관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제20권 제1호 통권 68호 (14건)

소셜네트워크서비스를 통한 지역호텔과 고객과의 정보공유 관계가 경영성과에 미치는 영향

윤영일, 하동현

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.1-21

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The purpose of this study was to identify how credibility of Social Network Service(SNS) affected information sharing between community hotels and customers and the information sharing affected hotels' management performance. To achieve the purpose, the data were collected from questionnaires distributed to SNS activities-related -department employees of 18 four or five star hotels of Gyeongju, Busan, Daegu, Daejeon, Changwon, Ulsan, Kangwon using convenience sampling method. 180 questionnaires were distributed and a total of 123 questionnaires were used for the research. The research findings were as follows: Firstly, expertise of SNS had a positive and significant relationship with information sharing between community hotels and customers, but trustworthiness of SNS didn't have a positive and significant relationship with information sharing between them. Secondly, the information sharing had a positive and significant relationship with learning & growth perspective, but the information sharing didn't have a positive and significant relationship with internal process and financial perspective. Based on these findings, hotels were recommended to strengthen SNS activities.



한국의 국가이미지가 의료관광 구매의도에 미치는 영향 연구


관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.23-45

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Recently many countries pay attention to the medical tourism because of its economic effect and the Korean government also have made various efforts to activate Korean medical tourism such as designation of the medical tourism industry as the one of five high-value service industry of country. China medical tourism industry is growing gradually and becoming the largest tourism market of the world with the rapid growth of economy and rising of the national income of China. On the other hand, the volume of chinese visiting Korea is extending rapidly due to the positive images and enhanced status according to the various media attributed by the Korean Wave. The most of the central and local government, the related institutions and the enterprises are trying to induce the chinese tourists. So, the purpose of the research is to suggest the strategies to activate the medical tourism industry through the analysis of the relation between the Korean national image such as economic-technical image, social- cultural image, people image of Chinese and the purchasing attention for medical tourism.



문화이벤트 태도에 따른 삶의 질 연구 - 관여도 조절효과를 중심으로 -

김은진, 이희정, 윤유식

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.47-67

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The study aims to explore attitude of cultural events that affect quality of life and to investigate if there are moderating effects of involvement in a relationship between attitude of cultural events and quality of life. Although many different cultural events such as department event, concert, music festival, and street performance are held in a city or region, the concept of cultural events’ attitudes have not been widely discussed. Understanding participants' attitudes of cultural events are crucial to develop more effective and appropriate contents and programs as well as strategic marketing for cultural events. It has also been generally believed that participation of cultural events enhance quality of life, but few study has been conducted. From the literature review, the measurement of cultural event attitude and quality of life were developed. The on-site survey was conducted and a total of 513 useful survey questionnaires were collected. The results showed that cultural event attitude affects quality of life. There are also some moderating effects of involvement in the relationship between the cultural events’ attitudes and quality of life. These results would be helpful for strategic planning of cultural events program.



여행사 종사원의 종사원만족이 조직몰입과 이직의도에 미치는 영향 : 조직몰입의 매개효과를 중심으로


관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.69-94

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The purpose of this study was to investigate the relationship among Employee Satisfaction, Organizational Commitment, Turnover Intention. The self-Communication method was adopted to collect the data during March and April 2015. It was found as follows: First, regarding the relationship between Employee satisfaction and Organizational Commitment, those of Job satisfaction, Welfare and support, and Salary positively affect Affective commitment. Those of Promotion and evaluation, Job satisfaction, and Salary positively affect Normative Commitment. Also those of Salary, and Job satisfaction positively affect Continuance Commitment. Second, regarding the relationship between Organizational Commitment and Turnover Intention, both Affective and Continuance Commitment negatively affect Turnover Intention. Third, regarding the relationship between Employee Satisfaction and Turnover Intention, those of Salary, and Welfare and support negatively affect Turnover Intention. Fourth, each of Affective and Continuance Commitment show a mediation effects between Employee Satisfaction and Turnover Intention.



관람스포츠로서 경마경험이 일상 스트레스 해소에 미치는 영향


관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.95-120

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Departing from the existing framework of negative perceptions toward horse racing as a speculative industry, this study proposes the spectator motives of horse racing as a spectator sport, and examines the relationship between such motives and flow, daily stress relief, and revisiting intention. In order to determine such a relationship, a survey was conducted targeting 230 customers who visited Let’s Run Park in Gwacheon, and the hypothesis was verified by using the structural equation model. As a result, first of all, it was discovered that the excitement motive and the monetary motive have a positive effect on flow. Second, that the avoidance motive, the motivation to escape from daily life, and the motivation to socialize have a positive effect on relieving stress. Moreover, it was determined that the monetary motive has a positive effect on flow. While, on the other hand, it has a negative effect on reducing stress; it is considered that this is due to the negative emotions toward the possibility of monetary loss. Third, it was found that flow has a positive effect on relieving stress and the revisiting intention; however, stress reduction was found not to have any meaningful influence on the revisiting intention. This research is significant in that it demonstrates the attributes of horse racing as a sport by comparing the motivation to watch horse racing with the motivation to watch other sports and that it provides a basis for horse racing to be recognized as a leisure sport, based on the result that watching horse racing contributes to stress reduction. In addition, the implications of the applicable research results are illustrated.



도시브랜드개성과 도시에 대한 소비자 태도와의 관계에서 정주의식의 조절효과 연구

박소영, 정기한

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.121-140

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This study attempted to provide insight into city brand management by evaluating the role of city brand personality and settlement consciousness. This research was designed to investigate the effects of perceived city brand personality on attitude toward city and especially the moderating role of settlement consciousness on the relationship between city brand personality and attitude toward city with citizen. As a result, city brand personality was classified three dimensions such as likeableness, possibilities and enjoyment and likeableness and enjoyment dimensions were influenced attitude toward city positively. The results also showed that consumers evaluated attitude toward city more favorably when settlement consciousness was high than when it was low. The difference of attitude toward city between high and low of perceived city brand personality decreased when settlement consciousness was high. This means that the relationship between city brand personality and attitude toward city was moderated by settlement consciousness. Theoretical and managerial implications of the findings were discussed.



문화관광축제의 서비스품질과 몰입, 만족도에 관한 연구


관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.141-162

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The purpose of this study was investigate to 279 analysis utilization of total 300 visitors of those who had enjoyed “2014 Ondal Cultural Festival”. In order to achieve the research goal, the study conducted the questionnaire in the venue of the festival and selected the research subjects at random. With certain standards to measure the Promotional information, Festival Content and the amenities, Food and souvenirs as in the service quality determined, the study looked into how each of the extracted factors would influence the Flow experience. The study also discussed effects of the Flow experience both on the satisfaction of the festival visitors. According to the results from the analysis, 1) service quality factors (Festival Content, Food and souvenirs) and Flow(engrossment), 2) service quality factors (Promotional information, Festival Content, Food and souvenirs) and Flow(deviation from daily life), 3) service quality factors (Food and souvenirs) and Flow(time transcendence), 4) Flow(engrossment, deviation from daily life) of the festival were confirmed to affect the visitors’ satisfaction. The study also learned that how much the visitors of the festival have been satisfied with the event would have an effect, After all, the study came up with every statistically significant difference in relation to the effects of the service quality on the satisfaction of the visitors in the festival.



유명인 광고모텔속성이 외식브랜드에 대한 애착과 애호도에 미치는 영향 - 브랜드 커뮤니티 이용정도의 조절효과 -


관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.163-183

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Advertising frequently is used celebrities as credible sources to influence advertising attitudes, brand attitudes and corporation attitudes. The purpose of this study is to investigate the influence of celebrity’s traits on consumer evaluation to the food-service brand. In addition, we tested the moderating effect of brand community level when consumers setting up their brand attitudes. Given hypotheses of celebrities’ advertising attitudes are characterized as trustworthiness, attractiveness, visibility and expertness. To collect the data, survey was taken in universities located in Seoul and Daejeon. Collected data is analysed using SPSS18.0 and AMOS14.0. The results show that when the celebrity is perceived as more trustworthy, attractive, visibily and expert, the consumer is more likely to become strongly attached to the brand. The hypothesis that the consumer’s attachment to food-service brand will have the positive influence on the evaluation for brand preference is supported. And hypothesis that consumer’s brand attachment is moderated by brand community level is also supported.



한식당의 상호명이 브랜드이미지와 브랜드충성도에 미치는 영향 - 수도권을 중심으로-

배영희, 박인영

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.185-204

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This research is to prove the importance of the name of a restaurant by showing how the name of a Korean restaurant may actually affect the customers. We have selected Korean restaurants located in capital cities for this study; identifying mutual importance and how it may impact the brand image as well as brand loyalty. We have divided Korean restaurants into 3 categories for this study: image of business name, brand image and brand loyalty, surveys had been distributed and had been collected and with the result we had analyzed thoroughly to present the outcome. After the research, with regression analysis, it appeared that the name of the restaurant brings significant impact to images of product and service which is included to the brand image. Product image and service image showed influences on brand loyalty which is one of the main configuration factors of brand image which is affected by word-of-mouth strategy and images of products and store inspires to revisit. Trade name image for Korean restaurant showed to influence significantly towards brand loyalty, and finally we have divided Trade name images on Korean restaurant into 3 categories and after testing how each category affects, the results had proved that freestanding brand name influences higher than descriptive brand name and associative brand name, we were able to see that it is more effective to choose the freestanding brand name; instead of introducing the menu by the name of the restaurant apply freestanding brand to increase the customers interest along with their curiosity. Even though that his study had revealed a significant degree on the level of exploratory, through the empirical study we were able to identify the relationship between trade name, brand image and brand loyalty. We had set our perspective to give practical meanings to ones who are preparing to open their Korean restaurants and give practical meaning and further research in the future which this research may be a suggestive study. This research had shown that trade name for business is what the customers' first approach to the brand and build images and owners will have reflect the trade name along with business operations and it is necessary for them to constantly make improvements and appropriate changes to generate profit.



저비용항공사의 서비스실패, 불평행동에 관한 연구

정현영, 황영주

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.205-227

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This study is regarding low-cost airlines service failure and complaints and classifies different type of the service dissatisfaction of low-cost airlines customers. We investigated the factors of complaints which follow dissatisfaction, the type of complaints and compensation that customers expect through the complaints in detail. As a result, the dissatisfaction related to reservation and change service are the internet and mobile ticket booking payment errors and the insufficiency of the notice system which provides the nature of the ticket, refund and change regulations. It was the most distinctive service failure points different with an existing full-service airlines. Low-cost airlines should understand the reason of complaints and try to solve this for customer care. This study helps make an effective response to customer complaints and provides the basic research to establish the differentiated competitive advantage services.



항공사 종사원의 역할갈등, 역할모호성이 직무태도에 미치는 영향

조주은, 김점남

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.229-249

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The challenges of coping with job stress recognized by organizational members in the airline services where organizations success is determined by human resources need to be solved by companies that provide such services. In regards to such present condition, previous studies stated that individual goals and job stress have a direct effect on outcomes such as individuals behaviors. Accordingly, this study analyzed the mediating effect of self efficacy in the relation of role stress and job attitude for airline cabin crew that are experiencing many difficulties from job stress resulting from customers and organizations. Focusing on the role of self efficacy parameter, the study was conducted by examining the relation of influence on job satisfaction and organizational commitment of airline cabin crew to present relevant implications. In regards to the study findings, role conflict with insignificant values related to job attitude was dismissed. While role conflict had negative effect on self-Efficacy, role ambiguity had positive effect on self-Efficacy. It was also found that self efficacy has a significant effect on job attitude.



개별여가행위를 통해 본 대학생의 여가, 스트레스, 대처의 관계


관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.251-272

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The purpose of the present study was to examine the relationship between leisure, coping, and stress and the role of coping in the leisure and stress relationship. Individual leisure activities, derived from preliminary survey, were used as unit of analysis. Data was drawn from the students enrolled in a university in Kyungsangbuk-do region. 154 students participated in the study and regression analysis were performed. The results show that TV watching was the only leisure that significantly affected stress. A few, seemingly disconnected leisure activities showed significant effect on coping, which are travel, shopping, date, and taking a nap. Moderating effect of coping was found in a few leisure activities including exercise, date, and eatery hunting and exhibited some consistent pattern: that is, leisure appeared to relieve stress for those who reported higher level of coping effort while leisure tended to increase stress for those who reported lower level of coping effort. In sum, the study suggests that leisure has little effect on stress and some random effect on coping, and does not confirm the popular belief that leisure is an effective coping resource. Also coping played a positive role in leisure's ability to reduce stress, although such effect was found only in limited number of cases. Some interpretations and implications of the study were presented.



리더십과 팔로워십에 의한 부하직원의 감정이 이직의도에 미치는 영향 - 패밀리레스토랑을 중심으로 -

정유준, 강신호

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.273-300

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The purpose of this study is to analyze the effects of subordinate’s emotion caused by leadership and followership on the turnover intention in family restaurants. In order to achieve the purpose, 380 questionnaires were distributed to the employees working for family restaurants located in Seoul, and 341 valid samples were finally analyzed by Social Science Search Methodology of SPSS 21.0. The results of this research are as follows: first, supervisor’s transformational leadership affects on exemplary, conformist, passive followers. While transactional leadership affects on pragmatist followers in a positive direction, it affects on alienated followers in a negative direction. Second, transformational and transactional leadership affect on the subordinate’s emotion. Especially, Transformational leadership more affects on the subordinate’s positive emotion than transactional leadership, and it affects on the subordinate’s negative emotion in a negative direction. Third, exemplary, conformist, passive followership affect on the subordinate’s positive emotion, but pragmatic followership affects on his negative emotion. Interestingly, conformist also affects on the subordinate’s negative emotion but the direction is negative. Forth, the subordinate’s emotion affects on the turnover intention. While the negative emotion affects on the turnover intention in a positive direction, the positive emotion affects in an opposite way. Although the both emotions affect on turnover intention, the negative emotion is more influence than positive emotion on it. This study suggests the effective HRM in family restaurants to reduce subordinate’s turnover intention based on the results. A direction for further research is also offered.




魚文英, 婁迪, 이주형

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.301-315

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During the last decade, tourism events including ice-snow festivals are developed rapidly. Yanbian Korean Autonomous Prefecture has the advantages in developing ice-snow tourism but it starts late and its potential hasn't been exerted. This article analyzes the current situation of the ice-snow tourism in Yanbian district and puts forward the development strategy of ice-snow tourism in Yanbian to exert merits and avoid faults, improve the level of ice-snow tourism, enrich and deepen the contents of the ice-snow resources development and improve the social results and economic benefit s of ice-snow resources in Yanbian. In doing so, this article adds a new perspective for the tourism authorities and tourism enterprises, hoping that it can make a certain significance to the ice-snow development in Yanbian.


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