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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제17권 제2호 통권 55호 (20건)
No
1

중국인 관광객 관광선택속성이 행동의도에 미치는 영향 : 관광제약 조절효과

곽춘려, 신은경

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.1-19

※ 기관로그인 시 무료 이용이 가능합니다.

This study has two purposes. The first is to examine the relationship between destination choice attributes and behavioral intentions. The second is to examine the moderating effect of the tourism constraints(Intrapersonal Constraints, Interpersonal Constraints, Structural Constraints) on relationship between destination choice attributes and behavioral intentions. The major findings of the study are summarized as follows: First, results showed that destination choice attributes had significant influence on behavioral intentions. Second, the moderating effect of the tourism constraints on the relationship between destination choice attributes and behavioral intentions, These findings suggested that Korean tour overall satisfaction was affected tourist accommodations and facilities, the level of tourist price and so on. Food, safety, travel expenses, tourist attraction accessibility, communication problem, etc. needs to improved.

5,400원

2

호텔기업의 환경경영에 관한 인식과 실행 및 경영성과에 관한 연구

김미경, 이인재

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.21-42

※ 기관로그인 시 무료 이용이 가능합니다.

In this study, we surveyed a number of employees engaging in domestic hotel enterprises. We'll explain the results of the way the employees think of the importance of environment management, how much level the management put into practice and how the management affects on business performance. The result of this research is as followings. First, hotel enterprise's environment management had total 8 factors(eco-friendly traffic, policy, promotion and conservation, assessment system, education and accounting, facilities, energy management, law abidance), the business performance had total 3 factors(financial, non-financial, strategic). Second, we found out that employees considered Law Abidance, eco-friendly traffic and facilities, energy management, environment promotion and conservation, environment assessment system, eco-friendly education and accounting as important factors. Third, we could draw a conclusion from multiple regression analysis between environment management practice level and business performance that environment management has the statistically significant influence on business performance.

5,800원

3

카지노기업의 조직특성이 CRM성과와 재무성과에 미치는 영향에 관한 연구

모미현

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.43-61

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to figure out the process that organizational characteristics for corporate marketing are connected to the corporate performances through the real project process, by examining the effect of organizational characteristics of CRM activities on performances in casino companies and the role of CRM performances and financial performances in casino companies. First, the effect of organizational characteristics on CRM performances in casino companies showed that concern and support of top management, customer- and information-oriented corporate culture, appraisal and reward system have a statistically significant positive effect on the CRM performances. Second, the effect of organizational characteristics on financial performances in casino companies showed that concern and support of top management, and cooperation between departments have a statistically significant positive effect on the financial performances. Third, the mediating role of CRM performances in the relationship between independent variables, organizational characteristics and dependent variables, financial performances in casino companies showed that the CRM performances are partially mediated in the relationship between concern and support of top management, cooperation between departments, and financial performances by sub-factors of organizational characteristics. And the CRM performances are completely mediated in the relationship between customer- and information-oriented corporate culture, professional manpower, appraisal and reward system.

5,400원

4

호텔입지에 영향을 주는 요인에 관한 연구

박오성, 정승영

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.63-76

※ 기관로그인 시 무료 이용이 가능합니다.

This paper investigates the determinants of hotel location using the multiple regression analysis. It employs a two-stage model that estimates the relationship number of hotel and characteristic of retail trade areas in a stage one using the diagram graph and then a model investigating the determinants of a number of hotels. The data include information on real estate price, pedestrian traffic, number of business for 29 retail trade area in Seoul. Our findings are three parts. First, many of the hotels is relatively located in the Jonggak station, Gangnam station, and Yeongdeungpo station retail trade areas in Seoul. Second, the hotel is clustered with the restaurantsㆍhotel, and service business in Seoul. Third, there is a positive relation between pedestrian traffic and number of hotels. the hotel has an even appeal to a large proportion of 20 age passing-by women pedestrian. In summary, the result provided the basis for implementation of a hotel location model analysis.

4,600원

5

호텔기업의 사회적 책임활동과 기업이미지와 행동의도와의 관계 연구 : 대전지역 호텔을 중심으로

박정하, 남기섭

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.77-97

※ 기관로그인 시 무료 이용이 가능합니다.

This study executed an empirical analysis to verify the relation between corporate responsibility activity of the hotel, corporate image and behavioral intention focusing on the hypothesis. The research expects that the result of the research could contribute to the encouragement of social responsibilities for five-star hotels in the local in terms of local voluntary activities, responsibilities of local society, improvement of quality of life of local residents and pleasant environmental arrangement as well as the economic value. To achieve the purpose of the research, a questionnaire survey was carried out from May 1. 2013 to March 30. 2013. Total 300 sheets were distributed among. 278 were collected among which 262 sheets were finally used except for insufficient or incoherent sheets. As a result of factors on social responsibility activity, ethical activity, voluntary activity and economic activity were extracted. And environment, service quality and appearance image were figured out as image. Finally, behavioral intention was examined. The influence verification was carried out between social responsibility activity and image, and between image and behavioral intention. As a result, it showed that corporate responsibility activity of the hotel affected image, and image had significant effects on behavioral intention. It demonstrates the suggested hypothesis is relevant to give proper implication.

5,700원

6

호텔 종사원의 감정노동이 직무스트레스 및 서비스제공수준에 미치는 영향 : 대전지역 특급호텔을 중심으로

박호현, 김시중

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.99-119

※ 기관로그인 시 무료 이용이 가능합니다.

This study is the empirical research which can be helpful in managing emotional labor and job stress in official task through analyzing the effect relationship between emotional labor, job stress, and service delivery level. To achieve the purpose of the study, the empirical survey was conducted for the employee at the deluxe hotels in Daejeon, and the questionnaires collected were analyzed through cording process. For verifying the model, general characteristics of the sample were reviewed by frequency analysis using the statistics package program, SPSS WIN10.0 and the validity and reliability was also reviewed by factor analysis and reliability analysis. As the final verifying procedure, multiple regression analysis was done for hypothesis test. As a result of the test, there were a positive effect relationship between emotional labor and job stress, and also another positive effect relationship between emotional labor and service delivery level through analyzing the effect relationship. It was concluded that emotional labor could be reduced by the right policy that business set up for its employee. And it was suggested that the employee needed to manage one’s emotional labor positively.

5,700원

7

외식정보의 체험적 특성이 구전수용 및 구전확산에 미치는 영향 : 신뢰도의 매개효과를 중심으로

서재원

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.121-145

※ 기관로그인 시 무료 이용이 가능합니다.

WOM of food service information on online can be a starting point which consumers change their behavior, therefore in the food industry, down the information handed down by word that consumers make decisions when purchasing products is very important information. In this paper, in food service consumer acceptance and spread the WOM what are the predisposing factor for the trust of food service information, predisposing factors are leading to the trust through any path was to determine any path, and, trusts are leading to acceptance and spread the word of mouth through any path was to investigate. This follows from the results obtained. Variables in the online food service information are experience characteristics which are vividness, neutrality, and usefulness. These predisposing factors of online food service information show the influence on the relationship among directional, trust, and WOM activities. The practical implications of this study are as follows. First, marketers of food service industry are needed for information management and operation also based on experience and a review focused blogs and bulletin board. Second, online food service informations are positive and negative aspects exist together. So marketers of food service industry need the management and operations of these two aspects. Third, the sources of WOM, expert opinion is an important element of all.

6,300원

8

지역축제 전시콘텐츠에 대한 방문객의 감정반응이 축제만족과 관계지속성에 미치는 영향

신현식, 전영철

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.147-163

※ 기관로그인 시 무료 이용이 가능합니다.

This study is a research of emotional response for exhibition contents of local festivals. Thereupon it analyzed the effect of visitor's emotional response for exhibition contents on festival satisfaction and continuous relationship. In result, only positive response has a meaningful effect on the relation of festival satisfaction. Both positive emotion and negative emotion has a meaningful effect on the relation of continuous relationship. It is analyzed that the positive emotion affects it positively and the negative emotion affects it negatively. Therefore it needs an effort to bring the positive response from visitors in which the exhibition contents applies to the festival. Moreover, it reveals that overall satisfaction of festival influences both recommendation intention and revisitation intention in the effect relationship between festival satisfaction and continuous relationship. Therefore this study adduce to usefulness of exhibition contents as new contents in which the visitor's festival satisfaction and relation orientation improve to the festival.

5,100원

9

The impact of tourism experience on traveler well-being

Eunju Woo, Byeongcheol Lee

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.165-186

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본 연구는 관광경험과 관광객의 삶의 만족도간의 영향관계에 대한 구조적 모델을 구축하고 이를 실증 분석하는데 있다. 관광경험이 관광객의 삶의 만족에 긍정적 영향을 미친다는 선행연구를 바탕으로 본 연구는 관광동기, 지각된 가치, 관광만족, 그리고 전반적 삶의 질 간의 영향관계에 대한 가설을 설정하고 이를 측정모텔(measurement model)과 구조모델(structural model)을 통해 상호인과 관계를 분석하였다. 연구결과, 관광동기요인은 관광경험에 대한 지각된 가치에 긍정적 영향을 미치고 지각된 가치는 전반적 관광만족에 긍정적 영향을 미쳤으며 차례로, 관광만족은 관광객의 삶의 질에 긍정적 영향을 미치는 것으로 나타났다. 더하여 본 연구를 통해 관광동기와 지각된 가치간의 영향관계에 있어 성별이 유의한 조절효과룰 보인다는 것이 검증되었다. 연구결과를 바탕으로 이론 및 실무적 시사점이 논의되었다.

5,800원

10

중ㆍ일 관광객의 의료관광동기가 관광객의 소비행동 및 만족에 미치는 영향

윤세목, 김귀자, 변귀남

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.187-207

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This research analyzes demographic characteristics of medical tourists' from China and Japan and the differences of medical tourism motivations and consumption behavior between the Chinese and the Japanese, and then explores the effect of medical tourism motivations on medical tourism consumption behavior. The data analysis of the 212 final valid cases questionnaire survey among Chinese and Japanese visitors in April. 2012 for the purpose of health care, vacation and rest in order to establish an actual proof led to this following conclusion. First, the motivation of health recovery leads the list of medical tourism motivations, medial expenses and service comes second on the list, and medical tourism experiences comes next. Second, in relation between medical tourism motivations and consumption behavior, medical tourism motivations have a significant effect on emotional immersion and time input, and in relation to financial input much is spent on medical expenses, service and health recovery, in relation to purchase intention health recovery motivations have much influence.

5,700원

11

강변 관광개발에 대한 지역주민 인식과 태도

이상용, 윤희정, 이승구

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.209-226

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Riverside spaces are attractive to tourists because these spaces have good natural water landscape. However, these spaces have been relevant to residents' life patterns for a long time and functioned as residents' life spaces. For these reason, it is important to survey the residents' opinions when governments adopted the tourism development policies at riverside spaces. This study analyzes the cognitions and attitudes of regional residents around the riverside about waterfront tourism development. The Gapyeong-gun where riverside tourism development have progressed was selected as the study site, two hundred five residents' responses are analyzed using factor analysis and regression. Before the questionnaire survey, the study chooses twenty cognition variables and eight attribute variables about waterfront tourism development based on some literature reviews. This study finds that the four factors among cognition variables and the two factors among eight variables are revealed. Finally, economic and socio-cultural factors affect the residents' attitude about riverside development, but additional longitudinal research is needed about residents' cognitions and attitudes.

5,200원

12

호텔 이미지 제고에 PPL 마케팅이 미치는 영향 연구

이애리

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.227-242

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to analyze the effects of PPL on the hotel image in terms of context types(exposure of positive or econtext), frequency of exposure(once of twice). For this purpose, relevant literature was reviewed to set the hypotheses for the study. The collected data were analyzed using the techniques as reliability test and ANOVA. The results of this study can be summarized as follows; First, when hotel appeared as a background in PPL, the types of context affected consumers recognition of brand and their intention of purchase. What should be noted was the finding that as opposed to the hypothesis, the PPL in a negative context affected consumer's recognition of brand and their intention of purchase more than the PPL in a positive context. However, it was found that consumers preferences of hotels were not significantly affected by types of context. Second, there was found no significant difference of brand recognition, preference and intention of purchase between one-time exposure and two-time one. Third, there was found no significant effect of interaction in PPL among types of context, Frequency of exposure.

4,900원

13

스키리조트 종사원의 긍정심리자본이 조직시민행동에 미치는 영향 : 직무만족의 매개효과를 중심으로

인성호

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.243-262

※ 기관로그인 시 무료 이용이 가능합니다.

The purposes of this study were to investigate the impact of positive psychological capital and job satisfaction on organizational citizenship behavior in ski resort employees. The data was collected from 311 employees in ski resorts which are located in Kangwon-do area in Korea. And then it was analyzed by using a SPSS WIN 12.0 version of software package and used for the analysis such as frequency analysis, factor analysis and multi-regression. The positive psychological capital(consisting of hope, self confidence, optimism and resilience) has been conceptually and empirically demonstrated to be related to employee performance. Furthermore, employees’ job satisfaction was positively related to extra-role organizational citizenship behavior and employees’ job satisfaction acted a part mediator between positive psychological capital and organizational citizenship behavior. Therefore, this review was suggested that it is of great importance to have good relationships with co-workers and fair evaluation of work performance for promotion should be considered to reduce to leave their job.

5,500원

14

항공사 객실승무원의 교육훈련, 조직몰입, 고객지향성, 이직의도 간의 영향관계

장미경, 유양호

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.263-281

※ 기관로그인 시 무료 이용이 가능합니다.

The empirical analysis was conducted to identify that the educational training of airline cabin crews might affect organizational commitment, customer-orientation, and turnover intention, and to investigate that organizational commitment might affect the customer orientation and turnover intention targeting airline cabin crews. The results reveal that educational training had a positive effect on organizational commitment and customer orientation, while it had a negative effect on turnover intention. In addition, organizational commitment had a positive effect on customer orientation, while it had a negative effect on turnover intention. The study results are meaningful in that educational training helps cabin crews committed to the organization more intensely, provide customers with more customer-oriented services, and gain a competitive edge in terms of the management of human resources by leading to lowering the turnover intention.

5,400원

15

여행사 직원의 감정노동과 고객지향적 판매행동에서 감성지능의 조절효과 연구

최현묵, 허성란

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.283-307

※ 기관로그인 시 무료 이용이 가능합니다.

This study was conducted in order to examine travel agency workers’ emotional labor according to the job characteristics of travel agencies and the effects of such emotional labor on travel agency workers’ customer‐oriented selling behavior, to identify the moderating role of emotional intelligence for resolving cognitive dissonance reduction experienced by the workers in this process, and ultimately to spotlight the importance of emotional intelligence. The results of empirical analysis on the hypotheses formulated in this study are summarized as follows. First, job autonomy, job routineness and job feedback were found to have a positive effect on external behavior and internal behavior in travel agency workers’ emotional labor. Second, with regard to the effect of emotional labor on customer‐oriented selling behavior, both external behavior and internal behavior in emotional labor had a positive effect on customer‐oriented selling behavior. Fourth, with regard to the effect of emotional labor on customer‐oriented selling behavior, emotional intelligence played a moderating role between external behavior and customer‐oriented selling behavior, but not between internal behavior and customer‐oriented selling behavior. In conclusion, The results of this study suggest that travel agencies, which are highly dependent on human resources, should consider emotional intelligence in selecting their workers and improve the workers’ emotional intelligence through education and training.

6,300원

16

지역이미지가 관광정보의 신뢰성과 확산성에 미치는 영향

표원정, 사효란, 정석중

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.309-326

※ 기관로그인 시 무료 이용이 가능합니다.

Regional image is a subjective idea and a subjective attitude on the region. In other words, the negative image on the region causes the negative attitude on the region. The potential tourists think of the image in their mind and match it with the reason of travel to decide the candidates for the tourist destination. Then, they start to search information about the regions. Thus, there is a need for the research on how the reliability of tourist information varies depending on the regional image that tourists have. Therefore, the purpose of this study is to emphasize the importance of local image. In this study, the influential relationship between regional image and the reliability and spreadability of tourist information was analyzed. As a result of the analysis, it is found that the natural environmental factors and the physical environmental factors significantly influence the reliability of the tourist information, which means that it is necessary to make the continuous efforts to form a favorable image at the national level as well as the regional level. It is also meaningful that the potential tourists’ information search trend is found so that the alternative of information pathway is provided in rapidly changing modern society. On the other hand, it is the limitation of this study that the influential relationship that other factors of the regional image such as cultural image, kind image, convenient image, etc. influence the reliability of the tourist information is not identified because the regions are not specified. Therefore, in the future research, it is necessary to analyze the influential relationship between the factors of every aspect of the cognitive regional image and the reliability of the tourist information by specifying the regions.

5,200원

17

가치자산과 고객충성도의 관계에서 관계자산의 매개효과

하용규, 강상묵

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.327-343

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This study aims to investigate the effects of value equity on relationship equity and customer loyalty in the hotel industry. To achieve this purpose, questionnaire was developed based on previous studies and data were collected by customers in the hotel industry. Then the data and hypotheses were examined using SPSS12.0. The result of this study shows that value equity has a direct effect on the relationship equity and customer loyalty. And it has been found that the relationship equity has a mediating effect between value equity and customer loyalty. These findings suggested fundamental data for hotel's relationship marketing strategy to attract customers. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

5,100원

18

관광문화와 관광학 - 사회현상으로서의 관광철학적 접근에 관한 연구 -

한민규, 이웅규, 박수영

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.345-364

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This study asserts the importance of philosophical approach to tourism as a social phenomenon; Tourism philosophy makes a contribution to grasping of the whole social by combining microscopic analysis of tourism science, reproduction with macroscopic analysis of tourism culture. To grope a model of philosophical approach to tourism as a social phenomenon : tourism culture and tourism science, this study investigates the trends of tourism contents. This paper attempts to analyze critically the existing phenomena of tourism science and to make an philosophical approach to tourism as a social phenomenon. Tourism philosophy is a genre of special interest tourism based on the search for and intellectual, emotional, or psychological. Several tourism contents such as museums, galleries, festival, architecture, historic ruins, artistic performances, heritage sites, and popular or folk arts routinely draw tourists. The trends of tourist contents is divided into 'daily practice of tourism' and 'multidisciplinary convergence of tourism'. Multidisciplinary convergence of tourism focuses on tourist motivation. Motivation for tourism is now increasingly understood in terms of how it relates to the individuals’s long-term psychological needs and life-plans. Daily practice of tourism discusses tourism science as an extension of the commodification of tourism under capitalism. The tourism commodification is viewed as an all-pervasive characteristic of modern capitalism, and involves tourist commodity production and exchange, the mass manipulation of tourist commodity signs, the standardization of products, tastes, and experiences. In Conclusion, this study proposes the task of tourism philosophy.

5,500원

19

비언어적 커뮤니케이션이 지각된 서비스품질과 고객만족에 미치는 영향

한혜숙, 정용주

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.365-383

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Even if Demand in air industry is increasing Job stress has become an important issue in today's world. One must recognize that not all stress is negative. A certain amount of stress is needed for an employee to remain motivated in their position. Therefore it is estimated that air service market become highly unclear and competitiveness to attract customer is deepening. To overcome this air situation and secure its competitiveness, improvement in its service quality will be an important competitive strategy. So Specific of this study are as follows ; firstly to find out real relations between perceived nonverbal communication and perceived service quality and customer satisfaction. Secondly to analyze groups comparatively by demographics characteristics and verify intermediate effect from the relations between perceived service quality and customer satisfaction. The result of this real analysis is summarized as follows; Firstly nonverbal communication has a positively meaningful effect on perceived service quality, Secondly perceived service quality has a positively meaningful effect on customer satisfaction. It suggest following things, it show that communication of service staff consists of not only linguistic from but also various nonverbal communication form. Because service has an effect on customer through various nonverbal communication ways, such as facial expression and gesture should be also used. Therefore in educating service staff, these things should be included and in managing them, it should make them consider them as important.

5,400원

20

성서ㆍ신화 스토리텔링이 관광객의 지각된 가치와 행동의도에 미치는 영향 : 유럽을 방문하는 한국인 관광객을 대상으로

허지현, 김정준

관광경영학회 관광경영연구 제17권 제2호 통권 55호 2013.06 pp.385-405

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As the importance of destination's brand differentiation strategy is increasing, emotional and authentic storytelling in destination is becoming a growing source of competitive power and consider as an effective way to appeal to the tourists. The purpose of this study is to analyze the influence of bible and myth's storytelling on tourists' perceived value and behavioral intention. As its results first, all factors except understanding factor of bible and myth's storytelling had positively influenced on functional value, and all factors had positively influenced on emotional value. Second, functional value and emotional value had positively influenced on tourists' behavioral intention. Lastly, all factors of bible and myth's storytelling had positively influenced on tourists' behavioral intention. While this study contained similar results compared with previous studies of tourism storytelling, but this study provided substantial consequence that factors in bible and myth's storytelling positively influence on tourists' perceived value and behavioral intention.

5,700원

 
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