The service industry started to be researched as an independent industry from production and employment point of view, and as new services became available, it’s value in economy is increasing. Following this trend, the importance of services is also becoming significant and while there is a rapid development in technology in other industries for this, scientific and systematic research for it is lacking in both quality and quantity. Researchers predict that in future, services will be considered and purchased as one whole entity, not as an individual thing, and today services are perceived as entities that include products. This perception also applies to tourism, and because tourism can largely affect national competitiveness, it seems necessary to establish an academic system and expand this field of research. In today’s world, where service industry is crucial, a method to systematically approach intangible services is continuously required. Therefore, based on preceding researches, current research will thoroughly investigate the structural relationship between organization changes, service science, and management result for tourism businesses focussing on services. The result of this research shows that for tourism businesses, organization structure appeared to have great influence on management results, and organization culture turned out to partly affect the management results. Furthermore, among the service science tactics, process, technology, and man power, process is the factor that most affects management results while others were analysed to partly have an influence, deducing the final implication and suggesting it.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 서비스 사이언스 2. 조직변화와 서비스 사이언스 3. 경영성과와 서비스 사이언스 Ⅲ. 연구설계 1. 연구모형 및 연구가설 2. 조사설계 및 분석방법 Ⅳ. 분석결과 1. 표본의 특성 2. 측정항목 신뢰성 및 타당성 검정 결과 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.