The purpose of this study is to analyze the validity of Chinese tourists ' shopping trips to the overall shopping experience of Chinese tourists, and to analyze the effects of shopping tours on shopping tours by analyzing the effects of shopping tours on shopping trips to the overall shopping mall. Both analyses showed that the results of hypothesis 1 and hypothesis 2 were influential. In addition to the results of this research, the company will need to develop customized products for the tourists ' shopping needs of tourists and tourists, and the second will need to be reinforced, including complimentary shuttle buses that connect to the shopping mall. Third, it will be necessary to strengthen support services for foreign language services, such as foreign language services and promotional materials, and the development of various shopping resources and shopping programs targeting the high-end base of the cruise. Also, considering the cruising behaviors of cruise tourists with relatively short journeys compared to regular tourists, the marketing targeting hem will likely need choice and focus.
ABSTRACT I. 서론 II. 이론적 배경 1. 쇼핑관광 속성 2. 쇼핑만족도 3. 쇼핑동기 4. 선행연구 검토 Ⅲ. 연구설계 1. 연구모형과 가설설정 2. 설문문항의 구성 3. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 표본의 특성 2. 측정척도의 신뢰도와 타당성 검증 3. 상관관계분석 4. 연구가설 검정 Ⅴ. 결론 참고문헌
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