Earticle

초록

영어

This study compared the demographic satisfaction of visitors who visited the festival over the past three years to establish the sustainable development direction and strategy of the Yeongdong Nangye Korea Traditional Music Festival, and the results were as follows. First, although there were no differences in satisfaction depending on gender, occupation, or companion type, the Yeongdong Nangye Korea Traditional Music Festival is still considered to be operated as a resident harmony festival, not a foreign (tourist) festival. Second, the difference in satisfaction depending on whether to revisit or not, it is believed that the re-visit effect is being shown that the Korean traditional music festival is well understood and the pre-promotion of the festival was good. Third, the difference in visit satisfaction depending on the viewing period showed that the more viewing periods and staying hours at the festival hall during the festival, the more attractive and satisfied the festival's various programs were. Therefore, it is believed that various marketing strategies are needed to increase the viewing period and stay time of festival visitors. Fourth, the difference in visiting satisfaction depending on the purpose of the visit is high in the satisfaction of visitors for the purpose of the festival, so it is necessary to prepare strategies to secure festival enthusiasts such as majors and artists related to Korea Traditional Music. The implications of this study are that the research systematically analyzes the characteristics of visitors to the Yeongdong Nangye Korea Traditional Music Festival, which is currently losing manners and popularity, and draws out improvement directions to improve the satisfaction of visitors to the Yeongdong Nangye Korea Traditional Music Festival. However, the limitations of the study are that visitors to traditional music festivals have not been compared and analyzed in various ways. Therefore, future research will need to compare the satisfaction of visitors to other festivals held in the traditional music genre in Korea to establish a systematic improvement direction for the traditional Korean traditional music festival.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경과 연구과제 도출
1. 음악축제의 매력성
2. 음악축제의 방문동기와 방문만족
3. 전통국악축제의 한계와 연구과제 도출
Ⅲ. 연구설계 및 연구방법
1. 연구대상지 분석 : 최근 3년간의 영동난계국악축제 현황
2. 자료의 수집
3. 분석방법
Ⅳ. 실증분석
1. 표본의 인구통계학적 특성
2. 영동난계국악축제 방문객 만족도 기술통계량 및 3년간 비교
3. 신뢰도 및 타당성 분석
4. 연구과제의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 백성우 [ Sungwoo Baek | (재)영동축제관광재단 총감독 ]
• 김주호 [ Juho Kim | 배재대학교 관광축제리조트경영학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338