한국형 지역기반관광(Community-Based Tourism) 관광두레의 체계적 성장방안에 관한 탐색적 연구 : 전문가 심층인터뷰를 중심으로
An Exploratory Study on the Development of Korean CBT Tour Dure : Focused on the In-depth Interview Survey of Experts
The purpose of this study is to find out several ways to foster Korean CBT Tour Dure. For this study, in-depth interviews for the first and second experts were conducted. The implications of this study are first of all, since the importance of developing education programs for Tourism Dure community and Tour Dure PD is high, the education consisting of systematic and realistic contents should be promoted in the future. Second, through the reorganization of performance indicators to strengthen the competitiveness of the Tour Dure project, a competitive resident support project in the future should be established. Third, in the face of a lack of public awareness of the Tour Dure, the continuous promotion and marketing of the Tour Dure business should be maintained through various promotional channels. Fourth, since the role of local governments is very important in the Tour Dure project to revitalize the tourism industry in the region, various participations of local governments are necessary. The expected effects of this promotion of Tour Dure may contribute to the competitiveness of the local tourism industry and the development of the national economy by discovering new local tourism contents and creating local jobs. The significance of this study is that it has produced detailed practical implications for Tour Dure businesses in the absence of research on Tour Dure.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 지역기반관광(CBT : Community-Based Tourism) 2. 관광두레 3. 관광두레 연구 동향 Ⅲ. 연구설계 1. 연구문제 2. 연구방법 3. 연구대상 선정 및 자료 수집 Ⅳ. 분석결과 1. 1차 심층인터뷰 결과 : 관광두레 사업의 현황·문제점 파악 2. 2차 심층인터뷰 결과 : 분야별 관광두레 발전방안 Ⅴ. 결론 참고문헌
키워드
Tour DureTour Dure PDLocal CommunityCommunity-Based Tourism(CBT)
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.