Earticle

초록

영어

The study aims to explore attitude of cultural events that affect quality of life and to investigate if there are moderating effects of involvement in a relationship between attitude of cultural events and quality of life. Although many different cultural events such as department event, concert, music festival, and street performance are held in a city or region, the concept of cultural events’ attitudes have not been widely discussed. Understanding participants' attitudes of cultural events are crucial to develop more effective and appropriate contents and programs as well as strategic marketing for cultural events. It has also been generally believed that participation of cultural events enhance quality of life, but few study has been conducted. From the literature review, the measurement of cultural event attitude and quality of life were developed. The on-site survey was conducted and a total of 513 useful survey questionnaires were collected. The results showed that cultural event attitude affects quality of life. There are also some moderating effects of involvement in the relationship between the cultural events’ attitudes and quality of life. These results would be helpful for strategic planning of cultural events program.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 문화이벤트 참가태도
  2. 삶의 질
  3. 관여도
 Ⅲ. 연구 설계
  1. 연구 모형과 가설의 설정
  2. 변수의 조작적 정의 및 측정
  3. 자료 수집 및 분석
 Ⅳ. 연구 결과
  1. 응답자의 특성
  2. 측정도구의 신뢰성 및 요인분석
  3. 연구가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김은진 [ EunJin Kim | 경희대학교 호텔관광대학 컨벤션전시경영학과박사과정 ]
• 이희정 [ HeeJung Lee | 차 의과학대학교 글로벌경영학과 교수 ]
• 윤유식 [ YooShik Yoon | 경희대학교 호텔관광대학 컨벤션전시경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338