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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제21권 제6호 통권 79호 (33건)
No
1

IPA분석기법을 이용한 MICE 개최장소 및 도시 선택속성의 중요도와 만족도, 그리고 만족도와 재 선택의 영향관계를 중심으로 : 광주광역시를 중심으로

김진강, 최우성

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.1-27

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to find out the difference of level of importance and level of satisfaction of attributes for the hosting venue and urban selection of MICE through the in-depth interview with professional groups on the basis of the advanced studies through the IPA analysis for each interested party (participant and participating companies). And, it intends to find out the relationship of influence on the level of satisfaction and re-selection of attributes for the hosting venue and urban selection of MICE. As a result of analysis, following outcome has been formulated. First, as a result of comparing the level of importance and level of satisfaction of attributes for the hosting venue and urban selection of MICE for each interested party, transportation convenience (relativity) is shown to be high for level of importance and low for level of satisfaction in general. And, second, as a result of analyzing the level of satisfaction and relationship of influence of re-selection of the attributes to select MICE for each interested party, the tourism attraction is commonly shown to be important factor for re-selection. On the basis of such study result, as the hosting venue for MICE of Gwangju Metropolitan City, there is a need of improvement on following contents in order to have the competitiveness with other local governments as the hosting venue of MICE. First, with respect to the MICE infra, there is a need to expanding the transportation convenience (relativity), expanding the accommodation facilities and expanding the exhibition facilities, second, there is a need to support the service development on ICT-based integrated information in relation to MICE operation, third, there is a need to develop the tourism resource to represent Gwangju, such as, developing the tourism program, shopping, eatery, recreation and so forth in connection with MICE, and fourth, with respect to the conditions of hosting site, there is a need to improve the urban image.

6,600원

2

섬 관광객의 관광동기가 섬관광 선택속성에 미치는 영향 : 관여도를 조절효과로

안태기

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.29-47

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to examine the effects of tourism motivation perceived by island tourists on choice attributes for island tourism and the effects of involvement in correlation between tourism motivation and choice attributes for island tourism. To address the goal, a survey was conducted to tourists visiting Wando-gun and Sinan-gun in Yeosu of Jeonnam, and it lasted for about 42 days from July 21st until August 31st, 2017. Total 250 questionnaire sheets were distributed, and 246 were collected. Except for 12 sheets unreliably answered, 234 sheets went through positive analysis. According to the analysis results, the factors of tourism motivation, recreation/resting, promoting friendship, self-development, and experience of nature, influence all the choice attributes of island tourism, unique charms, socio-cultural characteristics, and reasonability for traveling, and involvement indicates regulating effects in correlation between tourism motivation and choice attributes for island tourism. Tourists showing high involvement tend to have keen interest in traveling and think traveling as a crucial part of life. They also plan their travel collecting traveling information occasionally. Therefore, it is important for island areas to carry out their publicity continuously with their own unique charms for tourism, reasonable price, convenient facilities needed for traveling, and safety in the areas.

5,400원

3

여행업 종사자의 브랜드 인식과 자기효능감, 심리적 계약 간 관계 연구

정후연

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.49-72

※ 기관로그인 시 무료 이용이 가능합니다.

This study has been conducted to explain the importance of brand management for strengthening travel agency employees' role based on human resources in terms of personal psychology including self-efficacy and psychological contract. In addition, the importance of brand management for a travel agency as the antecedent variable has been explained. The survey aimed at travel agency employees in Seoul and sampling for total 279 has been done , and basic analysis and hypothesis verification have been conducted through SPSS 22.0. The implications based on the analyzed findings are as follows. First, with regard to the relation between travel agency employees' brand perception and personal self-efficacy, only authenticity among brand characteristic factors has significant effects on this. In other words, authenticity among brand characteristic factors travel agency employees recognize has proved to be an influential factor for the improvement of personal self-efficacy. Second, in term the relation between brand recognition and psychological contractof travel agency employees, competence and interest among brand characteristic factors have proved to be main factors. In other words, the competence and interest of travel agency brand have direct effects on the consistency of employees psychological contract. Third, self-efficacy of travel agency employees has turned out to have a significant influence on psychological contract. This indicates that self-efficacy employees personally recognize within a travel agency has a high causal relationship with the formation of psychological contract with a travel agency.

6,100원

4

IPA를 활용한 커피전문점 선택속성에 대한 연구

김태욱, 김영현, 서천영

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.73-93

※ 기관로그인 시 무료 이용이 가능합니다.

With the expansion of the coffee market and rapid competition, consumers are becoming more and more picky about choosing coffee shops because of their wider choice, and the trend of competition among coffee shops is not stopped. As one of the fastest growing sectors in the domestic food service industry, there is a need for careful management strategies based on the perception of local customers among coffee shops. In addition, I tried to find implications in terms of the necessity of management and operation and marketing strategy through different strategies. The purpose of this study is to investigate the influence of loyalty by importance and performance of choice attributes and analysis the impact of the visiting motivation as well. Empirical study with 566 samples of customer in Coffee shop shows that 1) for the purpose of visit, it is significantly importance (tangibles, pleasantness, reliability, and kindness except for credibility) and overall satisfaction 2) the importance factor was comparatively higher than satisfaction factor in most of variable by paired t-test 3) it showed that variables such as cleanliness of cup and toilet, an overall cleanliness, and staff's fast response for order were situated in the grid 1 known as "Keep up the Good Work" and variables situated grid 2 known as "Possible Overkill" are brand image, brand reputation, and staff's appearance. Variables situated in the grid 3 known as "Low Priority" are ease of access, ease of parking, and visually building's exterior. And, variables situated in the grid 4 known as "Concentrate Here" are freshness and quality of coffee, mode, and location. This study is meaningful in that it proposes to show the marketing strategies for a coffee shop and what to avoid and give intensive management direction by analyzing customer needs of variegation and the rapidly changing coffee market. And it will also show how the coffee industry can create better quality of service and create culture.

5,700원

5

커피전문점의 서비스품질, 지각된 가치, 그리고 고객만족 간의 영향 관계 연구

이정화, 강찬호

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.95-122

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The purpose of this study is to clarify the relationship among service quality, perceived value, and customer satisfaction. In order to achieve the purpose of the study, we surveyed the visitors of Starbucks, Café Bene and Angel-in-us which have the highest domestic market shares among the major specialty coffee shops in Korea and conducted empirical analysis on 262 copies of the collected questionnaires. As a result, the service quality has a positive effect on perceived value, and the perceived value does on customer satisfaction. Since service quality positively influences customer satisfaction, hypothesis 1, hypothesis 2, and hypothesis 3 were adopted. In this study, service quality consists of service delivery, service product, and service environment. Perceived value is composed of functional value, economic value, aesthetic value, and social value. And customer satisfaction is measured by satisfaction with service, atmosphere, uniforms and overall coffee quality. The limitations of this study lies on providing practical insight in order to survive in the intensively competitive environment of specialty coffee shops. Thus, a variety of studies on coffee shops should be conducted to increase the perceived service quality and value of customers from a practical point of view.

6,700원

6

온라인 여행 커뮤니티의 신뢰 구성요인이 지식의 질 및 지식 제공 의도에 미치는 영향

이유안, 김인신

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.123-144

※ 기관로그인 시 무료 이용이 가능합니다.

Online travel communities are virtual social communities where community members seek information about travel-related products and share their knowledge related to destinations. This study investigated the effect of trust (honesty, benevolence and competence) on the quality of knowledge and examined whether or not the quality of knowledge influence knowledge contribution intention of members in online travel community. The conceptual model was designed based on the previous literature and tested empirically. For the empirical test, survey was conducted in Busan, Korea, and 371 responses were collected from the members of online travel community. The data collected were analyzed using SPSS and AMOS statistical program. The results revealed that honesty, benevolence, and competence have a positive impact on the quality of knowledge in online travel community. The quality of knowledge also have a positive influence on the knowledge contribution intention. In this study, practical and academic implications were given based on these findings.

5,800원

7

캠핑장 선택속성과 참여 편익, 행동의도에 관한 연구

조문식

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.145-165

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The purpose of this study is limited to the campers at Woraksan National Park Dodonjae campsite, located in Chungcheongbak-do Jae-cheon and the questionnaire was distributed to 320 people of campers. the research was held for 1 months from July 2016. among 320 customers, 20 refused to answer and 300 participated in the survey. as the method of survey analysis, the researchers have visited the camping site during the research period, explained the objects of the research, asked th answer in self- assessment method and collected the paper immediately after the survey. with the exception of non-response and dishonest answers, the rest of 292 papers were selected as the object of the research. ibm spss 20.0 was used to analyze the data. the major statistic analysis methods were categorized into frequency, key factors, reliability, multiple regression and the result of the research are as following. The camping site selection attributes were significantly influenced by participation benefit and the relationship between participation benefit and camper’s behavior intention are testified.

5,700원

8

축제 자원봉사자의 참여동기와 자기효능감, 자아성취감, 지속참여와의 영향관계

신남주

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.167-187

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to analyzes the effect relation of motives for the participation of volunteers in Local Festivals on self-efficacy, self-achievement and continued participation. In addition, it was intended to analyze the relationship between self-efficacy and achievement. The results of the difference analysis are as follows. There was a significant difference in all factors except self-efficacy as a result of the difference analysis between the volunteers participating in Hwacheon Sancheoneo Festival and Jarasum Jazz Festival. The results of hypothesis verification are as follows. Fist, it was analyzed that there was a significant positive (+) relationship between self-efficacy and participation-motives of the volunteers. Second, it was analyzed that there was a significant positive (+) relationship between self-achievement and participation-motives of the volunteers. Third, it was analyzed that there was a significant positive (+) relationship between self-efficacy and self-achievement. Fourth, it was analyzed that there was a significant positive (+) relationship between continued participation and participation -motives of the volunteers. Fifth, it was analyzed that there was a significant positive (+) relationship between self-efficacy and continued participation. Sixth, it was analyzed that there was a significant positive (+) relationship between continued participation and self-achievement.

5,700원

9

소셜 네트워크 분석을 통한 국민의 관광에 대한 인식 변화 연구

윤영일, 오익근

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.189-210

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to analysis of changing perception about awareness of Korea tourism by using big data of social media. For this, this study collected data containing「tourism」, 「travel」keywords from blogs, news and webpages on Naver and Facebook during five years, 2013 through 2017. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of Korean tourist destinations was high. In addition, the result showed that the web visibility was also high for tourism types such as tourism week, family trip, overseas trip and free-style trip.

5,800원

10

관광현장실습 참여학생의 감성지능, 자아탄력성, 자기효능감 간 관계

홍정화

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.211-230

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of the study was to determine the relationship between emotional intelligence, ego resilience and self efficacy in field practice of tourism major students. Since emotional intelligence and ego resilience have major impact on students' satisfaction of major and field practice program, their efforts on self management is regarded as a critical concern in core competency development. The data was collected from 310 tourism major students and the collected data was analyzed using SPSS 22.0. The findings and implications of this study were as follows. Firstly, among emotional intelligence factors, others emotional appraisal variable have positive effects on interpersonal relationship of ego resilience. Furthermore, regulations of emotion variable and use of emotion variable seem to be particular important to optimism and curiosity of ego resilience factors. Secondly, self emotional appraisal variable does not have a significant impact on ego resilience factor. Finally, all determinants of ego resilience(e.g. interpersonal relationship, curiosity and optimism) were to found to be positive and statistically significant in the formation of self-efficacy in field practice participation.

5,500원

11

축제 체험이 즐거움 및 행동의도에 미치는 영향 : 제천 박달가요제 관람객을 중심으로

윤지현

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.231-247

※ 기관로그인 시 무료 이용이 가능합니다.

This research is to look at the influence of the Jecheon Bakdal Song Festival's recreational, aesthetic, and educational experiences on the attendees and their enjoyment and behavioral motivation. This has been achieved via an empirical analysis of questionnaires completed by attendees. For this study, 292 valid samples were obtained and verified. In order to verify hypothesis, descriptive statistics, exploratory factor analysis, correlation analysis, confirmatory factor analysis and analysis of covariance. The research results are summarized below. Firstly, aesthetic and recreational experiences have been shown to have a positive influence on enjoyment and behavioral motivation. Educational experiences have no such impact on either (Pine & Gilmore, 1998). Secondly, recreational experiences have been shown to have a greater impact on enjoyment than aesthetic experiences. The practical implications for promoting the future growth of the festival are as follows. First, the performance environment, such as stage decorations and costumes, should be improved for more aesthetic appeal. Second, the genre of the festival should be expanded and a committee responsible for organizing the festival should be established. Third, experience factors should be developed with an accurate understanding of participation classes and motivations.

5,100원

12

한식당 식공간 연출 이미지가 긍정적 인상, 커뮤니케이션 형성 및 고객 만족에 미치는 영향

김수인, 정혜정, 유수현, 장혜진

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.249-275

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate and analyze how the dining atmosphere display image in korean restaurant affect on positive impression, communication, customer satisfaction. recent trends in research have been aimed at consumers who have visited a korean restaurant. In conclusion, the research model was verified showing that comfort , convenience, entertainingness in the the dining atmosphere display image in korean restaurant had significant positive(+) effect on positive impression. Also the aesthetic impression, convenience, entertainingness the dining atmosphere display image in korean restaurant had significant positive(+) effect on communication, customer satisfaction. and positive impression had a significant positive(+) effect on communication, also communication had a significant positive(+) effect on customer satisfaction . Through this study, understand dining atmosphere display image in korean restaurant and if we improve the factors, henceforward it would help for prefaring the data of marketing strategy for korean restaurants owner. And this study attempts to build an academic foundation that can have a significant positive effect on food service and customer.

6,600원

13

여행업의 고용의 질에 관한 연구 : 여행업 종사자와 환대산업 전공 대학생간의 비교

손종익, 송완구, 조용현

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.277-299

※ 기관로그인 시 무료 이용이 가능합니다.

This research is about the recognition of quality of job in travel industry. The purpose is to grasp and improve the quality of job thought by travel industry employees and the quality thought by hospitality major students. For this, analyzed 150 valid samples from surveying the travel agency employees in capital area, and 60 valid samples from surveying college and university students who major in hospitality industry in capital area. As a result, the travel agency’s quality of job recognition by students is subdivided into 7 sub factors, which are equality, working conditions, social acknowledgment, salary, welfare, overtime, working environment. As a result, employees in travel industry are positive about the quality of job recognition, but hospitality industry major students are negative, and employees in travel industry and hospitality industry major students thought highly of compensation the most among the sub factors. And college students recognize the quality of job higher than the university students of hospitality industry major.

6,000원

14

관광서비스산업의 장기수요함수 추정에 관한 실증연구

정석중, 강주훈

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.301-314

※ 기관로그인 시 무료 이용이 가능합니다.

This paper is to set up the error correction model in order to estimate the price elasticity, income elasticity and exchange rate elasticity for the long-run demand function in the tourism service industries including retail·food ·lodging and transport·communication. The price elasticity of demand are estimated to be –2.254 and –1.435 respectively in retail·food·lodging and transport·communication. The income elasticity of demand are estimated to be 0.907 and 0.606 respectively in both industries respectively. The exchange rate elasticity were also estimated to be 0.495 in retail·food·lodging and 0.534 in transport·communication. Thus the empirical result suggests that Producer Price Index, real GDP, and exchange rate have been major determinants for the long-run demand function in the tourism service industries during the period of 1975:1-2016:4. All data come from Economic Statistical System(ECOS) of the Bank of Korea and Korean Statistical Information Service (KSIS) of the bureau of Statistics.

4,600원

15

호텔기업 상사의 임파워링 리더십이 내재적 동기부여와 혁신행동에 미치는 영향

유양호

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.315-334

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to verify the effect relationship that the empowering leadership by the superiors in the hotel enterprise affects the intrinsic motivation and innovative activities as an object of hotel employees. And this study was to grasp that the factors of intrinsic motivation had positive effect on the innovative activities. In addition, this study was to verify the mediating effects of intrinsic motivation from the effect relationship between the empowering leadership by the superiors and their innovative activities. To achieve this objective, this study was to execute the empirical analysis through the questionnaire by selecting the employees who worked in 8 deluxe hotels in Seoul city and 2 deluxe hotels in Gwangju city as population. When all the studies were combined, 4 hypotheses were completely accepted, and this study has found out that 5 components like decision-making, expression of interest, coaching, leading by example, and provision of information in the empowering leadership had positive effect on the intrinsic motivation and innovative activities. On the effect of empowering leadership on the innovative activities, this study has shown that the intrinsic motivation played a mediating role. The implications in this study were that it provided the information related to the business for the junior staffs through the empowering leadership by the superiors, made them participated in the decision-making, suggested the creative opinions and ideas more positively, and showed the innovative attitudes or behaviors because the 의 intrinsic motivation by the junior staffs became higher when they showed their continued interest and guidance and leading by example.

5,500원

16

자기개발 동기가 조직성과에 미치는 영향에서 제약의 조절효과 분석 : 항공사 객실승무원을 중심으로

이종민

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.335-360

※ 기관로그인 시 무료 이용이 가능합니다.

This study aimed to examine the relationship between motivation for self-development and organizational achievement by targeting cabin attendants of K Airline. In addition, this study also tried to grasp the mediating effects of cabin attendants’ constraints. As for research methods, the concepts and components of motivation for self-development, organizational achievement, and restriction were analyzed, and preceding studies dealing with the relationships between the variables were reviewed. The components of motivation for self-development were intrinsic motivation, identified motivation, introjected motivation and extrinsic motivation. Those of organizational achievement were derived as job satisfaction and organizational commitment, and those of restriction consisted of intrinsic restriction, interpersonal restriction, and structural restriction. The study results revealed that cabin attendants’ motivation for self-development turned out to have significant effects on organizational achievement. And restriction turned out to have mediating effects on the relationship between cabin attendants’ motivation for self-development and organizational performance.

6,400원

17

호텔 종사원의 체면민감성과 직무만족, 조직시민행동의 구조적 관계 : 조직후원인식의 조절효과를 중심으로

문상정, 김기성

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.361-385

※ 기관로그인 시 무료 이용이 가능합니다.

This study surveyed hotel employees who served for five-star hotels located in Daegu and Busan. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about two months from September 2015 to November 2015. 316 questionnaire copies were used for data analysis. Data obtained from the collected questionnaires were subjected to reliability analysis and exploratory factor analysis, using SPSS 20.0, and to covariance structure analysis (SEM: structural equation modeling), using Amos 20.0 And the chi square (χ²) difference test was carried out for testing moderating effects. As a result of hypothesis testing, first, it was found that the hotel employees' social face sensitivity had significant negative(-) influence on job satisfaction, and thus that the more they perceived social face sensitivity, the lower their job satisfaction became. Second, it was found that the hotel employees' job satisfaction had significant positive(+) influence on organizational citizenship behavior. Lastly, it was found that there was no difference in the effects of the hotel employees' social face sensitivity on job satisfaction according to the degree of perceived organizational support, and thus the moderating effect of perceived organizational support was not verified. The theoretical implications of this study are significant in that it tried to test the moderating effect by using as a moderator variable the perceived organizational support, which has hardly been dealt with in the relationships of social face sensitivity, job satisfaction and organizational citizenship behavior among studies on hotel employees.

6,300원

18

항공사 서비스 품질에 관한 연구동향 분석 : 1995년-2017년

조주은

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.387-403

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The purpose of this study was to summarize trends of research related with service quality of the domestic aviation industry to date and to review further necessity for research on service quality. Using local journal search site (Kiss, DBpia), the study examined with the keyword of "Airline service quality" on each journal published from 1995 through the first half in 2017. The study used 142 treatises finally suiting the research purpose, excluding those that were hard to classify due to ambiguity of research notes, academic presentation treatises and contents during the search process. This study classified the related contents by current status of each published period, published journal, methodology, survey method, statistical analysis technique, presented year, research target, influence factor, sample and used airline. Through content analysis, the study sought to identify research trends of 'airline service quality'. The findings of the study can be summarized as follows. First, the majority of treatises used for analysis were published in registered journals, with quantitative methodology being far more than qualitative one. Questionnaire surveys most adopted methodology by the theme, while t-test, AMOS, regression analysis were very often used as statistical analysis method. Second, during the discussion of those studies, influence factors on airline service quality were principally loyalty intention, behavioral intention and reuse intention, The studies didn't limit any specific airlines while surveying passengers of airlines and also had a high ratio of research on service quality of the whole airlines.

5,100원

19

세계자연유산 관광정책 영향인식이 공정성인식에 미치는 영향 : 관광관여도를 중심으로

신동찬

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.405-427

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Upon realization of the tourism policy related to the world natural heritage, the perceptions of its impacts is determined to affect the equity of the tourism policy. In this study, the perceptions of impacts about the world natural heritage on the perceptions of equity was investigated by the groups of high and low involvement focusing on the tourism industry in the community inhabitants. First, negative perceptions of impacts in the low involvement group was analyzed to affect negatively on the perceptions of equity more than in the high involvement group. Second, positive perceptions of impacts in the low involvement group was analyzed to affect positively on the perceptions of equity more than in the high involvement group. The outcome that the perceptions of impacts about the world natural heritage showed relatively lower impact as the involvement to the tourism was higher demonstrated the study needs in a variety of aspects on the perceptions of policy equity. In case of low perceptions on the tourism policy about the world natural heritage, the perceptions of the impact as the independent variable to affect the perceptions of equity will be influenced significantly considering the limitation of evaluation on the perceptions of impact. However, in case of having the job related to the tourism, the level of perceptions of impact about the world natural heritage may be weakened since the diversity to affect the perceptions of equity about the world natural heritage is increased. Therefore, further studies are required to investigate various variables to determine the perceptions of equity about the world natural heritage in case of high involvement to the tourism which means the job is related to the tourism or the interest level in the tourism is high.

6,000원

20

호텔 종업원의 심리자본에 따른 감정노동이 조직시민행동에 미치는 영향

펑펑

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.429-449

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This study is interested in clarifying how hotel employees’ psychological capital and emotional labor influence organizational citizenship behavior(OCB) according to the perspective of positive psychology. This study is aimed to explore a potential mediating effect of emotional labor in the relationship between psychological capital and OCB of hotel employees. In order to attain the purpose of this study, to investigate empirically relationship between them, 3 hypotheses were proposed and 280 copies collected from the employees of hotel were used. The results revealed that among the 4 sub-factors of psychological capital, ‘self-efficacy’, ‘optimism’ and ‘resilience’ have a significantly positive impact on the deep-acting. ‘self-efficacy’ and ‘resilience’ have a negative effect on the surface acting. Second, deep acting of emotional labor was revealed to have a positive effect on organizational citizenship behavior, and surface acting have a negative effect. Third, 4 sub-factors of psychological capital all have a notable positive impact on the organizational citizenship behavior. These results aimed to provide useful information for the use of psychological capital and emotional labor in human resource development and performance programs.

5,700원

21

관광전공 대학생들의 관광교수유형 및 프로파일 분석

최규환, 정호균

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.451-468

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The aims of this study is to analyze the tourism teaching style according to the profile of tourism students. A total of 800 questionnaires were distributed to the students, with 698 copies were used for data analysis. The result of empirical analysis showed that tourism teaching style is comprised of multidimensional structure with four factors of suggestive, assertive, facilitative and collaborative. Results founded that there were significant differences of tourism teaching style as preferred by male and female students. Male students were found to prefer more suggestive, facilitative, and collaborative than female students. But there were not significant differences of tourism teaching style between grade and age group. In addition, results of 1 sample t-test indicated that all male and female, and grade group students preferred the collaborative teaching style as the most highly preferred followed by suggestive and facilitative. Therefore, we have to consider extending the model of tourism teaching style-course satisfaction and academic achievement, and include gender and a form of universities in order to understand this model broadly. Theoretical and managerial implications based on findings are discussed.

5,200원

22

윤리적 가치관과 관광지 일탈행동과의의 관계 분석

송기현

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.469-487

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This study examined the phenomenon of Tourist's deviant behavior Ethical consumerism is new consumer paradigm requested while emphasizing the roles of consumers for the sustainable development. Ethical consumer behaviors should be applied to consumer behaviors of tourists as well. The purpose of this study is to measure ethical consumption attitude and analyses the tourist's deviation. It would be highlight the ethical consumption through identifying the responsibilities and roles of tourists, local communities and the tourism industry, It is necessary to provide various opportunities through education, promotion, experiences and events using various media to make tourists understand the benefit and effects of ethical tourism and obtain the will to improve problems. We need more discussion about ethical tourism behavior.

5,400원

23

아웃소싱몰입(outsourcing-commitment)에 관한 연구 : 환대산업 내 고객접점 아웃소싱 근로자들을 중심으로

이인희

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.489-510

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A growing trend in the hospitality industry in South Korea is for firms to outsource employees. This study investigates the relationships between organizational support(OS), job satisfaction(JS), commitment to hiring company(CHC), commitment to client company(CCC), and organizational citizenship behavior(OCB). A total of 288 collected was analyzed utilizing SPSS 22.0. The results suggested that CCC has more influence on OCB rather than CHC does. Furthermore, the client company’s support showed significant relationships with CCC and OCB. Additional significant determinants of OCB were the client company’s reputation, hiring company’s support, and task satisfaction. Based on the results, managerial implications and limitations of the study were discussed.

5,800원

24

카지노 종사원의 직무탈진과 고객지향성의 관계에서 사회적 지지의 조절효과

염정민, 차길수

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.511-532

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This study examined the moderating role of social support in the job burnout-customer orientation relationship of service employees, 243 casino employees participated in the survey. Collected data were processed using IBM SPSS v.24, and hypotheses were tested through frequency analysis, factor analysis, reliability analysis, simple regression analysis, and moderated regression analysis. The findings are as follows. First, job burnout was found to be relate negatively to customer orientation of service employees. Second, among 4 types of social support, evaluative and informative support were found to partially moderate the job burnout-customer orientation relationship. Conclusions are then presented followed by theoretical and managerial implications of the findings.

5,800원

25

호텔 직원의 고정관념이 팀웍에 미치는 영향 : 조직신뢰를 조절효과로

최동희

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.533-549

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This study aimed to find out the effect of stereotypes of hotel employees on teamwork and whether there is a moderating effect of organizational trust in the relationship between stereotypes and team members. For this study, a survey was conducted targeting hotel employees in Seoul for 40 days from December 5, 2016 to January 13, 2017 and 244 copies of questionnaire were used for empirical analysis. As a result of the analysis, the factors of stereotypes affecting teamwork were personal factors and job factors, and there was a moderating effect of the organizational trust between stereotypes of hotel employees and teamwork. Therefore, various programs should be prepared so that the communication between the hotel workers can be continuously made for better understanding, and hotels should gain the trust of their employees with a consistent goal of the organization and proper management so that teamwork will improve.

5,100원

26

관광자원 잠재력 평가지표 개발에 관한 연구 : 경기도 수원시지역을 중심으로

임경환, 천민호

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.551-574

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As the tourism industry is growing worldwide, the government is taking measures for regional development related to tourism environment, as well as making efforts for tourism development and inflow of tourists by utilizing local history, culture and nature. The government is doing so in order to revitalize tourism as a means of revitalizing the local economy. Prior to the study, the area for the potential evaluation of tourism resources was centered on Suwon City. The reason for the selection was because it was considered to be the best place to evaluate the potential of tourism resources as it is an area with a potential value of history and culture. Also, the area was considered to have been influenced by the government’s tourism support policies in the metropolitan area, with the recent “Visit Suwon Hwaseong Fortress Year 2016”, “Designation of Suwon Hwaseong Fortress as Special Tourist Zone” as examples. For this purpose, this study suggested implications based on upper, middle and lower attributes of tourism resource potential evaluation index. The upper attributes of the research findings were analyzed as spatial factor (0.4532), tourism resource factor (0.3427), political factor (0.1592) and human factor (0.0449) in terms of tourism resource potential, respectively. These results can be said to be the evaluation of tourism resources in accordance with the recent tourist trends and opinions of local residents. In Suwon City, potential is evaluated highly by spatial factors and tourism resource factors mainly. This result can be interpreted as a result of reflecting the characteristics of the metropolitan area with convenient accessibility, and also, it can be said that when selecting a tourist attraction considering the tourism resources of Suwon City, the resource value is considered importantly.

6,100원

27

호텔기업의 조직문화와 커뮤니케이션이 위기관리에 미치는 영향

김건

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.575-593

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The purpose of this study was to examine effectiveness of the hotel organizational culture and communication on crisis management plan. This study was conducted to investigate the effect of organizational culture and communication on crisis management among mid - level managers who is working at the global chain hotel. Finally, the data collected was 80 copies, and SPSS 20.0 was used for statistical analysis for hypothesis testing. The results of the study are as follows. at first, the organizational culture of the hotel has significant affect on the crisis management. Second, the hotel's communication has significant affect on the crisis management. organizational communication and inter-organizational communication have a positive effect on the crisis management. As a result, hotel companies need to concentrate on organizational culture and communication for effective crisis management. In particular, it is necessary to concentrate to build on corporate culture with strong principles and guideline, and establishing communication culture what everyone can express their own opinions with any disadvantage.

5,400원

28

호텔 조리사의 학습조직이 창의성, 혁신행동, 조직성과에 미치는 영향

서상원, 이재곤, 류을순

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.595-619

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This study aimed to analyze the influence of the learning organization of cooks at five-star hotels on creativity, innovative behavior, and organizational achievement, and put forward an efficient proposal based on the results of the analysis. For the purposes of the study, a total of 322 questionnaires were distributed to a parent population of cooks at five-star hotels in Seoul and 301 questionnaires with qualified responses were utilized in the empirical analysis. The collected data was analyzed using the SPSS ver. 21.0 and AMOS ver. 18.0 statistics package. As a result of an empirical analysis based on a structural equation model analysis, the hypothesis on the learning organization of hotel cooks having an effect on creativity (Hypothesis 1) was adopted. Accordingly, the hypothesis on the learning organization of hotel cooks having an effect on innovative behavior (Hypothesis 2); the hypothesis predicting that the learning organization of hotel cooks has an effect on organizational achievement (Hypothesis 3); the hypothesis that creativity affects innovative behavior (Hypothesis 4); the hypothesis that creativity affects organizational achievement (Hypothesis 5); and lastly, the hypothesis that innovative behavior affects organizational achievement (Hypothesis 6) were adopted. In this study, practical and academic implications were given based on these findings.

6,300원

29

아트투어리즘의 만족도가 지역이미지에 미치는 영향 : 광주디자인비엔날레를 중심으로

정유준, 김정준

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.621-644

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This study is to analyze the effect of satisfaction of art tourism on regional image. Therefore, this study focuses on Gwangju design biennale belongs to art tourism. The ultimate objective of the study is to find the improvement for Gwangju design biennale, and suggest the effective way to develop art tourism especially for the field of enjoying artwork and art exhibitions based on the empirical study. In order to achieve this purpose, the study limits Gwangju design biennale as art tourism, the subjects were selected the tourists who enjoy Gwangju design biennale. 250 questionnaires were distributed to the visitors on the site of the event, 227 valid copies were finally analyzed. In this study, SPSS 18.0 statistical package program were used for the empirical analysis such as descriptive statistical analysis, paired t-Test, Importance-Performance Analysis(IPA) and regression analysis. The results of this research are as follows; First, this study found through paired t-Test that the tourists perceived the staff service, such as kindness, is the most important attribute even that ahead artistic works are low rank. Second, the tourists’ satisfaction about the part of artistic works and the exhibition of interest is positioning high rank. Third, IPA for the biennale results showed that the parts of ‘event operation’ and ‘experienceability’ are positioning 3 quadrant ‘low priority’. Fourth, the satisfaction about the attributes of the biennale significantly affects on regional image. Fifth, there was little difference between ‘artistic image(4.78/7)’ and ‘futuristic image(4.79/7)’ that are regional image perceived by tourists who finished enjoying the biennale even though Gwangju already has artistic image by holding a Gwangju biennale periodically. This imply that art tourism can be used to create or enhance the regional image. Direction for art tourism development stemming from the empirical findings were discussed as well.

6,100원

30

중국 크루즈 관광객 기항지 쇼핑속성이 쇼핑만족도에 미치는 영향 분석 : 쇼핑동기요인의 조절효과를 중심으로

현대용, 이재섭, 정윤기

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.645-672

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The purpose of this study is to analyze the validity of Chinese tourists ' shopping trips to the overall shopping experience of Chinese tourists, and to analyze the effects of shopping tours on shopping tours by analyzing the effects of shopping tours on shopping trips to the overall shopping mall. Both analyses showed that the results of hypothesis 1 and hypothesis 2 were influential. In addition to the results of this research, the company will need to develop customized products for the tourists ' shopping needs of tourists and tourists, and the second will need to be reinforced, including complimentary shuttle buses that connect to the shopping mall. Third, it will be necessary to strengthen support services for foreign language services, such as foreign language services and promotional materials, and the development of various shopping resources and shopping programs targeting the high-end base of the cruise. Also, considering the cruising behaviors of cruise tourists with relatively short journeys compared to regular tourists, the marketing targeting hem will likely need choice and focus.

6,700원

 
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