The purpose of this study is to analysis of changing perception about awareness of Korea tourism by using big data of social media. For this, this study collected data containing「tourism」, 「travel」keywords from blogs, news and webpages on Naver and Facebook during five years, 2013 through 2017. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of Korean tourist destinations was high. In addition, the result showed that the web visibility was also high for tourism types such as tourism week, family trip, overseas trip and free-style trip.
ABSTRACT I. 서론 II. 이론적 배경 1. 소셜 네트워크 분석의 개념 2. 소셜 네트워크 분석 지표 3. 소셜 네트워크 분석의 선행연구 III. 연구설계 1. 분석대상 및 자료 수집 2. 분석방법 및 절차 IV. 실증분석 1. 데이터수집 결과 2. 분석결과 V. 결론 참고문헌
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