호텔기업의 환경경영에 관한 인식과 실행 및 경영성과에 관한 연구
The Effects of the Awareness and Implementation of Environmental Management Strategy of Hotel Enterprises on Their Business Performance
In this study, we surveyed a number of employees engaging in domestic hotel enterprises. We'll explain the results of the way the employees think of the importance of environment management, how much level the management put into practice and how the management affects on business performance. The result of this research is as followings. First, hotel enterprise's environment management had total 8 factors(eco-friendly traffic, policy, promotion and conservation, assessment system, education and accounting, facilities, energy management, law abidance), the business performance had total 3 factors(financial, non-financial, strategic). Second, we found out that employees considered Law Abidance, eco-friendly traffic and facilities, energy management, environment promotion and conservation, environment assessment system, eco-friendly education and accounting as important factors. Third, we could draw a conclusion from multiple regression analysis between environment management practice level and business performance that environment management has the statistically significant influence on business performance.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 환경경영 2. 관광분야에서의 환경경영에 관한 선행연구 3. 경영성과에 관한 선행연구 Ⅲ. 연구 설계 1. 연구가설 설정 2. 자료수집 및 분석방법 3. 설문의 구성 및 측정도구 4. 분석방법 Ⅳ. 분석결과 1. 표본의 일반적인 특성 2. 신뢰성 및 타당성 분석 3. 환경경영 요소의 중요도 성취도 분석 4. 환경경영 실행과 경영성과간의 회귀분석 Ⅴ. 결론 참고문헌
키워드
Environment Management. Business Performance. IP(Importance-performance) Analysis. Hotel Enterprise.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.