The purpose of this study was to summarize trends of research related with service quality of the domestic aviation industry to date and to review further necessity for research on service quality. Using local journal search site (Kiss, DBpia), the study examined with the keyword of "Airline service quality" on each journal published from 1995 through the first half in 2017. The study used 142 treatises finally suiting the research purpose, excluding those that were hard to classify due to ambiguity of research notes, academic presentation treatises and contents during the search process. This study classified the related contents by current status of each published period, published journal, methodology, survey method, statistical analysis technique, presented year, research target, influence factor, sample and used airline. Through content analysis, the study sought to identify research trends of 'airline service quality'. The findings of the study can be summarized as follows. First, the majority of treatises used for analysis were published in registered journals, with quantitative methodology being far more than qualitative one. Questionnaire surveys most adopted methodology by the theme, while t-test, AMOS, regression analysis were very often used as statistical analysis method. Second, during the discussion of those studies, influence factors on airline service quality were principally loyalty intention, behavioral intention and reuse intention, The studies didn't limit any specific airlines while surveying passengers of airlines and also had a high ratio of research on service quality of the whole airlines.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 내용분석 2. 항공사 서비스품질에 대한 선행연구 검토 Ⅲ. 연구방법 1. 연구 분석 대상 및 자료 수집 2. 분류유목 기준 및 분류방법 Ⅳ. 실증분석 1. 기간별 논문 현황 및 게재학술지 분석 2. 연구방법 및 조사방법론 분석 3. 분석기법 성향 분석 4. 게재 논문의 연구대상 및 영향 요인 분석 5. 게재 논문의 표본 및 이용 항공사 분석 Ⅴ. 결론 참고문헌
키워드
Content AnalysisAirline Service QualityResearch TrendsThe Domestic Aviation Industry.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.