관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제14권 제3호 통권 44호 (12건)

호텔종사원의 경영진 신뢰가 직무불안감과 조직몰입의 관계에 미치는 매개효과 연구


관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.1-24

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The main purpose of this study is to examine the mediating effects of the management trust in the relation between job insecurity which are recognized by hotel employees and organizational commitment that is organizational effectiveness by individual employee. Also this study attempts to classify job insecurity into 'weakening of job ability' and 'loss possibility of job itself'. The results were as follows; Frist, job insecurity has significant influence on the management trust. Second, management trust has also significant influence on organizational commitment. Third, In mediating effects of management trust, there is less meaningful effect than direct effect between 'weakening of job ability' and organizational commitment, but management trust works as important mediating role in relation between 'loss possibility of job itself' and organizational commitment. It is shown that management trust is a part of crucial factors in the explanation of the relationships between hotel employee's perceived job Insecurity and organizational commitment. That is, even if hotel employees feel the same amount of job insecurity, its negative impact on their organizational commitment can be significantly decreased when hotel employees have high level of management trust. Based on results of this research, we discussed about meaning and limited of the research, and future study.



중요도-성취도 분석에 의한 덕산온천관광지 선택속성 평가

양리나, 김시중

관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.25-48

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The purpose of this study was to evaluate Duksan spa destination Attributes by the Importance and Performance Analysis. These analyses were based on the Visitors’ Survey conducted in Duksan Spa in Duksan, Chung Cheong Province. The results are as follows: First, according to the results of the Importance-Performance Analysis(IPA) of the twenty-seven selection attributes of the spa destinations, eight attributes were placed in the area I(Keep Up the Good Work), six attributes in the area II(Possible Overkill), six attributes in the area III(Concentrate Here), and the other seven attributes in the area IV(Low Priority). Second, according to the results of the Importance and Performance Analysis of six factors drawn on the base of factor analyses, "water quality of the spa and surrounding areas" was placed in the area I, "accessibility and cost of spa" in the area II, "spa space facility and tourism space" in the area III, and "shopping opportunities and hospitality" in the area IV. In conclusion, according to the difference analyses of Importance-Performance, the choice attributes with relatively high satisfaction were "the convenience of accessible transportations," "fee for hot spa," and "transportation fare." However, the choice attributes with relatively high dissatisfaction were "crowdedness of tourism area," "leasure - sports facilities," and "tourism area development."



지역축제의 핵심프로그램 서비스품질이 방문객 행동의도에 미치는 영향 - 예약 유형 역할 분석을 중심으로

김창수, 박종진

관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.49-68

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This study is to identify development strategies of local festival core programs and their influence to program reservation pattern with ascertaining the importance of local festival program, analyzing the service quality of local festival core programs and distinguishing the different results according to reservation pattern when visitors participate in the programs. As a result of factor analysis on service quality of festival program, the factors are reduced to 4 factors, and there were significant difference between the groups in variables except factor 2(physical factor) after the t-test on reservation pattern and when comparing the differences of overall average, the average of internet or telephone(cable) reservation group was much higher than on-site reservation group. In addition, when combined the results of regression analysis, which used dummy variable, it indicated that it was better to maximize the usage of internet or telephone(cable) reservation as on-site reservation had negative effect on overall satisfaction and behavioral intentions for revisiting or recommending the festival. Therefore, it is important to increase the reservation through internet or telephone to forecast the demand correctly and to prepare it efficiently. As these are the most important factors for the festival organizations which plan and manage the festival, they should find various strategies to activate internet or telephone reservation.



관광동기와 관여도에 따른 관광목적지 매력성 연구

류인평, 김정준

관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.69-93

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This study aimed at exploring the relationships of tourist's motivation and involvement on a destination's attractiveness by examining the five hypotheses derived from the related literature review. The results showed that tourist's motivation had a positive influence on the level of involvement and the attractiveness of tourist destination, whereas physical motivation was found to have a negative influence on tour conditions. The level of involvement had a positive relationship with the attractiveness of tourism destination and tourist's motivation, however, the level of importance was found to have a negative influence on tour conditions. The attractiveness of tourism destination was found to have a positive influence on satisfaction and intention to revisit while the satisfaction had a positive impact on intention to revisit. One limitation of this study to be addressed was that the study did not target the more specific and segmented markets. Second, this study sampled both domestic and overseas tourists for the purpose of convenience of sampling and market analysis. Therefore, in the future research further efforts should be made to develop more systematic framework by sampling specific targets at a specific destination for generalization of findings.



축제 서비스스케이프가 지각가치를 매개로 하여 행동의도에 미치는 영향에 관한 연구


관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.95-116

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The purpose of this article is to test the mediating role of the perceived value in the influence of the festival servicescape on the behavioral intention of the festival visitors. The sample was collected at the Yeongam Wangin Culture Festival. The key findings of this article are as follows. (1) The festival servicescape does not have direct influence on the behavioral intentions. (2) The festival servicescape has indirect influence on the behavioral intention through the intermediation of the perceived value and the festival satisfaction. (3) The path of the indirect influence moves in the following order, the festival servicescape, the perceived value, the festival satisfaction, and the behavioral intention.



여행사 e-서비스품질이 고객만족과 재구매의도에 미치는 영향

엄준영, 정유준

관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.117-140

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This study aims to examine the effect of the e-service quality of travel agency on the customer satisfaction and repurchase intention. To achieve the purpose, the questionnaires, total 350, were distributed for about 2 months to users who have experienced visiting website of travel agency and purchasing the travel product, but finally 234 valid samples were analyzed by SPSS for Window Ver.17.0. The following results were obtained. First, the four factors, 'efficiency', 'fulfillment', 'system availability' and 'privacy', were drawn by factor analysis for the e-service quality of travel agency scale. Except the 'fulfillment', other factors effected on customer satisfaction. Second, the customer satisfaction with using website of travel agency effected in repurchase intention. It means that travel agency is able to put the e-service to attract the patronage effectively. Third, only two factors in e-service quality, 'efficiency' and 'system availability', effected on repurchase intention. Directions for further research on e-service quality of travel agency are offered. Managerial implications stemming from the empirical findings about this study are also discussed.



호텔회계정보시스템품질이 사용의도에 미치는 영향 - 자기유능감의 조절효과를 중심으로


관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.141-155

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The purpose of this study is to review and to investigate the impact of accounting information system quality on intention to use and the moderating role of self-efficacy. Critical review of previous studies, especially the limits of previous theories about information technology suggests that information system quality increases intention to use and self-efficacy as entry barrier moderates the relationship. The empirical study with 210 samples of hotel employees in Seoul shows that 1) accounting information system quality increase the intention to use accounting information system but the system quality of accounting information system quality does not. And 2) self-efficacy only moderates the relationship between information quality and intention to use.



배낭여행의 서비스 품질과 만족, 행동의도간의 관계연구 - 배낭여행의 유형별 조절효과를 중심으로


관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.157-182

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This research examine the effects of service quality of International backpack travel on satisfaction. The study shows that the materiality providing various routes for products information and various types of product, credibility based on professionalism and reactivity dealing with customers' demands in appropriate ways have positive effects on satisfaction. The quality of service has controlled effects on satisfaction depending on the types of backpack travel. Through the data analysis, the strategic implications, which can be reflected in the planning of products, are as follows. First, in order to improve the service quality of backpacking, which have great effects on satisfaction, it is necessary to develop up-to-date backpack travel products for individual travellers as well as various types of differentiated products. Second, the differentiated marketing strategy is needed depending on the types of backpack travel as they have controlled effect on the service quality, satisfaction and the intention of activity.



크루즈 관광의 기항지 관광활동에 관한 연구- 제주지역 중국인 관광객을 대상으로

정승훈, 양성수, 박승영

관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.183-203

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Cruise tourism is now recognized as the one of the fastest growing sectors of the international tourism market. While there have been studies of tour visitor with cruise tourism, the issues of the tourism activities in a port of call have received scant attention. This paper examines tourist activities in shore excursion of cruise tour such as a joining Jeju tour. Data was collected in Jeju port national passenger terminal on September, 2009. The total of 515 respondents participated in this survey. The findings deriving from this research are followed: 1) chinese visitor have difference between expectation activities and tourism activities in joining Jeju tour, and 2) indicate that tourism activities and perceived value have effects of related to the tourist satisfaction, 3) indicate that tourist satisfaction have positive effects of the behavioral intention as revisit. The findings of this study have implications for the management of global cruise tourism.



외식업체 종사원의 직무만족을 위한 인센티브제도 활성화 방안 연구


관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.205-223

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The purpose of this study on the activating method of incentive system for job satisfaction. Respondents are divided into four groups. Actually revenue generating by incentive system is required to have three factors, status incentive, social incentive, financial incentive. Therefore employees will be encouraged & motivated effectively to participate in incentive system. It suggested a few proper way available to be adopted in food industry wage system which was set through seniority rule. So food industries are accentuating the applying of Incentive System to solve these problems. For Incentive System might make food industry employees to be more active. In my study it suggested a tangible way to satisfy food industry employees practically and emotionally. Therefore, in order to fulfill incentive system successfully, food industries should throughly investigate fairly reward system and show management`s concern. For that reason, this study investigated the way to reach the greatest degree of their profits through performance evaluation of a food industry for the employee.



호텔 인카운터 직원이 지각하는 역할스트레스원이 직장-가정갈등에 미치는 영향 -멘토의 조절효과

최우성, 김혜영

관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.225-245

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With a variety of changes in the environment of labor market or family structure, the importance of the balance between work and family began to attention. And balance between the role at work and family is an critical challenge for an organization as well as for individuals, with its growing importance on government policy of human resources development. This study have two purposes. The first is to examine the relationship between role stress (i.e., role ambiguity, role conflict, role overload) and work-family conflict. The second is to examine the moderating effect of the mentor on the relationship between role stress and work-family conflict. The major findings of the study are summarized as follows: First, results showed that role stress had significant influence on the work-family conflict. Second, regarding the moderating effect of mentor on the role stress and work-family conflict, mentor has shown a partial moderating effect.



호텔 PPL마케팅이 브랜드이미지와 구매의도에 미치는 영향에 관한 연구 - 제주 지역 S호텔을 중심으로


관광경영학회 관광경영연구 제14권 제3호 통권 44호 2010.09 pp.247-267

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The PPL(product placement) as a indirect advertisement becomes a critical communication method in the hotel marketing. For example, the Hotel Sheraton Walkerhill gained the considerable effect of the marketing and the PR abroad by the PPL in the TV drama. As a result of the PPL, the 'Hotelier Packages' which were based on the drama were sold out in an instant and the sales of all over the hotel increased during the package. So, the influence of the hotel PPL need to examine and analyze. For the study, the drama 'the men beautiful more than flowers' and the hotel in Jeju island which was location of this drama are selected. And the survey is targeted to the undergraduates, because they are the most of viewers of this drama. The purpose of the study is to analyse the effects of the hotel PPL on the brand image and the purchase intention. For this purpose, the exploratory factor analysis, reliability analysis and regression analysis were used. And the results are as follows. First, the hotel PPL has meaningful influences on the familiarity factor of the brand image. The 'Hallyu (Korean Wave)' is useful to improve this influence. Second, the hotel PPL and the brand image have significant influences on the purchase intention. The storytelling strategy is effective for this result. Recently the hotel PPL has been used frequently in many hotels. This study has meaningful for this reason. But the study is not enough to generalize for all of the hotels and viewers. So the further studies are necessary to solve the shortage of this study.


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