Upon realization of the tourism policy related to the world natural heritage, the perceptions of its impacts is determined to affect the equity of the tourism policy. In this study, the perceptions of impacts about the world natural heritage on the perceptions of equity was investigated by the groups of high and low involvement focusing on the tourism industry in the community inhabitants. First, negative perceptions of impacts in the low involvement group was analyzed to affect negatively on the perceptions of equity more than in the high involvement group. Second, positive perceptions of impacts in the low involvement group was analyzed to affect positively on the perceptions of equity more than in the high involvement group. The outcome that the perceptions of impacts about the world natural heritage showed relatively lower impact as the involvement to the tourism was higher demonstrated the study needs in a variety of aspects on the perceptions of policy equity. In case of low perceptions on the tourism policy about the world natural heritage, the perceptions of the impact as the independent variable to affect the perceptions of equity will be influenced significantly considering the limitation of evaluation on the perceptions of impact. However, in case of having the job related to the tourism, the level of perceptions of impact about the world natural heritage may be weakened since the diversity to affect the perceptions of equity about the world natural heritage is increased. Therefore, further studies are required to investigate various variables to determine the perceptions of equity about the world natural heritage in case of high involvement to the tourism which means the job is related to the tourism or the interest level in the tourism is high.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광정책 영향인식 2. 공정성 인식 3. 관여도 Ⅲ. 연구설계 1. 연구모형 2. 연구가설 3. 변수의 조작적 정의 4. 설문의 구성 및 조사방법 Ⅳ. 실증분석 1. 표본의 특성 2. 신뢰성 및 타당성 검증 3. 관광관여도 군집분석 및 판별분석 4. 가설의 검증 Ⅴ. 결론 참고문헌
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