관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제21권 제1호 통권 74호 (13건)

혼잡지각에 따른 면세점 쇼핑가치가 해외 면세점 방문의도에 미치는 영향

김희진, 김인신, 홍나리

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.1-19

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This study examined the effect of crowding perception on overseas travelers' shopping value in their country. Also, this research identified critical value factors in influencing consumption intention in the overseas duty free shops. The conceptual model was designed based on the previous literature and empirically tested. For the empirical test, survey was conducted in duty free shop in Busan, Korea, and 371 responses were collected from Korean consumers who are planning to travel overseas. The quantitative data were analyzed using SPSS and AMOS statistical program. The results revealed that customers' perceived human crowding has a negative impact on utilitarian value, but does not influence hedonic value. However, the findings showed that perceived spacial crowding influences both hedonic value and utilitarian value negatively. In addition, hedonic value enhances consumption intention in the overseas duty free shop, but utilitarian value does not have impact on intention to visit overseas duty free shop. In this study, practical and academic implications were given based on these findings.



결혼이주여성의 문화적응 스트레스와 우울, 가족레질리언스의 관계 : 문화관광경험은 스트레스대처효과가 있는가?


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.21-50

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The purpose of this study is to empirically investigate the moderating effects of cultural tourism experience on the relationships of married immigrant women's acculturation stress with depression and family resilience. The analysis of the data revealed the following five characteristics. First, social prejudices, culture shock, and hostility among sub-factors of acculturation stress had partially significant influences on depression. Second, social prejudices and culture shock among sub-factors of acculturation stress significantly influenced family resilience. Third, the interaction term between social prejudices and cultural tourism experience and the interaction term between communication and cultural tourism experience had significant explanatory power about depression. Fourth, the interaction term between communication and cultural tourism experience had significant explanatory power about family resilience. Fifth, the effects of culture shock among sub-factors of acculturation stress on family resilience showed significant differences according to the levels of cultural tourism experience. The results of this study will serve as theoretical grounds for the development and application of preventive and psychological therapeutic programs on married immigrant women's acculturation stress.



항공사 객실승무원의 직무자율성, 조절초점 및 서비스 혁신행동 간의 관계 연구


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.51-68

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The purpose of this study is to examine the impact of job autonomy on the factors of regulatory focus as well as to analyze its effect on the regulatory focus, service innovative behavior, job autonomy, and the service innovative behavior. To this end, we distributed 400 copies of questionnaires targeting the cabin crews of major domestic airlines and used them for the analysis with the exception of inappropriate 38 copies. As a result, work plan and work method among the factors of job autonomy were found to have significant positive effect on the promotion focus. Also, among the factors of job autonomy, work plan, and decision-making were found to have significant positive effect on Prevention focus. Secondly, among the factors of regulatory focus, promotion focus was found to have significant positive effect on the service innovative behavior. Thirdly, all factors of the job autonomy were found to have significant positive effect on service innovative behavior. In this way, by targeting the airline cabin crew, this study investigates the structural relationship among the job autonomy, regulatory focus, and service innovative behavior in order to recognize their importance and to provide preliminary materials for human resource management, thus suggesting implications on the basis of the result.



여행업의 환경불확실성과 직무만족 간의 관계 연구

박승영, 김희성

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.69-90

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This study aimed to examine empirically the structural relationship among environmental uncertainty, market orientation, marketing innovation and job satisfaction to show the theoretical and managerial implications to the travel businesses. Two-stage structural equation model were carried out for analyses using SPSS WIN 22.o. this study extended the measurement of market orientation to measure both responsive market orientation and proactive market orientation. According to verification of hypothesis suggested by the research model, there is a positive impact of market orientation on travel agency’ marketing innovation and the employee’s job satisfaction in the environmental uncertainty. the implications of theses findings show the effectiveness of the innovation activities of a travel businesses can be enhanced through the adoption of market orientation.



감정노동, 직무소진, 이직의도에 관한 연구 : 항공사 아웃소싱 직원대상으로

박인주, 김화진

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.91-108

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Since the deregulation of the airline industry, carriers have searched for various methods to improve their competitiveness. In Korea, most of the airlines have used outsourcing as a method to control cost, improve efficiencies and profitability. The aim of this study is to analyze the relationship of emotional labor, job burnout and turnover intention focused on the outsourcing employees working in the 4 international airports and to propose policy implications to the human resource administration. To achieve the goal, the output of structural analysis is conducted to test the hypotheses. The survey data was collected from airline outsourcing company employees providing airport service in 4 international airports located in Incheon, Seoul, Kimhae and Jeju. In total 200 questionnaires were distributed and 171 valid data was collected for empirical data analysis. Accordingly, the implications of this study can be summarized as follows. Emotional labor was divided into surface acting and deep acting and the analysis result showed that both factors did have significant effects on job burnout and turnover intention. Job burnout also have statistically significant effects on turnover intention. This study presents that it is important to provide pleasant consulting room and get the regular program which helps control emotional problem for employees.



로스터리 커피전문점 서비스 회복 공정성이 신뢰에 미치는 영향 : 정(情)의 조절효과


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.109-133

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This study primarily aimed to apply Korean customer's Cheong to recovery justice in roastery coffee shop service failure . The study of Cheong in koreans have been studied based on psychology. Lately in the field of business adminstration, marketing field, there has been an active studies in developing standards and generalizing 'Cheong' with industry of service as the center. This Study is the effects of recovery justice on trust in roastery coffee shop service failure : moderate effect of Cheong. The survey was used as the method to validate the research hypotheses and questionnaire. We conducted a survey with 200 adults that had used the roastery coffee shop service and experienced dissatisfaction within last three months. For the empirical analysis, an statistical program, SPSS was used. The results of the study show that interaction justice has a positive impact on trust. The distribution justice has a higher positive impact on the trust. The paper proposes that there are positive relationships moderated by Cheong between the distribution justice of service recovery and trust. Cheong have a positive impact on customer attitude such as turns when service failure occurs.



항공사의 사회적 책임활동이 기업 이미지, 브랜드 가치, 브랜드 충성도에 미치는 영향 : 자아일치성의 조절효과를 중심으로

박희정, 최규환

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.135-157

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This study was undertaken to figure out the influence of airline’s corporate social responsibility on corporate image, brand value, brand loyalty. The research results are as follows. First, in the relationship between corporate social responsibility activities and corporate competitiveness, social contribution activities, economic activity responsible and customer-facing activities affect the company's competitiveness. Which showed the influence of the economic activities most significant responsibility, environmental responsibility activities were not to be affected. Second, corporate image was composed of corporate competitiveness, public activities, both variable was analyzed that the impact on the brand values, brand loyalty. Third, brand value was shown to affect brand loyalty. Fourth, it was confirmed that on the relationship corporate social responsibility and corporate image, self-congruity has partially significant effect on the relationship. The moderating effects through self-congruity in relation to the economic activity and corporate competitiveness and the relation to social contribution activities and public activities were found. In this study, customer-facing activities was used as a measurement tool of corporate social responsibility and it is the biggest influencers in the relationship between corporate social responsibility and public activities of the airlines.



여행업 종사원의 고용의 질 인식과 조직몰입에 관한 연구 : 은퇴계획에 따른 비교를 중심으로

손종익, 송완구, 조용현

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.159-186

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This study focuses on understanding the beliefs regarding employment quality of job in the travel agency and examining the relationship with their organizational commitment. The analysis compares two groups: one that wants total retirement after resignation, the other that desires to start a company or get a new job after resigning from their current job. The survey was conducted on travel agents the Seoul metropolitan area and 2050 valid responses were analyzed The results of the analysis are like the following: First, regardless of the group, the level of importance is higher than that of satisfaction in the beliefs of employment quality that travel employees hold. Second, there’s a difference of organizational commitment between the first and the second group. Third, the level of importance and satisfaction shows no difference between two groups. Fourth, in the first group, the level of satisfaction has no impact on organizational commitment, while, in the second group, it has a profound effect on organizational commitment.



The Effects of Food Service Establishment’s Cultural Marketing on Brand Image and Brand Loyalty


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.187-206

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Today, the importance of differentiated marketing activities in food service companies are highlighted consistently. Therefore, recognizing cultural marketing as a competitive tool to differentiate from competitors is necessary. Under the circumstances, related study should be undertaken in this area. The purpose of this study is to understand causal relation on how cultural marketing effects on brand image and brand loyalty. With the findings of this study, it can be used to help building a useful marketing strategy in food service area. Survey was conducted on customers who have used the franchised food service company in Seoul. Of total 225 survey were distributed, 197 usable responses were obtained for an empirical analysis. Frequency analysis, validity analysis, reliability analysis, and regression analysis were measured by using Spss 20.0 in this conducted survey. The dimensions pertaining to Cultural marketing include Culture Sales, Culture Sponsorship, Culture Synthesis, and Culture Style. The results can be summarized as follows: first, among cultural marketing factors, culture sales, culture sponsorship, and culture synthesis have shown a meaningful influence on brand image. second, brand image has a significant impact on brand loyalty. third, among cultural marketing factors, culture sales, culture sponsorship, and culture synthesis have shown a significant influence on brand loyalty. The results of this study indicate that utilizing cultural marketing as a proper marketing tool is an effective way for gaining differentiated company position with competitive advantages in a fierce market environment.



항공사 객실승무원의 승객 비상탈출명령어에 관한 연구 : 충격방지자세와 휴대수하물을 중심으로


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.207-225

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In the aircraft accident, the passenger survivability reaches up to 87%, if they are prepared for the aircraft crash. Most of the aircraft accident casualties take place during the crash impact and the subsequent evacuation process. The survivability depends on the brace position to be protected from the head and leg injury and the effectiveness of the egress times that are directly linked with cabin crew members' clear and assertive brace and evacuation commands. Lately airlines have introduced the passenger seat with the shoulder harness in the first and business class whereas the cabin crew member's commands for the passenger to adapt the brace position do not include this new change, leaving passengers unaware of the proper brace position. Also in most evacuations, passengers tend to slide down with their carry-on baggage, threatening to delay the evacuation. The ICAO (International Civil Aviation Organization) suggests that air carriers should establish the cabin crew training procedure to prevent passengers from sliding down with baggage. As for Korean flag carriers, the cabin crew evacuation commands either do not include the baggage related words or inappropriately sequenced, that appears to be hazards to passenger survivability in the aircraft accident. In this paper, through the comparative analysis on air carriers' cabin crew member's brace and evacuation commands, improvement methods are suggested to include the brace position with the shoulder harness in the brace commands, and the carry-on baggage related evacuation commands in the air carrier's cabin crew evacuation system in an appropriate sequence.



축제방문객의 방문동기가 만족에 미치는 영향에 관한 연구 : 사전지식의 조절효과를 중심으로


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.227-246

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The purpose of this study is to investigate the effect of visiting motivation of festival visitors on festival satisfaction and to grasp the moderating effect of prior knowledge on the influence relationship. The subjects of this study were 220 Jangsoo Hanwoorang Sagwa rang festival visitors, and two research hypotheses were set up. The hypothesis test results are as follows. Hypothesis 1 was partially adopted. Factors influencing the satisfaction of festival visitors were the purchase of local goods, the out of routine and relaxation, the fun and interest, but family affection did not affect festival satisfaction. As a result of hypothesis 2, the prior knowledge about the festival visitor s' festival controls the influence of fun and interest motivation on satisfaction. If the visitors who want to meet the desire of fun and interest through visiting a festival have a lot of the prior knowledge about the festival, the satisfaction of the festival becomes bigger. This means that it is important for potential festival visitors to be fully informed about the elements that can satisfy the fun and interest of the festival in preparation for the festival. Those who want to visit a festival can have various motivations, but the result of this study shows that pursuing the fun and interest has a big influence on the satisfaction of the festival, and for the festival visitors having a lot of the prior knowledge, the influence increases. Therefore, in planning and operating a festival, it is necessary to know how much fun and excitement the festival visitors can have and how effectively the information can be communicated in advance.



관광지 식당 식음료 서비스의 교육효과 : 공주와 부여를 대상으로

전주형, 임연우

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.247-269

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This article examines the effects of education before and after service training for the restaurant employees. The effect of education was analyzed by the causal relationship between service quality and service satisfaction and re-visit. As the results of analysis: First, service quality before service training did not affect customer satisfaction. However, after service training, physical evidence and employee service factor affected customer satisfaction. Second, the effect of service quality on re-visits was found to be influenced by physical evidence factors before and after service training. Third, service satisfaction has the same effect on re-visits. Fourth, case studies show that new opportunities are provided through service training, but the conditions for improving substantiality of employee service quality are not good. The implications are as follows. First, the effects of service education were found in physical evidence and employee services. Second, the physical environment is the factor that increases restaurant service quality and increases re-visit. Third, the limits of small businesses in the alley market appeared.



항공사 승무원의 심리적자본이 직무열의와 조직시민행동에 미치는 영향 연구


관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.271-293

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This study was to identify the effect of Flight Crew's psychological capital on job engagement and organizational citizenship behavior by using structural equation modeling. Through convenience sampling method of non-probability sampling method, total 300 surveys were distributed to K and A airline flight women crew. After removing 11 surveys which had insufficient answers, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, structural equation model, and mediating analysis were used for real analysis. The results of this research is presented as follows: Firstly, among psychological capital variables, confidence and optimism, had significant influence on organizational citizenship behavior, but, hope and resiliency had not significant on organizational citizenship behavior. Secondly, among psychological capital variables, optimism and resiliency, had significant influence on job engagement, but, confidence and hope had not significant on job engagement. Thirdly, job engagement had significant influenced on organizational citizenship behavior. Finally, job engagement had mediating effect among psychological capital and organizational citizenship behavior.


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