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The purpose of this study is to analyze the changes in perception of Korean Wave Contents viewed from the Chinese perspective by using Big data of Baidu social media in China. For this purpose, we collected data on "Korean Wave" in Baidu, China's representative portal site for Three years from 2017 to 2019. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of accommodation, shoping and tourism destination were high. Accordingly, practical implications were persented.

This study conducted a study on 35 five-star hotels in Korea to understand the impact of hotel companies' managerial capabilities on raising capital costs for others. The results of the study are as follows. First, the average cost of other debt for a hotel company is 3.64%, which is generally low for each company. The overall management of the hotel company is deemed to be good. Second, correlation analysis was conducted on variables such as cost of debt and managerial capabilities. The relationship between the liability ratio and the ROA was positive(+), and the relationship between management capability and the size of the entity was negative(-). Third, the hotel companies should expand its size along with its managerial ability to show influence on cost of debt for companies, thereby expanding its net profit and lowering its debt ratio. The manager of a hotel company needs to present his ability to continue to develop the company as well as manage financial indicators. In other words, hotel companies should be able to develop and proceed with various marketing strategies by utilizing their assets. Key

The purpose of this study was to examine the effect of relationship between dark tourism storytelling, love marks from tourism, and intention of action : the mediating effect of tourism love marks. In addition, this study was proposed by the mediating effect of love mark on the relationship between dark tourism storytelling and intention of action. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questinnaire was collected, and the survey was conducted from January 20 to February 10 in 2021, and the survey method used a self-written online survey method targeting tourists who visited the DMZ in the past. A total of 181 questionnaire was collected. Looking at the analysis results, In summary of relationship between the storytelling, lovemarks and behavior intention behind Dark Tourism, ‘interest’ and ‘educational factors’ are likely to have greater impact on the creation of tourist’s lovemarks on the tourist sites, compared to other factors such as ‘comprehension’. It is attributable to the poor delivery of tour guides in sharing the history, or spatial constraints considering that the guide is provided outside. In order the overcome such constraints, the storyteller should pick plain words that are less ambiguous, and increased support should be provided such as competent staffs who are capable of grabbing visitors’ attention at all times and more sophisticated equipments like microphones. The study suggests that ‘reputation’, one of the factors behind lovemarks, having had little impact on ‘intention to revisit’ or ‘intention to recommend’is due to the visitor’s perception of DMZ, associating the place with death. In other words, the place itself has a somewhat negative image, which led to the visitors not recommending it to others. In order to address such difficulties, positive outcomes should be proven by promoting artistic or cultural advantages of historic sites, and holding musicals, plays or exhibitions of tragic history are all case in points. In the end, such endeavors could improve its overall image, providing opportunities to become proficient in history. As a result, interest in Dark Tourism, including visiting DMZ, would begin to grow if they are exposed more frequently in our daily lives, which means more recommendations and revisits would also take place. In addition to that, if the Dark Tourism were combined with a wide range of areas, rather than a single area, public awareness could be further improved.

The purpose of this study is to present effective human resource management through empirical analysis of the effects of job stress on job exhaustion and turnover of travel agency employees. After distributing 320 copies of the questionnaire, the final 300 copies were collected and analyzed using SPSS 21 and the following results were obtained. First, the employee's job stress had an effect on job burnout, and among them, job characteristics and interpersonal relationships showed a high impact relationship. Second, job exhaustion influenced turnover, among others, emotional depletion and high impact. Third, job stress affected the degree of turnover, and affected the job environment and job characteristics. Due to the nature of the travel agency's work, the stress of employees is accumulated due to excessive workload, conflicts with customers, and internal and external variables, which affect job exhaustion and turnover. In future studies, with the deepening travel recession leading to a series of travel agencies implementing voluntary retirement and unpaid leave to adjust their workforce, additional variables on job insecurity could suggest other meaningful results and implications.

The purpose of this study is to clarify the effect of hotel employees' resilience on job satisfaction and organizational commitment, and to present implications for enhancing organizational effectiveness and reinforcing resilience. In order to achieve these research objectives, research models and hypotheses were established based on theoretical research. To test the hypothesis, a questionnaire survey was conducted for hotel employees. The summary of the empirical analysis results is as follows. First, it is necessary to develop and operate an education and training program to strengthen psychological and social abilities to overcome the situation and recover positively when hotel employees face difficult work environments. Second, job stress of hotel employees has a negative effect on job satisfaction and organizational commitment, so it is necessary to manage job stress through reinforcement of resilience. Third, in order to improve the job satisfaction and organizational commitment of hotel employees, it is necessary to simultaneously operate education and training programs to strengthen resilience and to manage job stress. This study presented a practical meaning as described above. However, there is a limit to not being able to use measurement variables that take into account the job characteristics of hotel employees. We look forward to future research that has overcome these limitations.

This study compared the demographic satisfaction of visitors who visited the festival over the past three years to establish the sustainable development direction and strategy of the Yeongdong Nangye Korea Traditional Music Festival, and the results were as follows. First, although there were no differences in satisfaction depending on gender, occupation, or companion type, the Yeongdong Nangye Korea Traditional Music Festival is still considered to be operated as a resident harmony festival, not a foreign (tourist) festival. Second, the difference in satisfaction depending on whether to revisit or not, it is believed that the re-visit effect is being shown that the Korean traditional music festival is well understood and the pre-promotion of the festival was good. Third, the difference in visit satisfaction depending on the viewing period showed that the more viewing periods and staying hours at the festival hall during the festival, the more attractive and satisfied the festival's various programs were. Therefore, it is believed that various marketing strategies are needed to increase the viewing period and stay time of festival visitors. Fourth, the difference in visiting satisfaction depending on the purpose of the visit is high in the satisfaction of visitors for the purpose of the festival, so it is necessary to prepare strategies to secure festival enthusiasts such as majors and artists related to Korea Traditional Music. The implications of this study are that the research systematically analyzes the characteristics of visitors to the Yeongdong Nangye Korea Traditional Music Festival, which is currently losing manners and popularity, and draws out improvement directions to improve the satisfaction of visitors to the Yeongdong Nangye Korea Traditional Music Festival. However, the limitations of the study are that visitors to traditional music festivals have not been compared and analyzed in various ways. Therefore, future research will need to compare the satisfaction of visitors to other festivals held in the traditional music genre in Korea to establish a systematic improvement direction for the traditional Korean traditional music festival.

The purpose of this study is to figure out the influence of restorative servicescape, eco-friendly image, social norms, and environmental behavior and verify the mediating effect of eco-friendly image, and the moderation effect of social norms. Specimen are customer from hotel & resort in Jeju Island, aged 18 and above 59 and below. Survey was started at Jan. 24, 2021 for 20 days with 330 questionaries, total 313 samples were used for actual analysis. We used IBM SPSS 21.0 program and Jamovi program on analysis. Hypothesis test result of the study is following. H1: restorative servicescapes have significant effect on eco-friendly behaviour intentions. H2: restorative servicescapes have significant effect on eco-friendly image. H3: eco-friendly image has significant effect on eco-friendly behaviour intentions. H4: the mediation effect of eco-friendly image is partially mediated on the relationship between restorative servicescapes and eco-friendly behaviour intentions. H5: the moderation effect of social norms has significant effect on the relationship between restorative servicescapes and eco-friendly behaviour intentions.

The purpose of this study is to collect data that could reflect the current time point of Covid-19 and identify determinants affecting coffee shop visit demand by considering coffee shop service quality, demographic variables, purpose of visit coffee shop and coffee involvement. The survey was conducted on users who have visited coffee shops in Seoul and Gyeonggi-do within the last one year, and 700 effective samples were used for this study. Determinants were estimated using the Truncated Poisson(TP) model and the Truncated Negative Binomial(TNB) model as research methods to achieve the purpose of this study. In the case of demographic characteristics, male, unmarried, higher income and education levels, and lower age have a positive influence on the number of visits to coffee shops. In the purpose of visiting coffee shops, it was found that the purpose of dessert after meals and personal meetings had a negative influence on the number of visits to coffee shops. In the case of coffee shop service quality, only the coffee quality factor had a positive influence on the number of visits to coffee shops, and the higher the degree of coffee involvement, the more positive the number of visits to coffee shops. The results of this study identify determinants that need to be considered important in increasing coffee shop visit demand, and provide important basic data for establishing a marketing strategy for the sustainable development of coffee shops through the management of these determinants of coffee shop visit demand.

This study seeks to examine online education that has replaced face-to-face classes and has become the center of university education, not the role of assisting face-to-face classes since Corona 19. To this end, the importance of online education service quality and the resulting satisfaction were examined through IPA analysis using the 253 part survey of aviation service students in Gwangju, Jeollanam-do, Jeonbuk, and Chungnam. The verification results of this study are as follows: First, a quadrant of high importance and high satisfaction was both important and satisfactory for professors' posture and expertise in traditional IPA analysis, and the revised IPA resulted in high importance and satisfaction of technical support and evaluation processes. Second, the two quadrants, which are of high importance but low satisfaction, are located only in the case of traditional IPA analysis, and were items of access to the education system, communication and information on employment. For the revised IPA, the same item is located in four quadrants, with two IPAs producing completely different results with the same item. Third, two IPA analyses were located in the three quadrants with low importance and satisfaction, and the items were found to be convenient to take, diversity in lecture content, and appropriateness of content. After conducting the traditional IPA, the revised IPA was to identify the difference between the two IPA analyses and to increase students' satisfaction with the quality of online education services based on the results, suggesting effective educational services in aviation services.

YouTube, the popular UCC-based social networking platform, provides variable contents and live streaming service in many field. The purpose of this study is to investigate the relationship among the characteristics of tourism-related contents, users’ satisfaction and travel intention. Furthermore, the study also examines the differences among the variables by user's characteristics. A total of 309 users who have watched the tourism contents on YouTube within six months participated in the study. Specifically, the respondents have watched the contents at least one year, more than once a month and once a week. The analysis results showed that the three factors of the contents had a significantly positive influence on users’ satisfaction and travel intention. Among them, the entertainment factor was the most powerful factor for YouTube users. Users’ satisfaction significantly and positively influenced their intention to travel. Lastly, the differences by user’s characteristics were significant results, depending on whether they were married or not, the level of education, the duration and frequency of use, whether they were subscribed or not, and the number of subscribed channels. Thus, the study will contribute to expanding the tourism content-related research and help develop practical strategies for the market.

This study was conducted on Jeonju Hanok Village visitors as a study to investigate the influence of tourist attractions experience factors on experiential values and deviations. When presenting implications based on the hypothesis verification results of this study, the criterion is evaluated as an important factor based on the value of whether it is a program that can stimulate curiosity and induce interest when constructing an experience program, that is, an experience factor at a tourist destination. It is believed that there is a need for a spatio-temporal deviation in which people can escape to daily life and feel the freedom of thawing. In addition, it is believed that it is necessary to develop a program that can learn new knowledge and skills and evoke a spirit of challenge. As a limitation of the study, it is believed that the operation of an experience program that complied with social distancing and quarantine rules due to the pandemic of Covid 19 virus have affected the verification results by operating a reduced program from usual. It is judged that more meaningful research results will be derived when society is normalized and normal experience programs are conducted.

The purpose of this study is to provide efficient managerial management and meaningful information to managers and HR managers who manage group meal by understanding the effect of kitchen environment on psychological burnout, organizational effectiveness and long - term food-service workers. The results are as follows; First, the relationship between work environment factors such as human, physical, rewarding factors and psychological burnout has a significant negative impact on the emotional work environment. Second, the relationship between work environment factors, organizational effectiveness, and long-term service is found to have a significant positive impact, but the correlation between psychological exhaustion and organizational effectiveness and long-term service had a significant negative impact. Third, as a result of examining the mediating effect of psychological burnout on the relationship between the working environment, organizational effectiveness and long - term cook workers, it is found that the organizational effectiveness and the working environment in the long - term cook workers had a significant positive influence and a significant negative influence on psychological burnout.

The purpose of this study is to find out several ways to foster Korean CBT Tour Dure. For this study, in-depth interviews for the first and second experts were conducted. The implications of this study are first of all, since the importance of developing education programs for Tourism Dure community and Tour Dure PD is high, the education consisting of systematic and realistic contents should be promoted in the future. Second, through the reorganization of performance indicators to strengthen the competitiveness of the Tour Dure project, a competitive resident support project in the future should be established. Third, in the face of a lack of public awareness of the Tour Dure, the continuous promotion and marketing of the Tour Dure business should be maintained through various promotional channels. Fourth, since the role of local governments is very important in the Tour Dure project to revitalize the tourism industry in the region, various participations of local governments are necessary. The expected effects of this promotion of Tour Dure may contribute to the competitiveness of the local tourism industry and the development of the national economy by discovering new local tourism contents and creating local jobs. The significance of this study is that it has produced detailed practical implications for Tour Dure businesses in the absence of research on Tour Dure.

As the number of airline service majors in domestic universities increases, related research is also increasing. However, prior research on self-leadership of college student majoring in airline services is insufficient. The purpose of this study is to investigate the effect of self-leadership on self-efficacy and employment preparation behaviour of college student majoring in airline services. This study found that self-leadership affected self-efficacy of sub factors of constructive thought pattern strategies, natural reward strategies and behavioral-focused strategies in sequence. Self-leadership affected employment preparation behavior and self-efficacy also affected employment preparation behavior. Mediating effect of self-efficacy between self-leadership and employment preparation behavior was verified. To conclude, this researcher suggests the students guided to develop self-leadership and self-efficacy to intensify employment preparation behavior to accomplish their goal to be an airline cabin crew.

The purpose of this study is to verify the moderating effect of communication on structural relationships between lecture satisfaction and COVID-19 class quality (contents quality, system quality) perceived by university students. To achieve the purpose of this study, a questionnaire survey was conducted with students who took lectures in the form of distance learning (online classes) at K University located in Gyeongsangnam-do, South Korea. As for the sampling method, convenience sampling was used, and the survey was conducted for a period of about one month from May to June 2020. 210 questionnaires were distributed, and 184 copies among them were used as data for analysis. Results of analysis using the IBM SPSS Statistic 20.0 program and the AMOS 20.0 program are as follows: First, it was found that COVID-19 class quality (contents quality, system quality) perceived by the university students had positive (+) influencing relationships with lecture satisfaction, and thus Research Question 1 and Research Question 2 were accepted. Second, it was found that communication had a moderating effect on the relationship between lecture satisfaction and contents quality perceived by the university students, and thus Research Question 3 was accepted. Lastly, as a result of analysis carried out to test whether the relationship between lecture satisfaction and system quality perceived by the university students varied according to the levels of communication, no significant difference was found between two models, and thus Research Question 4 was rejected. From this study, it was confirmed that although among COVID-19 class quality, as for contents quality that can be controlled by the instructor, the maximum performance management is made possible by using communication between the instructor and the learner, as for system quality that cannot be controlled by the instructor, performance management is difficult despite the instructor's communication efforts. Therefore, it is stressed that at the level of education quality management, education service providers' active investment in improvement in the quality of education system as well as the persistent improvement of the system is required, and it is suggested that the instructor's ability in communication management is important particularly in such a learning environment as COVID-19.

To investigate the effect of emotional labor of casino hotel employees on job stress and service delivery level. Data collection was conducted from October 1, to November 30, 2019 A total of 310 questionnaires were distributed, and 288 copies were finally used for analysis, excluding 22 questionnaires judged to be inaccurate in the questionnaire response. Statistical analysis was conducted through SPSS23.0 and AMOS statistical programs to achieve the research goal. As for the analysis results, frequency analysis and descriptive analysis were performed to understand demographic characteristics, and exploratory factor analysis, confirmatory factor analysis, and reliability analysis were performed to determine the reliability and validity of respondents. After verification, the hypothesis was verified by performing a covariance analysis. First, it is intended to examine the effect of employee emotional labor on job stress. Second, it is intended to examine how the emotional labor of employees affects the level of service delivery. Third, it is intended to investigate the relationship between job stress and service level of delivery. Based on the results of the empirical analysis, it is believed that it will be a basic data for the stable development of the hotel industry by suggesting an efficient human management plan for casino hotel employees.

This study is aimed to identify the influencing relationship of Hotel Kitchen Department Head’s Leadership style on chefs’ affirmative involvement, job crafting and also to verify empirically the effects of organizational support perception in the relationship between leadership styles and affirmative involvement. This study had conducted surveys which targets chefs who had worked at a Five-Star Hotel in Seoul, for at least a year or longer. A total of 391 chefs have been used in the study. The following is the summary of the study results. Firstly, the three types of leadership styles, which are, the department head’s transformational leadership, servant leadership and transactional leadership, have been found to influence most chefs’ job crafting and affirmative involvements. It has been identified that job crafting had a mediating effect in the relationship between the leadership styles and affirmative involvement. Secondly, it has been found that the Hotel Kitchen worker ‘s organizational perception had a moderating effect on all three types of leadership styles in the study. Therefore, this study aims to provide measures to effectively conduct personnel management within the Hotel Restaurant Kitchens base on the empirical analysis.

This study examines the effect of hotel users' SNS reviews information characteristics on SNS interactivity and intention to book, and the mediating effect of SNS interactions between SNS reviews information characteristics and intention to book. Also, in order to find out the difference between high and low conspicuous self-presentation group in relation to intention to book. 30 customers who have used the hotel through SNS review was explained for the purpose of this study, and through in-depth interviews, the questionnaire was developed for this study. This survey was conducted for hotel users in the past year or less, and a total of 500 surveys were collected, but 72 unsuccessful surveys were removed. Hence, 428 questionnaires were used for empirical analysis. And, the hypothesis verification results are as follows. H1: the effect of SNS review information characteristics on intention to book as supported, H2: the effect of SNS review information characteristics on SNS interactions as supported, H3: the effect of SNS interaction on intention to book as supported, H4b: the moderating effect of conspicuous self-presentation had a significant effect on the relationship between SNS review information characteristics and SNS interactions as supported. This study has the following limitations. This study targeted customers using SNS (facebook, instagram, kakaoStory, twitter, Naver Band, etc.), but failed to control specifically the service characteristics, openness, information sharing method, and subscribers' size of each SNS. In addition, as the number of office workers in 30s is relatively high, it is difficult to represent the entire SNS review information characteristics. In the future research, it should be considered that a study to compare generations is also needed by increasing the proportion of people in 20s who use SNS most frequently, and those who use SNS relatively infrequently

The objective of this study was to develop and investigate the effects of learning portfolio on airline service-majored college students. For this study, the learning portfolio model was developed and twenty airline service-majored college students who were 16 women and 4 men in their first grade were chosen as the participants. They were asked to set up their own goal, carry out, make a learning portfolio and make a presentation every 10 days for 15 weeks, among which mid term and final term were excluded. The data collected were composed of pre and post TOEIC practice test results which was shorten with 100 questionnaires, academic efficacy questionnaires and students’ learning logs. The results of this study have been obtained as follows; Fist, there was academic improvements in 20 students’ listening and reading comprehension ability after making a learning portfolio. Second, there were positive changes in academic efficacy such as task difficulty preference, self-regulatory efficacy and confidence as shown in questionnaire responses. In particular, making a learning portfolio contributed to boosting the students’ self-confidence. Further studies are needed to look into the effects of making a learning portfolio on other aviation-related major, on learning attitude basis of participants, and on teacher feedback involved in goal setting and presentation of portfolio.

This study aims to analyze the effects of tourists’ perception of infectious diseases on perceived risk, perceived value, tourism attitude, and tourism intention and measure to cope with the disaster and damage of infectious diseases. The results of this study are as follows. First, the perception of infectious diseases has a partially negative(-) effect on the perceived risk. Second, the perception of infectious diseases has a positive(+) effect on the perceived value. Third, perceived risk has a partially negative(-) effect on tourism attiude, Fourth, perceived value has a partially positive(+) on tourism attitude. Fifth, all perceived risk has a partially negative(-) effect on tourism intention. Sixth, economic value, social value, and emotional value have a positive(+) effect on tourism intention, and cognitive value has a negative(-) effect on tourism intention. Finally, tourism attitude has a positive(+) effect on tourism intention. The implication of this study are as follows. First, effective response to infectious diseases begins with the establishment of an appropriate response system. It is proposed to further strengthen cooperation between countries on infectious diseases and to operate the ‘Infectious Disease Notification Warning Policy’, and utilize each level’s action items as a manual to be used as travel safety education materials. Second, from the end of COVID-19, there will be ‘Pent-up effects’. Tourism industries should restore tourism services and establish countermeasures. Third, due to the influence of COVID-19, people's lifestyle and travel habits are changing significantly. With the decrease in outdoor activities and the increase in individual and small-scale travel, group package travel methods like in the past have become less preferred. It is necessary to develop courses such as walking, healing, and traveling alone to meet this demand. Fourth, as the demand for non-face-to-face (Untact) safe travel increases, the tourism industry is also flowing into non-face-to-face formats using ICT. It will be necessary to develop online travel services by utilizing technologies such as VR, AR, and hologram, and to develop a future-oriented tourism system by expanding the online platform business. Finally, health and medical infrastructure and related systems are needed to prepare for the new infectious diseases that will come in the future by government agencies and local governments. I hope this study will serve as an opportunity to overcome the serious damage and crisis of the current infectious disease and to present milestone in preparation for the infectious diseases in days to come.

In this study, an extended theory of planned behavior(ETPB) model was designed with the addition of risk perception of Covid-19 and overseas travel involvement variables, and attempted to identify the consumer's overseas travel intention in post-corona era. The questionnaire of this study was surveyed on domestic adults through a research company, and the results of hypothesis verification through a structural equation model are as follows. First, travel risk of Covid-19 had a significant effect on overseas travel attitude, but disease risk of Covid-19 did not. Second, overseas travel involvement had a significant effect on overseas travel attitude. Third, as a result of verifying the relationship between variables in the theory of planned behavior, subjective norm had a significant effect on attitude, and attitude and perceived behavioral control had a significant effect on overseas travel intentions in post-corona era. Fourth, as a result of verifying the indirect effect of the research model, subjective norm, overseas travel involvement, and travel risk perception of Covid-19 had a significant effect on overseas travel intention in post-corona era. This study analyzes how consumers will behave toward overseas travel in the post-corona era, suggesting policy and strategic implications for the recovery of the international travel industry.

The purpose of this study is to analyze the causal relationship between purchasing decision factors and behavioral intention of online shopping malls based on the literature review. According to the analysis, It appears there is a moderating effect between the high-involvement group and the low-involvement group. The statistical process of data is based on SPSS 21.0 and LIMDEP 8.0. frequency analysis, reliability analysis, factor analysis, correlation analysis, multiple regression analysis, also LR-test are conducted. The results of the study include: First, rapidity, convenience, economic efficiency, and reliability have had a positive impact on behavioral intention. Second, high-involvement has had a moderating effect on the relationship between convenience, reliability with behavioral intention. Third, low-involvement had a moderating effect on the relationship between rapidity, convenience, reliability with behavioral intention. While this study makes academic and practical contributions, it also has limitations as the first study of purchasing decision factors, behavioral intention, and involvement type of the online shopping mall.

The purpose of this study is to grasp the effective relationship of perceived value of the attractiveness of tourist destination on repurchase intention. Based on the theory and methodology required for theoretical study, this study derived the measurement items of components of tourist attractions attractiveness, perceived value, repurchase. With the measurement items of components obtained through these literature studies, the empirical survey was conducted for 30 days to achieve the purpose of this study. To achieve the purpose of this study, the literature study method and the empirical study method were combined, and the empirical analysis for hypothesis verification was conducted through a total of 164 samples excluding invalid 29 questionnaires among a total of 193 questionnaires, and for statistical process, frequency analysis, exploratory factor analysis, reliability and validity analysis, correlation analysis, multiple regression analysis, and regulatory regression analysis were conducted using SPSS WIN 22.0 program. As a result of the analysis, the reliability and validity of each variable were verified and the suitability of the study model was verified. The results of the analysis are as follows. First, it was intended to grasp what effect the attractiveness of tourist destination has on perceived value, and the analysis result showed that tourist destination attractiveness has an affect on perceived value. Second, it was intended to grasp what effect the perceived value had on repurchase. As a result of the hypothesis verification that the perceived value has an effect on repurchase, it showed that it had a statistically significant effect. Third, it was intended to grasp what effect the attractiveness of tourist destination has on repurchase, and the analysis result showed that tourist destination attractiveness has an affect on repurchase.

In 2012, Jeonju was designated as the 4th UNESCO City of Gastronomy in the world. In 2016, its entire area was expansively re-certified as a Slow City. Owing to such influences, Jeonju surpassed 10 million domestic & foreign tourists. With this background, Jeonju City designated Jeonju food masters, reputable families, and attractions in 2006. In 2020, total 12 masters, reputable families, and attractions have been designated and managed. Thus, the objective of this study is to present the implications by analyzing differences and influence relations of relational characteristics, customer satisfaction, and customer loyalty, targeting total 198 consumers in Jeonju region with experiences of visiting nine masters, reputable families, and attractions except for masters and reputable families of Pyebaek, Kimchi, and Korean traditional sweets. Regarding the customers visiting Jeonju masters, reputable families, and attractions, the factors of relational characteristics such as ‘customer orientation’, ‘scale’, ‘reputation’, and ‘price’ had positive(+) effects on the customer satisfaction. The factor of relational characteristics highly explaining the customer satisfaction was ‘price’. Also, the customer satisfaction had positive(+) effects on the customer loyalty while the factors of relational characteristics also had positive(+) effects on the customer loyalty. The factor of relational characteristics highly explaining the customer loyalty was ‘price’, which was followed by ‘customer orientation’, ‘scale’, and ‘reputation’ in order. The significance of this study is to empirically analyze the relations of relational characteristics, customer satisfaction, and customer loyalty of Jeonju masters, reputable families, and attractions, targeting the consumers residing in Jeonju instead of tourists from other regions. Such Jeonju master, reputable family, and attraction restaurants should increase the revisit through the provision of price, staff training, and convenience space that could satisfy the customers residing in Jeonju. The results of this study presented the future direction for vitalizing the operation of shops by providing the basic data for business strategies of Jeonju master, reputable family, and attraction restaurants.

This study aimed to identify the relationship of influence among depression, job stress, and an intention to turnover due to the job insecurity of flight attendants in domestic airlines after the COVID-19 pandemic, so as to present the practical measures that may help set the direction for human resource management. An empirical survey was conducted between January 4 and January 31, 2021, and 250 valid questionnaires were analyzed. The demographic analysis, exploratory factor analysis, reliability analysis, and regression analysis were subsequently performed using the SPSS ver.18.0 program. The findings of this study are as follows : For hypothesis 1, both the wage instability and employment instability, which are the sub-factors of job insecurity, was shown to have no effect on depression. For hypothesis 2, both the wage instability and employment instability, which are the sub-factors of job insecurity, was shown to have a significant effect on physiological stress and psychological stress, which are the sub-factors of job stress. For hypothesis 3, both the wage instability and employment instability, which are the sub-factors of job insecurity, was shown to have a significant effect on the intention to turnover. For hypothesis 4, depression was shown to have a significant effect on the intention to turnover. For hypothesis 5, both physiological stress and psychological stress, which are the sub-factors of job stress, were shown to have a significant effect on the intention to turnover. This study found that the job insecurity of flight attendants in domestic airlines has a direct effect on job stress and the intention to turnover subsequent to the COVID-19 pandemic. Therefore, based on this study, it is, once again, necessary to emphasize the importance of the management of flight attendants, a valuable service brand asset representing domestic airlines.

Shared kitchen is a part of the sharing economy and is attracting attention in the food delivery market along with the growth of delivery apps. This study intends to draw up measures for revitalization by comparing delivery apps related to shared kitchens and laws and regulations on the operation and operation of shared kitchens with China. In order to compare Korean and Chinese delivery apps and shared kitchens, domestic and foreign reports, websites, papers, and telephone interviews were conducted. The results of this study are as follows: First, both Korea and China used delivery apps in shared kitchens, and when used, efficient production and sales were possible due to initial start-up costs, risk burdens, and reduced fixed costs. Second, while the activation of Korean shared kitchens is delayed due to various operation-related regulations, regulations are applied to problems in China after the market is formed first, and shared kitchens are continuously activated due to corporate incubators.

The rise of COVID-19 has brought many changes in various fields, especially the tourism field. During the pandemic, Jeju Island has become more popular than ever since it is considered as one of the relatively safe regions where people can travel away from the virus, which is a major factor to attract people of all ages, leading to increase visitors. In this paper, whether Jeju has proper infrastructures and services necessary for tourists was focused on with a survey of those who travel to Jeju. The goals of the study are (a) to provide those who are in the tourism field with useful information based on the research design, hypotheses, tests, and findings and (b) to promote Jeju Island. For the analysis, SPSS Statistics 24.0 was used to approach three hypotheses: (1) the factors in the preparations for tourists visiting Jeju affect their satisfaction with visiting Jeju, (2) their satisfaction is related to their behavioral intention, and (3) the factors in the preparations for tourists visiting Jeju influence their behavioral intention. The results showed that (1) accommodation, tourist guides, restaurants, and transportation are highly likely to affect visitor satisfaction, (2) their satisfaction has a positive relationship with behavioral intention, and (3) accommodation, tourist guides, and tourist attractions show a correlation with the intention to visit again.

The purpose of this study was to investigate the relationship between Jeonju local food storytelling, perceived value, satisfaction, and behavioral intention for international students at private universities in Jeollabuk-do. The result is as follows. First, in the storytelling of local food, it was identified that all factors of uniqueness, interest, culturality, and historicality had a significant influence on perceived value. Second, as for the influence of storytelling of local food on satisfaction, it was found that all factors of uniqueness, culturality, interest, and history showed significant influences. Third, it was found that the influence of storytelling of local food on behavioral intention also showed a significant effect. Finally, it was found that both perceived value and satisfaction had a significant effect on behavioral intention. As a result of this, it seems necessary to develop a high-level storytelling based on the culture and history of the region in order to revitalize local tourism and local food in relation to storytelling of local local food. And it seems that it is necessary to provide various events and programs that can captivate tourists. It is necessary to develop various strategies to increase the satisfaction of tourists and to increase behavioral intentions based on this.

While COVID-19, which started in December 2019, continues throughout 2020, the terms untact, non-face-to-face, and social distancing have come into everyday life. As a result, many people are suffering from “Corona Blue”, which complains of depression due to stress and anxiety caused by COVID-19, and there is an increasing demand for a natural environment based on forest support for health and healing purposes. With the recent spread of COVID-19, not only the travel pattern is changing to an individual travel trend rather than a group travel, but also the demand for seeking a natural environment based on forest resources is increasing for healing purposes for health. Since the spread of COVID-19 infection, interest in health promotion and healing activities through forests is increasing, so it is necessary to preemptively respond to the changes in the forest therapy paradigm due to the new normal of the world in the post-corona era. For the purpose of this study, this study analyzed the trends related to forest therapy reflecting the new normal after COVID-19 by using data analysis of news search data related to forest therapy and COVID-19. Based on this result, I would like to propose a new paradigm of forest therapy that can satisfy the desire for relief of stress and depression arising from experiencing COVID-19.

The purpose of this study is to identify the impact of self-efficacy and resilience on grit for college students majoring in airline service. This study was conducted to find out the factors that influenced the degree of grit of airline service students. A total of 290 students were randomly chosen in December 2020 and of the 290 questionnaires distributed, 275 questionnaires were returned. The questionnaires with missing answers or poorly filled out were excluded. Consequently, 261 questionnaires were analyzed using SPSS 21.0 for frequency, reliability, factor and multiple regression. The research results are as follows. First, students’ self-efficacy had a positive effect on resilience and grit. Second, students’ resilience had a positive effect on grit. Lastly, resilience played a mediating role on the effect between self-efficacy and grit. Based on the empirical analysis, it was found that improving resilience of students was important. Accordingly, it is necessary for the instructors to instill confidence that students can achieve their dreams even in difficult situations, acknowledge their self-efficacy, and provide positive feedback that they are making valuable efforts for their dreams. Furthermore, it has been found that resilience provides grit, the power of passion and patience, to students majoring in airline service.