Earticle

초록

영어

This study is to analyze the effect of satisfaction of art tourism on regional image. Therefore, this study focuses on Gwangju design biennale belongs to art tourism. The ultimate objective of the study is to find the improvement for Gwangju design biennale, and suggest the effective way to develop art tourism especially for the field of enjoying artwork and art exhibitions based on the empirical study. In order to achieve this purpose, the study limits Gwangju design biennale as art tourism, the subjects were selected the tourists who enjoy Gwangju design biennale. 250 questionnaires were distributed to the visitors on the site of the event, 227 valid copies were finally analyzed. In this study, SPSS 18.0 statistical package program were used for the empirical analysis such as descriptive statistical analysis, paired t-Test, Importance-Performance Analysis(IPA) and regression analysis. The results of this research are as follows; First, this study found through paired t-Test that the tourists perceived the staff service, such as kindness, is the most important attribute even that ahead artistic works are low rank. Second, the tourists’ satisfaction about the part of artistic works and the exhibition of interest is positioning high rank. Third, IPA for the biennale results showed that the parts of ‘event operation’ and ‘experienceability’ are positioning 3 quadrant ‘low priority’. Fourth, the satisfaction about the attributes of the biennale significantly affects on regional image. Fifth, there was little difference between ‘artistic image(4.78/7)’ and ‘futuristic image(4.79/7)’ that are regional image perceived by tourists who finished enjoying the biennale even though Gwangju already has artistic image by holding a Gwangju biennale periodically. This imply that art tourism can be used to create or enhance the regional image. Direction for art tourism development stemming from the empirical findings were discussed as well.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 아트 투어리즘의 개념
  2. IPA(Importance-Performance Analysis)의 개념
  3. 지역이미지
 Ⅲ. 조사설계
  1. 조사대상과 조사방법
  2. 설문지 구성과 분석방법
 Ⅳ. 실증분석
  1. 표본의 특성
  2. 측정항목의 신뢰성 및 타당성 검정
  3. 광주디자인비엔날레 IPA(Importance-Performance Analysis)
  4. 광주디자인비엔날레의 만족도가 지역이미지에 미치는 영향 분석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 정유준 [ Yujun Jeong | 경주대학교 항공·관광경영학부 관광사업경영전공 조교수 ]
• 김정준 [ Jeongjun Kim | 서원대학교 항공서비스학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338