관광지 체험요소가 체험적 가치 및 일탈성에 미치는 영향 연구 : 전주시 한옥마을 방문객을 중심으로
A study on the influence of tourist attractions experience factors on experiential values and deviations
This study was conducted on Jeonju Hanok Village visitors as a study to investigate the influence of tourist attractions experience factors on experiential values and deviations. When presenting implications based on the hypothesis verification results of this study, the criterion is evaluated as an important factor based on the value of whether it is a program that can stimulate curiosity and induce interest when constructing an experience program, that is, an experience factor at a tourist destination. It is believed that there is a need for a spatio-temporal deviation in which people can escape to daily life and feel the freedom of thawing. In addition, it is believed that it is necessary to develop a program that can learn new knowledge and skills and evoke a spirit of challenge. As a limitation of the study, it is believed that the operation of an experience program that complied with social distancing and quarantine rules due to the pandemic of Covid 19 virus have affected the verification results by operating a reduced program from usual. It is judged that more meaningful research results will be derived when society is normalized and normal experience programs are conducted.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 체험요소 2. 체험가치 3. 일탈성 Ⅲ. 조사설계 1. 연구모형 및 가설 2. 변수의 조작적 정의 3. 조사방법 및 분석방법 Ⅳ. 성과분석 1. 표본의 인구통계학적 특성 2. 측정항목의 타당도 및 신뢰도 검증 3. 회귀분석을 통한 가설검증 Ⅴ. 결론 참고문헌
키워드
Experience FactorsInfluence of TouristExperiential ValuesJeonju Hanok VillageExperience Program
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.