This study asserts the importance of philosophical approach to tourism as a social phenomenon; Tourism philosophy makes a contribution to grasping of the whole social by combining microscopic analysis of tourism science, reproduction with macroscopic analysis of tourism culture. To grope a model of philosophical approach to tourism as a social phenomenon : tourism culture and tourism science, this study investigates the trends of tourism contents. This paper attempts to analyze critically the existing phenomena of tourism science and to make an philosophical approach to tourism as a social phenomenon. Tourism philosophy is a genre of special interest tourism based on the search for and intellectual, emotional, or psychological. Several tourism contents such as museums, galleries, festival, architecture, historic ruins, artistic performances, heritage sites, and popular or folk arts routinely draw tourists. The trends of tourist contents is divided into 'daily practice of tourism' and 'multidisciplinary convergence of tourism'. Multidisciplinary convergence of tourism focuses on tourist motivation. Motivation for tourism is now increasingly understood in terms of how it relates to the individuals’s long-term psychological needs and life-plans. Daily practice of tourism discusses tourism science as an extension of the commodification of tourism under capitalism. The tourism commodification is viewed as an all-pervasive characteristic of modern capitalism, and involves tourist commodity production and exchange, the mass manipulation of tourist commodity signs, the standardization of products, tastes, and experiences. In Conclusion, this study proposes the task of tourism philosophy.
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