Recently many countries pay attention to the medical tourism because of its economic effect and the Korean government also have made various efforts to activate Korean medical tourism such as designation of the medical tourism industry as the one of five high-value service industry of country. China medical tourism industry is growing gradually and becoming the largest tourism market of the world with the rapid growth of economy and rising of the national income of China. On the other hand, the volume of chinese visiting Korea is extending rapidly due to the positive images and enhanced status according to the various media attributed by the Korean Wave. The most of the central and local government, the related institutions and the enterprises are trying to induce the chinese tourists. So, the purpose of the research is to suggest the strategies to activate the medical tourism industry through the analysis of the relation between the Korean national image such as economic-technical image, social- cultural image, people image of Chinese and the purchasing attention for medical tourism.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 의료관광 2. 국가이미지 3. 구매의도 Ⅲ. 연구설계 1. 연구모형 및 가설설정 2. 변수의 정의 및 측정변수 3. 조사대상 및 조사방법 4. 설문지 구성과 분석방법 Ⅳ. 분석결과 1. 조사대상자의 일반적 특성 2. 신뢰도 및 타당성 분석 3. 연구가설의 검증 Ⅴ. 결론 참고문헌
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