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지역이미지가 관광정보의 신뢰성과 확산성에 미치는 영향
Influence of regional image on reliability and spreadability of tourist information

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원문정보

초록

영어
Regional image is a subjective idea and a subjective attitude on the region. In other words, the negative image on the region causes the negative attitude on the region. The potential tourists think of the image in their mind and match it with the reason of travel to decide the candidates for the tourist destination. Then, they start to search information about the regions. Thus, there is a need for the research on how the reliability of tourist information varies depending on the regional image that tourists have. Therefore, the purpose of this study is to emphasize the importance of local image. In this study, the influential relationship between regional image and the reliability and spreadability of tourist information was analyzed. As a result of the analysis, it is found that the natural environmental factors and the physical environmental factors significantly influence the reliability of the tourist information, which means that it is necessary to make the continuous efforts to form a favorable image at the national level as well as the regional level. It is also meaningful that the potential tourists’ information search trend is found so that the alternative of information pathway is provided in rapidly changing modern society. On the other hand, it is the limitation of this study that the influential relationship that other factors of the regional image such as cultural image, kind image, convenient image, etc. influence the reliability of the tourist information is not identified because the regions are not specified. Therefore, in the future research, it is necessary to analyze the influential relationship between the factors of every aspect of the cognitive regional image and the reliability of the tourist information by specifying the regions.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 지역이미지
  2. 관광정보의 신뢰성
  3. 관광정보의 확산성
 Ⅲ. 연구 설계
  1. 연구모형 및 가설
  2. 연구 개념의 정의 및 측정
  3. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 일반적 특성
  2. 요인분석 및 신뢰도 분석
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

저자

  • 표원정 [ Wonjeong Pyo | 관동대학교 관광학 박사 ]
  • 사효란 [ Xiaolan Shi | 관동대학교 일반대학원 관광학 박사 재학 ]
  • 정석중 [ Sukjung Jeong | 관동대학교 관광의료복지대학 관광경영학과 교수 ] 교신저자

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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