관광지의 물리적 환경특성이 관광가치 및 지역사회연계에 미치는 영향 연구 : 군산시 경암동 철길마을을 중심으로
A Study on the Influence of Tourism Characteristics on Tourism Value and Community Linkage
The purpose of this study is to understand the characteristics of the tourist environment in Gunsan City and to increase the value of tourism to attract visitors' preferences and to establish links with the local community. First, based on the physical environment characteristics of the railroad village in Kyouam - dong, it is necessary to develop the physical environment characteristics by empirically identifying the causal relationship with the tourist value felt by tourists. Second, I will present the grounds for establishing tourism marketing strategy by enhancing tourism value and establishing community linkage by empirically identifying the causality that the tourism value formed through the visit of the railroad village in Kyouam - dong influences the community linkage. In order to elucidate the results of this study, a questionnaire survey was conducted to investigate the relationship between the physical environment characteristics of tourist sites and tourism value and community linkage in the railway village of Gyeongam - dong in Gunsan city. The main results of this study are as follows. First, to improve the tourism value among the characteristics of tourist environment, the most important factor is to improve the comfort. Second, accessibility affects emotional value only. Third, convenience of tourism value has no effect on all factors. Fourth, tourism value is influenced by all factors in community linkage. Emotional value has the greatest effect on tourism value. Lastly, the factors affecting the local community were convenience and accessibility.
목차
ABSTRACT I. 서론 II. 이론적 배경 1. 관광지의 물리적 환경특성 2. 관광가치 3. 지역사회연계 III. 연구설계 1. 연구 및 분석방법 2. 연구 모형 및 가설설정 3. 변수의 조작적 정의 IV. 분석결과 1. 표본의 인구통계학적 특성 2. 표본의 일반적 특성 3. 측정항목 신뢰성 및 타당성 검정 결과 4. 가설의 검증 V. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.