Earticle

초록

영어

This study aimed at exploring the relationships of tourist's motivation and involvement on a destination's attractiveness by examining the five hypotheses derived from the related literature review. The results showed that tourist's motivation had a positive influence on the level of involvement and the attractiveness of tourist destination, whereas physical motivation was found to have a negative influence on tour conditions. The level of involvement had a positive relationship with the attractiveness of tourism destination and tourist's motivation, however, the level of importance was found to have a negative influence on tour conditions. The attractiveness of tourism destination was found to have a positive influence on satisfaction and intention to revisit while the satisfaction had a positive impact on intention to revisit. One limitation of this study to be addressed was that the study did not target the more specific and segmented markets. Second, this study sampled both domestic and overseas tourists for the purpose of convenience of sampling and market analysis. Therefore, in the future research further efforts should be made to develop more systematic framework by sampling specific targets at a specific destination for generalization of findings.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 관광동기
  2. 관광자 관여도
  3. 관광목적지 매력성
 III. 조사설계
  1. 연구모형
  2. 연구가설
  3. 조사시기와 조사방법
  4. 자료수집 및 분석방법
  5. 설문지의 구성
 IV. 분석결과
  1. 표본의 일반적 특성
  2. 측정도구의 신뢰성 및 타당성
  3. 구조모형 평가
  4. 분석결과 논의
 V. 결론 및 토의
 참고문헌

저자

• 류인평 [ Inpyong Yoo | 전주대학교 ]
• 김정준 [ Jeongjun Kim | (주) 도시와 사람 개발사업본부 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338