The purpose of this study is to examine the effects of tourism motivation perceived by island tourists on choice attributes for island tourism and the effects of involvement in correlation between tourism motivation and choice attributes for island tourism. To address the goal, a survey was conducted to tourists visiting Wando-gun and Sinan-gun in Yeosu of Jeonnam, and it lasted for about 42 days from July 21st until August 31st, 2017. Total 250 questionnaire sheets were distributed, and 246 were collected. Except for 12 sheets unreliably answered, 234 sheets went through positive analysis. According to the analysis results, the factors of tourism motivation, recreation/resting, promoting friendship, self-development, and experience of nature, influence all the choice attributes of island tourism, unique charms, socio-cultural characteristics, and reasonability for traveling, and involvement indicates regulating effects in correlation between tourism motivation and choice attributes for island tourism. Tourists showing high involvement tend to have keen interest in traveling and think traveling as a crucial part of life. They also plan their travel collecting traveling information occasionally. Therefore, it is important for island areas to carry out their publicity continuously with their own unique charms for tourism, reasonable price, convenient facilities needed for traveling, and safety in the areas.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광동기 2. 섬관광 선택속성 3. 관여도 Ⅲ. 연구설계 1. 연구 가설과 모형 2. 조작적 정의와 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 인구통계적 특성 2. 측정항목의 타당성 및 신뢰도 검증 3. 가설 검증 Ⅴ. 결론 참고문헌
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