Earticle

초록

영어

The purpose of this study was to investigate the relationship between Jeonju local food storytelling, perceived value, satisfaction, and behavioral intention for international students at private universities in Jeollabuk-do. The result is as follows. First, in the storytelling of local food, it was identified that all factors of uniqueness, interest, culturality, and historicality had a significant influence on perceived value. Second, as for the influence of storytelling of local food on satisfaction, it was found that all factors of uniqueness, culturality, interest, and history showed significant influences. Third, it was found that the influence of storytelling of local food on behavioral intention also showed a significant effect. Finally, it was found that both perceived value and satisfaction had a significant effect on behavioral intention. As a result of this, it seems necessary to develop a high-level storytelling based on the culture and history of the region in order to revitalize local tourism and local food in relation to storytelling of local local food. And it seems that it is necessary to provide various events and programs that can captivate tourists. It is necessary to develop various strategies to increase the satisfaction of tourists and to increase behavioral intentions based on this.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 향토음식
2. 스토리텔링
3. 지각된 가치
4. 만족도
5. 행동의도
Ⅲ. 연구 내용 및 방법
1. 연구모형 및 가설설정
2. 변수의 조작적 정의
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 조사대상자의 인구통계적 특성
2. 측정척도의 타당성 검토
3. 가설의 검증
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 정총화 [ Chonghwa Jung | 전주대학교 외식관광서비스연구소 연구교수 ] 주저자
• 심우석 [ Woosuk Sim | 전주대학교 관광경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338