The paper examines the impact of tourist knowledge(consumer knowledge) on consumption emotion(positive & negative emotion) and perceived value. Tourist’s knowledge, emotion, perceived vale are defined and an overview is provided for the papers that will follow with original research. Consumer knowledge theoretically consists of two dimensions: familiarity and product knowledge. The literature review suggests that product familiarity and knowledge acquired by prior experience of products could positively affect consumers’ behavior towards consumption of those travel products. This is a quantitative study that employs the same methodology as other research to analyze survey data gathered from a matched sample of 243 outbound tourists at Incheon International Airport in South Korea. In results, tourists who have more travel knowledge tend to show greater emotional concern and perceived than those who have less knowledge; this increased level of concern leads consumers to consider the attributes of tour products when making purchase choice process. Tourists who have greater knowledge are to feel that they can control consumption emotion and value. And the results revealed that the tourist’s emotion is not always correlated with perceived value. There is a positive significant relationship between positive emotion and value, It is also found there is no significant effect between negative emotion and value. The current study has room for improvements. First of all, the empirical model needs to be further extended. In particular, it is necessary to accommodate not only tourist knowledge, but also mediators within the model.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 여행자 지식 2. 소비감정 3. 소비가치 Ⅲ. 조사설계 1. 가설 설정과 연구모형 2. 설문 구성 3. 자료수집 Ⅳ. 분석결과 1. 요인분석 및 신뢰도 분석 2. 가설 검증 결과 Ⅴ. 결론 참고문헌
상호: 주식회사 학술교육원 I 대표: 노방용 I 사업자등록번호: 122-81-88227 I 통신판매업신고번호: 제2008-인천부평-00176호 I 정보보호책임자: 이두영
주소: (21319)인천광역시 부평구 영성중로 50 미래타워 701호 I 전화: 0505-555-0740 I 팩스: 0505-555-0741 I 이메일: firstname.lastname@example.org