traditionality and consistency. But, there was no moderating effect of brand attachment on the influence of Originality thought on brand supportive behavior.

6,600원

15

국내 저비용항공사 경험단서가 지각된 가치와 브랜드 충성도에 미치는 영향

홍미이

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.299-320

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The objectives of this study are to establish a strong brand for domestic LCC(Low Cost Carrier) and suggest marketing plans to build the brand loyalty. This research has been measured regarding customer experience in domestic LCC service encounter. It also has been verified effect relationships on perceived value and brand loyalty. For this study, empirical research has been conducted using survey for customers who have ever experience domestic LCC at least over 1time during recent 1year. The results are as follows; First, It is shown that customer experience clue factor of domestic LCC can be positively correlated with perceived value by the order of priority, physical, human and functional clues. Second, It is verified that the perceived value can be positively correlated with the brand loyalty by the order of social value, emotional value, pricical value and qualitative value. This study contributed to the aviation industry theoretically in that the customer experience clue dimensions and the perceived value dimensions affecting the LCC brand loyalty were demonstrated in detail. In other words, that the overall customer experience of airline service encounter was divided into the functional, physical and human clues and the perceived value was subdivided into pricical value, qualitative value, emotional value and social value and identified what LCC experience clue has an impact on brand loyalty.

5,800원

 
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